Mobile Messaging Apps: Market Research Report

December 2018 | 242 pages | ID: ME241590F48EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

The report profiles 119 companies including many key and niche players such as -

• Alibaba Group Holding Limited
• Apple Inc.
• BlackBerry Limited
• Facebook, Inc.
• Google, Inc.
• Hike Ltd.

Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

2. INDUSTRY OVERVIEW

A Prelude

Table 1. Social Media Penetration Rates (%) Worldwide by Geographic Region: 2018 (includes corresponding Graph/Chart)

Table 2. Worldwide Mobile Messaging Apps Penetration (as % of total Mobile Internet Users) by Region: 2018 (includes corresponding Graph/Chart)

Increased Inclination towards ‘Social Connectedness’ Builds Momentum for Messaging Apps

Table 3. Penetration Rates of Android Apps by Select Categories: 2018 (includes corresponding Graph/Chart)

Growing Penetration of Smartphones Turbo Charges Market Growth

Table 4. World Market for Smartphones: Shipments in Million Units for the Years 2015, 2017, 2019 and 2021 (includes corresponding Graph/Chart)

Table 5. Smartphone Penetration Worldwide (as a Percentage of Total Population) for Select Countries: 2018 (includes corresponding Graph/Chart)

Messaging Apps Benefit from Growing Tablet Sales

Table 6. Tablets Market Worldwide: Annual Sales in Thousand Units for the Years 2014, 2016, 2018 and 2020 (includes corresponding Graph/Chart)

Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects

Table 7. Global Internet Penetration (in %) by Geographic Region: 2018 (includes corresponding Graph/Chart)

Factors Catalyzing Messaging Apps to Go ‘Mobile’
Tremendous Improvement in the Speed of Mobile Internet

Table 8. Average Mobile Internet Speed in MBPS by Select Countries (includes corresponding Graph/Chart)

Superior Hardware and Processor
Optimization of Social Networks through Mobiles
Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market
Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps

Table 9. 4G LTE Penetration (in %) in Select Countries (2017) (includes corresponding Graph/Chart)

Table 10. Global Subscriber Base for 4G LTE Services - Number of Unique Subscribers (in Million) (2014-2022) (includes corresponding Graph/Chart)

3. REVENUE CREATION & MONETIZATION OPPORTUNITIES

Advertising: A Primary Revenue Generation Channel for Messaging Apps
High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps
Content Marketing Emerges as a Viable Revenue Generation Channel
App Vendors Focus on Stickers to Generate Additional Revenues
Payment Services Extend Novel Monetization Opportunities

4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Messaging Apps Emerge as Next Logical Extension of Social Networking
Messaging Apps to Surpass SMS as Primary Messaging Medium
Ephemeral Apps Seek Market Prominence
Cloud-based Messaging Apps Exhibit Potential Opportunities
Security Emerges as Main Focus Area in Mobile Messaging
Market Sees Growing Demand for Apps with Advanced Security Features
Messaging Apps Gain Precedence in Enterprise Environments
Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps
Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps

Table 11. Global Workforce Population (2016 & 2022): Percentage Share Breakdown of Employees by Nature of Work (includes corresponding Graph/Chart)

Increased Reliance on BYOD Props Up Demand for Messaging Apps
Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises
Messaging Apps for Wearables: The New Fad

5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET

Smartphones: Communicating the ‘Smart Way’
‘Versatility’: The Hallmark of Smartphones
Product Innovations: Hallmark of Smartphones Market
Favorable Demographic Trends Strengthen Market Prospects
Developing Countries Continue to Drive Smartphone Market Growth
China: The World’s Largest Smartphones Market
India: The Fastest Growing Smartphone Market in the World
Smartphones Marketplace: Extremely Competitive

6. PRODUCT OVERVIEW

Introduction
Key Features
Convenient Messaging
Voice Chat
Video Chat
Photo Sharing
Location Sharing
Group Conversations
Stickers
Read Notifications
Cross-Platform Functionality
Advantages
Free Service
No Need for Cellular Connectivity
Seamless Conversations
Flexible Sharing of Content
High Engagement Levels
Superior User Experience
Limitations
Need for Internet Connectivity
Communication Only with Pre-Existing Connections
Both the Parties Should Have Same App

7. COMPETITIVE LANDSCAPE

Mobile Messaging: A Market Characterized by Large Number of Vendors
Facebook & Tencent Lead the Global Messaging App Market
WhatsApp

Table 12. Number of Monthly Active Users on WhatsApp Platform in Billion for the Years 2015 through 2018 (includes corresponding Graph/Chart)

Facebook Messenger

Table 13. Number of Monthly Active Users on Facebook Messenger Platform in Billion for the Years 2015 through 2018 (includes corresponding Graph/Chart)

