College Publishing Market Forecast 2011-2012
Simba Information’s College Publishing Market Forecast 2011-2012 is the most up-to-date business information and market trends resource providing a complete view of the higher education market in the U.S. in a single-source format.
This newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba’s partnership with R.R. Bowker PubTrack Higher Education to provide the most up-to-date retail sales data of books in the U.S. college market, broken down by publisher, disciplines and new and used titles.
Topics in College Publishing Market Forecast 2011-2012 include:
This newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba’s partnership with R.R. Bowker PubTrack Higher Education to provide the most up-to-date retail sales data of books in the U.S. college market, broken down by publisher, disciplines and new and used titles.
Topics in College Publishing Market Forecast 2011-2012 include:
- Market size by media segment: textbooks (new and used), multimedia materials and tools
- Drivers of segment growth
- Impact of emergent technologies, including digital tablets and other devices and e-textbooks
- Sales data by discipline
- In-depth assessment of the key community-college and for-profit career-college markets
- Analysis of landscape metrics: funding, policy and enrollment
- Developing trends in distribution
- Market segment projections through 2014
- Detailed profiles of leading providers of instructional materials and services
METHODOLOGY
EXECUTIVE SUMMARY
CHAPTER 1: SIZE AND STRUCTURE
Introduction
College Books Account for 27% of Book Publishing Universe
Used Textbooks Show Persistence
Key Media in the College Classroom
eTextbooks Show Strong Growth
Average Textbook Prices Increase Moderately
Top 10 Publishers Account for 84% of College Market
Table 1.1: Growth in College Textbook Net Sales, 2000-2010 CAGR=7%
Table 1.2: Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008-2010
Table 1.3: New Textbooks vs. Used Textbooks in the U.S., 2009-2011P
Table 1.4: Share of Media Used in U.S. College Classrooms, 2011P
Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic Years, 2006-2010
Table 1.6: Simba Information’s College Publisher Index, 2009-2010
CHAPTER 2: ENROLLMENT
Overview
Enrollment by Age
Enrollment by Gender
Diversity on the Campus
Full-Time vs. Part-Time Enrollment Changes
Public vs. Private Enrollment
Degree Distribution Shifts
Where the Students Will Come From
Table 2.1: Total Enrollment in Higher Education, 1994-2019P
Table 2.2: College Enrollment by Age, 1994-2019P
Table 2.3: Total Enrollment in Higher Education by Gender, 1994-2019P
Table 2.4: U.S. Enrollment Numbers by Race, 1994-2019P
Table 2.5: Total Higher Education Enrollment by Enrollment Status, 1994-2017P
Table 2.6: Fall 2009 Enrollment by Institutional Type
Table 2.7: Degrees Conferred, 1994-2019P
Table 2.8: Public High School Graduates, 2007-2008
Table 2.9: Public High School Graduates, 2017-2018P
CHAPTER 3: FUNDING
Introduction
Tuition and Total Cost
Aid makes a Difference
Various Financing Options Available
Federal Government Addresses Affordability
Pell Grants Important Part of Federal Funding
More Focus on Community College
States Face Financial Issues
Tuition Increases the Norm Across the States
Table 3.1: Average Tuition and Fee Charges
Table 3.2: Higher Education Financial Aid, 1998-1999, to 2009-2010
Table 3.3: Estimated Federal Aid for Post-Secondary Education, 2012E
Table 3.4: Higher Education Programs FY2010-2012P
Table 3.5: State Appropriations to Higher Education, FY2009-2011
CHAPTER 4: TEXTBOOKS
Introduction
eTextbooks Expand of Format Offerings
New Pilots Sprout
eTextbooks Projected to Grow in 2011
Digital Licensing Grows; Digital Rental Blooms
Open Educational Resources Jockey for Position
Connexions and Flat World Knowledge Grow
