Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Commerzbank AG - Company Profile and SWOT Analysis
US$ 175.00
Commerzbank AG %li%Company Profile and SWOT Analysis Commerzbank AG %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's s...
April 2024
84 pages
Condor Flugdienst GmbH - Company Profile and SWOT Analysis
US$ 175.00
Condor Flugdienst GmbH %li%Company Profile and SWOT Analysis Condor Flugdienst GmbH %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers...
April 2024
40 pages
Hapag-Lloyd AG - Company Profile and SWOT Analysis
US$ 175.00
Hapag-Lloyd AG %li%Company Profile and SWOT Analysis Hapag-Lloyd AG %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's s...
April 2024
37 pages
Korber AG - Company Profile and SWOT Analysis
US$ 175.00
Korber AG %li%Company Profile and SWOT Analysis Korber AG %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's structure,...
April 2024
39 pages
KWS SAAT SE & Co KGaA - Company Profile and SWOT Analysis
US$ 175.00
KWS SAAT SE & Co KGaA %li%Company Profile and SWOT Analysis KWS SAAT SE & Co KGaA %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers t...
April 2024
48 pages
M+W Group GmbH - Company Profile and SWOT Analysis
US$ 175.00
M+W Group GmbH %li%Company Profile and SWOT Analysis M+W Group GmbH %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's s...
April 2024
36 pages
ThyssenKrupp AG - Company Profile and SWOT Analysis
US$ 175.00
ThyssenKrupp AG %li%Company Profile and SWOT Analysis ThyssenKrupp AG %li%Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's...
April 2024
73 pages
Motorcycles in Germany
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Germany motorcycles market with five year forecasts by both value and volume ... What was the size of the Germany motorcycles market by value in 2017? What will be the size of the Germany motorcycles market in 2022? What factors are ...
April 2024
48 pages
IT Services in Germany
US$ 350.00
IT Services in Germany SUMMARY IT Services in Germany industry profile provides top-line qualitative and quantitative summary ... to presentations and pitches by understanding the future growth prospects of the Germany it services market with five year forecasts REASONS TO BUY What was ...
April 2024
48 pages
Books in Germany
US$ 350.00
... of 2023. A shift in consumer patterns may indicate wider problems for book retailers and publishers. Despite this, Germany continues to be the largest bookselling ... presentations and pitches by understanding the future growth prospects of the Germany books market with five year forecasts REASONS TO BUY What was ...
April 2024
42 pages
Wine in Germany
US$ 350.00
... understanding the future growth prospects of the Germany wine market with five year forecasts by both value ... of the Germany wine market by value in 2017? What will be the size of the Germany wine market in 2022 ... affecting the strength of competition in the Germany wine market? How has the market performed over ...
April 2024
36 pages
Medium & Heavy Trucks in Germany
US$ 350.00
Medium & Heavy Trucks in Germany Medium & Heavy Trucks in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and foreca...
April 2024
54 pages
Advertising in Germany
US$ 350.00
... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts REASONS TO BUY What was ...
April 2024
51 pages
Direct Selling in Germany
US$ 990.00
... mostly unavailable via store-based or internet retail... Euromonitor International's Direct Selling in Germany report offers insight into key trends and developments driving ...
April 2024
35 pages
Vending in Germany
US$ 990.00
... in the number and type of tobacco vending machines, which will limit vending sales furthe... Euromonitor International's Vending in Germany report offers insight into key ...
April 2024
35 pages
Retail in Germany
US$ 2,100.00
... Personal Care Stores, Non-specialised Stores, Online and Other Retail Not in Stores, Other Specialised Stores, Second-hand Goods Stores ... data. Why buy this report? Get a detailed picture of the Retail market; Pinpoint growth sectors and identify factors driving change ...
April 2024
113 pages
Discounters in Germany
US$ 990.00
... likely to benefit from their strong... Euromonitor International's Discounters in Germany report offers insight into key trends and developments driving ... to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, ...
April 2024
35 pages
Hypermarkets in Germany
US$ 990.00
... for local provenance and premium indulge... Euromonitor International's Hypermarkets in Germany report offers insight into key trends and developments driving ... all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health ...
April 2024
35 pages
Supermarkets in Germany
US$ 990.00
... Discounters represents a major threat to supermarkets. Aldi is remodelling... Euromonitor International's Supermarkets in Germany report offers insight into key trends ... channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and ...
April 2024
35 pages
Apparel and Footwear Specialists in Germany
US$ 990.00
In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions an...
April 2024
35 pages
Appliances and Electronics Specialists in Germany
US$ 990.00
Despite a recovery to pre-pandemic value sales levels in 2022, driven by high inflation and pent-up demand for in-store shopping as mobility restrictions eased, appliances and electronics specialists...
