Health and Wellness in India29 Nov 2011 • by Natalie Aster
In 2010, India saw a large number of new health and wellness products in niche categories as well as products targeted towards lower-income groups. This expanded the market in terms of both product range as well as consumer base.
Health-conscious consumers are looking for products with additional benefits and nutrients such as proteins, vitamins and minerals and now even omega-3, which offer significant health benefits. They are also opting for naturally healthy beverages such as green tea and 100% juices instead of carbonates. Better for you products on the other hand are not perceived as particularly healthy since many people equate them as being just a little less unhealthy than their regular counterparts instead of thinking them to be more healthy.
The report “Health and Wellness in India” by Euromonitor International Ltd tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector.
Health and Wellness in India
Published: November 2011
Price: US$ 1,900.00
Due to the nature of the industry, no domestic player has achieved significant national status when considering health and wellness in India. There are many minor players with products ranging across different categories. There are a large number of small players who have presence in niche categories as well as large national players that lead a particular subcategory only. For example, Hindustan Lever Ltd leads sales in reduced fat soup; Nestle India leads high fibre noodles; and GlaxoSmithKline Consumer Healthcare leads fortified/functional hot drinks.
Supermarkets provide an excellent opportunity for manufacturers to make their products easily visible to consumers. Hence health and wellness manufacturers can easily create awareness about their products without recourse to expensive advertising. Since supermarkets are fast becoming the preferred shopping destination for many people, the popularity of health and wellness food and beverages is following suit.
Small sales base aside, due to increased consumer awareness and growing health concerns, health and wellness food and beverages in India are expected to grow at a healthy rate. New launches suited to Indian tastes and easily affordable will further drive growth in the health and wellness.
More information can be found in the report “Health and Wellness in India” by Euromonitor International Ltd.
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