WeChat

Table 14. Leading Messaging Apps by Number of Monthly Active Users (MAUs) (in million) as of 2018

Select Leading Mobile Messaging Apps and Features: A Snapshot
Regional Dominance: A Key Characteristic of the Market
An Overview of Select Other Popular Messaging Apps
Blackberry Messenger
GroupMe
Hike Messenger
Kakaotalk
Line
MessageMe
Nimbuzz
Signal
Skype
Snapchat
Telegram
Viber
Vendors Roll-Out Lightweight Versions to Enhance Audience Base
Market Sees Rise in M&A Activity
Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market: 2013-2018
7.1 Focus on Select Global Players
Alibaba Group Holding Limited (China)
Apple Inc. (USA)
BlackBerry Limited (Canada)
Facebook, Inc. (USA)
WhatsApp Inc. (USA)
Google, Inc. (USA)
Hike Ltd. (India)
Kakao Corp. (South Korea)
Kik Interactive Inc. (Canada)
LINE Corporation (Japan)
Skype Technologies (Luxembourg)
Snap, Inc. (USA)
Tango (USA)
Telegram Messenger LLP (UAE)
Tencent Holdings Limited (China)
Viber Media S. à r. l (Cyprus)
7.2 Product Introductions/Launches
Facebook Introduces Messenger
Yahoo to Launch New iOS and Android Messaging App –Squirrel
WhatsApp for JioPhone on KaiOS
WeChat Pay Launches a Domestic Mobile Wallet Product – WeChat Pay My
Namaste Online Launches Messaging App – Namaste Chat
biNu Launches Moya Messenger
Group Calling for Voice and Video Made Available on WhatsApp
LinkedIn Introduces New Voice Messaging Service to its Mobile App
Safaricom Launches New Bonga Platform
Google to Launch New Android Chat Service
WhatsApp Introduces WhatsApp Business App
Facebook Introduces Messenger Kids App
Vonage Introduces Nexmo In-App Messaging
Redkix Announces the Redkix Beta Version
VEON Announces Messaging and Mobile Services App in Four New Markets
Hike Launches New Payments Services in its Instant Messaging App
7.3 Recent Industry Activity
Facebook Purchases Redkix
Yahoo Shut Down its Messenger
Russia to Block Telegram Messaging App
Alibaba’s DingTalk Unveils English Version of the App and Also Available in Malaysia
Facebook Acquires TBH App
Inmoji Partners with Tango for Clickable emojis
Layer Acquires Messaging Startup Cola
Mara Social Media Acquires Nimbuzz

8. GLOBAL MARKET PERSPECTIVE

Table 15. World Recent Past, Current and Future Analysis for Mobile Messaging Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 16. World 10-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Number of Users for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart)

9. REGIONAL MARKET PERSPECTIVE

9.1 The United States
A. Market Analysis
Inclination towards ‘Social Connectedness’ Fuels Market Growth

Table 17. Top 5 Messaging Apps in the US by Monthly Active Users in Million: 2018 (includes corresponding Graph/Chart)

Table 18. The US Messaging App Market (2018): Percentage Share Breakdown of Users by Age Group (includes corresponding Graph/Chart)

Table 19. The US Messaging App Market (2018): Percentage Share Breakdown of Users by Gender (includes corresponding Graph/Chart)

High Penetration of Smart Devices Drives Adoption of Messaging Apps
Favorable Demographic Trends Augment Smartphone Sales

Table 20. Percentage Penetration of Smartphone Users by Key Demographics in the US: 2017 (includes corresponding Graph/Chart)

Table 21. Most Popular Activities on Smartphones in the US: 2017 (includes corresponding Graph/Chart)

Messaging Apps with Full Security Features Aim to Expand Market Footprint
B. Market Analytics

Table 22. The US Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

9.2 Canada
A. Market Analysis
Key Statistical Findings

Table 23. Percentage Penetration of Major Social Messaging Apps in Canada: 2018 (includes corresponding Graph/Chart)

Table 24. Internet Usage Trends Among Smartphone Owners in Canada (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart)

B. Market Analytics

Table 25. Canadian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

9.3 Japan
A. Market Analysis
Line: The Widely Used Mobile Messaging App in Japan
Growing Smartphones Demand Gives Impetus to Market Growth

Table 26. Smartphone Penetration (as a % of Total Population) in Japan: 2017-2022 (includes corresponding Graph/Chart)

B. Market Analytics

Table 27. Japanese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

9.4 Europe
A. Market Analysis
European Enterprises Focus on Messaging Apps for Myriad Communication Needs
Smartphone Usage Patterns Drive Demand for Messaging Apps in Europe

Table 28. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select European Countries (2015 & 2017) (includes corresponding Graph/Chart)

