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Global Alcoholic Drinks Market Trends Reviewed in New Insightful Euromonitor Report Available at MarketPublishers.com

17 Oct 2012 • by Natalie Aster

LONDON – In the context of the instability of the macroeconomic situation, the obvious difference between mature and emerging markets, the craft revolution being at its height as well as changing demographics, the global alcoholic drinks market is entering into a new growth cycle, a period when innovation is gathering speed and becoming more vital than ever before.

New market research report “New Product Developments in Alcoholic Drinks: A Marketer's Guide to the Galaxy of innovation” created by Euromonitor International provides a category by category sneak peak of the global alcoholic drinks industry’s short to medium term future.

The study offers true insights into the size and shape of the alcoholic drinks market in both the off-trade and the on-trade, covering its key categories such as beer, cider/perry, RTDs/high-strength premixes, spirits, and wine. It sheds light on buzz topics, emerging geographies, trends as well as hot industry issues and white spaces. The research identifies the top companies and brands by total volume, offers strategic analysis of key factors influencing the market like new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Furthermore, elaborate forecasts illustrating the market’s predicted development path and criteria for success are also available.

Report Details:

New Product Developments in Alcoholic Drinks: A Marketer's Guide to the Galaxy of innovation
Published: October, 2012
Pages: 50
Price: US$ 2.000,00

More new market research reports by the publisher can be found at Euromonitor International page.


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