Find a detailed industry analysis, an in-depth review of a market state, expert views, a discussion of the competitive landscape, and much more in each of market research reports on South Africa available in our online store.
South Africa: an economic profile
South Africa is one of the world’s few countries to split the role of capital between 3 cities. The official capital, Pretoria, enjoys a population of 1 million. Cape Town serves as the legislative capital with a population of 2.9 million whilst the judiciary is based in the smaller Bloemfontain with only 370,000 residents. The largest city, though, by far is Jonnasburg with 3.2 million people. The country’s total population is 49 million. It is a parliamentary democracy with powers split between President and Parliament. The present President is Jacob Zuma.
Economic background
South Africa had a GDP of USD 578.6 billion as of 2012 and a growth rate of 2.6% – a figure lower that during 1993-2007 when the economy grew for 62 consecutive quarters at a level of around 5% on average. It was hit badly by the crisis of 2008-2009, with growth slowing to around 3%. However, it is still regarded as one of the world’s most important emerging economies, and in 2011, it joined Russia, Brazil, China, and India to become known as the BRIC economies of emerging nations. It has an inflation rate of around 5%, but its unemployment rate is extremely high – around 25%. The government has poured a lot of money in infrastructure, and this combined with the sound legal framework makes it a trusted country for investment. Its top export partners are China, the USA, Japan, Germany and the UK, whilst it imports from the USA, China, Germany, Japan, India, Saudi Arabia, and the UK.
Industrial Analysis
The country has a widely spread industrial base with income generated as follows: agriculture – 2.2%, mining – 10%, manufacturing – around 12.5 %, electricity and water – nearly 2.5%, construction – just under 4%, wholesale retail and motor trade – just over 16%, transport storage and communications – 9%, finance real estate and business services – over 21%, government services – 6.7%, and personal services – close to 6%.
Mining
South Africa is deemed to have the world’s 5th largest mining reserves valued at some USD 2.5 trillion. It has a long history of mineral and metal extraction. Deposits include: platinum, manganese, chromite ore, gold, diamonds, and vanadium.
Gold accounts for one third of the country's exports. The country is also the fourth largest diamond producer in the world. The mining sector generates half of the nation’s foreign exchange. Companies like Exxaro, De Beers, and Anglo American Corporation are recognised as having world class technical expertise. 42% of companies quoted on the Johannesburg stock exchange are mining related. The government is trying to develop downstream industries which add value to the raw material rather than just exporting the raw product. The industry has been suffering recently from a range of industrial relations problems with strikes hitting the gold fields.
Automotive industry
Multinationals from all over the world use South Africa to create components and assemble vehicles because of its low production costs and access to new markets. Companies with manufacturing bases in the Republic comprise BMW, GM, Ford, Toyota, Nissan, Mercedes Benz, Renault, and Volkswagen.
The sector contributes 6% of GDP and 12% of manufacturing exports. 28,000 people are employed directly in the industry, with 61,000 being engaged in component construction. It is based in the Eastern Cape and Gauteng. The Government implemented a plan – "Automotive Development and Production Plan" – aimed to expand production to 1.2 million vehicles by 2020.
Tourism
Tourism is recognised by the government as a key industrial sector. The wonderful natural resources of the country have been enhanced by strategic think as to how they can be used to build the economy. In 2009, it contributed 7.9% to GDP, and it currently supports one in twelve jobs in the economy. The sector was given a tremendous boost in 2010 when the country staged the football World Cup and attracted 8.1 million visitors. This grew to 8.3 million in 2011. No fragment of the tourism market has been neglected. Business tourism has been an expanding area with the country having over 1000 conference and exhibition centers. However, the country also promotes eco tourism, paleo tourism and sports and adventure tourism.
Electronics
Electronics together with transport and storage account for 10% of GDP. It is one of the swiftest growing areas of the economy mainly based around mobile telephony. Its telephone network is 99.9% digital which is the most developed in Africa. It is a world leader in prepayment and fraud prevention systems. Multinational companies with subsidiaries in South Africa include: IBM, Unisys, Microsoft, Intel, Dell, and Compaq.
In conclusion, most research reports see South Africa as an expanding economy with growth in a variety of sectors. It is moving away from reliance on mineral wealth by using the income produced from these industries to diversify its economic base. Multinational companies have not been slow to recognise it as a sound centre from which to develop the expanding African market for a range of products.
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Analyzing the Biofuel Industry in South Africa
US$ 400.00
... brings you the complete guide to the South African Biofuels Industry – Analyzing the Biofuel Industry in South Africa. The report begins with an analysis ... on the fascinating journey of discovering the biofuels industry in South Africa. The economics of biofuels, issues facing the industry, regulatory barriers ...
