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Global Toys and Games Industry Dynamics Reviewed in New Euromonitor Report Published at MarketPublishers.com

05 Mar 2012 • by Natalie Aster

LONDON – Global toys and games sales stood at USD 132.5 billion in 2010, remaining flat compared to the previous year, and are expected to see a low single digit growth through 2015, driven by new console releases and emerging markets. Surpassing North America, the Asia Pacific is forecast to become the largest traditional toy market by 2015, accounting for 28% of global sales due to phenomenal growth expected in India and China.

Traditional toys recorded 3% value growth globally in 2010, whereas video games performed less well in comparison, shrinking by 4% in value terms as both static and hand-held consoles suffered from the slowing momentum inherent in the existing life cycle.

New market research report “Toys and Games: Trends, Developments and Prospects” worked out by Euromonitor International provides extensive analysis of the shifting dynamics of the toys and games, including a gradual shift in retailing to modern channels and internet, the success of brand extension strategies, and the realities of finding growth in emerging markets.

Report Scope:

  • detailed picture of the toys and games market; 
  • growth sectors and identify factors driving change; 
  • competitive environment, the market’s major players and leading brands; 
  • five-year forecasts illustrating the market’s likely future development.

Product coverage: traditional toys and games, video games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Details:

Toys and Games: Trends, Developments and Prospects
Published: February, 2012
Pages: 46
Price: US$ 2.000,00

More new market research reports by the publisher can be found at Euromonitor International page.


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