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Wireless Gaming: Market Research Report

January 2013 | 497 pages | ID: W2F13B7A8C6EN
Global Industry Analysts, Inc

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This report analyzes the worldwide markets for Wireless Gaming in US$ Million by the following Product Segments: Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming, and Downloadable Wireless Gaming.

The report provides separate comprehensive analytics for the US, Japan, Europe, and Rest of World.

Annual estimates and forecasts are provided for the period 2010 through 2018.

The report profiles 90 companies including many key and niche players such as Blockdot, Inc., DeNA Co., Ltd., Electronic Arts, Inc., Gameloft SA,GAMEVIL, GREE International, Inc., Glu Mobile Inc., GigaMedia Limited, HandyGames, I-play, Itsmy® Games, Jump Games, Kuju Entertainment Ltd., MocoSpace, NAMCO BANDAI Games Inc., Nexon America, Inc., Player X, RockYou®, Inc., Santaro Interactive Entertainment Company, SendMe Inc., Snackable Media, Sohu.com, Inc., Sony Computer Entertainment, Inc., Sony Online Entertainment LLC, Tylted and Zapak Digital Entertainment Ltd.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based upon search engine sources in the public domain.
I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Messaging Based
Browser/Web Based
Downloadable

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

The Wireless Gaming Industry: A Prelude

Table 1. Global Gaming Market (2009 & 2012): Percentage Share Breakdown of Revenue by Platform (includes corresponding Graph/Chart)
Table 2. Global Mobile Gaming Market (2009 & 2013E): Breakdown of Number of Mobile Gamers (in Million) by Region (includes corresponding Graph/Chart)

Robust Growth in Mobile Users Sets Stage for Evolution of Wireless Games

Table 3. World Market for Mobile Handsets: Breakdown of Volume Sales in Million Units for Years 2011, 2013 & 2015 (includes corresponding Graph/Chart)

Smartphones – Shot in the Arm for Wireless Gaming Services
Smartphones Sales Continues to Grow Across the Globe

Table 4. Global Market for Smart phones (2011 & 2015): Breakdown of Annual Sales Figures in Thousand Units by Geographic Markets - US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World Markets - Independently Analyzed with for Years 2011 and 2015 (includes corresponding Graph/Chart)

Consumer Mobile Usage Habits Foster Growth in Wireless Gaming Market
Entertainment Applications Lead Smartphone Content: Indication of Potential in Store for Wireless Gaming Services
Opportunity Indicators

Table 5. Global Mobile Internet Market (2012): Percentage Share Breakdown of Revenues for MMS/SMS, Entertainment, Advertisement/Search, Enterprise Services and Other Data Access (includes corresponding Graph/Chart)
Table 6. Percentage Breakdown of Time Spent by Users on Wireless Games by Location (includes corresponding Graph/Chart)
Table 7. Korean Gaming Market (Jan 2011 & Jan 2012): Breakdown of Playing Hours (in Millions) by Gaming Category (includes corresponding Graph/Chart)

Favorable Demographic Trends Strengthens Market Prospects for Wireless Games

Table 8. Worldwide Wireless Gaming Market (2012): Percentage Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49, and Above 50 (includes corresponding Graph/Chart)
Table 9. Worldwide Wireless Games Market (2012): Percentage Breakdown of Mobile Gamers by Gender - Male and Female (includes corresponding Graph/Chart)

Impact of Recession in Retrospect
Current & Future Analysis
Japan and European Markets – The Traditional Revenue Contributors
Developing Markets to Lend Traction to the Market in the Short to Medium Term Period

Table 10. World Mobile Web Browsers Market by Geographic Region/Country - Percentage Breakdown of Number of Mobile Web Browser Users for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America, and Rest of World Markets for Years 2011 and 2018 (includes corresponding Graph/Chart)
Table 11. Global Percentage Share Breakdown of Number of Mobile Handsets Sold by Region for the year 2012 (includes corresponding Graph/Chart)
Table 12. Global Percentage Share Breakdown of Number of Mobile Subscriptions by Region for the year 2012 (includes corresponding Graph/Chart)

Africa: A Hotspot for Growth for Messaging Based Wireless Gaming
Key Market Trends & Growth Drivers
Mobile Social Networking Adds Fillip to the Market
Opportunity Indicators

