Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020
MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market.
The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi. The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.
3. This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.
The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi. The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.
3. This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEAR
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 KEY DATA FROM SECONDARY SOURCES
2.1.3 PRIMARY DATA
2.1.4 KEY DATA FROM PRIMARY SOURCES
2.1.4.1 Key Industry Insights
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MVAS MARKET
4.2 MVAS MARKET, BY END USER, BETWEEN 2015-2020
4.3 MVAS SOLUTION MARKET SIZE, BY TOP FIVE TYPE AND BY REGION, 2015
4.4 MVAS REGIONAL MARKET
4.5 LIFECYCLE ANALYSIS, BY REGION, 2015
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY SOLUTION
5.3.2 BY USER TYPE
5.3.3 BY INDUSTRY VERTICAL
5.3.4 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Increase in number of smartphone and tablet users
5.4.1.2 Mobile internet
5.4.1.3 Increased usage of mobile applications and mobile web
5.4.2 RESTRAINT
5.4.2.1 Understanding of consumer behaviour
5.4.3 OPPORTUNITIES
5.4.3.1 Social media
5.4.3.2 Rich communication services
5.4.4 CHALLENGE
5.4.4.1 Privacy concerns
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 THREAT OF SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
7 MVAS MARKET ANALYSIS, BY SOLUTION
7.1 INTRODUCTION
7.2 SHORT MESSAGE SERVICE (SMS)
7.3 MULTIMEDIA MESSAGING SERVICE (MMS)
7.4 LOCATION-BASED SERVICES
7.5 MOBILE EMAIL & IM (INSTANT MESSAGING)
7.6 MOBILE MONEY
7.7 MOBILE ADVERTISING
7.8 MOBILE INFOTAINMENT
8 MVAS MARKET ANALYSIS, BY END USER
8.1 INTRODUCTION
8.2 CONSUMERS
8.3 ENTERPRISES
9 MVAS MARKET ANALYSIS, BY INDUSTRY VERTICAL
9.1 INTRODUCTION
9.2 BFSI
9.3 EDUCATION
9.4 GOVERNMENT
9.5 HEALTHCARE
9.6 MEDIA AND ENTERTAINMENT
9.7 RETAIL
9.8 TELECOM & IT
9.9 OTHERS
10 GEOGRAPHIC ANALYSIS
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.3 EUROPE
10.4 ASIA-PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPETITIVE SITUATION & TRENDS
11.2.1 NEW PRODUCT LAUNCHES
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSIONS AND NEW CONTRACTS,
11.2.3 MERGERS & ACQUISITIONS
12 COMPANY PROFILES
12.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 AT&T
12.3 APPLE
12.4 GOOGLE
12.5 VODAFONE
12.6 MAHINDRA COMVIVA
12.7 INMOBI
12.8 ONE97 COMMUNICATIONS LIMITED
12.9 ONMOBILE GLOBAL LIMITED
12.10 COMVERSE
12.11 ONGZHONG CORPORATION
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 INTRODUCTION RT: REAL TIME MARKET INTELLIGENCE
13.3 AVAILABLE CUSTOMIZATIONS
13.4 RELATED REPORT
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEAR
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 KEY DATA FROM SECONDARY SOURCES
2.1.3 PRIMARY DATA
2.1.4 KEY DATA FROM PRIMARY SOURCES
2.1.4.1 Key Industry Insights
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MVAS MARKET
4.2 MVAS MARKET, BY END USER, BETWEEN 2015-2020
4.3 MVAS SOLUTION MARKET SIZE, BY TOP FIVE TYPE AND BY REGION, 2015
4.4 MVAS REGIONAL MARKET
4.5 LIFECYCLE ANALYSIS, BY REGION, 2015
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY SOLUTION
5.3.2 BY USER TYPE
5.3.3 BY INDUSTRY VERTICAL
5.3.4 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Increase in number of smartphone and tablet users
5.4.1.2 Mobile internet
5.4.1.3 Increased usage of mobile applications and mobile web
5.4.2 RESTRAINT
5.4.2.1 Understanding of consumer behaviour
5.4.3 OPPORTUNITIES
5.4.3.1 Social media
5.4.3.2 Rich communication services
5.4.4 CHALLENGE
5.4.4.1 Privacy concerns
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 THREAT OF SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
7 MVAS MARKET ANALYSIS, BY SOLUTION
7.1 INTRODUCTION
7.2 SHORT MESSAGE SERVICE (SMS)
