Baidu, Inc. Releases its Financial Results According to BAC Company Report20 Mar 2012 • by Natalie Aster
LONDON – According to a recent press-release, Baidu showed strong performance both in Q4 and FY 2011. The quarter ended with revenue of CNY 4.5 B, operating income of CNY 2.3 B, net income of CNY 2.1 B and profit margin of 45.9%. The quarter appeared to be the most successful for the company to the date. The increase in active online marketing customers (311 thousands to the date) drove the successful quarter. Revenue per one customer comprised CNY 14.4 K. Almost all revenues were generated in China.
Annual results uncover a rapid growth of the company’s financial indices. In 2011 revenue added 83.2% to equal CNY 14.5 B, gross profit rose by 83.8% and amounted 10.6 B, operating income was 91.4% higher and equaled CNY 7.6 B, net income reached CNY 6.6 B (up 88.3%). Revenue per one customer comprised CNY 29.7 K. During the year Baidu had 488 thousand active online marketing customers.
Founded in 2000 and headquartered in Beijing (China), Baidu Inc is the leading internet search service in China. The range of products and services includes search engine, music and video library, mobile phone applications, mobile operating systems, social networks, e-commerce tools, various software. Baidu is public and trades on NASDAQ under the ticker BIDU.
Further details on the company’s business, market, financials and more can be found in the report “Baidu, Inc. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis” recently published by Market Publishers Ltd.
Title: Baidu, Inc. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Date: Mar, 2012
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