Hispanic Impact on US Restaurant Industry Reviewed in Packaged Facts Report Published by MarketPublishers.com

10 Nov 2011 • by Natalie Aster
Hispanic Impact on US Restaurant Industry Reviewed in Packaged Facts Report Published by MarketPublishers.com

LONDON – Hispanics now make up 16 percent of the U.S. population based on the 2010 U.S. Census, and are an increasingly important customer base for the foodservice industry in light of the some 9.8 billion restaurant visits they make each year. The Hispanic share of consumer-driven restaurant sales is on the upswing, recording a growth of 4.7 percent during the current year, almost double that of the U.S. consumers generally.

New market research report “Latino Foodservice Trends in the U.S.” worked out by Packaged Facts has been recently published by Market Publishers Ltd.

Report Details:

Title: Latino Foodservice Trends in the U.S.
Published: January, 2011
Pages: 132
Price: US$ 3,995

The scope of the report is the full-service, limited-service and snack and beverage segments of the restaurant industry. The study includes a detailed overview of 4-year Hispanic restaurant spending trends by restaurant segment; 5-year Hispanic guest traffic analysis by restaurant segment, sub-segment and brand; menu item coverage (primarily Mexican but also Caribbean and South American, as well as limited-time offer and new item analysis). Trends are framed within the context of the general population as well as that of non-Hispanics. A market size and forecast for restaurant sales to Hispanic consumers (with segment analysis) can also be found in the review.

Report Contents:

CHAPTER 1: EXECUTIVE SUMMARY 
Scope and Methodology
  Scope of coverage
Methodology
  Consumer survey methodology
  Menu item analysis
Methodology
  Market size and forecast
  Hispanic restaurant spend trending
  Definitions
Share of Stomach: Latino Foodservice Market Size and Forecast
  Insight capsule
Latino Foodservice: Macrotrends and Drivers
  Insight capsule
  Fast Facts
Latinos in Context: Cuisine and Menu Trends
  Insight Capsule
  Fast Facts
Restaurants, Hispanics & Health
  Insight Capsule
  Fast Facts
Latinos in Context: Food & Restaurant Spending Trends
  Insight Capsule
  Fast Facts
Latinos in Context: Restaurant Industry Guest Traffic Trends
  Insight Capsule
Latinos in Context: Casual Restaurant Guest Traffic Trends
  Insight Capsule
Latinos in Context: Family Restaurant Guest Traffic Trends
  Insight Capsule
Latinos in Context: Quick-Service Restaurant Guest Traffic Trends
  Insight Capsule
Latinos in Context: Snack & Beverage Concept Guest Traffic Trends
  Insight Capsule
Latinos in Context: Restaurant Brand Analysis
  Insight Capsule

CHAPTER 2: SHARE OF STOMACH: LATINO FOODSERVICE MARKET SIZE AND FORECAST 
Introduction
Restaurant sales to consumers
Graph 2-1: Restaurant Sales to Consumers, 2006-11
Limited-service restaurant sales to consumers fare better than full-service sales
Graph 2-2: Restaurant Sales to Consumers, by Segment, 2006-11
Hispanic share of restaurant sales ticks upward
Graph 2-3: Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
  Balancing population growth, unemployment trends and HH income
Graph 2-4: Restaurant Sales to Hispanic and Non-Hispanic Consumers,
Percent Change, 2007-11
Hispanic momentum in full-service restaurants’ favor
Graph 2-5: Full-Service Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
Graph 2-6: Full-Service Restaurant Sales to Hispanic and Non-Hispanic Consumers,
Percent Change, 2007-11
Limited-service Hispanic restaurant share plateaus
Graph 2-7: Limited-Service Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
Graph 2-8: Limited-Service Restaurant Sales to Hispanic and Non-Hispanic Consumers,
Percent Change, 2007-11

CHAPTER 3: LATINO FOODSERVICE: MACROTRENDS AND DRIVERS OVERVIEW 
Hispanic importance to market will only grow over time 
Table 3-1: Hispanic Population, Share of Total Population, by Age, 2005-2025
Hispanic HH income and household wealth lags
Table 3-2: Income Analysis, by Race/Gender
But share of consumer spending and buying power on the upswing
Table 3-3: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2005-09
Table 3-4: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2005-09
And significant gains in buying power projected
Table 3-5: Projected Growth in Hispanic Buying Power, 2010-15

