US Frozen Food Market Sales Saw No Positive Dynamics, Informs Packaged Facts08 Oct 2012 • by Natalie Aster
Sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products—not to increased consumer demand.
The “Frozen Foods in the U.S., 4th Edition” by Packaged Facts examines four classifications: Center Plate (frozen dinners/entrees, frozen hand-held non-breakfast entrees; frozen poultry, seafood and meat; frozen pizza; frozen pot pies; and frozen baby food); Vegetables, Appetizers/Snacks, and Sides (plain and prepared frozen vegetables; products positioned as appetizers/snacks or frozen side dishes; and other meal components such as frozen bread/dough, frozen pasta, frozen tortillas, and frozen sauces, gravies and seasonings); Breakfast Foods (waffles/pancakes/French toast; frozen breakfast hand-held entrees; frozen breakfast entrees; and other frozen breakfast foods such as bagels, muffins, and frozen egg substitutes); and Frozen Desserts (including frozen whipped toppings, frozen sweet baked goods, and frozen cheesecakes; frozen pies; frozen fruit; and frozen cookie dough and cookies—ice cream and frozen desserts are excluded).
Frozen Foods in the U.S., 4th Edition
Published: October, 2012
Price: US$ 4.000,00
Contributing to this stagnation are the nation’s slow economic recovery; changing consumer eating patterns, shopping patterns and demographics; lack of excitement in frozen foods categories and merchandising; retailers’ increased focus on the fresh foods perimeter to the detriment of center store categories; and competition from fresh foods (including prepared fresh foods), shelf-stable foods, and restaurants. This situation presents huge challenges and opportunities for marketers and retailers. Already, major marketers such as ConAgra, Heinz, and Unilever are slimming down and refocusing their brand portfolios.
Building on the market tracking and forecasting of previous editions of Frozen Foods in the U.S., the report forecasts market size and growth; examines the factors influencing this market; highlights key marketing tactics and new product introductions; and analyzes the demographic and lifestyle shifts representing calls to action to meet the needs of today’s shoppers.
More information can be found in the report “Frozen Foods in the U.S., 4th Edition” by Packaged Facts.
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