Activewear Market Size, Share & Trends Analysis Report By End-use (Men, Women, Kids), By Distribution Channel (In-store, Online), By Region (North America, Asia Pacific, Europe), And Segment Forecasts, 2025 - 2030
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Activewear Market Growth & Trends
The global activewear market size is estimated treach USD 677.26 billion by 2030, growing at a CAGR of 9.0% from 2025 t2030, according ta new report by Grand View Research, Inc. The rise in the popularity of contemporary apparel in the gym and for everyday activities is propelling the worldwide industry forward. Consumers are increasingly adopting sports and fitness activities inttheir daily routines owing ttheir increased health awareness and desire tkeep themselves healthy. Market dynamics have lately evolved as a consequence of greater involvement, resulting in higher demand for activewear clothes and sports gear.
Increased participation of women in domestic and professional sports and fitness activities is expected tboost the market growth over the forecast period. The increasing convergence of sports and fashion has resulted in an increase in the availability of stylish sports gear, which is expected tincrease women's interest and hence contribute tmarket growth. Activewear that is fashionable is in great demand since it is versatile, useful, trendy, and can be worn for a variety of occasions.
Taddress this need, key enterprises in the market have introduced fresh, technologically complex items that are both pleasant and useful, resulting in increased profitability. Growing awareness among the younger generation and millennials, which are becoming more health-conscious and are engaged in activities such as yoga, sports, and gymming, is driving the worldwide industry ahead. In addition, the partnerships and collaborations between celebrities and DTC and designer sportswear companies are moving this industry forward.
North America held a market share of 38.46% of the global revenues in 2024. There is a significant increase in health and fitness awareness among consumers in North America, particularly in the U.S., leading ta higher participation rate in physical activities and a corresponding demand for activewear. Furthermore, the presence of fitness influencers and celebrities whendorse activewear brands on social media platforms significantly impacts consumer preferences and purchasing behavior in the U.S.
The activewear market is characterized by intense competition, driven by both established brands and emerging players striving for market share. Some of the key players operating in this market are Adidas AG, PUMA SE, Nike Inc., Columbia Sportswear Company, PVH Corp., VF Corporation, Skechers USA, Inc., ASICS Corporation, and Under Armour, Inc. Numerous new entrants and niche brands are disrupting the market by offering unique value propositions, such as specialized performance gear, sustainable materials, and direct-to-consumer sales models. Furthermore, companies are expanding their reach intemerging markets tcapitalize on the growing demand for activewear. Tailoring products tmeet local preferences and leveraging regional marketing strategies are key for market penetration.
Activewear Market Report Highlights
Activewear Market Growth & Trends
The global activewear market size is estimated treach USD 677.26 billion by 2030, growing at a CAGR of 9.0% from 2025 t2030, according ta new report by Grand View Research, Inc. The rise in the popularity of contemporary apparel in the gym and for everyday activities is propelling the worldwide industry forward. Consumers are increasingly adopting sports and fitness activities inttheir daily routines owing ttheir increased health awareness and desire tkeep themselves healthy. Market dynamics have lately evolved as a consequence of greater involvement, resulting in higher demand for activewear clothes and sports gear.
Increased participation of women in domestic and professional sports and fitness activities is expected tboost the market growth over the forecast period. The increasing convergence of sports and fashion has resulted in an increase in the availability of stylish sports gear, which is expected tincrease women's interest and hence contribute tmarket growth. Activewear that is fashionable is in great demand since it is versatile, useful, trendy, and can be worn for a variety of occasions.
Taddress this need, key enterprises in the market have introduced fresh, technologically complex items that are both pleasant and useful, resulting in increased profitability. Growing awareness among the younger generation and millennials, which are becoming more health-conscious and are engaged in activities such as yoga, sports, and gymming, is driving the worldwide industry ahead. In addition, the partnerships and collaborations between celebrities and DTC and designer sportswear companies are moving this industry forward.
