Mobile Marketing Market Size, Share & Trends Analysis Report By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Solution, By End Use, By Region, And Segment Forecasts, 2020 - 2027
The global mobile marketing market size is estimated to reach USD 337.8 billion by 2027, registering a CAGR of 22.9% over the forecast period, according to a new study conducted by Grand View Research, Inc. Mobile marketing is a promotional activity that helps connect advertisers to end users through push notifications and emails, among other communications sent directly to customers. Increasing use of smartphones to access online content coupled with the growing trend of location-based mobile marketing are expected to drive the market. Moreover, rising number of social media platforms and users accessing internet and popular multimedia content, such as videos, audio, and text is anticipated to drive the market.
Global Positioning Systems (GPS) and the Radio Frequency Identification (RFID) technologies are used by enterprises to acquire consumer preference data, which is further analyzed to target nearby consumers by sending them notifications about relevant products and services. Mobile device is the largest source of digital data and most of the data is accessed through social media platforms, web browsers, and mobile applications. Rising adoption of Artificial Intelligence (AI) and big data analytics in mobile marketing to monitor consumer preference and to deliver accurate insights to reach the right consumers is anticipated to propel the market for mobile marketing over the forecast period.
Based on several surveys, more than 70% of enterprises are of the opinion that mobile devices have transformed their businesses and customer experience by enabling continuous interaction between customers and employees. Consumers are increasingly preferring online shopping owing to the increasing penetration of smartphones. Companies are highly focused on advertising their products and services through e-commerce channels. This helped the retail segment capture a significant revenue share in 2019. Key players focus on mergers and acquisitions that will help them gain greater regional presence and target new consumers. However, growing privacy concerns coupled with the rapidly increasing use of ad blockers to avoid unwanted content may hamper the growth of the market.
Further key findings from the study suggest that:
Global Positioning Systems (GPS) and the Radio Frequency Identification (RFID) technologies are used by enterprises to acquire consumer preference data, which is further analyzed to target nearby consumers by sending them notifications about relevant products and services. Mobile device is the largest source of digital data and most of the data is accessed through social media platforms, web browsers, and mobile applications. Rising adoption of Artificial Intelligence (AI) and big data analytics in mobile marketing to monitor consumer preference and to deliver accurate insights to reach the right consumers is anticipated to propel the market for mobile marketing over the forecast period.
Based on several surveys, more than 70% of enterprises are of the opinion that mobile devices have transformed their businesses and customer experience by enabling continuous interaction between customers and employees. Consumers are increasingly preferring online shopping owing to the increasing penetration of smartphones. Companies are highly focused on advertising their products and services through e-commerce channels. This helped the retail segment capture a significant revenue share in 2019. Key players focus on mergers and acquisitions that will help them gain greater regional presence and target new consumers. However, growing privacy concerns coupled with the rapidly increasing use of ad blockers to avoid unwanted content may hamper the growth of the market.
Further key findings from the study suggest that:
- In 2019, the mobile web segment held over 24% of the global market share due to growing number of smartphone users frequently accessing mobile search engines
- North America captured a significant revenue share in 2019, owing to robust growth in the use of Over the Top (OTT) and social media content along with the highest smartphone penetration
- Latin America mobile marketing market is estimated to showcase significant growth over the forecast period owing to the high adoption of smartphones in Brazil and Mexico along with high investment in the improvement of the regional network infrastructure. Increasing number of OTT content subscribers in the region is expected to create significant opportunities for the market players in the forthcoming years
- Companies leveraging machine learning, AI, big data, and Augmented Reality (AR) technologies for high customer engagement through televising or displaying ads is expected to fuel the market growth
- Significant use of GPS and RFID technology for location-based mobile marketing is predicted to fuel the industry growth over the forecast period
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Summary
2.2. Mobile Marketing Market, 2016 - 2027
CHAPTER 3. MARKET VARIABLES, TRENDS, & SCOPE OUTLOOK
3.1. Market Segmentation
3.2. Market Size and Growth Prospects, 2016 - 2027
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint analysis
3.4.3. Market opportunity analysis
3.5. Penetration & Growth Prospects Mapping
3.6. Industry Analysis - Porter's Five Forces Analysis
3.7. PEST Analysis
CHAPTER 4. MOBILE MARKETING ENTERPRISE SIZE OUTLOOK
4.1. Mobile Marketing Market, By Enterprise Size, 2019 & 2027
4.2. Large Enterprises
4.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
4.3. Small & Medium Enterprises
4.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
CHAPTER 5. MOBILE MARKETING SOLUTION OUTLOOK
5.1. Mobile Marketing Market, By Solution, 2019 & 2027
5.2. Mobile Web
5.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.3. SMS
5.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.4. Location-Based Marketing
5.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.4.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.5. In-App Messages
5.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.5.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.6. Push Notifications
5.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.6.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.7. QR Codes
5.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.7.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.8. MMS
5.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.8.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.9. Others
5.9.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.9.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
CHAPTER 6. MOBILE MARKETING END-USE OUTLOOK
6.1. Mobile Marketing Market, By End Use, 2018 & 2025
6.2. Retail
6.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.3. Media & Entertainment
6.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.4. Travel
6.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.4.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.5. Automotive
6.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.5.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.6. Healthcare
6.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.6.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.7. IT & Telecom
6.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.7.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.8. BFSI
6.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.8.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.9. Others
6.9.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.9.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
CHAPTER 7. MOBILE MARKETING REGIONAL OUTLOOK
7.1. Mobile Marketing Market, by Region, 2019 & 2027
7.2. North America
7.2.1. Market estimates and forecasts, 2016 - 2027
7.2.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.2.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.2.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.2.5. U.S.