KEY RESTAURANT DEMOGRAPHIC DRIVERS: YOUTH AND MALES 
  Youthful Hispanic population important to all restaurant segments
Table 3-6: Population by Selected Age Group, Hispanics vs. Other Population Groups, 2009
  Population share + restaurant use and usage frequency = important
Table 3-7: Restaurant Segment Use and Usage Frequency Among Hispanics, by Age, 2011
  Males the majority
Table 3-8: Population by Gender, Hispanics vs. Other Population Groups, 2009
  But restaurant usage and usage frequency tilts to Hispanic females
Table 3-9: Restaurant Segment Use and Usage Frequency Among Hispanics, by Gender, 2011
Larger, family households with children
  Latino households much larger than average
Table 3-10: Population by Gender, Hispanics vs. Other Population Groups, 2009
  Regional variations
Language and acculturation
Table 3-11: Percent of Hispanic Population Foreign-Born, 2009
Table 3-12: Percent of Hispanic Population Foreign-Born, by Age Group, 2009
  Most Latinos Are English-speakers
Table 3-13: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009
  Influence of English language grows
Table 3-14: English-Language Capabilities of Hispanics 5 Years Old and Over, 2000-09
Marketing correctly to multicultural consumers
  Taco Bell’s talking Chihuahua
The Spanish media angle
  Olive Garden: Spanish media; mainstream restaurant chain

A QUESTION OF CONFIDENCE 
  Opportunity: target Hispanics in view of restaurant usage & degree of confidence
Table 3-15: Degree of Consumer Confidence, Correlation to Restaurant Usage by Segment,
Hispanics vs. Non-Hispanics

KNOW YOUR GEOGRAPHY 
Graph 3-1: Hispanic/Latino Population as Percent of Total Population by County, 2010
  Highly concentrated Hispanic areas influence leading restaurants’ Hispanic share
  Jack in the Box geographic analysis
Table 3-16: Jack in the Box Location & Hispanic Population Analysis
  Denny’s geographic analysis
Table 3-17: Denny’s Location & Hispanic Population Analysis
But it’s not just about location; it’s also about cuisine type
  Domino’s delivers to Hispanics
Table 3-18: Domino’s Location & Hispanic Population Analysis

CHAPTER 4: LATINOS IN CONTEXT: CUISINE AND MENU TRENDS OVERVIEW TOP ETHNIC CUISINE AND FLAVOR TRENDS 
What’s hot?
Table 4-1: Top Ethnic Cuisine and Flavor Trends, 2011

MEXICAN ON THE MENU 
Top sauces and flavors on Mexican menus
Table 4-2: Top Sauces and Flavors at Mexican Restaurants,
Incidence and Penetration, 2011
  Top Mexican sauces and flavors used across restaurant industry
Table 4-2: Top Mexican Sauces and Flavors, All Restaurant Menus, Incidence and Penetration, 2011
Top Mexican entrees vary by segment
Table 4-3: Top Mexican Entrees, Restaurant Penetration, by Segment, 2011
  Regional variation
Table 4-4: Top Mexican Entrees, Restaurant Penetration, by Region, 2011
Top Mexican appetizers
Table 4-5: Top Mexican Appetizers, Restaurant Penetration, by Segment, 2011
  More than just Mexican
Shared in common
  Mexican menu presence dwarfs those of other Latin American regions
Table 4-6: Latino/Hispanic Cuisine: Restaurant Industry
Menu Incidence & Brand Penetration, by Segment, 2011
Non-Hispanic cuisine chains
  Pizza chain mixes traditional pizza offerings with Latino-influenced fare
Table 4-7: Domino’s Pizza: Latin-Influenced Menu Item Introductions, 2010-11
  Breakfast mainstay spices up menu
Table 4-8: Denny’s: Latin-Influenced Menu Item Introductions, 2010-11
  Casual Bar & Grill player innovates with Hispanic-influenced fare
Table 4-9: Chili’s: Latin-Influenced Menu Item Introductions, 2010-11
  Burgers with flair
Table 4-10: Sonic: Latin-Influenced Menu Item Introductions, 2010-11
Studying high concentration areas
  Diversity on the menu
Studying street food

CHAPTER 5: RESTAURANTS, HISPANICS & HEALTH MAKING HEALTH A PRIORITY 
  The argument in dollars and cents
Obesity rates among Hispanics trending higher
Graph 5-1: Age-Adjusted Prevalence of Overweight, Obesity and Extreme Obesity among U.S. Adults, Age 20-74 Years
Rates among Hispanic children on the rise
Graph 5-2: Obesity Rates, Ages 2-19, All versus Hispanic, 1988-2008
Lower incomes = higher obesity rates
  Rates among men and women by race and ethnicity differ
Graph 5-3: Obese Adults Age 20 and Over, by Poverty Income Ratio and Race/Ethnicity, Percentage of Male and Female Obese Adults: 2005-08
Hispanic culture and practices significantly influence obesity perceptions
  Burst and bust short-time financial cycle leads to food sharing
  Feeding children a symbol of nurturing and achievement
  Obesity not perceived as negative