North America held a market share of 38.46% of the global revenues in 2024. There is a significant increase in health and fitness awareness among consumers in North America, particularly in the U.S., leading ta higher participation rate in physical activities and a corresponding demand for activewear. Furthermore, the presence of fitness influencers and celebrities whendorse activewear brands on social media platforms significantly impacts consumer preferences and purchasing behavior in the U.S.
The activewear market is characterized by intense competition, driven by both established brands and emerging players striving for market share. Some of the key players operating in this market are Adidas AG, PUMA SE, Nike Inc., Columbia Sportswear Company, PVH Corp., VF Corporation, Skechers USA, Inc., ASICS Corporation, and Under Armour, Inc. Numerous new entrants and niche brands are disrupting the market by offering unique value propositions, such as specialized performance gear, sustainable materials, and direct-to-consumer sales models. Furthermore, companies are expanding their reach intemerging markets tcapitalize on the growing demand for activewear. Tailoring products tmeet local preferences and leveraging regional marketing strategies are key for market penetration.
Activewear Market Report Highlights
- Asia Pacific is expected tgrow with a CAGR of 10.9% over the forecast period from 2025 t2030. As Western wellness practices and products gain popularity, there is a growing interest in incorporating functional ingredients like mushrooms intdaily diets, driving the growth and sales of mushroom drinks market in the region during the forecast period
- Based on end use, women’s activewear is expected tgrowth with a CAGR of 9.6% from 2025 t2030. The rising focus on fitness and wellness among women, supported by a surge in gym memberships and participation in fitness classes, is fueling the demand for activewear
- Based on distribution channel, sales through in-store channels are expected tgrow at a CAGR of 9.9% from 2025 t2030. Physical stores provide consumers with the opportunity ttry on activewear, ensuring proper fit and comfort, which is crucial for performance-based apparel. Physical stores often engage with the local community through events, workshops, and fitness classes, fostering a sense of community and brand loyalty that translates intsales growth
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. End User Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook
CHAPTER 3. ACTIVEWEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Apparel Market Size, 2018 - 2030 (USD Million)
3.1.2. Activewear Market Size, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Sales/ Retail Channel Analysis
3.3.4. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. ACTIVEWEAR MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
CHAPTER 5. ACTIVEWEAR MARKET: END USER ESTIMATES & TREND ANALYSIS
5.1. Activewear Market, by End User: Key Takeaways
5.2. End User Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by End User, 2018 - 2030 (USD Million)
5.3.1. Men
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Women
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Kids
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. ACTIVEWEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Activewear Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. In-Store
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. ACTIVEWEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Activewear Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. Germany
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. U.K.
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. Japan
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. India
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia & New Zealand
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Central & South America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.3. Argentina
7.3.4.3.1. Key country dynamics
7.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
CHAPTER 8. COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Adidas AG
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Nike Inc.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. PUMA SE
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. The Columbia Sportswear Company
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. VF Corporation
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. PVH Corp.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. ASICS Corporation
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Skechers U.S.A., Inc.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Under Armour, Inc.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Hanesbrands Inc.
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. End User Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook
CHAPTER 3. ACTIVEWEAR MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Apparel Market Size, 2018 - 2030 (USD Million)
3.1.2. Activewear Market Size, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Sales/ Retail Channel Analysis
3.3.4. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. ACTIVEWEAR MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
CHAPTER 5. ACTIVEWEAR MARKET: END USER ESTIMATES & TREND ANALYSIS
5.1. Activewear Market, by End User: Key Takeaways
5.2. End User Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by End User, 2018 - 2030 (USD Million)
5.3.1. Men
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Women
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Kids
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. ACTIVEWEAR MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Activewear Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. In-Store
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. ACTIVEWEAR MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Activewear Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. Germany
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. U.K.
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. Japan
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. India
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia & New Zealand
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Central & South America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.3. Argentina
7.3.4.3.1. Key country dynamics
7.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
CHAPTER 8. COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Adidas AG
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Nike Inc.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. PUMA SE
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. The Columbia Sportswear Company
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. VF Corporation
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. PVH Corp.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. ASICS Corporation
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Skechers U.S.A., Inc.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Under Armour, Inc.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Hanesbrands Inc.
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