7.2.5.1. Market estimates and forecasts, 2016 - 2027
7.2.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.2.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.2.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.2.6. Canada
7.2.6.1. Market estimates and forecasts, 2016 - 2027
7.2.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.2.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.2.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecasts, 2016 - 2027
7.3.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.3.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.3.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecasts, 2016 - 2027
7.3.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.3.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.3.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.3.6. Germany
7.3.6.1. Market estimates and forecasts, 2016 - 2027
7.3.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.3.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.3.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecasts, 2016 - 2027
7.4.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4.5. China
7.4.5.1. Market estimates and forecasts, 2016 - 2027
7.4.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4.6. India
7.4.6.1. Market estimates and forecasts, 2016 - 2027
7.4.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4.7. Japan
7.4.7.1. Market estimates and forecasts, 2016 - 2027
7.4.7.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.7.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.7.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.5. Latin America
7.5.1. Market estimates and forecasts, 2016 - 2027
7.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.5.5. Brazil
7.5.5.1. Market estimates and forecasts, 2016 - 2027
7.5.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.5.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.5.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.5.6. Mexico
7.5.6.1. Market estimates and forecasts, 2016 - 2027
7.5.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.5.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.5.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.6. MEA
7.6.1. Market estimates and forecasts, 2016 - 2027
7.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
CHAPTER 8. COMPETITIVE LANDSCAPE
8.1. Vendor Landscape
8.2. Company Profiles
8.2.1. IBM Corporation
8.2.1.1. Company overview
8.2.1.2. Financial performance
8.2.1.3. Product benchmarking
8.2.1.4. Strategic initiatives
8.2.2. Google Inc.
8.2.2.1. Company overview
8.2.2.2. Financial performance
8.2.2.3. Product benchmarking
8.2.2.4. Strategic initiatives
8.2.3. InMobi
8.2.3.1. Company overview
8.2.3.2. Financial performance
8.2.3.3. Product benchmarking
8.2.3.4. Strategic initiatives
8.2.4. Millennial Media
8.2.4.1. Company overview
8.2.4.2. Financial performance
8.2.4.3. Product benchmarking
8.2.4.4. Strategic initiatives
8.2.5. Marketo
8.2.5.1. Company overview
8.2.5.2. Financial performance
8.2.5.3. Product benchmarking
8.2.5.4. Strategic initiatives
8.2.6. Amobee, Inc.
8.2.6.1. Company overview
8.2.6.2. Financial performance
8.2.6.3. Product benchmarking
8.2.6.4. Strategic initiatives
8.2.7. Flurry, Inc.
8.2.7.1. Company overview
8.2.7.2. Financial performance
8.2.7.3. Product benchmarking
8.2.7.4. Strategic initiatives
8.2.8. Salesforce.com, Inc.
8.2.8.1. Company overview
8.2.8.2. Financial performance
8.2.8.3. Product benchmarking
8.2.8.4. Strategic initiatives
8.2.9. Oracle Corp
8.2.9.1. Company overview
8.2.9.2. Financial performance
8.2.9.3. Product benchmarking
8.2.9.4. Strategic initiatives
8.2.10. Chartboost, Inc
8.2.10.1. Company overview
8.2.10.2. Financial performance
8.2.10.3. Product benchmarking
8.2.10.4. Strategic initiatives
8.2.11. SAS Institute Inc.
8.2.11.1. Company overview
8.2.11.2. Financial performance
8.2.11.3. Product benchmarking
8.2.11.4. Strategic initiatives
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Summary
2.2. Mobile Marketing Market, 2016 - 2027
CHAPTER 3. MARKET VARIABLES, TRENDS, & SCOPE OUTLOOK
3.1. Market Segmentation
3.2. Market Size and Growth Prospects, 2016 - 2027
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint analysis
3.4.3. Market opportunity analysis
3.5. Penetration & Growth Prospects Mapping
3.6. Industry Analysis - Porter's Five Forces Analysis
3.7. PEST Analysis
CHAPTER 4. MOBILE MARKETING ENTERPRISE SIZE OUTLOOK
4.1. Mobile Marketing Market, By Enterprise Size, 2019 & 2027
4.2. Large Enterprises
4.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
4.3. Small & Medium Enterprises
4.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