Table 13. Global Online Social Gaming Market (2010 & 2015P) Breakdown of Number of Players (in Millions) by Country (includes corresponding Graph/Chart)
Table 14. Penetration of Social Games on Facebook (2011): Percentage Share Breakdown by Geographic Market (includes corresponding Graph/Chart)
Table 15. Major Social Networking Sites Worldwide (2011): Breakdown of Number of Registered Users in Millions (includes corresponding Graph/Chart)

Advancement in Technology
Latest Mobile Wireless Network Technologies – A Key Enabler for Browser Based & Downloadable Gaming Services
Advancements in HTML5 – A Necessary Shot in the Arm for Wireless Games
Games on HD Portals – The New Success Secret
Advanced Mobile Devices Boost Gaming Adoption

Table 16. World Market for Mobile Handsets by Technology - Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handsets for Years 2008, & 2014 High Appeal of Advanced 3G Phones (includes corresponding Graph/Chart)

Fashion and Attitudes
Huge Untapped Market Secures Future of Wireless Gaming
From Device Manufacturers to Game Developers – Everyone Bets on Wireless Games
Innovative Pricing Models – The In-Thing
Venture Capital Investments on the Rise

Table 17. Global Gaming Market (H1-2011): Percentage Share Breakdown of Number of Venture Capital Deals by Region/Country (includes corresponding Graph/Chart)

Growing Focus on Enhancing Quality of Games
Convergence – The Hot Trend
Puzzles Enthrall Mobile Gamers
Growth of Mobile Phone based Casino Games
Market Challenges
Distribution Challenges
Network Quality Continues to be a Concern for Multiplayer Games
Fragmentation and Customization
Smartphone Games Hurts Portable Console Based Games

Table 18. US Wireless Gaming Market (2009 & 2012): Percentage Share Breakdown of Revenue by Platform (includes corresponding Graph/Chart)

High Proportion of Free Games Hurting Revenue

2.ANALYSIS OF KEY GAMING SEGMENTS

A Peek Into Mobile Messaging Services: A Key Enabler of Mobile Messaging Games
Messaging Based Wireless Games Mark the Beginning of 1st Generation Wireless Games
SMS Based Games Find Reprieve in Developing Markets Thanks to Proliferation of Ultra Low Cost Phones
Opportunity Indicators

Table 19. World Market for Ultra Low Cost Phones (ULC) Phones/Handsets by Geographic Region (2015P) - Breakdown of Sales Figures in Million Units (includes corresponding Graph/Chart)
Table 20. Untapped Potential for ULC Phones Worldwide: Breakdown of Mobile Penetration Rate (%) by Select Country for 2012 (includes corresponding Graph/Chart)

Key Market Trends & Issues
Gaming Majors Continue to Exhibit Interest in SMS based Gaming
SMS Continue to Remain the Preferred Platform for Location Based Reality Games
Marketing Benefits & Ad Revenue Potential Help Retain Interest of Enterprise & Service Providers in SMS Games
New SMS Game Apps Offer Respite in a Plateauing Market
SMS-To-TV Games Platform Props Up the Market
Casino, Gambling & Betting: Still A Popular Category of SMS Games
Widespread Adoption of Smartphones: A Threat to Message Based Games
Browser Based Wireless Games: A Market Overview
Mobile Web Browsers – Gateway to ""On-the-Go” Entertainment

Table 21. Worldwide Mobile Internet Traffic (2008-2010) (In terabyte (TB)/month) (includes corresponding Graph/Chart)

Browser Based Wireless Games: Current Scenario
Console Gaming Players Eye Browser Based Games for Expansion
Despite Competition from Downloadable Games, Mobile Browser Based
Wireless Games Market to Remain Intact
Downloadable Wireless Gaming – A Review
Current Scenario

Table 22. Top Reasons for Gaming Downloads Measured as a Percentage of User Responses to Given Reasons (includes corresponding Graph/Chart)

Novel Mobile Gaming Titles & Gaming Updates Add Fervor to the Downloadable Wireless Games Market
Digital Games for Mobile Devices Garner a Substantial Share of Entire Video Download Market
One-Time Downloads and Subscriptions

3.COMPETITION

Low Entry Barrier Invites Scores of New Companies
Even Non-Gaming Enterprises Join the Fray
Profile of Value Chain
Consolidation of Mobile Game Publishers