Table 29. European 4G LTE Market (2016 & 2020): Breakdown of Number of Subscribers (in Million) for France, Germany, Italy, UK, Spain, Russia and Rest of Europe (includes corresponding Graph/Chart)

B. Market Analytics

Table 30. European Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 31. European 10-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart)

  9.4.1 France
Market Analysis

Table 32. French Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.4.2 Germany
A. Market Analysis
German Mobile Users Prefer Cloud-based Apps
B. Market Analytics

Table 33. German Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.4.3 Italy
Market Analysis

Table 34. Italian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.4.4 The United Kingdom
A. Market Analysis
Ephemeral Apps Gain Prominence
Key Statistical Findings

Table 35. Percentage Penetration of Leading Mobile Messaging Apps in the UK: 2018 (includes corresponding Graph/Chart)

Table 36. Percentage of Population Performing Various Activities on Mobile in the UK: 2018 (includes corresponding Graph/Chart)

B. Market Analytics

Table 37. The UK Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.4.5 Spain
Market Analysis

Table 38. Spanish Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.4.6 Russia
Market Analysis

Table 39. Russia Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.4.7 Rest of Europe
Market Analysis

Table 40. Rest of European Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

9.5 Asia-Pacific
A. Market Analysis
Asia-Pacific: The Most Important Market for Messaging Apps
Select Mobile Messaging Apps in Asia: A Snapshot
Regional Divergence: A Key Characteristic of Asia-Pacific Messaging App Market

Table 41. Select Leading Messaging Apps in Asia-Pacific by Number of Monthly Active Users (in million) in 2018 (includes corresponding Graph/Chart)

Growing Penetration of Smartphones Fuels Demand Growth for Messaging Apps

Table 42. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart)

B. Market Analytics

Table 43. Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 44. Asia-Pacific 10-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for China, India, and Rest of Asia-Pacific Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart)

  9.5.1 China
A. Market Analysis
Tencent Holdings: The Undisputed Leader in the Chinese Messaging App Market
China’s Emergence as the Largest Base of Smartphone Users Augurs Well for Market Growth

Table 45. Percentage Penetration of Internet Access Devices in China: 2017 (includes corresponding Graph/Chart)

Table 46. Number of Mobile Internet Users in China for Years 2010 through 2017 (in Million) (includes corresponding Graph/Chart)

Table 47. Internet Usage Trends Among Smartphone Owners in China (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart)

Chinese Mobile User Prefer Social Messaging Ahead of SMS
B. Market Analytics

Table 48. Chinese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.5.2 India
A. Market Analysis
Strong Growth in Smartphone Sales Bodes Well for Market Growth
Key Statistical Findings

Table 49. Internet Usage Trends Among Smartphone Owners in India (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart)

B. Market Analytics

Table 50. Indian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.5.3 Rest of Asia-Pacific
A. Market Analysis
Kakaotalk: A Widely Used Messaging App in South Korea
Australia: A High Potential Market
B. Market Analytics

Table 51. Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

9.6 The Middle East & Africa
A. Market Analysis
Growing Penetration of Smart Devices Creates Strong Business Case for Messaging Apps in The Middle East
Key Statistical Findings

Table 52. Internet Usage Trends Among Smartphone Owners in Saudi Arabia (2017): Percentage Penetration of Internet Users by Gender and Age Group (includes corresponding Graph/Chart)

Table 53. African Mobile Communication Market (2016 & 2020P): Penetration of Mobile Connectivity as a Percentage (%) of Total Population (includes corresponding Graph/Chart)

Table 54. African Mobile Communication Market by Handset Type (2016 & 2020P): Percentage Breakdown of Subscriptions for Smartphones and Non-Smartphones (includes corresponding Graph/Chart)

B. Market Analytics

Table 55. The Middle East & Africa Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

9.7 Latin America
A. Market Analysis
Latin America: A Market Laden with Potential Opportunities
B. Market Analytics

Table 56. Latin American Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - Brazil and Rest of Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 57. Latin American 10-Year Perspective for Mobile Messaging Apps by Region/ Country - Percentage Breakdown of Number of Users for Brazil and Rest of Latin America Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart)

  9.7.1 Brazil
A. Market Analysis
Brazilian Smartphone Market: An Overview

Table 58. Internet Usage Trends Among Smartphone Owners in Brazil (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart)

B. Market Analytics

Table 59. Brazilian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

  9.7.2 Rest of Latin America
Market Analysis

Table 60. Rest of Latin America Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)

10. COMPANY PROFILES

Total Companies Profiled: 119 (including Divisions/Subsidiaries - 124)
The United States (52)
Canada (5)
Japan (2)
Europe (27)
  France (1)
  Germany (4)
  The United Kingdom (3)
  Italy (1)
  Spain (2)
  Rest of Europe (16)
Asia-Pacific (Excluding Japan) (35)
Latin America (1)
Middle East (2)