7.3 MULTIMEDIA MESSAGING SERVICE (MMS)
7.4 LOCATION-BASED SERVICES
7.5 MOBILE EMAIL & IM (INSTANT MESSAGING)
7.6 MOBILE MONEY
7.7 MOBILE ADVERTISING
7.8 MOBILE INFOTAINMENT
8 MVAS MARKET ANALYSIS, BY END USER
8.1 INTRODUCTION
8.2 CONSUMERS
8.3 ENTERPRISES
9 MVAS MARKET ANALYSIS, BY INDUSTRY VERTICAL
9.1 INTRODUCTION
9.2 BFSI
9.3 EDUCATION
9.4 GOVERNMENT
9.5 HEALTHCARE
9.6 MEDIA AND ENTERTAINMENT
9.7 RETAIL
9.8 TELECOM & IT
9.9 OTHERS
10 GEOGRAPHIC ANALYSIS
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.3 EUROPE
10.4 ASIA-PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPETITIVE SITUATION & TRENDS
11.2.1 NEW PRODUCT LAUNCHES
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSIONS AND NEW CONTRACTS,
11.2.3 MERGERS & ACQUISITIONS
12 COMPANY PROFILES
12.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 AT&T
12.3 APPLE
12.4 GOOGLE
12.5 VODAFONE
12.6 MAHINDRA COMVIVA
12.7 INMOBI
12.8 ONE97 COMMUNICATIONS LIMITED
12.9 ONMOBILE GLOBAL LIMITED
12.10 COMVERSE
12.11 ONGZHONG CORPORATION
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 INTRODUCTION RT: REAL TIME MARKET INTELLIGENCE
13.3 AVAILABLE CUSTOMIZATIONS
13.4 RELATED REPORT
LIST OF TABLES
Table 1 MVAS MARKET: ASSUMPTIONS
Table 2 MVAS MARKET, 2015-2020 ($BILLION, Y-O-Y %)
Table 3 SMARTPHONES AND MOBILE INTERNET ARE PROPELLING THE GROWTH OF MOBILE VALUE ADDED SERVICES
Table 4 UNDERSTANDING OF CONSUMER BEHAVIOUR TO HINDER THE MVAS MARKET
Table 5 SOCIAL MEDIA IS ONE OF THE OPPORTUNITIES IN THE MVAS MARKET
Table 6 PRIVACY CONCERNS ARE CHALLENGING THE MVAS MARKET
Table 7 MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 8 SMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 9 SMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 10 SMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 11 MMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 12 MMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 13 MMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 14 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 15 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 16 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 17 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 18 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 19 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 20 MOBILE MONEY: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 21 MOBILE MONEY: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 22 MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 23 MOBILE ADVERTISING: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 24 MOBILE ADVERTISING: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 25 MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 26 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 27 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 28 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 29 GLOBAL MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 30 CONSUMERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 31 CONSUMERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 32 ENTERPRISES: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 33 ENTERPRISES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 34 GLOBAL MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 35 BFSI: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 36 BFSI: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 37 EDUCATION: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 38 EDUCATION: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 39 GOVERNMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 40 GOVERNMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 41 HEALTHCARE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 42 HEALTHCARE: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 43 MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 44 MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 