Villard & Louis SAIyC in Home Care (Argentina)

April 2013 | 3 pages | ID: VF9B0AA7B73EN
Euromonitor International Ltd

Abstracts

Villard & Louis SAIyC is in an expansion phase, looking to work in additional markets in Latin America and globally, but mainly Mercosur markets. It continues to fight to become known as a leader in polishes. The category the company will pursue most is surface care, where it will be able to benefit from the strong brand equity of its star brand, Suiza, currently ranking second in polishes.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 Villard & Louis SAIyC: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Villard & Louis SAIyC: Competitive Position 2012