Ten Publishers Command 69.2% of New Units Sold
Math Course Accounted for the Most Textbook Sales in 2010
Most Improved Vacational-Tech, Greatest Drop: Museum Studies
In 9 Leading Disciplines, Pearson Holds Leadership in 7
Pearson is Best -Selling Math Publishers in 2010
Pearson Also Leads in English
Pearson McGraw-Hill Dominate in Biological Sciences
Cengage Pushes Pearson in Psychology
Pearson Teaches Teachers
McGraw-Hill Adds up in Accounting
Pearson and Cengage Learning Define History as No. 1 and No. 2
McGraw-Hill and Cengage Learning Top Foreign Language Sales
Pearson Leads in Chemistry
Table 4.1: New and Used Book Sales at College Retail, 2008-2010
Table 4.2: Reed College iPad Pilot Findings
Table 4.3: Book Sales: New, Used and eTexts, 2009-2011P
Table 4.4: Leading Publishers by New Units, 2010 vs. 2009
Table 4.5: Top 20 Disciplines for Textbook Sales, 2010 vs. 2009
Table 4.6: Unit Sales Patterns, 2010
Table 4.7: Mathematics - Leading Publishers, 2010
Table 4.8: English - Leading Publishers, 2010
Table 4.9: Biological Sciences - Leading Publishers, 2010
Table 4.10: Psychological - Leading Publishers, 2010
Table 4.11: Education - Leading Publishers, 2010
Table 4.12: Accounting - Leading Publishers, 2010
Table 4.13: History - Leading Publishers, 2010
Table 4.14: Foreign Languages and Literature - Leading Publishers, 2007
Table 4.15: Chemistry - Leading Publishers, 2010
CHAPTER 5: MULTIMEDIA MATERIALS
Introduction
Technology Market Expanding
Cengage Learning Probes Market with mind Tap
McGraw-Hill Invests in Technology
Wiley looks for Stronger Tech Component
Pearson, Blackboard Take a Page from OER and Tap the Cloud
Mobile Moves onto Campuses
Table 5.1: Multimedia Market Share, 2009-2011P
CHAPTER 6: MARKETING & DISTRIBUTION
Overview
What Students Pay
What Textbooks Cost
College Stores Still First Stop
Online Purchasing of Materials Grow
Social Media has an Impact
Used Texts: Wanted, but Limited
Textbook Rental Options on the Rise
Drivers Toward Digital Content
Learning Management Systems Play a Role
EReaders and Apps
Digital Licensing Programs Launch
Digital Licensing Pricing Being Worked Out
Table 6.1: Total College Store Market
Table 6.2: Increase in Median Sales Made Online
CHAPTER 7: FORECAST AND CONCLUSIONS
Overview
Mobile and Modular
Multimedia Materials Show Growth
Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010-2014
Table 7.2: Sales Forecast of E-Textbooks, 2010-2014
PROFILES OF LEADING COLLEGE TEXTBOOK DISTRIBUTORS AND RETAILERS
Barnes & Noble College Booksellers
Blackboard
Cengage Learning
Chegg.com
Follett Corp.
McGraw-Hill Education (The McGraw-Hill Cos. Inc.)
Nebraska Book Co.
Pearson Education
John Wiley & Sons
EXECUTIVE SUMMARY
CHAPTER 1: SIZE AND STRUCTURE
Introduction
College Books Account for 27% of Book Publishing Universe
Used Textbooks Show Persistence
Key Media in the College Classroom
eTextbooks Show Strong Growth
Average Textbook Prices Increase Moderately
Top 10 Publishers Account for 84% of College Market
Table 1.1: Growth in College Textbook Net Sales, 2000-2010 CAGR=7%
Table 1.2: Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008-2010
Table 1.3: New Textbooks vs. Used Textbooks in the U.S., 2009-2011P
Table 1.4: Share of Media Used in U.S. College Classrooms, 2011P
Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic Years, 2006-2010
Table 1.6: Simba Information’s College Publisher Index, 2009-2010
CHAPTER 2: ENROLLMENT
Overview
Enrollment by Age
Enrollment by Gender
Diversity on the Campus
Full-Time vs. Part-Time Enrollment Changes
Public vs. Private Enrollment
Degree Distribution Shifts
Where the Students Will Come From
Table 2.1: Total Enrollment in Higher Education, 1994-2019P
Table 2.2: College Enrollment by Age, 1994-2019P
Table 2.3: Total Enrollment in Higher Education by Gender, 1994-2019P
Table 2.4: U.S. Enrollment Numbers by Race, 1994-2019P
