Bitburger Braugruppe GmbH in Alcoholic Drinks (Germany)

November 2013 | 2 pages | ID: BE2CA69101DEN
Euromonitor International Ltd

Abstracts

Bitburger Braugruppe continues to focus on using and enhancing synergies resulting from the merging of several German premium brands as one organisation. Organisational and management structures are optimised for a multibrand premium strategy that is supposed to secure the company’s position in such a dynamic and competitive sector as beer in the German market by enhancing quality, efficiency and focus on regional consumer demands as well.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Bitburger Braugruppe GmbH: Key Facts
Company Background
Production
Summary 2 Bitburger Braugruppe GmbH: Production Statistics 2012
Competitive Positioning
Summary 3 Bitburger Braugruppe GmbH: Competitive Position 2012