CHAPTER 5. MOBILE MARKETING SOLUTION OUTLOOK
5.1. Mobile Marketing Market, By Solution, 2019 & 2027
5.2. Mobile Web
5.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.3. SMS
5.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.4. Location-Based Marketing
5.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.4.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.5. In-App Messages
5.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.5.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.6. Push Notifications
5.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.6.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.7. QR Codes
5.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.7.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.8. MMS
5.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.8.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
5.9. Others
5.9.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.9.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
CHAPTER 6. MOBILE MARKETING END-USE OUTLOOK
6.1. Mobile Marketing Market, By End Use, 2018 & 2025
6.2. Retail
6.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.2.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.3. Media & Entertainment
6.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.3.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.4. Travel
6.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.4.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.5. Automotive
6.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.5.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.6. Healthcare
6.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.6.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.7. IT & Telecom
6.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.7.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.8. BFSI
6.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.8.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
6.9. Others
6.9.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.9.2. Market estimates and forecasts, by region, 2016 - 2027 (USD Million)
CHAPTER 7. MOBILE MARKETING REGIONAL OUTLOOK
7.1. Mobile Marketing Market, by Region, 2019 & 2027
7.2. North America
7.2.1. Market estimates and forecasts, 2016 - 2027
7.2.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.2.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.2.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.2.5. U.S.
7.2.5.1. Market estimates and forecasts, 2016 - 2027
7.2.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.2.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.2.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.2.6. Canada
7.2.6.1. Market estimates and forecasts, 2016 - 2027
7.2.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.2.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.2.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecasts, 2016 - 2027
7.3.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.3.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.3.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecasts, 2016 - 2027
7.3.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.3.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.3.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.3.6. Germany
7.3.6.1. Market estimates and forecasts, 2016 - 2027
7.3.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.3.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.3.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecasts, 2016 - 2027
7.4.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4.5. China
7.4.5.1. Market estimates and forecasts, 2016 - 2027
7.4.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4.6. India
7.4.6.1. Market estimates and forecasts, 2016 - 2027
7.4.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.4.7. Japan
7.4.7.1. Market estimates and forecasts, 2016 - 2027
7.4.7.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.4.7.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.4.7.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.5. Latin America
7.5.1. Market estimates and forecasts, 2016 - 2027
7.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.5.5. Brazil
7.5.5.1. Market estimates and forecasts, 2016 - 2027
7.5.5.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.5.5.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.5.5.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.5.6. Mexico
7.5.6.1. Market estimates and forecasts, 2016 - 2027
7.5.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.5.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.5.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