45 RETAIL: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 46 RETAIL: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 47 TELECOM & IT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 48 TELECOM & IT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 49 OTHERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 50 OTHERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 51 GLOBAL MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 52 NORTH AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 53 NORTH AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 54 NORTH AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 55 EUROPE: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 56 EUROPE: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 57 EUROPE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 58 APAC: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 59 APAC: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 60 APAC: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 61 MEA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 62 MEA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 63 MEA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 64 LATIN AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 65 LATIN AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 66 LATIN AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 67 NEW PRODUCT LAUNCHES, 2011-2015
Table 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSION AND NEW CONTRACTS, 2011-2015
Table 69 MERGERS & ACQUISITIONS, 2011-2015
Table 1 MVAS MARKET: ASSUMPTIONS
Table 2 MVAS MARKET, 2015-2020 ($BILLION, Y-O-Y %)
Table 3 SMARTPHONES AND MOBILE INTERNET ARE PROPELLING THE GROWTH OF MOBILE VALUE ADDED SERVICES
Table 4 UNDERSTANDING OF CONSUMER BEHAVIOUR TO HINDER THE MVAS MARKET
Table 5 SOCIAL MEDIA IS ONE OF THE OPPORTUNITIES IN THE MVAS MARKET
Table 6 PRIVACY CONCERNS ARE CHALLENGING THE MVAS MARKET
Table 7 MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 8 SMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 9 SMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 10 SMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 11 MMS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 12 MMS: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 13 MMS: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 14 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 15 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 16 LOCATION-BASED SERVICES: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 17 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 18 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 19 MOBILE EMAIL & IM: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 20 MOBILE MONEY: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 21 MOBILE MONEY: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 22 MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 23 MOBILE ADVERTISING: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 24 MOBILE ADVERTISING: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 25 MOBILE MONEY: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 26 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 27 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 28 MOBILE INFOTAINMENT: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 29 GLOBAL MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 30 CONSUMERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 31 CONSUMERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 32 ENTERPRISES: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 33 ENTERPRISES: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 34 GLOBAL MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 35 BFSI: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 36 BFSI: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 37 