Health and Wellness in India
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in India
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN INDIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hindustan Unilever Limited focuses on product line extensions through fortification and accessibility for its other hot drinks brands
Natural leads health and wellness hot drinks in 2022, with leading player Tata revamping its products to emphasise natural ingredients
Probiotic claim grows as consumers look for fortification
PROSPECTS AND OPPORTUNITIES
Darjeeling tea estates, a key contributor to organic tea in India, is facing existential challenges due to commodity pressures
Natural also likely to show most promise in health and wellness hot drinks, as consumers avoid overprocessed beverages
Lactose free expected to rise as consumers look for products for specific dietary requirements
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The Coca-Cola Co focuses on brand extensions and distribution for its health and wellness products
As consumers look for products they believe can help maintain their health, natural leads health and wellness soft drinks in 2022
Rising demand for brain health and memory in health and wellness soft drinks, with Evian making a dynamic entrance
PROSPECTS AND OPPORTUNITIES
Adoption of natural sweeteners across soft drinks is expected to increase, buoyed by local production of monk fruit
With consumers looking to fortified drinks to maintain their health, rising demand for good source of minerals is expected
Keto expected to see gains, as more consumers follow a specialised diet to boost their metabolism
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Britannia launches nutrient-rich cookies, further expanding its portfolio of health and wellness cookies
High fibre is in the lead in health and wellness snacks in 2022, due to attempts to address various health problems through diet
No allergens records growth within health and wellness snacks as consumers are more careful with their diet
PROSPECTS AND OPPORTUNITIES
Limit on fats, and colour code labelling on the front of packaging, if implemented, will aid healthy snacking
Gluten free shows promise within health and wellness snacks to 2027, as product availability is expanding
Skin health set to see growth as consumers look for health benefits
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expansion of healthy baby food with products intended to provide wholesome nutrition for young children
Low fat holds the highest share in 2022, due to consumer concerns about health and actions by the government
Plant-based benefits from concerns over ingredients and nutrients in dairy products
PROSPECTS AND OPPORTUNITIES
Need for healthier yoghurt and sour milk products set to increase due to consumer desire to maintain gut health and general wellness
Demand for better for you products set to drive highest absolute growth for low fat in health and wellness dairy products and alternatives
Skin health set to see boost over the forecast period
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A recent change in regulation regarding multi-source edible oils creates value and assurance for consumers
Health and animal welfare concerns ensure vegetarian holds first place within health and wellness cooking ingredients and meals in 2022
No allergens within health and wellness cooking ingredients and meals boosted by consumers paying closer attention to their diet
PROSPECTS AND OPPORTUNITIES
Health and wellness spreads set to gain traction, along with consumers’ increasing interest and the focus on healthy foods
Vegetarian set to grow within health and wellness cooking ingredients and meals as the consumer base rises
Bone and joint health will be one to watch as consumers look for health benefits
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading players expand their healthy portfolios in breakfast cereals, due to consumers’ increased focus on and interest in nutrition
Vegetarian holds first place within health and wellness staple foods in 2022, thanks to the strength of vegetarian rice
Cardiovascular health performs well within health and wellness staple foods in 2022 as a new ruling limits fat consumption
PROSPECTS AND OPPORTUNITIES
With the implementation of new regulatory standards for basmati rice, genuine, authentic quality will be guaranteed, boosting consumer confidence
Vegetarian also likely to show most promise in health and wellness staple foods during the forecast period as consumers turn to a healthier diet
With consumers seeking specific health benefits, digestive health will be one to watch
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN INDIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hindustan Unilever Limited focuses on product line extensions through fortification and accessibility for its other hot drinks brands
Natural leads health and wellness hot drinks in 2022, with leading player Tata revamping its products to emphasise natural ingredients
Probiotic claim grows as consumers look for fortification
PROSPECTS AND OPPORTUNITIES
Darjeeling tea estates, a key contributor to organic tea in India, is facing existential challenges due to commodity pressures
Natural also likely to show most promise in health and wellness hot drinks, as consumers avoid overprocessed beverages
Lactose free expected to rise as consumers look for products for specific dietary requirements
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The Coca-Cola Co focuses on brand extensions and distribution for its health and wellness products
As consumers look for products they believe can help maintain their health, natural leads health and wellness soft drinks in 2022
Rising demand for brain health and memory in health and wellness soft drinks, with Evian making a dynamic entrance
PROSPECTS AND OPPORTUNITIES
Adoption of natural sweeteners across soft drinks is expected to increase, buoyed by local production of monk fruit
With consumers looking to fortified drinks to maintain their health, rising demand for good source of minerals is expected
Keto expected to see gains, as more consumers follow a specialised diet to boost their metabolism
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Britannia launches nutrient-rich cookies, further expanding its portfolio of health and wellness cookies
High fibre is in the lead in health and wellness snacks in 2022, due to attempts to address various health problems through diet
No allergens records growth within health and wellness snacks as consumers are more careful with their diet
PROSPECTS AND OPPORTUNITIES
Limit on fats, and colour code labelling on the front of packaging, if implemented, will aid healthy snacking
Gluten free shows promise within health and wellness snacks to 2027, as product availability is expanding
Skin health set to see growth as consumers look for health benefits
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expansion of healthy baby food with products intended to provide wholesome nutrition for young children
Low fat holds the highest share in 2022, due to consumer concerns about health and actions by the government
Plant-based benefits from concerns over ingredients and nutrients in dairy products
PROSPECTS AND OPPORTUNITIES
Need for healthier yoghurt and sour milk products set to increase due to consumer desire to maintain gut health and general wellness
Demand for better for you products set to drive highest absolute growth for low fat in health and wellness dairy products and alternatives
Skin health set to see boost over the forecast period
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A recent change in regulation regarding multi-source edible oils creates value and assurance for consumers
Health and animal welfare concerns ensure vegetarian holds first place within health and wellness cooking ingredients and meals in 2022
No allergens within health and wellness cooking ingredients and meals boosted by consumers paying closer attention to their diet
PROSPECTS AND OPPORTUNITIES
Health and wellness spreads set to gain traction, along with consumers’ increasing interest and the focus on healthy foods
Vegetarian set to grow within health and wellness cooking ingredients and meals as the consumer base rises
Bone and joint health will be one to watch as consumers look for health benefits
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading players expand their healthy portfolios in breakfast cereals, due to consumers’ increased focus on and interest in nutrition
Vegetarian holds first place within health and wellness staple foods in 2022, thanks to the strength of vegetarian rice
Cardiovascular health performs well within health and wellness staple foods in 2022 as a new ruling limits fat consumption
PROSPECTS AND OPPORTUNITIES
With the implementation of new regulatory standards for basmati rice, genuine, authentic quality will be guaranteed, boosting consumer confidence
Vegetarian also likely to show most promise in health and wellness staple foods during the forecast period as consumers turn to a healthier diet
With consumers seeking specific health benefits, digestive health will be one to watch
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