Table 2.5: Total Higher Education Enrollment by Enrollment Status, 1994-2017P
Table 2.6: Fall 2009 Enrollment by Institutional Type
Table 2.7: Degrees Conferred, 1994-2019P
Table 2.8: Public High School Graduates, 2007-2008
Table 2.9: Public High School Graduates, 2017-2018P
CHAPTER 3: FUNDING
Introduction
Tuition and Total Cost
Aid makes a Difference
Various Financing Options Available
Federal Government Addresses Affordability
Pell Grants Important Part of Federal Funding
More Focus on Community College
States Face Financial Issues
Tuition Increases the Norm Across the States
Table 3.1: Average Tuition and Fee Charges
Table 3.2: Higher Education Financial Aid, 1998-1999, to 2009-2010
Table 3.3: Estimated Federal Aid for Post-Secondary Education, 2012E
Table 3.4: Higher Education Programs FY2010-2012P
Table 3.5: State Appropriations to Higher Education, FY2009-2011
CHAPTER 4: TEXTBOOKS
Introduction
eTextbooks Expand of Format Offerings
New Pilots Sprout
eTextbooks Projected to Grow in 2011
Digital Licensing Grows; Digital Rental Blooms
Open Educational Resources Jockey for Position
Connexions and Flat World Knowledge Grow
Ten Publishers Command 69.2% of New Units Sold
Math Course Accounted for the Most Textbook Sales in 2010
Most Improved Vacational-Tech, Greatest Drop: Museum Studies
In 9 Leading Disciplines, Pearson Holds Leadership in 7
Pearson is Best -Selling Math Publishers in 2010
Pearson Also Leads in English
Pearson McGraw-Hill Dominate in Biological Sciences
Cengage Pushes Pearson in Psychology
Pearson Teaches Teachers
McGraw-Hill Adds up in Accounting
Pearson and Cengage Learning Define History as No. 1 and No. 2
McGraw-Hill and Cengage Learning Top Foreign Language Sales
Pearson Leads in Chemistry
Table 4.1: New and Used Book Sales at College Retail, 2008-2010
Table 4.2: Reed College iPad Pilot Findings
Table 4.3: Book Sales: New, Used and eTexts, 2009-2011P
Table 4.4: Leading Publishers by New Units, 2010 vs. 2009
Table 4.5: Top 20 Disciplines for Textbook Sales, 2010 vs. 2009
Table 4.6: Unit Sales Patterns, 2010
Table 4.7: Mathematics - Leading Publishers, 2010
Table 4.8: English - Leading Publishers, 2010
Table 4.9: Biological Sciences - Leading Publishers, 2010
Table 4.10: Psychological - Leading Publishers, 2010
Table 4.11: Education - Leading Publishers, 2010
Table 4.12: Accounting - Leading Publishers, 2010
Table 4.13: History - Leading Publishers, 2010
Table 4.14: Foreign Languages and Literature - Leading Publishers, 2007
Table 4.15: Chemistry - Leading Publishers, 2010
CHAPTER 5: MULTIMEDIA MATERIALS
Introduction
Technology Market Expanding
Cengage Learning Probes Market with mind Tap
McGraw-Hill Invests in Technology
Wiley looks for Stronger Tech Component
Pearson, Blackboard Take a Page from OER and Tap the Cloud
Mobile Moves onto Campuses
Table 5.1: Multimedia Market Share, 2009-2011P
CHAPTER 6: MARKETING & DISTRIBUTION
Overview
What Students Pay
What Textbooks Cost
College Stores Still First Stop
Online Purchasing of Materials Grow
Social Media has an Impact
Used Texts: Wanted, but Limited
Textbook Rental Options on the Rise
Drivers Toward Digital Content
Learning Management Systems Play a Role
EReaders and Apps
Digital Licensing Programs Launch
Digital Licensing Pricing Being Worked Out
Table 6.1: Total College Store Market
Table 6.2: Increase in Median Sales Made Online
CHAPTER 7: FORECAST AND CONCLUSIONS
Overview
Mobile and Modular
Multimedia Materials Show Growth
Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010-2014
Table 7.2: Sales Forecast of E-Textbooks, 2010-2014
PROFILES OF LEADING COLLEGE TEXTBOOK DISTRIBUTORS AND RETAILERS
Barnes & Noble College Booksellers
Blackboard
Cengage Learning
Chegg.com
Follett Corp.
McGraw-Hill Education (The McGraw-Hill Cos. Inc.)
Nebraska Book Co.
Pearson Education
John Wiley & Sons
