False Eyelashes Market Size, Share & Trends Analysis Report By Product (Strips, Cluster/Accent, Individual), By Constituent (Natural, Synthetic), By Distribution Channel (Online, Convenience Stores), By Region, And Segment Forecasts, 2025 - 2030
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False Eyelashes Market Growth & Trends
The global false eyelashes market size is estimated treach USD 2.75 billion by 2030, registering a CAGR of 6.6% from 2025 t2030, according ta new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.
Women are willing tspend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries tnatural eyelashes and swelling owing tsurgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.
COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due tthe pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last twquarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected tsurge substantially.
The convenience stores segment dominated the market with a revenue share of around 43.0% in 2024. Convenience stores mainly offer assistance from experts, whnot only mention products appropriate ttheir tastes but alssimplify the application and care of the product. Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes it appropriate for the customers and increases impulse buying.
North America acquired the largest revenue share in the false eyelashes market in 2024. With the fast-paced development of its economy as well as changes in lifestyle, American consumers’ preference towards beauty and personal care products has developed multi-fold in the recent past. False eyelashes trends among all age groups in the U.S., although young women witnessed high demand in the region. Thus, North America generated the largest revenue in 2024.
In order tbeautify the presence of people and offer various benefits, companies are offering easy-to-use false eyelashes without the necessity of glue tattach them. Additionally, players are producing an extensive variety of false eyelashes of numerous styles, fibers, colors, sizes, etc.
False Eyelashes Market Report Highlights
False Eyelashes Market Growth & Trends
The global false eyelashes market size is estimated treach USD 2.75 billion by 2030, registering a CAGR of 6.6% from 2025 t2030, according ta new report by Grand View Research, Inc. Increasing consumption of the beauty products by diverse age groups, internationally, plus the augmented use of the false eyelashes are the factors which drive the market growth.
Women are willing tspend a lot of money on cosmetics driving the growth of the false eyelashes market. Moreover, occurrences of injuries tnatural eyelashes and swelling owing tsurgical eyelash-related measures are the factors among people that largely restrain the market growth. Apart from that, increasing festival celebrations and fashion trends amongst the global population will support the demand for false eyelash products. Growing consumer inclination for colored eyelashes offers major players new business growth opportunities.
COVID-19 had a negative impact on the growth of the market. Most leading brands experienced a decline in sales due tthe pandemic. False eyelashes are largely used in eye makeup meant for parties, functions, and other events which were banned by the government during COVID-19, which resulted in a large decline in the sales of the product. Growing adoption of online channel sales has made the market grow at a steady pace from the last twquarters of 2020. Furthermore, with the stable development of online sales channels, the trading of cosmetic products such as eyelashes is projected tsurge substantially.
The convenience stores segment dominated the market with a revenue share of around 43.0% in 2024. Convenience stores mainly offer assistance from experts, whnot only mention products appropriate ttheir tastes but alssimplify the application and care of the product. Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes it appropriate for the customers and increases impulse buying.
North America acquired the largest revenue share in the false eyelashes market in 2024. With the fast-paced development of its economy as well as changes in lifestyle, American consumers’ preference towards beauty and personal care products has developed multi-fold in the recent past. False eyelashes trends among all age groups in the U.S., although young women witnessed high demand in the region. Thus, North America generated the largest revenue in 2024.
In order tbeautify the presence of people and offer various benefits, companies are offering easy-to-use false eyelashes without the necessity of glue tattach them. Additionally, players are producing an extensive variety of false eyelashes of numerous styles, fibers, colors, sizes, etc.