June 2011
85 pages
South African Insurance Industry Forecast to 2013
US$ 1,000.00
South Africa is known for its well-developed and highly liberalized financial sector. Particularly, the insurance industry of the country is the most developed in the entire African continent. South A...
May 2011
60 pages
The Future of Upstream South Africa Oil and Gas Markets to 2015- Forecasts and Analysis of South Africa Oil Fields, Blocks, Production, Reserves and Companies
US$ 1,000.00
... 1,000.00 Price: Site Licence - US$ 2,000.00 Price: Enterprisewide - US$ 3,000.00 “The Future of Upstream South Africa Oil and Gas Markets to 2015- Forecasts and Analysis of South Africa Oil Fields, Blocks, Production, Reserves and Companies” is a complete source of information and ...
May 2011
100 pages
Health & Wellness Tourism in South Africa
US$ 990.00
... have been quick to adopt the popular wellness trend that is booming abroad. Euromonitor International's Health and Wellness Tourism in South Africa report offers a comprehensive guide to the ... how the market is set to change. Product coverage: Medical Tourism, Other Health and Wellness Tourism, Spas. Data coverage: market sizes (historic and forecasts ...
April 2011
30 pages
Neonatal Equipment Market in South Africa 2010-2014
US$ 590.00
... private healthcare are some of the factors driving the growth. The market is highly dependent on imports. Hence, the importance of importers and distributors ... the examination of vendor landscape. The report also analyses various distribution channels and partners for Neonatal Equipment Market in South Africa ...
March 2011
36 pages
South African Banking Sector Analysis
US$ 800.00
Single User PDF Format: US$ 800.00 Multi-User License: US$ 1,400.00 Hard Copy: US$ 900.00 CD-ROM: US$ 900.00 South African banking sector is well-developed and highly liberalized. It is one of the la...
March 2011
70 pages
Clothing and Footwear Specialist Retailers - South Africa
US$ 990.00
... times, and clothing and footwear specialist retailers saw a decline in growth, as well as a shift in brand shares, as consumers sought bargains. Euromonitor International's Clothing and Footwear Specialist Retailers in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels ...
March 2011
48 pages
ATM Cards - South Africa
US$ 900.00
In the review period, the usability of ATMs increased dramatically. There have been many improvements to both software and functionality, allowing South African consumers to transcend the ‘ATM equals...
February 2011
36 pages
Charge Cards - South Africa
US$ 900.00
Charge cards seemed to be making a comeback in South Africa in 2010. Over the review period, charge card transactions saw slower growth as it lost market share to credit cards. This was largely due to...
February 2011
42 pages
Credit Cards - South Africa
US$ 900.00
The economic recession had a major negative impact on consumer finance in 2010, and credit was one of the worst affected. With the introduction of the National Credit Act in 2007, banks were forced to...
February 2011
44 pages
Debit Cards - South Africa
US$ 900.00
Although the review period saw debit transactions reflect the strongest growth of all financial cards, the debit transaction experience could still be improved significantly in South Africa. One of th...
February 2011
38 pages
Pre-paid Cards - South Africa
US$ 900.00
Pre-paid cards in South Africa continues to grow from strength to strength. In 2010, both open and closed loop cards grew substantially in a number of retail environments. The main application of pre-...
February 2011
42 pages
Store Cards - South Africa
US$ 900.00
The South African economic downturn has affected credit lending across the board and store cards is no different. Store cards decreased significantly over this recessionary period particularly in term...
February 2011
37 pages
Telkom South Africa: Repositioning to Capture Growth
US$ 1,500.00
Telkom South Africa is currently repositioning itself. Facing the proposition of increased fixed-to-mobile substitution following the sale of its 50% share in Vodacom, the company re-entere...
February 2011
24 pages
Chilled and Frozen Processed Food Packaging in South Africa
US$ 990.00
... chilled and frozen processed food packaging, storage and resealability remained challenges in 2010. The convenience associated with products in chilled processed food and frozen processed food continued to support demand in 2010 ... packs. Therefore, in chilled processed meats, frozen processed potatoes and frozen processed vegetables there was increased usage of zip lock... Euromonitor International's Chilled and Frozen Processed Food Packaging in South Africa report offers ...
February 2011
51 pages
World chlorpyrifos market - South Africa
US$ 520.00
... 1990s. This report is an intelligence report on chlorpyrifos industry all around the world with focus on India market. This study reveals the historical development ... and future trend of chlorpyrifos industry and is ...
