Most Recent Report on China Online Advertising Market Published by

15 Sep 2011 • by Natalie Aster
Most Recent Report on China Online Advertising Market Published by

LONDON – Three of the world’s ten fastest growing media markets are within APAC, including China, India and Indonesia, and this growth compounds the region’s absolute size. China’s growth warrants additional attention: by 2012 the country’s advertising market will exceed the size of Japan’s and will become the world’s second largest.

In particular, China’s online advertising market, one of the leading modes of advertisement, reached 4.06 billion RMB last year, with the fashion industry being the top spender accounting for almost 18% market share, and is forecast to increase further. Companies are now spending huge amounts on advertising on the online medium that helps them to target their specific group of consumers.

New market report “Online Advertising Market in China 2011” drawn up by Netscribes presents in-depth analysis of the advertising industry in China, highlighting various channels used by local consumers, market size and growth of advertising on the internet. It also features the key segments along with their respective shares of the online advertising market as well as a wide range of sources of advertisements. Market trends, drivers and challenges faced by the market players, government regulations and policies are also covered. Furthermore, the study examines competitive landscape of the respective market through a snapshot of the top players along with their business and key financial overview. Future outlook of the online advertising industry in China is provided as well.

Report Details:

Title: Online Advertising Market in China 2011
Published: September, 2011
Pages: 34
Price: US$ 600.00

Report Contents:

Page 1: Executive summary

Page 2: Advertising Industry – Overview, Total Media and Ad Spending (2010-2015e), Page 2: Information channels used by consumers, Ad Spending growth

Page 3: Online Advertising Industry – Overview, Market Size & Growth (2006-2013e), Segment Break Up, Sources of Advertisements 
Page 4: Segments’ Overview – Advertisers in the segment (1 and 2) and players in the segment
Page 5: Segments’ Overview - Advertisers in the segment (3 and 4) and players in the segment
Page 6: Segments’ Overview - Advertisers in the segment (5 and 6) and players in the segment

Page 7: Business Model

More new publisher’s market research reports can be found at Netscribes page.



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