Consumer Profile for Globus in Germany & Other Retailers by Canadean Now Available at

17 Jul 2012 • by Natalie Aster
Consumer Profile for Globus in Germany & Other Retailers by Canadean Now Available at

LONDON – The effects of the global recession and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While the effects have varied country by country, no retailer has been left totally untouched and this has created a need for retailers to understand who their end-consumer audience is.

Understanding the consumer audience is key and increasingly this means not just understanding the shoppers in store, but also who they are purchasing for. This broader view of who their customers are allows retailers to make more informed strategic decisions.

New study "Globus Germany: Consumer Profile" provided by Canadean is an extensive online consumer survey Globus in Germany, presenting uniquely detailed data on Globus’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level.

While shopper and store audit data provide the picture of what’s happening in store, this report focuses on providing data on the final consumers of products from Globus. Therefore, this report provides a different view from both loyalty card and shopper data in order to help complete a total understanding of the consumer base and improve decision making.

Report Details:

Globus Germany: Consumer Profile
Published: May, 2012
Pages: 59
Price: US$ 1.950,00

More In-Demand Consumer Profiles by Canadean Include:

More new market research reports by the publisher can be found at Canadean page.


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