April 2024
36 pages
Convenience Retailers in Germany
US$ 990.00
Convenience retailers in Germany recorded a resilient performance in 2023, despite a slowdown compared to the rapid growth witnessed in 2022 when cultural, leisure and professional events, including m...
April 2024
37 pages
General Merchandise Stores in Germany
US$ 990.00
Value sales of general merchandise stores in Germany rebounded in 2023, following the previous year’s decline. The latter was driven by department stores, with the channel’s sales falling by double di...
April 2024
37 pages
Health and Beauty Specialists in Germany
US$ 990.00
Following a marginal decline the previous year, health and beauty specialists in Germany recorded moderate value growth in 2023, mainly driven by the rising demand for beauty and personal care product...
April 2024
37 pages
Home Products Specialists in Germany
US$ 990.00
In 2023, value sales of home products specialists in Germany experienced a marginal downturn following a particularly strong performance the previous year. This channel, which includes home improvemen...
April 2024
37 pages
Retail E-Commerce in Germany
US$ 990.00
In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatil...
April 2024
39 pages
Small Local Grocers in Germany
US$ 990.00
Small local grocers in Germany recorded the lowest current value growth among all grocery retailing channels in 2023. This corresponded to a strong decline in constant terms due to the historically hi...
April 2024
34 pages
Cafйs/Bars in Germany
US$ 990.00
... in outlet numbers, benefiting from the growing socialising trend in Germany. Bars/pubs and cafés, which combined account for the vast majority of value ... long summer and the FIFA World Cup. Euromonitor International's Cafés/Bars in Germany report offers a comprehensive guide to the size and shape of the ...
April 2024
24 pages
Consumer Foodservice By Location in Germany
US$ 990.00
... relevant for younger Germans compared to previous generations, consumers are sho... Euromonitor International's Consumer Foodservice by Location in Germany report offers a comprehensive guide to the size and ...
April 2024
35 pages
Full-Service Restaurants in Germany
US$ 990.00
... 2017. As the largest consumer foodservice category in Germany, full-service restaurants continued to benefit from the growing away-from ... economic conditions and an improved restaurant experience, the category is p... Euromonitor International's Full-Service Restaurants in Germany report offers a comprehensive ...
April 2024
28 pages
Self-Service Cafeterias in Germany
US$ 990.00
In 2018, self-service cafeterias in Germany continued their transformation from a relatively ... a significant discrepancy between modern self-service cafeterias and long-established outlets, particula... Euromonitor International's Self-Service Cafeterias in Germany report offers a comprehensive guide to ...
April 2024
21 pages
Street Stalls/Kiosks in Germany
US$ 990.00
... , this development is predicted to sup... Euromonitor International's Street Stalls/Kiosks in Germany report offers a comprehensive guide to the size and shape ... is set to change. Product coverage: Chained Street Stalls/Kiosks, Independent Street Stalls/Kiosks. Data coverage: market sizes (historic and forecasts ...
April 2024
20 pages
Consumer Foodservice in Germany
US$ 2,100.00
... , fuelled by increased mobility, with retail and travel consumer foodservice locations... Euromonitor International's Consumer Foodservice in Germany report offers a comprehensive guide to the size and shape ...
April 2024
97 pages
Limited-Service Restaurants in Germany
US$ 990.00
... McDelivery offering in 2018. It is now available in 37 cities across Germany. Other chains, su... Euromonitor International's Limited-Service Restaurants in Germany report offers a comprehensive guide to the size and ...
April 2024
35 pages
Protective Coatings Report - Germany
US$ 1,320.00
... of the top global markets for protective coatings. Building on our successful overview of the global protective coatings market and our innovative country-bycountry ... This in-depth report focuses on the top markets for protective coatings. This report provides single country consumption estimates in both ...
April 2024
50 pages
Away-From-Home Tissue and Hygiene in Germany
US$ 990.00
... compact, faster and a more hygienic way to dry han... Euromonitor International's Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide ... the market is set to change. Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue. Data coverage: market sizes (historic and forecasts), ...
March 2024
20 pages
Retail Tissue in Germany
US$ 990.00
Retail tissue in Germany is a mature and saturated category ... being driven by rising unit prices. Euromonitor International's Retail Tissue in Germany report offers a comprehensive guide to the size and ... report? Get a detailed picture of the Retail Tissue market; Pinpoint growth sectors and identify factors ...
March 2024
20 pages
Wipes in Germany
US$ 990.00
... can help them maintain a clean and hygienic home, such as wipes, are in strong demand and continued to support the further development ... and value sales. Not only can wipes be used without additional products, such as... Euromonitor International's Wipes in Germany report offers a comprehensive guide to the ...
March 2024
22 pages
Tissue and Hygiene in Germany
US$ 2,650.00
Tissue and hygiene in Germany recorded positive current value growth in 2018. Demographic and economic ... , higher disposable incomes and low unemployment en... Euromonitor International's Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the ...
March 2024
52 pages
