The notion “rent” refers to the amount of money (defined in the respective contract) which is paid by a lessee in return for permission to occupy/use the landlord’s property. Companies involved in the business offer an extensive variety of property for rent: houses, holiday apartments, cars, bicycles, equipment, etc.
Car rental represents one the key segments of the market. It has witnessed fierce competition amid players due to the economic slump coupled with the demand decline. Market participants were forced to develop new product offerings and improve the quality of offered services not to lag behind other competitors in the intensive race. The car rental industry is expected to grow by 4 percent annually to be worth USD 68 billion in end-2016.
The research reports within this Catalogue explore the global rental market, besides offering region- and nation-wise analyses. The reports discuss the competitive environment, profile market majors and study different market segments. Reviews of the current market situation, industry trends; data on industry drivers and challenges; future market forecasts are on hand in the research report too.
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