Uncertain Future Awaits Sun-Rype According to BAC Report Recently Published by Market Publishers Ltd.15 Aug 2011 • by Natalie Aster
LONDON – Founded in 1946 and headquartered in Kelowna, British Columbia, Sun-Rype Products faces tough challenges second year in a row. Not only stiff competition tenses the industry, but prices for commodities are rapidly rising. And this is the major threat for the company: juice concentrates (mainly apple and orange) and apples undergo significant price instability.
Prices for concentrates are to stay at high levels in 2011. Prices for apples have also grown in 2011. Sun-Rype corrects its products selling prices to mitigate the negative impact of inflation, but no forecast can be made on whether these measures take any effect on sales volume in 2011.
Another measure for customers’ attraction is new product launch. In 2010 Sun-Rype delivered Coco Water – a coconut juice with mango or pineapple flavor. Recently the Company has announced its intention to release new product in 2011. Again, when the market is extremely volatile, there is no confidence that revenues generated by new products will beat related costs.
In 2010 company’s financial performance was unsatisfying. Revenues and net incomes dropped by 6.5% and 32.5% respectively. The last quarter ended 25 June 2011 also showed weak results: while revenues almost didn’t change, net income decreased 3.5 times and ended up below zero.
Canadian-based Sun-Rype is engaged in manufacturing and exporting of 100% natural fruit juices and snacks, made from high quality fruits concentrates. The company is active for more than sixty years and holds a leading market position in Canada.
More info on the company’s activities, risk factors, business perspectives and experts’ forecast can be found in the report “Sun-Rype Products Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis” recently published by Market Publishers Ltd.
Title: Sun-Rype Products Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Date: Jul, 2011
An in-depth overview of the Canadian Food and Beverages Industry and the present market situation can be found in the report “Canada Food and Beverages Industry Comparative Analysis and Companies Ranking”
More company reports featuring SWOT and financial information, industry and competitors analysis can be found in Company Reports Catalog.
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