False Eyelashes Market Report Highlights
- Asia Pacific is expected grow at a significant CAGR during the forecast period. Increasing adoption of the emerging makeup trends is likely tgrow the market demand in the region during the forecast period. Moreover, several countries such as South Korea and Japan are among the major manufacturers of cosmetics and personal care products owing tthe rising popularity of their unique makeup and skincare routine
- Individual product segment is expected tgrow at a fastest CAGR of 6.69% over the forecast period. The majority of consumers choose twear them for an extended time period as they are pretty time intensive. It is obtainable in single as well as flared forms which are likely tboost this segment during the forecast period
- Synthetic false eyelashes segment generated maximum revenue in 2024. This is attributed ttheir firmness as they hold curls very well and are offered in a range of length, curl, thickness, and style
- Online segment is projected tgrow at a CAGR of 8.4% during the forecast period. Discounts and offers on the products, different promotion strategies, as well as easy payment options, are the factors likely tpropel the online segment during the forecast period.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Product Outlook
2.3. Constituent Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot
CHAPTER 3. FALSE EYELASHES MARKET VARIABLES AND TRENDS
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends & Outlook
3.2.2. Profit Margin Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. FALSE EYELASHES MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Service Adoption
4.5. Observations & Recommendations
CHAPTER 5. FALSE EYELASHES MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. False Eyelashes Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
5.3.1. Strips
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Cluster/Accent
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Individual
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. FALSE EYELASHES MARKET: CONSTITUENT ESTIMATES & TREND ANALYSIS
6.1. False Eyelashes Market, By Constituent: Key Takeaways
6.2. Constituent Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Constituent, 2018 - 2030 (USD Billion)
6.3.1. Natural
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Synthetic
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. FALSE EYELASHES MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
7.1. False Eyelashes Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
7.3.1. Online
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. Convenience Stores
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3. Hypermarkets & Supermarkets
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 8. FALSE EYELASHES MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
8.1. False Eyelashes Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.2. UK
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.3. Germany
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.6. Spain
8.3.2.6.1. Key country dynamics
8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.3. Japan
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.4. India
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.5. South Korea
8.3.3.5.1. Key country dynamics
8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.4. Central & South America
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.4.2. Brazil
8.3.4.2.1. Key country dynamics
8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.5.2. South Africa
8.3.5.2.1. Key country dynamics
8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.5.3. Saudi Arabia
8.3.5.3.1. Key country dynamics
8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 9. FALSE EYELASHES MARKET: COMPETITIVE ANALYSIS
9.1. Recent Developments & Impact Analysis, by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis, 2024
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Ardell International, Inc.
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. KISS Products, Inc.
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. MAC Cosmetics
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Huda Beauty FZ-LLC
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. PAC Cosmetics
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. L’Oreal S.A.
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. House of Lashes
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Parfums de Coeur, Ltd.
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Beauty Box LLP
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Kosй Corporation
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Product Outlook
2.3. Constituent Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot
CHAPTER 3. FALSE EYELASHES MARKET VARIABLES AND TRENDS
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends & Outlook
3.2.2. Profit Margin Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. FALSE EYELASHES MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Service Adoption
4.5. Observations & Recommendations
CHAPTER 5. FALSE EYELASHES MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. False Eyelashes Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
5.3.1. Strips
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Cluster/Accent
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Individual
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. FALSE EYELASHES MARKET: CONSTITUENT ESTIMATES & TREND ANALYSIS
6.1. False Eyelashes Market, By Constituent: Key Takeaways
6.2. Constituent Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Constituent, 2018 - 2030 (USD Billion)
6.3.1. Natural
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Synthetic
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. FALSE EYELASHES MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
7.1. False Eyelashes Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
7.3.1. Online
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. Convenience Stores
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3. Hypermarkets & Supermarkets
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 8. FALSE EYELASHES MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
8.1. False Eyelashes Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.2. UK
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.3. Germany
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.2.6. Spain
8.3.2.6.1. Key country dynamics
8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.3. Japan
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.4. India
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.3.5. South Korea
8.3.3.5.1. Key country dynamics
8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.4. Central & South America
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.4.2. Brazil
8.3.4.2.1. Key country dynamics
8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.5.2. South Africa
8.3.5.2.1. Key country dynamics
8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
8.3.5.3. Saudi Arabia
8.3.5.3.1. Key country dynamics
8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 9. FALSE EYELASHES MARKET: COMPETITIVE ANALYSIS
9.1. Recent Developments & Impact Analysis, by Key Market Participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis, 2024
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Ardell International, Inc.
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. KISS Products, Inc.
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. MAC Cosmetics
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Huda Beauty FZ-LLC
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. PAC Cosmetics
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. L’Oreal S.A.
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. House of Lashes
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Parfums de Coeur, Ltd.
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Beauty Box LLP
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Kosй Corporation
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
