Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Woven Carpet and Rug Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 675.00
... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... study helps identify: What is the size of the woven carpet and rug market in Germany? How is the market divided into different product segments? ...
January 2014
23 pages
Knotted Carpet and Rug Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 675.00
... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... helps identify: What is the size of the knotted carpet and rug market in Germany? How is the market divided into different product segments? ...
January 2014
17 pages
Rapunzel Naturkost AG in Health and Wellness (Germany)
US$ 150.00
... fair trade projects, as well as regional and national campaigns which highlight Rapunzel’s social and environmental commitment, such as offering open day tours ... distribution data. Why buy this report? Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors ...
December 2013
2 pages
Schneekoppe GmbH & Co KG in Health and Wellness (Germany)
US$ 150.00
... -free and naturally healthy categories. A recently agreed distribution partnership with muesli manufacturer Peter Köln will be employed to support sales of Schneekoppe’s naturally healthy muesli, but... Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic ...
December 2013
2 pages
Seeberger GmbH in Health and Wellness (Germany)
US$ 150.00
... clear leader in dried fruit and nuts in Germany, Seeberger will continue to place importance on maintaining premium product quality, whilst supporting its ... successful marketing activities. The company will particularly target the ongoing health and wellness trend, and emphasise the naturally healthy features ...
December 2013
2 pages
2014 Opportunties in the German Immunoprotein Diagnostic Testing Market
US$ 1,960.00
... , reagent systems, and auxiliary products, such as specimen preparation devices, controls, calibrators and others. “Immunoprotein Diagnostic Testing in Germany Hospitals, Commercial Labs, Physician Offices” is a unique market and technology assessment designed to help current suppliers and potential market ...
December 2013
236 pages
Block House Restaurantbetriebe AG in Consumer Foodservice (Germany)
US$ 150.00
Block House Restaurantbetriebe will continue to support its Block House chain in North American FSR and will seek to at least maintain share against the backdrop of a very competitive environment in FSR in Germany. The company will mainly focus on comprehensive marketing and sales activities. More ...
December 2013
3 pages
Burger King Beteiligungs GmbH in Consumer Foodservice (Germany)
US$ 150.00
All German activities by Burger King Beteiligungs will be shaped by parent company Burger King Holdings and its international strategies during the forecast period. However, due to Burger King Beteiligungs' large sales in Germany as well as the country-specific conditions of consumer foodservice ...
December 2013
3 pages
Doctor's Associates Inc in Consumer Foodservice (Germany)
US$ 150.00
... current value terms being seen in 2010 and 2011. However, in 2012 Doctor's Associates saw stabilisation with slight growth in transaction volume and ... distribution data. Why buy this report? Get a detailed picture of the Consumer Foodservice market; Pinpoint growth sectors and identify factors driving ...
December 2013
2 pages
Finnern GmbH & Co KG in Pet Care (Germany)
US$ 150.00
Finnern GmbH & Co KG is continuing on its successful path as an innovative and independent provider of healthy and natural dog and cat food and treats. In 2013 and beyond, the company is planning to further invest in the development of premium quality products so as to further improve its position in ...
December 2013
2 pages
H Von Gimborn GmbH in Pet Care (Germany)
US$ 150.00
H Von Gimborn GmbH will rely on three main pillars as a strategy for continuous success in 2013 and beyond - innovation, knowledge and quality of products and services. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. ...
December 2013
2 pages
IKEA Deutschland Verkaufs GmbH & Co in Consumer Foodservice (Germany)
US$ 150.00
IKEA Deutschland, the German subsidiary of Swedish global retail giant Inter Ikea Systems BV, will continue to focus on its core business of furniture and furnishings stores during the forecast period. However, the self-service cafeterias operated in the company’s stores will continue to be ...
December 2013
3 pages
Joey's Pizza Service GmbH in Consumer Foodservice (Germany)
US$ 150.00
During the forecast period, Joey’s Pizza Service will continue to focus on those strategies that helped the company to become the leader in 100% pizza home delivery/takeaway in Germany. The company is expected to focus on sustainable expansion into areas that offer enough ...
December 2013
2 pages
Nestlé Purina Petcare Deutschland GmbH in Pet Care (Germany)
US$ 150.00
Nestlé Purina positions itself as a company focused on knowledge and experience, combined with a passion for pets. Its goal is to continuously improve not only products for pets, such as food, healthcare and wellness products, but also create better living conditions and greater awareness of the specific ...
December 2013
2 pages
Tchibo GmbH in Consumer Foodservice (Germany)
US$ 150.00
Tchibo is active in a variety of business areas but within consumer foodservice will continue to focus on the quality of its products, especially coffee. This ... company's whole supply chain will also continue to attract many consumers, with Germans typically being strongly focused on environmental issues. The ...
December 2013
2 pages
2014 Opportunities in the German Hospital Hematology and Flow Cytometry Market
US$ 3,080.00
... of leading reagent and instrument suppliers. Review of current and emerging technologies, and their potential market applications. Product development opportunities for instruments, consumables, and auxiliary products. Profiles of major current and emerging suppliers, including their sales, product ...