EDUCATION: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 38 EDUCATION: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 39 GOVERNMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 40 GOVERNMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 41 HEALTHCARE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 42 HEALTHCARE: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 43 MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 44 MEDIA AND ENTERTAINMENT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 45 RETAIL: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 46 RETAIL: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 47 TELECOM & IT: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 48 TELECOM & IT: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 49 OTHERS: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 50 OTHERS: MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 51 GLOBAL MVAS MARKET SIZE, BY REGION, 2015-2020 ($BILLION)
Table 52 NORTH AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 53 NORTH AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 54 NORTH AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 55 EUROPE: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 56 EUROPE: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 57 EUROPE: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 58 APAC: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 59 APAC: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 60 APAC: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 61 MEA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 62 MEA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 63 MEA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 64 LATIN AMERICA: MVAS MARKET SIZE, BY END USER, 2015-2020 ($BILLION)
Table 65 LATIN AMERICA: MVAS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2020 ($BILLION)
Table 66 LATIN AMERICA: MVAS MARKET SIZE, BY SOLUTION, 2015-2020 ($BILLION)
Table 67 NEW PRODUCT LAUNCHES, 2011-2015
Table 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, EXPANSION AND NEW CONTRACTS, 2011-2015
Table 69 MERGERS & ACQUISITIONS, 2011-2015
LIST OF FIGURES
Figure 1 GLOBAL MVAS MARKET: RESEARCH DESIGN
Figure 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 MARKET BREAKDOWN DATA TRIANGULATION APPROACH
Figure 6 MVAS MARKET SIZE, BY SOLUTION (2015 VS 2020): SMS TO LEAD THE MVAS MARKET
Figure 7 MVAS MARKET SIZE, BY VERTICAL (2015 VS 2020): BFSI WILL CONTINUE DOMINATING THE MARKET
Figure 8 NORTH AMERICA DOMINATES THE MVAS MARKET WHILE MEA AND APAC PROJECT POTENTIAL GROWTH, 2015
Figure 9 SOCIAL MEDIA WILL ACT AS AN ATTRACTIVE MARKET OPPORTUNITY
Figure 10 ENTERPRISES ACCOUNTED FOR THE LARGEST MARKET SIZE IN THE MVAS MARKET BETWEEN 2015-2020
Figure 11 NORTH AMERICA MARKET WILL CONTINUE TO DOMINATE THE MVAS MARKET
Figure 12 MEA MARKET TO GROW WITH THE HIGHEST CAGR
Figure 13 MEA AND APAC ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE DURING (2015-2020)
Figure 14 MOBILE INTERNET TO PLAY A CRUCIAL ROLE IN THE MOBILE VALUE ADDED SERVICES (MVAS) MARKET
Figure 15 INCREASE IN NUMBER OF SMARTPHONES AND TABLET USERS IS THE KEY GROWTH DRIVER OF MVAS MARKET
Figure 16 VALUE CHAIN ANALYSIS: ENTERPRISES ARE GENERATING NEW REVENUE STREAMS FOR THE VENDORS
Figure 17 PORTER’S FIVE FORCES ANALYSIS: LIMITED NUMBER OF SUBSTITUTES AVAILABILITYHAS INCREASED THE VALUE OF MVAS SOLUTIONS
Figure 18 MVAS MARKET, GEOGRAPHIC ANALYSIS
Figure 19 SMS, MOBILE EMAILS, AND MOBILE INFOTAINMENT TO LEAD THE MVAS MARKET
Figure 20 TELECOM & IT IS THE FASTEST GROWING INDUSTRY VERTICAL IN THE MVAS MARKET
Figure 21 ENTERPRISES TO LEAD THE MVAS MARKET IN TERMS OF MARKET GROWTH RATE
Figure 22 TELECOM & IT IS THE FASTEST GROWING INDUSTRY VERTICAL IN THE MVAS MARKET
Figure 23 GEOGRAPHICAL SNAPSHOT (2015 & 2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS
Figure 24 APAC AND MEA ARE THE FASTEST GROWING REGION IN THE MVAS MARKET
