Social Media in Financial Services Sector Explored in New Timetric Study Published at MarketPublishers.com04 Jul 2012 • by Natalie Aster
LONDON – Social media has changed the way consumers interact with businesses, and financial services organizations cannot afford to ignore this: there are 101 million LinkedIn users worldwide, 500 million active Facebook users, and more than 25 million Twitter users. Large non-financial companies like Apple, eBay and Facebook Spare Change already occupy a highly relevant intermediary position, and financial services organizations need to learn from their customer engagement techniques. However, social media also presents a minefield of risks for this sector, as financial information must comply with strict rules and regulations from local regulators, and the tangible benefits can be difficult to measure.
New market research study “Gauging the Effectiveness of Social Media in Financial Services” worked out by Timetric explores the suitability of social media for financial service providers, and features:
- insight into social media practices;
- details on the demographics of current social media users;
- potential costs, and ROI, of social media strategy;
- different platforms and methods of engaging with customers;
- case studies including American Express, Jyske Bank, Bank of America and BBVA.
Title: Gauging the Effectiveness of Social Media in Financial Services
Published: June, 2012
Price: US$ 3,800.00
More new market research studies by the publisher can be found at Timetric page.
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