College Publishing Market Forecast 2011-201222 Dec 2011 • by Natalie Aster
The digital transformation is developing on campuses through the uptake and use of the digital and electronic tools that to date have been considered supplementary in nature. One of the characteristics of this migration is that delivery platforms have become indispensible for publishers.
According to the report “College Publishing Market Forecast 2011-2012” by Simba Information one of the newer characteristics of this migration is that mobile with requisite apps has become the emerging medium that will accelerate the transformation.
Publishers are seeing much stronger growth in the uptake of multimedia materials and tools than in textbooks. Textbooks, however, remain the primary revenue driver for publishers.
Multimedia products are defined as tools and content delivered in a variety of technology-based formats, ranging from homework assignments to assessments to downloadable lectures and Web-site access; may be bundled with textbooks or sold separately.
College Publishing Market Forecast 2011-2012
Published: November 2011
Price: US$ 3,250.00
Topics covered in new release include:
- Market size by media segment: textbooks (new and used), multimedia materials and tools
- Drivers of segment growth
- Impact of emergent technologies, including digital tablets and other devices and e-textbooks
- Sales data by discipline
- In-depth assessment of the key community-college and for-profit career-college markets
- Analysis of landscape metrics: funding, policy and enrollment
- Developing trends in distribution
- Market segment projections through 2014
- Detailed profiles of leading providers of instructional materials and services
More information can be found in the report “College Publishing Market Forecast 2011-2012” by Simba Information.
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