Hotel Accommodation for Business Travelers Discussed in New In-Demand Report Now Available at MarketPublishers.com17 Feb 2012 • by Natalie Aster
LONDON – Expenditure on hotel accommodations is expected to take up 21–30% of the overall travel expenditure of various organizations, according to approximately 30% of the representatives of different companies. Company recommendation, online search, hotel reviews and regular brand are identified as the preferred mode of hotel selection. Business travelers favor high speed Internet, Wi-Fi technology, flat screen televisions, satellite televisions and full service business centers when choosing a hotel.
New market research report "Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services" drawn up by World Market Intelligence is the review of multi-industry survey of global business travelers and its results. It contains insightful analysis on global trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. It also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results are analyzed based on travel frequency, age, gender and company turnover.
Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services
Published: February, 2012
Price: US$ 2.000,00
More new market research reports by the publisher can be found at World Market Intelligence page.