Figure 25 NORTH AMERICA MARKET SNAPSHOT: INVESTMENT IN HEALTHCARE AND TELECOM & IT INDUSTRY WILL DRIVE THE MARKET
Figure 26 MEA MARKET SNAPSHOT: INVESTMENT IN HEALTHCARE AND TELECOM & IT INDUSTRY WILL DRIVE THE MARKET
Figure 27 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY BETWEEN 2011-2015
Figure 28 GOOGLE GREW AT THE HIGHEST RATE BETWEEN 2012-2014
Figure 29 MARKET EVALUATION FRAMEWORK
Figure 30 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS WAS THE KEY STRATEGY OF THE LEADING MARKET PLAYERS
Figure 31 GEOGRAPHICA REVENUE MIX OF TOP 5 MARKET PLAYERS
Figure 32 AT&T: COMPANY SNAPSHOT
Figure 33 AT&T: SWOT ANALYSIS
Figure 34 APPLE: COMPANY SNAPSHOT
Figure 35 APPLE: SWOT ANALYSIS
Figure 36 GOOGLE: COMPANY SNPASHOT
Figure 37 GOOGLE: SWOT ANALYSIS
Figure 38 VODAFONE: COMPANY SNAPSHOT
Figure 39 VODAFONE: SWOT ANALYSIS
Figure 40 MAHINDRA COMVIVA: COMPANY SNAPSHOT
Figure 41 MAHINDRA COMVIVA: SWOT ANALYSIS
Figure 42 ONMOBILE GLOBAL LIMITED: COMPANY SNAPSHOT
Figure 43 COMVERSE: COMPANY SNAPSHOT
Figure 44 KONGZHONG CORPORATION: COMPANY SNAPSHOT
Figure 1 GLOBAL MVAS MARKET: RESEARCH DESIGN
Figure 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 MARKET BREAKDOWN DATA TRIANGULATION APPROACH
Figure 6 MVAS MARKET SIZE, BY SOLUTION (2015 VS 2020): SMS TO LEAD THE MVAS MARKET
Figure 7 MVAS MARKET SIZE, BY VERTICAL (2015 VS 2020): BFSI WILL CONTINUE DOMINATING THE MARKET
Figure 8 NORTH AMERICA DOMINATES THE MVAS MARKET WHILE MEA AND APAC PROJECT POTENTIAL GROWTH, 2015
Figure 9 SOCIAL MEDIA WILL ACT AS AN ATTRACTIVE MARKET OPPORTUNITY
Figure 10 ENTERPRISES ACCOUNTED FOR THE LARGEST MARKET SIZE IN THE MVAS MARKET BETWEEN 2015-2020
Figure 11 NORTH AMERICA MARKET WILL CONTINUE TO DOMINATE THE MVAS MARKET
Figure 12 MEA MARKET TO GROW WITH THE HIGHEST CAGR
Figure 13 MEA AND APAC ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE DURING (2015-2020)
Figure 14 MOBILE INTERNET TO PLAY A CRUCIAL ROLE IN THE MOBILE VALUE ADDED SERVICES (MVAS) MARKET
Figure 15 INCREASE IN NUMBER OF SMARTPHONES AND TABLET USERS IS THE KEY GROWTH DRIVER OF MVAS MARKET
Figure 16 VALUE CHAIN ANALYSIS: ENTERPRISES ARE GENERATING NEW REVENUE STREAMS FOR THE VENDORS
Figure 17 PORTER’S FIVE FORCES ANALYSIS: LIMITED NUMBER OF SUBSTITUTES AVAILABILITYHAS INCREASED THE VALUE OF MVAS SOLUTIONS
Figure 18 MVAS MARKET, GEOGRAPHIC ANALYSIS
Figure 19 SMS, MOBILE EMAILS, AND MOBILE INFOTAINMENT TO LEAD THE MVAS MARKET
Figure 20 TELECOM & IT IS THE FASTEST GROWING INDUSTRY VERTICAL IN THE MVAS MARKET
Figure 21 ENTERPRISES TO LEAD THE MVAS MARKET IN TERMS OF MARKET GROWTH RATE
Figure 22 TELECOM & IT IS THE FASTEST GROWING INDUSTRY VERTICAL IN THE MVAS MARKET
Figure 23 GEOGRAPHICAL SNAPSHOT (2015 & 2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS
Figure 24 APAC AND MEA ARE THE FASTEST GROWING REGION IN THE MVAS MARKET
Figure 25 NORTH AMERICA MARKET SNAPSHOT: INVESTMENT IN HEALTHCARE AND TELECOM & IT INDUSTRY WILL DRIVE THE MARKET
Figure 26 MEA MARKET SNAPSHOT: INVESTMENT IN HEALTHCARE AND TELECOM & IT INDUSTRY WILL DRIVE THE MARKET
Figure 27 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY BETWEEN 2011-2015
Figure 28 GOOGLE GREW AT THE HIGHEST RATE BETWEEN 2012-2014
Figure 29 MARKET EVALUATION FRAMEWORK
Figure 30 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS WAS THE KEY STRATEGY OF THE LEADING MARKET PLAYERS
Figure 31 GEOGRAPHICA REVENUE MIX OF TOP 5 MARKET PLAYERS
Figure 32 AT&T: COMPANY SNAPSHOT
Figure 33 AT&T: SWOT ANALYSIS
Figure 34 APPLE: COMPANY SNAPSHOT
Figure 35 APPLE: SWOT ANALYSIS
Figure 36 GOOGLE: COMPANY SNPASHOT
Figure 37 GOOGLE: SWOT ANALYSIS
Figure 38 VODAFONE: COMPANY SNAPSHOT
Figure 39 VODAFONE: SWOT ANALYSIS
Figure 40 MAHINDRA COMVIVA: COMPANY SNAPSHOT
Figure 41 MAHINDRA COMVIVA: SWOT ANALYSIS
Figure 42 ONMOBILE GLOBAL LIMITED: COMPANY SNAPSHOT
Figure 43 COMVERSE: COMPANY SNAPSHOT
Figure 44 KONGZHONG CORPORATION: COMPANY SNAPSHOT
