BRIC Social Media Marketing Industry Analysed in New Topical Study Now Available at MarketPublishers.com31 Jan 2012 • by Natalie Aster
LONDON – Social media marketing in the BRIC countries is still in its early stage of development, and while companies are keen to redesign strategies to benefit from this platform, tools and knowledge on measuring returns on investment remain unclear. However, BRICdata expects this will change significantly during the forecast period, following wider social media marketing participation from companies.
Notwithstanding that the growth of social media marketing in the BRIC countries is promising, there are obvious challenges in reaching diverse customer groups from this marketing channel due to fragmented industries, low literacy rates and the relatively underdeveloped mobile infrastructure. BRICdata expects the adoption of social media marketing in the BRIC countries to be gradual and to increase alongside the growing popularity of social media networks.
New market research report "Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries" developed by BRICdata provides an extensive analysis of social media marketing strategies used in the four BRIC nations – Brazil, Russia, India and China. It offers insights into the market sizes for each country over a 10 year period, 2007–2016, along with market trends, growth drivers, opportunities and challenges. Future social media marketing strategies are also discussed.
Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries
Published: January, 2012
Price: US$ 2.950,00
More new market research reports by the publisher can be found at BRICdata page.