January 2011
8 pages
Yoghurt in South Africa
US$ 990.00
... outlay, whereas larger sizes offer a “bulk” saving. Euromonitor International's Yoghurt in South Africa report offers a comprehensive guide to the size and shape of the ... Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese ...
November 2010
46 pages
Dairy in South Africa
US$ 900.00
... has entered into spreadable processed cheese in a unique flexible packaging format Euromonitor International's Cheese in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing ...
November 2010
78 pages
South Africa (country regulation overview)
US$ 895.00
License Price: US$ 2,240.00 The South African telecoms market is one of the most technologically advanced markets in Africa. However, it is still dominated by two players: in the fixed-line market th...
October 2010
17 pages
Camcorders - South Africa
US$ 990.00
... posted on social media sites. However, HD camcorders are still too expensive for the average South African and volume growth is expected to be driven by price erosion in the forecast period. Euromonitor International's Camcorders in South Africa report offers ...
September 2010
22 pages
Cameras - South Africa
US$ 990.00
... cameras has taken South Africa by storm in conjunction with the increasing popularity of social media sites such as Facebook. South African consumers’ interest in digital cameras has been stimulated by the increasing popularity of social media that encourage users to share photos. Euromonitor International's Cameras in South Africa report offers ...
September 2010
23 pages
Computers and Peripherals - South Africa
US$ 990.00
... higher usage limits. During Q1 2009, South Africa’s economy showed negative growth for two consecutive quarters. South Africa's gross domestic product (GDP) growth rate for Q1 2009 stood at -6% compared with a -2% contraction during Q4 2008. Euromonitor International's Computers and Peripherals in South Africa report ...
September 2010
25 pages
Portable Media Players - South Africa
US$ 990.00
... constantly on the go... Euromonitor International's Portable Media Players in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics ... Camcorders, Digital Cameras, E-Book, HD Camcorders, Other Portable Media Players, Photo Printers, Portable MP3 Players, Portable Multimedia Players, Portable Video Players. Data coverage: market sizes (historic and forecasts ...
September 2010
24 pages
Cameras in South Africa
US$ 990.00
... cameras has taken South Africa by storm in conjunction with the increasing popularity of social media sites such as Facebook. South African consumers’ interest in digital cameras has been stimulated by the increasing popularity of social media that encourage users to share photos. Euromonitor International's Cameras in South Africa report offers ...
September 2010
21 pages
Consumer Foodservice - South Africa
US$ 2,100.00
... year. Consumers restricted their spending on luxuries such as eating out; however, increased unit prices boosted value growth. Euromonitor International's Consumer Foodservice in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number ...
August 2010
89 pages
Adult Mouth Care - South Africa
US$ 900.00
In 2009, adult mouth care increased by 7% in current value terms to reach R61 million. The increase in HIV-positive patients drove this category, as oral problems are usually the first sign of the inf...
July 2010
35 pages
Jewellery - South Africa
US$ 990.00
... nature of the merchandise in which they deal. Euromonitor International's Jewelleryin South Africa report offers a comprehensive guide to the size and shape of ... how the market is set to change. Product coverage: Costume Jewellery, Real Jewellery. Data coverage: market sizes (historic and forecasts), company ...
July 2010
26 pages
NRT Smoking Cessation Aids - South Africa
US$ 900.00
As a result of trying economic times, increased cost of living and inflation, consumers in South Africa were increasingly keen to quit smoking as cigarettes were considered to be expensive. Luxury ite...
July 2010
37 pages
Oral Care - South Africa
US$ 900.00
Despite the current economic downturn, oral care is seeing premiumisation as consumers move towards products that offer multiple benefits such as combating bad breath and killing germs in conjunction...
July 2010
31 pages
Personal Stationery - South Africa
US$ 990.00
Consumers buying personal stationery have started to move away from established brands towards less ... purchases can be neither postponed nor avoided. Euromonitor International's Personal Stationeryin South Africa report offers a comprehensive guide to the size and shape of the ...
July 2010
25 pages
Slimming Products - South Africa
US$ 990.00
... to regain share of the category. These products were taken up by many consumers that were... Euromonitor International's Slimming Products Products in South Africa report offers a comprehensive guide to the ... to 2014 illustrate how the market is set to change. Product coverage: Meal Replacement Slimming, Other Slimming Products, Slimming Teas, Weight Loss Supplements. Data coverage: market ...
July 2010
37 pages
Travel Goods - South Africa
US$ 900.00
As in some other sectors, consumers of travel goods have opted to extend their existing products’ life cycles beyond their usual replacement dates. ... , which has forced customers to make do with less. Euromonitor International's Travel Goodsin South Africa report offers a comprehensive guide to the size and ...
