Russian Frozen Food Market Branding Discussed in New Report Published by MarketPublishers.com

01 Nov 2011 • by Natalie Aster
Russian Frozen Food Market Branding Discussed in New Report Published by MarketPublishers.com

LONDON – New market research studyHow to create a successful brand in the Russian frozen food market?elaborated by "PRORIV" Company has been recently published by Market Publishers Ltd.

Report Details:

Title: How to create a successful brand in the Russian frozen food market?
Published: December, 2006
Pages: 174
Price: US$ 2,600

The research compiles a marketing and branding strategies matrix that covers analysis, generalization and classification of experience of Russian enterprises in the area of frozen food branding. The report presents consumers perception maps of 16 most popular Russian frozen food trademarks in segments of ravioli, rissoles and filled pancakes. The causes of success and failure of these brands and their future trends and potential are analyzed in detail. On the basis of the analysis carried out new market opportunities for the existing trademarks are described, as well as opportunities for creation of new trademarks.

Reports Contents:

Introduction

Part 1. Tendencies in the Russian frozen food market development
1. History of frozen food products

2. Economic circumstances in foodstuff markets

3. Dynamics of foodstuff consumption in relation with income level increase

4. Features of development of the frozen food market

5. Rate of growth and character of development of the Russian frozen food market

6. Major tendencies of development of the Russian frozen food market
Import

7. Structure of the frozen food market

8. Capacity of the frozen food market

9. Structure of the ravioli and rissoles market

10. Segment of ravioli
а. tendencies of development of the ravioli segment
b. competitive environment in the ravioli market
c. competitive environment in the ravioli market of St.-Petersburg
d. consumers preferences
Frequency of purchase of ravioli
preferred types of ravioli packing
e. the most well-known ravioli trademarks
f. structure of the ravioli segment by sale channels

11. Segment of rissoles
Shares of main rissole manufacturers in the market of St.-Petersburg

12. Segment of filled pancakes
Shares of main manufacturers in the filled pancakes market of Moscow
Shares of main manufacturers in the filled pancakes market of St.-Petersburg
Shares of main manufacturers in the filled pancakes market of 11 cities with over-million population cities
Comparison of market shares of main manufacturers in the filled pancakes market of Moscow, St.-Petersburg, in 11 cities with over-million population and in 13 cities with over-million population

13. Segment of quick-frozen vegetables, mushrooms and berries
а. rate of growth of the Russian quick-frozen vegetables, mushrooms and berries market
b. structure of the segment of quick-frozen vegetables, mushrooms and berries
c. features of demand on quick-frozen vegetables, mushrooms and berries in the Russian market
d. competitive environment in the market of quick-frozen vegetables, mushrooms and berries

14. Segment of frozen seafoods

Part 2. Marketing strategies of frozen food manufacturers in the Russian market
1. «Who comes the second, is the last one» (bend every effort to a loose market segment)

2. Attract attention of consumers by a broad assortment of production and «original», non-standard
goods

3. Developed distribution can bring fame and gain buyer’s confidence to the brand

4. Differentiation by item
а. more meat in ravioli
b. new items, no analogues in the market
c. prompt response to consumers` expectations
d. ravioli with fresh meat only
e. making goods which fill niches

5. Differentiation by price (a lower price at the same quality)

Part 3.
Effective branding strategies in the Russian frozen food market

More new market research reports by the publisher can be found at "PRORIV" Company page.

 

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