November 2013
233 pages
2014 Opportunities in the German Coagulation Testing Market
US$ 4,880.00
... suppliers and potential market entrants identify and evaluate business opportunities emerging in the German coagulation testing market during the next five years. The report explores business and technological trends in the German coagulation testing market; provides estimates of the test volume, as well ...
November 2013
406 pages
2014 Opportunities in the German Hematology and Flow Cytometry Markets
US$ 4,960.00
... suppliers and potential market entrants identify and evaluate business opportunities emerging in German hematology and flow cytometry markets during the next five years. The report explores business and technological trends in the German hematology and flow cytometry markets; provides market share estimates ...
November 2013
250 pages
2014 Opportunities in the German Hemostasis Diagnostic Testing Market
US$ 4,880.00
... suppliers and potential market entrants identify and evaluate business opportunities emerging in the German coagulation testing market during the next five years. The report explores business and technological trends in the German coagulation testing market; provides estimates of the test volume, as well ...
November 2013
406 pages
2014 Opportunities in the German Flow Cytometry Market
US$ 3,120.00
... leading reagent and instrument suppliers. Review of current and emerging diagnostic technologies, and their potential market applications. Product development opportunities for new instruments, consumables, and auxiliary products. Profiles of current and emerging suppliers, including their sales, product ...
November 2013
147 pages
Wax Market in Germany to 2017 - Market Size, Trends, and Forecasts
US$ 662.00
... 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... answers key questions such as: What is the size of the wax market in Germany? How is the market divided into different product segments? Which products ...
November 2013
13 pages
Germany Oil and Gas Markets Outlook to 2025 - Supply, Demand, Investment Opportunities, Infrastructure (Fields, Blocks, Pipelines, LNG, Refinery, Storage Assets) and Competition
US$ 3,040.00
... from OGANALYSIS provides comprehensive analysis and forecasts of the Germany oil and gas market between 2000 and 2025. Covering the entire value chain ... included in the report. The report addresses key issues in Germany market including How will be oil, gas, products (gasoline, LPG, kerosene, diesel), coal and ...
November 2013
120 pages
Anheuser-Busch InBev Germany Holding GmbH in Alcoholic Drinks (Germany)
US$ 150.00
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot ... and demands which it wants to further address to secure its growth. Overall, Anheuser-Busch... Euromonitor International Local Company Profiles are a concise set of ...
November 2013
3 pages
Bitburger Braugruppe GmbH in Alcoholic Drinks (Germany)
US$ 150.00
Bitburger Braugruppe continues to focus on using and enhancing synergies resulting from the merging of several German premium brands as one organisation. Organisational ... data. Why buy this report? Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving ...
November 2013
2 pages
Henkell & Co Sektkellerei KG in Alcoholic Drinks (Germany)
US$ 150.00
Henkell & Co Sektkellerei continues to focus on high-quality products in the premium segment of the German market as well as internationally. To maintain its outstanding reputation and good name and differentiate itself from its main competitors, it not only puts high efforts in creating a positive working ...
November 2013
3 pages
Jacques' Wein-Depot Wein Einzelhandel GmbH in Alcoholic Drinks (Germany)
US$ 150.00
After maintaining its position as market leader in the wine retailing business, Jacques’ Wein-Depot seeks further natural growth by expansion through more stores in attractive and easy-to-access local areas, a successful and growing partner-system – offering partners a ...
November 2013
3 pages
Krombacher Brauerei Bhd Schadeberg GmbH & Co KG in Alcoholic Drinks (Germany)
US$ 150.00
... plans to continue focussing on the quality and sustainable production of its premium branded beers and products. Key campaigns supporting its leading brand Krombacher Pils and also some of its non-alcoholic drinks as well as an ongoing support of environment and climate protection campaigns are supposed to ...
November 2013
3 pages
Oettinger Brauerei GmbH in Alcoholic Drinks (Germany)
US$ 150.00
... : market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and ...
November 2013
3 pages
Robert Bosch GmBH in Home and Garden (Germany)
US$ 150.00
To counteract the expected economic slowdown in Europe and Germany, Robert Bosch GmbH will follow an elaborate plan to secure its profitability and strengthen ... distribution data. Why buy this report? Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving ...
October 2013
3 pages
Thüros GmbH in Home and Garden (Germany)
US$ 150.00
Thüros GmbH, one of Germany’s leading barbecue manufacturers, concentrates its entire business on producing premium and high-quality products for the end- ... and distribution data. Why buy this report? Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving ...
October 2013
2 pages
Monofilament (Over 1mm) Market in Germany to 2017 - Market Size, Trends, and Forecasts
US$ 664.00
... 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking ... key questions such as: What is the size of the monofilament (> 1mm) market in Germany? How is the market divided into different product segments? Which ...
October 2013
14 pages
Plastic Headgear Market in Germany to 2017 - Market Size, Trends, and Forecasts
US$ 664.00
... 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... key questions such as: What is the size of the plastic headgear market in Germany? How is the market divided into different product segments? Which ...
October 2013
13 pages
