Google Acquisitions and Strategy Examined in New Cutting-Edge Study by Mind Commerce Now Available at MarketPublishers.com
23 Dec 2011 • by Natalie Aster
LONDON – While advertising remains a core offering and the largest component from a revenue perspective, Google is increasingly focused on innovation and product/application integration to develop new businesses and business models. In addition to their own resources, Google is relying upon an aggressive acquisition strategy to help them expand in different business directions including advertising (improvements), social media, commerce, wireless/mobile, cloud business, and many more.
New market research study “Google Acquisitions and Strategy” prepared by Mind Commerce has been recently published by Market Publishers Ltd.
Report Details:
Title: Google Acquisitions and Strategy
Published: December, 2011
Pages: 70
Price: US$ 995
The study features an elaborate and all-covering evaluation of Google's acquisition history including new business models introduced by these acquisitions. The report also analyzes Google's acquisitions strategy, type of companies Google need, and why they are needed in support of Google's various business models.
Report Contents:
1 TABLE OF CONTENT
2 EXECUTIVE SUMMARY
3 INTRODUCTION
3.1 OVERVIEW
3.2 KEY BENEFITS
3.3 TARGET AUDIENCE
4 SUMMARY OF SELECT ACQUISITIONS
5 GOOGLE WEB SEARCH BUSINESS
5.1 OVERVIEW
5.2 SAMPLE GOOGLE WEB SEARCH ACQUISITIONS
5.2.1 GOOGLE ACQUIRED DEJA.COM - DEJA.COM'S USENET DISCUSSION SERVICE
5.2.2 GOOGLE ACQUIRED OUTRIDE INC. - MORE ENHANCEMENTS TO SEARCH FEATURES
5.2.3 GOOGLE ACQUIRED KALTIX - SEARCH ENGINE COMPANY
5.2.4 GOOGLE ACQUIRED ORION
5.3 POTENTIAL OPPORTUNITIES FOR GOOGLE WEB SEARCH BUSINESS
5.3.1 GOOGLE SOCIAL SEARCH - FUTURE SEARCH IS SOCIAL
5.3.1.1Potential Acquisitions for Social Search
5.3.1.1.1 Slangwho
5.3.1.1.1.1 Advantages for acquiring Slangwho
5.3.1.1.2 Qitera
5.3.1.1.2.1 Advantages for acquiring Qitera
5.3.1.1.3 SideStripe
5.3.1.1.3.1 Advantages for acquiring SideStripe
5.3.2 JOB SEARCH OPPORTUNITIES
5.3.2.1Potential Acquisitions for Google Job Search19
5.3.2.1.1 In The Door
5.3.2.1.1.1 Advantages for acquiring in the Door
5.3.2.1.2 BranchOut.com
6 GOOGLE ADVERTISING AND COMMERCE BUSINESS21
6.1 OVERVIEW
6.1.1 MOBILE TECHNOLOGY
6.1.2 SOCIAL TECHNOLOGY
6.1.3 PAYMENT TECHNOLOGY
6.2 SAMPLE ACQUISITIONS FOR GOOGLE ADVERTISING BUSINESS
6.2.1 GOOGLE ACQUIRED APPLIED SEMANTICS - INTRODUCING ADSENSE
6.2.2 GOOGLE ACQUIRED SPRINKS - SPREADING ADVERTISING BUSINESS
6.2.3 GOOGLE ACQUIRED DOUBLECLICK
6.2.4 GOOGLE ACQUIRED ADMOB
6.3 POTENTIAL OPPORTUNITIES FOR GOOGLE ADVERTISING BUSINESS
6.3.1 ADVERTISING ON TABLET PCS
6.3.1.1Potential Acquisitions for Tablet Advertising Business
6.3.1.1.1 OnSwipe
6.3.1.1.1.1 Advantages for acquiring OnSwipe
6.3.2 SOCIAL ADVERTISING
6.3.2.1Potential Acquisitions for Google Social Advertising Business
6.3.2.1.1 Groupon
6.3.2.1.1.1 Advantages for acquiring Groupon
6.3.3 ENHANCING GOOGLE WALLET
6.3.3.1Potential Acquisitions for Google Social Advertising Business
6.3.3.1.1 Volusion
6.3.3.1.1.1 Advantages for Volusion acquisition
7 GOOGLE MOBILE BUSINESS
7.1 OVERVIEW
7.2 SAMPLE GOOGLE MOBILE ACQUISITIONS
7.2.1 GOOGLE ACQUIRED ANDROID
7.2.2 GOOGLE ACQUIRED MOTOROLA MOBILITY30
7.3 POTENTIAL OPPORTUNITIES FOR GOOGLE MOBILE - ANDROID
7.3.1 SOCIAL MOBILE GAMING
7.3.1.1Potential Acquisitions for Social Mobile Gaming
7.3.1.1.1 Scoreloop
7.3.1.1.1.1 Advantages for acquiring Scoreloop
8 GOOGLE SOCIAL BUSINESS
8.1 VIDEO SHARING
8.1.1 OVERVIEW
8.1.2 SAMPLE GOOGLE VIDEO SHARING ACQUISITIONS
8.1.2.1Google acquired Youtube
…
More new market research reports by the publisher can be found at Mind Commerce page.
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Fax: +44 207 900 3970
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