Table 23. Global Mobile Games Market (2012): Percentage Share Breakdown of Revenue by leading Players (includes corresponding Graph/Chart)

4.PRODUCT OVERVIEW

Wireless Games
Development of Mobile Games
Mobile Game Development Vs Conventional Game Development
Classification of Mobile Games
Over-the-Air (OTA)
Messaging Based
Browser/Web Based
Downloadable
Embedded Games
Deck or Mobile Console
Progress of Mobile Game Consoles
Technologies for Mobile Games
Java
BREW
C++ Applications
HTML5
Classes of Mobile Games
Single-User Games
Multi-User Games
Online Games
Mobile Gaming – Genre Classification
Action/Combat
Adventure
Arcade/Parlor
Casino/Gambling
Puzzles
Sports
Trivia
Standardization
Types of Mobile Game Technology Standards

5.RECENT INDUSTRY ACTIVITY

Urban Airship Enters into Partnership with GamesAnalytics
Tencent to Acquire Minority Interest in Epic Games
Glu Takes Over Game Spy Technology
RockYou Takes Over Ryzing
Glu Mobile Buys Deer Hunter® Brand-Name
Virtual Piggy Partners with Exozet
GigaMedia Signs Agreement with South Korean Neowiz
Players Rock Entertainment Selects GamesAnalytics Predict™ Platform
7RED SIGNS DEAL TO USE PLATFORM OF MOBILE STAKES
Santaro Acquires Social, IOS and Web Games Team
Play'n GO Inks Agreement with V&J
GigaMedia's Jidi Joy Acquires Web-based Social Games Development Team
WI Harper Group Invests in Leiyoo Information Technology
NetDragon to Form Joint Venture with DeNA
NEXON Korea to Acquire Shaiya Online
NEXON to Acquire inBlue.inc
NEXON to Acquire Gloops
DeNA Partners with Independent Social and Mobile Game Developers
DeNA and NAMCO BANDAI Games Rebrand Joint Venture
Tylted Enters into Partnership Agreement with Beintoo
Zynga Inks Exclusive Partnership Agreement with bwin.party digital entertainment to Introduce Real Money Online Games in UK
GREE Acquires Funzio
GREE Takes Over App Ant Studios
GREE Partners with Four Leading North American Developers
Orange Join Forces with Gameloft
Research In Motion Acquires Scoreloop
EA Takes Over KlickNation
Glu Mobile Teams Up with TOM Group
Electronic Arts to Take Over PopCap Games
RockYou® Acquires 3 Blokes
Mad Catz® Inks Long Term Agreement with Electronic Arts
Gameloft Enters into Multi-Year Licensing Agreement with Epic Games
RockYou Enters into Game Development Agreement with Loot Drop
IGT Enters Supply Agreement with Paddy Power
MindJolt Acquires SGN and Hallpass Media
Changyou.com to Purchase Majority Stake in Shenzhen 7 Road Technology
Bob Mobile Acquires Capital Games
Quepasa Acquires XtFt Games S/S Ltda
Facebook and Zynga Promote Browser-based HTML5 Mobile Gaming
DeNA to Acquire Punch Entertainment
DeNA to Take Over Atakama
Zynga Takes Over Wonderland Software
DeNA to Form Joint Venture with Grasshopper Manufacture
NAMCO BANDAI Holdings to Form Joint Venture with DeNA
Santaro Interactive Entertainment Inks Agreement with Director Gao XiXi
Changyou.com to Take Over 17173.com Game Information Portal from Sohu.com Changyou.com Inks Online Links and Advertising Agreement and Services Agreement with Sohu.com
GigaMedia Limited and Viacom International Media Networks Extend Partnership MocoSpace Acquires Geocade
AT&T Enters into Agreement with Zynga

6.CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER

RockYou Takes Over TirNua
XS Software Enters into Partnership with Joymax
DeNA and Yahoo Japan to Enter into Partnership
MocoSpace Obtains $3.5 Million Investment from SoftBank
Zattikka Gets $5.5 Million for Browser and Mobile Games Development
Zynga Takes Over Newtoy
Zynga Takes Over Conduit Labs
Zynga Takes Over XPD Media
Zynga Takes Over Unoh
Zynga Establishes Joint Venture with SOFTBANK to Promote Japanese Social Game Industry
Cascadia Realigns Business Strategy
Geos Acquires Duo Guo
THQ Extends Videogame License with Zuffa
Vodafone Enters into Agreement with Selatra
GAMEVIL® Takes Over RYUminus
Cascadia Acquires CustomFlashGames.com