7.6. MEA
7.6.1. Market estimates and forecasts, 2016 - 2027
7.6.2. Market estimates and forecasts, by enterprise size, 2016 - 2027 (USD Million)
7.6.3. Market estimates and forecasts, by solution, 2016 - 2027 (USD Million)
7.6.4. Market estimates and forecasts, by end use, 2016 - 2027 (USD Million)
CHAPTER 8. COMPETITIVE LANDSCAPE
8.1. Vendor Landscape
8.2. Company Profiles
8.2.1. IBM Corporation
8.2.1.1. Company overview
8.2.1.2. Financial performance
8.2.1.3. Product benchmarking
8.2.1.4. Strategic initiatives
8.2.2. Google Inc.
8.2.2.1. Company overview
8.2.2.2. Financial performance
8.2.2.3. Product benchmarking
8.2.2.4. Strategic initiatives
8.2.3. InMobi
8.2.3.1. Company overview
8.2.3.2. Financial performance
8.2.3.3. Product benchmarking
8.2.3.4. Strategic initiatives
8.2.4. Millennial Media
8.2.4.1. Company overview
8.2.4.2. Financial performance
8.2.4.3. Product benchmarking
8.2.4.4. Strategic initiatives
8.2.5. Marketo
8.2.5.1. Company overview
8.2.5.2. Financial performance
8.2.5.3. Product benchmarking
8.2.5.4. Strategic initiatives
8.2.6. Amobee, Inc.
8.2.6.1. Company overview
8.2.6.2. Financial performance
8.2.6.3. Product benchmarking
8.2.6.4. Strategic initiatives
8.2.7. Flurry, Inc.
8.2.7.1. Company overview
8.2.7.2. Financial performance
8.2.7.3. Product benchmarking
8.2.7.4. Strategic initiatives
8.2.8. Salesforce.com, Inc.
8.2.8.1. Company overview
8.2.8.2. Financial performance
8.2.8.3. Product benchmarking
8.2.8.4. Strategic initiatives
8.2.9. Oracle Corp
8.2.9.1. Company overview
8.2.9.2. Financial performance
8.2.9.3. Product benchmarking
8.2.9.4. Strategic initiatives
8.2.10. Chartboost, Inc
8.2.10.1. Company overview
8.2.10.2. Financial performance
8.2.10.3. Product benchmarking
8.2.10.4. Strategic initiatives
8.2.11. SAS Institute Inc.
8.2.11.1. Company overview
8.2.11.2. Financial performance
8.2.11.3. Product benchmarking
8.2.11.4. Strategic initiatives
LIST OF TABLES
Table 1 List of abbreviations
Table 2 Mobile marketing market, 2016 - 2027 (USD Million)
Table 3 Mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 4 Mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 5 Mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 6 Mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 7 Large enterprises mobile marketing market, 2016 - 2027 (USD Million)
Table 8 Large enterprises mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 9 Small & medium enterprises mobile marketing market, 2016 - 2027 (USD Million)
Table 10 Small & medium enterprises mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 11 Mobile web mobile marketing market, 2016 - 2027 (USD Million)
Table 12 Mobile web mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 13 SMS mobile marketing market, 2016 - 2027 (USD Million)
Table 14 SMS mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 15 Location-based marketing mobile marketing market, 2016 - 2027 (USD Million)
Table 16 Location-based marketing mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 17 In-App messages mobile marketing market, 2016 - 2027 (USD Million)
Table 18 In-App messages mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 19 Push notifications enablement mobile marketing market, 2016 - 2027 (USD Million)
Table 20 Push notifications enablement mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 21 QR codes mobile marketing market, 2016 - 2027 (USD Million)
Table 22 QR codes mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 23 MMS mobile marketing market, 2016 - 2027 (USD Million)
Table 24 MMS mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 25 Others mobile marketing market, 2016 - 2027 (USD Million)
Table 26 Others mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 27 Retail mobile marketing market, 2016 - 2027 (USD Million)
Table 28 Retail mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 29 Media & entertainment mobile marketing market, 2016 - 2027 (USD Million)
Table 30 Media & entertainment mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 31 Travel mobile marketing market, 2016 - 2027 (USD Million)
Table 32 Travel mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 33 Automotive mobile marketing market, 2016 - 2027 (USD Million)
Table 34 Automotive mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 35 Healthcare mobile marketing market, 2016 - 2027 (USD Million)
Table 36 Healthcare mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 37 IT & telecom mobile marketing market, 2016 - 2027 (USD Million)
Table 38 IT & telecom mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 39 BFSI mobile marketing market, 2016 - 2027 (USD Million)
Table 40 BFSI mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 41 Others mobile marketing market, 2016 - 2027 (USD Million)
Table 42 Others mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 43 North America mobile marketing market, 2016 - 2027 (USD Million)
Table 44 North America mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 45 North America mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 46 North America mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 47 U.S. mobile marketing market, 2016 - 2027 (USD Million)
Table 48 U.S. mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 49 U.S. mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 50 U.S. mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 51 Canada mobile marketing market, 2016 - 2027 (USD Million)
Table 52 Canada mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 53 Canada mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 54 Canada mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 55 Europe mobile marketing market, 2016 - 2027 (USD Million)
Table 56 Europe mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 57 Europe mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 58 Europe mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 59 U.K. mobile marketing market, 2016 - 2027 (USD Million)
Table 60 U.K. mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 61 U.K. mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 62 U.K. mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 63 Germany mobile marketing market, 2016 - 2027 (USD Million)
Table 64 Germany mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 65 Germany mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 66 Germany mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 67 Asia Pacific mobile marketing market, 2016 - 2027 (USD Million)
