Verimark Holdings Implements Well-based Strategy According to BAC Report05 Sep 2011 • by Natalie Aster
LONDON - Verimark developed a solid business model focused on the following aspects:
TV Ads: the company was the first in South Africa to implement this marketing form more than 20 years ago, and has always been the top user of airtime. Verimark now is the forth largest buyer of TV time in South Africa.
Store Chain: the company has opened a lot of own stores and has also expanded its distribution network through retail stores owned by external proprietors.
Exhibitions and Shows: Verimark willingly participates in various exhibitions and shows in South Africa and abroad to promote its products and services locally and internationally.
Internet: the enterprise runs its own web-site which serves as an online shop and a full product database.
Verimark recent financial performance is steadily improving due to aggressive TV marketing. In the half-year ended February 28 2011 revenues and net incomes showed growth by 30% and 119%, reaching ZAR 260.9 million and ZAR 23 million respectively. Annual indices are even more impressive, with revenues and net incomes increasing by 33% and 146% respectively (total ZAR 461.7 million and ZAR 33.5% million).
Founded in 1977 and headquartered in Randburg (SAR), Verimark Holdings is a retail company engaged in promotion and sales of Health & Beauty, Houseware, Cookware, Cleaning, and Automotive products. It is a market leader in home country aiming to become the major retailer in whole South African region.
All the details on the company’s present position, risk factors, past history and future prospects can be found in the report “Verimark Holdings Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis” recently published by Market Publishers Ltd.
Title: Verimark Holdings Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Date: Sep, 2011
An in-depth full overview of the overall South Africa Wholesale and Distribution Industry and the competition analysis can be found in the report “South Africa Wholesale and Distribution Industry Comparative Analysis and Companies Ranking”
More company reports featuring SWOT and financial information, industry and competitors analysis can be found in Company Reports Catalog.
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