7.PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS

Glu Mobile Introduces New Contract Killer Zombies 2
SOE Introduces New Ever Quest® II: Chains of Eternity™
Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles
Glu Mobile Introduces Eternity Warriors 2
AMC and RockYou Introduces “The walking Dead Social Game”
Gameloft Launches New Games for All Age Groups
HandyGames Launches 35 New Games for Nokia’s Asha Range of Mobile Phones
Glu Mobile Introduces Family Based Game Small Street
Gameloft Unveils 5 Hd Games on Meadiatek’s Mt6575 and Mt6577
Gameloft Introduces Uno™ to Kindle E-readers
Electronic Arts Launches Five Game-changing Developments for FIFA 13
nWay Develops Multiplayer Browser Game, ChronoBlade
3 AUSTRIA INTRODUCES 3ONLINESPIELE
Blockdot Releases Clink on Mobiles
Buffalo Launches Buffalo Connected
PaymentOne Introduces PayOne Payment Channel for Game Developers
Square Enix to Develop Hardware-free Action RPG
GigaMedia Extends Online Games Business
Hunka Technologies Introduces Fruit Chopper Game for Android Mobiles
Hunka Technologies Introduces iDino Jump
DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game
DeNA and Daum Introduce Daum Mobage
MocoSpace Unveils New Games
Tylted Launches camPAIN 2012 Game
Zynga Launches Ayakashi: Ghost Guild
Zynga Introduces FarmVille 2
Hasbro and Zynga Collaborate to Introduce New Range of Games
Zynga Introduces ChefVille Game
Zynga Unveils Matching With Friends Game
Zynga Launches Hidden Chronicles
Zynga Unveils Zynga API, Zynga With Friends Network and New Games
Zynga Launches Zynga Slots for iPhone, iPod and iPad
Zynga Launches Zombie Swipeout Mobile Social Game
Sohu.com Commences Open Beta Testing of ‘Tao Yuan'
AOL Extends Games.com to Offer Cross-Platform Gaming
Sony Mobile Launches PlayStation Mobile for Smartphones
Jump Games Introduces Official Mobile Game on ICC T20 World Cup
Zynga Releases Montopia and Ayakashi Internationally
Miniclip Crosses Mobile Game Downloads Milestone
Pogo and Collaborators Introduce 'Chhota Bheem: Mice Mayhem'
Gameloft Releases New Mobile Game ‘The Amazing Spider-Man’
GAMEVIL Introduces Cartoon Wars: Blade to App Store Game Title
Mind Candy and GREE to Release 2 Moshi Monsters Mobile Games
Jump Games and Reliance Animation to Unveil Krishna Aur Kans Mobile Game
Gameloft to Introduce New Game Titles
GAMEVIL Releases Legend of Master 3 Game Title to Google Play
GAMEVIL® Releases Sakura Slash
GAMEVIL® Launches Fishing Superstars Social Sports Game
GAMEVIL® Introduces Fruit Rush Puzzle Game
GAMEVIL® Unveils Cartoon Wars 2: Heroes
GAMEVIL Introduces Punch Hero Mobile Boxing Game
Gameloft Unveils UNO™ for Amazon’s Kindle Products
WiStone and Gree Voice Intention to Release on Gree Platform ‘War 2 Victory’ MMO Strategy Game
Gamevil(R) Releases ‘Last War’ for Android Users
Namco Bandai Launches Soulcalibur(R) on App Store
STC Unveils STC Gaming Portal
Reach Messaging Unveils Word Supreme Mobile Game Application
RockYou(R) Unveils Galactic Allies RTS Facebook Game
Gameloft Collaborates with Audi to Launch Asphalt Audi RS 3
Glu Mobile Develops Social Mobile Games for Sony Ericsson’s Xperia Play Gaming Platform
Glu Mobile Unveils Bug Village for Google+
Glu Mobile Introduces Bug Village on Windows Phone 7
Glu Mobile Rolls Out Deer Hunter 3D Over Windows Phone 7
Rivet Games Introduces ‘Puzzle Tales'
Zapak Launches mGames
3 UK LAUNCHES RECONFIGURED THREE GAMES STORE
MocoSpace Launches Four New Browser-Based Games
MocoSpace Launches Stage Hero
Yicha Launches Raker Korea
Kongregate Launches Andriod App with 300 Browser-based Game Titles
MindJolt Rolls Out SGN's Mini Café Gaming App
Zynga Launches Mafia Wars 2
Zynga Unveils CityVille Hometown in Several Languages
Zynga Launches New Hanging With Friends Game
Wooga Launches Mobile Version of 'Diamond Dash'
TechFaith Releases Motion Gaming Software Solutions
Youload Launches Web-Based Downloadable Wireless Games
The9 Unveils The9 Game Center
Sony to Launch NGP and PlayStation Suite
Sony to Launch PSP Game Console with 3G Connectivity
Gameloft Offers Asphalt 3D for Nintendo 3DS Launch
Gamevil(R) Releases ‘Toy Shot’ for iOS Devices
Namco Bandai Games Releases Sky Gamblers™: Rise of Glory
GREE Releases Unity-Powered iOS and Android Social Games
GAMEVIL® Unveils Chalk n' Talk Social Mobile Game
EA Launches Social Mobile Game on GREE Platform