STUDY RAMIFICATIONS FOR RESTAURANT INDUSTRY 
Hispanic poverty is widespread
Hispanic diet, health & food attitudes: a myth exposed & health contradiction?
  Healthful eating conundrum
  Positive breakfast trend; negative ingredient knowledge trend
Table 5-1: Hispanic Diet, Health & Food Attitudes: Percentage Use, Index to Non-Hispanics, 2006-11
Healthy fast food? Not so fast!
  Generational differences compounded by usage-frequency differences
Table 5-2: Healthy Fast Food Endorsement: Percentage Use, Hispanic Generation Index to General Population, 2011
But HH income tells a different story
Table 5-3: Healthy Fast Food Endorsement: Percentage Use, Hispanic HH Income & Gen Y Gender Index to General Population, 2011
Nutrition
Table 5-4: Food Nutrition Importance: Percentage Use, Hispanic Generation & Gen Y Gender Index to General Population, 2011
The importance of the kitchen is relative
  The kitchen is much more important to some than to others
  Debunking a myth: importance of kitchen does not deter Hispanic restaurant use?
Table 5-5: Kitchen Importance: Percentage Use, Hispanic Generation & Gen Y Gender Index to General Population, 2011

CHAPTER 6: LATINOS IN CONTEXT: FOOD & RESTAURANT SPENDING TRENDS OVERVIEW 
Hispanic HH income and household wealth lags
Table 6-1: Income Analysis, by Race/Gender
But share of consumer spending and buying power on the upswing
Table 6-2: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2005-09
Table 6-3: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2005-09
Table 6-4: Income Analysis, by Race/Gender

HISPANIC HOUSEHOLD SPENDING TRENDS 
Hispanic food spending trends
Graph 6-1: Hispanic Household Food Spending, 2005-09
  Gap between narrows between food-away-from-home and food-at-home spending
Graph 6-2: Hispanic Household Food Spending,
Share of Total Spend, 2005-09 2005-09
Hispanic restaurant spending trends
Graph 6-3: Hispanic Household Food-Away-From-Home Spending, by Segment, 2005-09
  Full-service restaurant share gains suggest that significant shift is underway
Graph 6-4: Hispanic Household Food-Away-From-Home Spending,
Share of Total Spend, 2005-09
Hispanic daypart spending trends
Graph 6-5: Hispanic Household Restaurant Spend Share, by Daypart, 2005-09
  Per household versus per person restaurant spending
Graph 6-6: Hispanic Restaurant Spend: Per Household & Per Person, 2005-09
  Breakfast spending increases defy recession
Graph 6-7: Hispanic Breakfast Daypart Spend: Per Household & Per Person, 2005-09
Lunch
Graph 6-8: Hispanic Lunch Daypart Spend: Per Household & Per Person, 2005-09
  Dinner
Graph 6-9: Hispanic Breakfast Daypart Spend: Per Household & Per Person, 2005-09
  Snack
Graph 6-10: Hispanic Snack Daypart Spend: Per Household & Per Person, 2005-09

CHAPTER 7: LATINOS IN CONTEXT: RESTAURANT INDUSTRY GUEST TRAFFIC TRENDS OVERVIEW 
A growth driver
  Population growth saves industry
Table 7-1: Restaurant Usage by Segment: All Consumers, 2007-11
  Hispanic growth is the key
Table 7-2: Restaurant Usage Among Latino/Hispanics, by Segment, 2007-11
Hispanic usage share increases in all major restaurant segments
Table 7-3: Latino/Hispanic Restaurant Usage Share, by Segment, 2007-11
  Standouts: Family breakfast restaurants
  Standouts: Pizza establishments
Table 7-4: Indexed Restaurant Usage by Segment & Sub-Segment: Hispanic/Latinos & Non-Hispanic/Latinos, 2011
Usage, by demographic
  Gender trends
Table 7-5: Restaurant Usage by Segment, All Consumers vs. Hispanic/Latinos, by Gender, 2011
  Generation gap
Table 7-6: Restaurant Usage by Segment, All Consumers vs. Hispanic/Latinos, by Generation, 2011
  Income plays significant role
Table 7-7: Restaurant Usage by Segment, All Consumers vs. Hispanic/Latinos, by HH Income, 2011
Full-service restaurant usage trends, by segment
Table 7-8: Full-Service Restaurant Usage by Segment: All Consumers, 2007-11
Hispanic share
Table 7-9: Full-Service Restaurant Usage Among Latino/Hispanics, by Segment, 2007-11
Table 7-10: Latino/Hispanic Full-Service Restaurant Usage Share, by Segment, 2007-11
  Full-service usage frequency
Table 7-11: Full-Service Restaurant Visit Frequency in Past Month: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers
Table 7-12: Full-Service Restaurant Usage, by Daypart: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers
Spanish-speaking Hispanics skew to snacking and breakfast dayparts
Limited-service restaurant usage, by segment
Table 7-13: Limited-Service Restaurant Usage by Segment: All Consumers, 2007-11
Table 7-14: Limited-Service Restaurant Usage Among Latino/Hispanics, by Segment, 2007-11
Table 7-15: Latino/Hispanic Limited-Service Restaurant Usage Share, by Segment, 2007-11
Limited-service restaurant usage frequency
Table 7-16: Limited-Service Restaurant Usage Frequency: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers
Table 7-17: Limited-Service Restaurant Usage, by Daypart: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers

CHAPTER 8: LATINOS IN CONTEXT: CASUAL RESTAURANT GUEST TRAFFIC TRENDS 
Overview
Hispanic share of Casual Bar & Grill and Italian higher than Casual Steak
Table 8-1: Casual Restaurant Usage Metrics, by Casual Sub-Segment: All Consumers vs. Hispanic/Latino Consumers
Hispanic usage lags, and demographic trends mirror general population
Table 8-2: Casual Restaurant Usage, All Consumers vs. Hispanic/Latinos, by Gender, Generation & HH Income, 2011
Casual Bar & Grill brand analysis
Table 8-3: Casual Bar & Grill Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
Olive Garden advertising paying off?
Table 8-4: Casual Italian Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
Steak’s on!
Table 8-5: Casual Steak Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

CHAPTER 9: LATINOS IN CONTEXT: FAMILY RESTAURANT GUEST TRAFFIC TRENDS OVERVIEW: FOOD HEALTH ATTRIBUTES THAT DETERMINE CHOICE OF A “QUICK BITE”
Family restaurants a Hispanic favorite
Table 9-1: Family Restaurant Usage Metrics, by Segment: All Consumers vs. Hispanic/Latino Consumers
Demographic snapshot
Table 9-2: Full-Service & Limited-Service Family Restaurant Usage, All Consumers vs. Hispanic/Latinos, by Gender, Generation & HH Income, 2011
Limited-service family restaurant brand analysis
Table 9-3: Limited-Service Family Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
Family breakfast restaurant brand analysis
Table 9-4: Family Breakfast Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
Family all-day restaurant brand analysis
Table 9-5: Family All-Day Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

CHAPTER 10: LATINOS IN CONTEXT: QUICKSERVICE RESTAURANT GUEST TRAFFIC TRENDS OVERVIEW 
Enormous quick-service restaurant usage footprint
Table 10-1: Quick-Service Restaurant Usage Frequency:
All Consumers vs. Hispanic/Latino Consumers
Quick-service restaurant usage, by segment
Table 10-2: Quick-Service Restaurant Usage Metrics, by Segment: All Consumers vs. Hispanic/Latino Consumers
Hispanic Burger usage in line with average
  170 million users; 13.2% Hispanic share
Table 10-3: QSR Burger Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
Pizza, pizza!
  A Hispanic draw
Table 10-4: QSR Pizza Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
Mexican QSRs outperform
  Taco Bell the exception
Table 10-5: QSR Mexican Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

CHAPTER 11: LATINOS IN CONTEXT: SNACK & BEVERAGE CONCEPT GUEST TRAFFIC TRENDS OVERVIEW 
Snack and beverage: a demographic overview
Table 11-1: Snack & Beverage Restaurant Usage, All Consumers vs. Hispanic/Latinos, by Gender, Generation & HH Income, 2011
Hispanic share lags that of QSR
  Jamba Juice: usage leader
Table 11-2: Snack and Beverage Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

CHAPTER 12: LATINOS IN CONTEXT: RESTAURANT BRAND ANALYSIS TOP 25 RESTAURANT BRANDS: TALE OF THE TAPE 
  Five-year Hispanic growth triple that of population as a whole
  Hispanic share gains
  Thanks to largest overall usage footprint, McDonald’s draws most Hispanics
  But eight other brands register explosive usage growth
  McDonald’s versus burger rivals
  Burger saturation—or are burgers just not hitting the mark?
  High Hispanic share
  Low Hispanic share
  Share gainers
Table 12-1: Top 25 Restaurant Brands: System-wide Sales & Hispanic Share of Guest Traffic, 2007-11
Top 25 quick take: Hispanic vs. all consumers restaurant brand usage
Graph 12-1: Top 25 Restaurant Brands by Sales, Hispanic/Latino versus General Population Use, 2011
Top 25 quick take: Hispanic vs. all consumers restaurant brand usage likelihood
Graph 12-2: Top 25 Restaurant Brands by Sales, Hispanic/Latino Indexed Use, 2011
Throwing a wider net: large and mid-size chains
Table 12-2: Restaurant Brands with High Hispanic Usage Share:
Indexed Use, Revenue and Units, 2011

More new research reports by the publisher can be found at Packaged Facts page .

 

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