Consumer Preference towards Processed Dairy Products in India to Boost Demand

08 Nov 2011 • by Natalie Aster

Mumbai, India – Dairy sector is marked by strong domestic demand with dairy processing sector expected to grow dynamically. Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of the report “Dairy Market in India 2011”.

Dairy market in India is poised to grow at a tremendous rate as the domestic market is witnessing strong increase in demand. New innovative packaging, development of new products is targeted at the retail customers so as to increase volume and penetration. The market which is predominantly controlled by the unorganized sector is witnessing large number of foreign players entering the Indian market including MNCs. Government thrust has gone a long way to develop the dairy sector. However, problems like non availability of fodder and low yield of cattle also persists.

Report Details:

Dairy Market in India 2011
Published: October 2011
Pages: 51
Price: US$ 400.00

Market Overview:

• Food processing industry in India has huge untapped potential and offers scope for large investments;
• India is one of the top producers of milk, pulses, sugarcane and tea in the world;
• Mega Food Parks are coming up in India to integrate the supply chain and promote food processing;
• States like Andhra Pradesh, Uttar Pradesh, Pradesh and Madhya Pradesh are highly attractive for food processing industry;
• Dairy Market in India needs to grow at a faster rate to catch up with the demand;
• Since the consumption is on a growing trend so many foreign companies are coming to India with a variety of dairy products. Some of these companies are taking bottom of the pyramid approach to reach out to the masses by developing flexibility in their pricing.

 Dairy Market?Exports

• In?spite of India being the largest milk producer exports are not picking up due to various internal factors;
• New markets from South East Asia, Far East, north Africa re opening up for the Indian exporters;
• However the government had imposed a ban on the export of milk powder so as to control inflation and bring prices under control;
• Exports have reduced in the recent years as the domestic market is absorbing the produce in India itself.

Exports Country-wise

Exports Country-wise (20--)

Trends:

• Increase in per capita availability of milk;
• New Entrants;
• Growth of UHT Milk;
• Packs of varying size. 

Government Initiative

The government has put a lot of emphasis on developing the sector by announcing a set of incentives and subsidies for the companies engaged in the manufacturing of milk and other dairy products.

De?licensing of the Indian dairy industry

The Indian dairy sector was growing at a tremendous rate. Private investments and foreign equity participation was allowed so as to bridge the huge gap between demand and supply. Ever since there has been lot of investments and new brands are coming in the processed milk sector.

De?reservation of many segments

De?reservation of ice?cream and ghee saw the entry of MNCs into these segments making them more competitive and giving customers a lot to choose from.

More information can be found in the report “Dairy Market in India 2011” by Netscribes (India) Pvt. Ltd.

To order the report or ask for sample pages contact [email protected]

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