8.PROUDUCT/SERVICE INTRODUCTIONS/ LAUNCHES IN THE RECENT PAST - A PERSPECTIVE BUILDER

Zynga Introduces Mafia Wars SMS Feature
Gameloft(R) Releases Windows Phone 7 Compatible Games
I-play Unveils New Edition of Fast & Furious: Adrenaline for iOS Devices
Glu Mobile Unveils Clash of the Titans: The Movie
SEGA to Launch Marvel's Famous Thor Franchise into Video Gaming Systems
I-play Launches Famous Online Game Paradise Quest for iPod® Touch and iPhone™
Zynga Launches Browser-Based Version of Mafia Wars Atlantic City
HWS to Launch Java Pyramid Game
Quno to Introduce First Mobile Games at Rail Stations in Collaboration with SCVNGR
MocoSpace to Launch New Mobile Games Platform
Blockdot Introduces New Games for SuperMedia
Blockdot Unveils Updated Version of Chicktionary
Blockdot and Universal Pictures Introduce New Free-to-Play Pilgrim's Punch-Out Game (US) MocoSpace Launches Android App
Zynga Unveils Zynga Texas Poker Game
Sony Releases Ten Free Games to PSP Go Owners
Reader's Digest Launches Word Power Games in Collaboration with Fit Brains
HMV and Orange Launch Mobile Games Service
THQ Wireless Introduces iPhone Version of de Blob([R]) Revolution Game
Jump Games Unveils Official Ashes Series Game for Mobile Devices
Electronic Arts Releases Pogo Games App on App Store
MocoSpace Launches Street Wars
Cascadia Investments Launches Six New Apple- Compatible Games
Cascadia Investments Launches cascadiainteractive.com Gaming Apps Website

9.FOCUS ON SELECT GLOBAL PLAYERS

Blockdot, Inc. (US)
DeNA Co., Ltd. (Japan)
Electronic Arts, Inc. (US)
Gameloft SA (France)
GAMEVIL (Korea)
GREE International, Inc. (US)
Glu Mobile, Inc. (US)
GigaMedia Limited (China)
HandyGames™ (Germany)
I-play (UK)
Itsmy® Games (Germany)
Jump Games (India)
Kuju Entertainment Ltd. (UK)
MocoSpace (USA)
NAMCO BANDAI Games Inc. (USA)
Nexon America, Inc. (US)
Player X (The United Kingdom)
RockYou®, Inc. (US)
Santaro Interactive Entertainment Company (US)
SendMe Inc. (USA)
Snackable Media (USA)
Sohu.com, Inc. (China)
Sony Computer Entertainment, Inc. (Japan)
Sony Online Entertainment LLC (US)
Tylted (US)
Zapak Digital Entertainment Ltd. (India)