July 2010
25 pages
Watches - South Africa
US$ 990.00
Watches have performed better than other sectors of personal goods, which ... no direct cost increases as a result of South Africa’s stagflation as there were in other sectors. Euromonitor International's Watchesin South Africa report offers a comprehensive guide to the ...
July 2010
25 pages
Wound Treatments - South Africa
US$ 990.00
Wound treatments in South Africa reached a value of R97 million in 2009. Growth of 7% in current value terms in ... on a par with the review period average. Euromonitor International's Wound Treatments Products in South Africa report offers a comprehensive guide to the size and shape of the ...
July 2010
35 pages
Cotton Wool/buds/pads - South Africa
US$ 990.00
Across the review period, cotton wool/buds/pads experienced extensive price discounting. This supported strong volume growth, ... trend was a result of cheap imports putting pressure on prices in South Africa. Euromonitor International's Cotton Wool/Buds/Pads in South Africa report offers a comprehensive guide to the size and shape ...
June 2010
25 pages
Kitchen Towels - South Africa
US$ 990.00
Kitchen towels saw 2% volume decline in 2009 over the previous year. This ... instead of kitchen towels. Paper napkins are also occasionally used as substitutes for kitchen towels although they are not as absorbent as... Euromonitor International's Kitchen Towels in South Africa report offers ...
June 2010
25 pages
Nappies/diapers/pants - South Africa
US$ 900.00
In 2009, Procter & Gamble announced a R200 million investment in South Africa with the establishment of a new plant in the country that will produce disposable nappies. This investment follow...
June 2010
25 pages
Paper Tableware - South Africa
US$ 990.00
... declined by 8% in volume terms over the previous year. Euromonitor International's Paper Tableware in South Africa report offers a comprehensive guide to the size and shape of the ... Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths Data coverage: market sizes ...
June 2010
25 pages
Sanitary Protection - South Africa
US$ 900.00
There was a continued shift towards more convenient forms of sanitary protection towards the end of the review period, with women increasingly seeking comfort and discretion. Consequently, ultra-thin...
June 2010
26 pages
Tissues - South Africa
US$ 990.00
... many opting to use toilet paper instead of tissues as their disposable income level deteriorated. Euromonitor International's Tissues in South Africa report offers a comprehensive guide to the ... how the market is set to change. Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household ...
June 2010
25 pages
Toilet Paper - South Africa
US$ 990.00
... from Pick ‘n Pay, which consumers generally feel... Euromonitor International's Toilet Paper in South Africa report offers a comprehensive guide to the size and shape of the ... Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper ...
June 2010
25 pages
Wipes - South Africa
US$ 900.00
Home care wipes faced increasingly strong competition from textile alternatives and surface care in 2009. These products are considered to be luxury, with many consumers being unable to afford home ca...
June 2010
27 pages
Bankinfo-South Africa-2008 Financial Data Report
US$ 480.00
This report show all types of banks in South Africa, including central banks, commercial banks, investment banks, securities companies and others. We provide more than 3 year financial information of...
May 2010
39 pages
Bakery in South Africa
US$ 990.00
... are more expensive than white... Euromonitor International's Baked Goods in South Africa report offers a comprehensive guide to the size and shape of the ...
April 2010
72 pages
Confectionery in South Africa
US$ 2,100.00
... tangy fillings being introduced in recent years. Euromonitor International's Sugar Confectionery in South Africa report offers a comprehensive guide to the size and shape of the ... with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate ...
March 2010
75 pages
Functional Drinks - South Africa
US$ 990.00
... health conscious consumers over the coming years. Euromonitor International's Functional Drinks in South Africa report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...
March 2010
34 pages
Telkom South Africa
US$ 1,495.00
Telkom, the incumbent operator in South Africa, is at a crossroads. The sale of its 50% share in Vodacom has left it with surplus funds, but without a mobile arm. Telkom is repositioning itself and de...
January 2010
16 pages
SMEs in South Africa: highly mobile
US$ 895.00
Here we present the results of a survey carried out with SMEs in South Africa, outlining their budget priorities and their attitudes towards telecoms sourcing and usage.
South African SMEs ar...
October 2009
14 pages
Clothing - South Africa
US$ 900.00
... and their ability to offer a variety of goods. Euromonitor International's Clothing in South Africa report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Clothing market; Pinpoint growth sectors and identify factors driving change; ...
October 2009
29 pages
Southern Africa Telecom Industry Report, 2008
US$ 400.00
This report focuses on the telecom development in the four biggest countries in terms of population: South Africa, Zambia, Madagascar and Tanzania; meanwhile it reveals the main businesses and operati...
May 2009
38 pages