10.GLOBAL MARKET PERSPECTIVE

Table 24. World Recent Past, Current & Future Analysis for Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 25. World Historic Review for Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 26. World 15-Year Perspective for Wireless Gaming by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)
Table 27. World Recent Past, Current & Future Analysis for Message Based Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 28. World Historic Review for Message based Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 29. World 15-Year Perspective for Message based Wireless Gaming by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)
Table 30. World Recent Past, Current & Future Analysis for Browser/Web Based Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 31. World Historic Review for Browser/Web based Wireless Gaming by Geographic Region/ Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 32. World 15-Year Perspective for Browser/ Web based Wireless Gaming by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)
Table 33. World Recent Past, Current & Future Analysis for Downloadable Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 34. World Historic Review for Downloadable Wireless Gaming by Geographic Region/Country - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 35. World 15-Year Perspective for Downloadable Wireless Gaming by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Rest of World Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis
Current & Future Analysis
Gaming Rapidly Gaining Popularity in the US
Women – Valuable Customers
Upsurge in Mobile Game Downloads
Product Launches and Innovations
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 36. US Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 37. US Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 38. US 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

2.JAPAN

A. Market Analysis
Current & Future Analysis
Growing Preference for Online Entertainment Market
Wireless Games – A Mature Market in Japan
Product Launches and Innovations
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 39. Japanese Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 40. Japanese Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 41. Japanese 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3.EUROPE

A. Market Analysis
Current & Future Analysis
Wireless Gaming Market – On Growth Path
B. Market Analytics

Table 42. European Recent Past, Current and Future Analysis for Wireless Gaming by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 43. European Historic Review for Wireless Gaming by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 44. European 15-Year Perspective for Wireless Gaming by Geographic Region/ Country - Percentage Share Breakdown of Revenue for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)
Table 45. European Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/ Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 46. European Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 47. European 15-Year Perspective for Wireless Gaming Market by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3A.FRANCE

A. Market Analysis
Wireless Gaming Market
Product Launches and Innovations
Key Player
B. Market Analytics

Table 48. French Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 49. French Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 50. French 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3B.GERMANY

A. Market Analysis
Excellent Scope for Mobile Gaming
Product Launches and Innovations
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 51. German Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 52. German Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 53. German 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3C.ITALY

Market Analysis

Table 54. Italian Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/ Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 55. Italian Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 56. Italian 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3D.THE UNITED KINGDOM

A. Market Analysis
Current & Future Analysis
A Potential Mobile Gaming Market
Wireless Games Propel Growth in Gaming Market
Smartphones – The Medium of Choice for Wireless Gamers in the Nation
Increasing Share of Pay-and-Use Mobile Phone Gamers
Console Manufacturers Enter Mobile Gaming Space
Product Launches and Innovations
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 57. United Kingdom Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 58. United Kingdom Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 59. United Kingdom 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3E.SPAIN

Market Analysis

Table 60. Spanish Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 61. Spanish Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 62. Spanish 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3F.RUSSIA

A. Market Analysis
Mobile Gaming Market
B. Market Analytics

Table 63. Russian Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 64. Russian Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 65. Russian 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

3G.REST OF EUROPE

A. Market Analysis
Product Launches and Innovations
Strategic Corporate Developments
B. Market Analytics

Table 66. Rest of Europe Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 67. Rest of Europe Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 68. Rest of Europe 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

4.REST OF WORLD

A. Market Analysis
Current & Future Analysis
Mobile Gaming Poised for Excellent Growth in Asian Market
Message Based Games in Asia-Pacific – A Snapshot
Focus on Select Markets
China
Technology Drives Chinese Mobile Gaming Market

Table 69. Chinese Wireless Gaming Market (2011): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart)

India
Overview
Spreading Awareness – Key to Success
South Korea
One of the Major Global Markets
Korean Mobile Gaming Market - Poised for Significant Growth
Government Clampdown on Video Games Fail to Deter Wireless Games Segment
Competition
Regional Market Players Look to Overseas Markets

Table 70. Mobile Gaming Market in Korea (2012): Percentage Share Breakdown of Revenue by Leading Players (includes corresponding Graph/Chart)

Product Launches and Innovations
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 71. Rest of World Recent Past, Current and Future Analysis for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/ Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
Table 72. Rest of World Historic Review for Wireless Gaming by Segment - Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
Table 73. Rest of World 15-Year Perspective for Wireless Gaming by Segment - Percentage Share Breakdown of Revenue for Messaging Based Wireless Gaming, Browser/Web Based Wireless Gaming and Downloadable Wireless Gaming Markets for Years 2004, 2012, and 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 90 (including Divisions/Subsidiaries - 99)
The United States (48)
Japan (8)
Europe (27)
France (2)
Germany (9)
The United Kingdom (8)
Rest of Europe (8)
Asia-Pacific (Excluding Japan) (15)
Middle-East (1)


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