Table 68 Asia Pacific mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 69 Asia Pacific mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 70 Asia Pacific mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 71 China mobile marketing market, 2016 - 2027 (USD Million)
Table 72 China mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 73 China mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 74 China mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 75 India mobile marketing market, 2016 - 2027 (USD Million)
Table 76 India mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 77 India mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 78 India mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 79 Japan mobile marketing market, 2016 - 2027 (USD Million)
Table 80 Japan mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 81 Japan mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 82 Japan mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 83 Latin America mobile marketing market, 2016 - 2027 (USD Million)
Table 84 Latin America mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 85 Latin America mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 86 Latin America mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 87 Brazil mobile marketing market, 2016 - 2027 (USD Million)
Table 88 Brazil mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 89 Brazil mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 90 Brazil mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 91 Mexico mobile marketing market, 2016 - 2027 (USD Million)
Table 92 Mexico mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 93 Mexico mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 94 Mexico mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 95 MEA mobile marketing market, 2016 - 2027 (USD Million)
Table 96 MEA mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 97 MEA mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 98 MEA mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 1 List of abbreviations
Table 2 Mobile marketing market, 2016 - 2027 (USD Million)
Table 3 Mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 4 Mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 5 Mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 6 Mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 7 Large enterprises mobile marketing market, 2016 - 2027 (USD Million)
Table 8 Large enterprises mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 9 Small & medium enterprises mobile marketing market, 2016 - 2027 (USD Million)
Table 10 Small & medium enterprises mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 11 Mobile web mobile marketing market, 2016 - 2027 (USD Million)
Table 12 Mobile web mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 13 SMS mobile marketing market, 2016 - 2027 (USD Million)
Table 14 SMS mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 15 Location-based marketing mobile marketing market, 2016 - 2027 (USD Million)
Table 16 Location-based marketing mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 17 In-App messages mobile marketing market, 2016 - 2027 (USD Million)
Table 18 In-App messages mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 19 Push notifications enablement mobile marketing market, 2016 - 2027 (USD Million)
Table 20 Push notifications enablement mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 21 QR codes mobile marketing market, 2016 - 2027 (USD Million)
Table 22 QR codes mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 23 MMS mobile marketing market, 2016 - 2027 (USD Million)
Table 24 MMS mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 25 Others mobile marketing market, 2016 - 2027 (USD Million)
Table 26 Others mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 27 Retail mobile marketing market, 2016 - 2027 (USD Million)
Table 28 Retail mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 29 Media & entertainment mobile marketing market, 2016 - 2027 (USD Million)
Table 30 Media & entertainment mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 31 Travel mobile marketing market, 2016 - 2027 (USD Million)
Table 32 Travel mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 33 Automotive mobile marketing market, 2016 - 2027 (USD Million)
Table 34 Automotive mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 35 Healthcare mobile marketing market, 2016 - 2027 (USD Million)
Table 36 Healthcare mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 37 IT & telecom mobile marketing market, 2016 - 2027 (USD Million)
Table 38 IT & telecom mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 39 BFSI mobile marketing market, 2016 - 2027 (USD Million)
Table 40 BFSI mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 41 Others mobile marketing market, 2016 - 2027 (USD Million)
Table 42 Others mobile marketing market, by region, 2016 - 2027 (USD Million)
Table 43 North America mobile marketing market, 2016 - 2027 (USD Million)
Table 44 North America mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 45 North America mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 46 North America mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 47 U.S. mobile marketing market, 2016 - 2027 (USD Million)
Table 48 U.S. mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 49 U.S. mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 50 U.S. mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 51 Canada mobile marketing market, 2016 - 2027 (USD Million)
Table 52 Canada mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 53 Canada mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 54 Canada mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 55 Europe mobile marketing market, 2016 - 2027 (USD Million)
Table 56 Europe mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 57 Europe mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 58 Europe mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 59 U.K. mobile marketing market, 2016 - 2027 (USD Million)
Table 60 U.K. mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 61 U.K. mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 62 U.K. mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 63 Germany mobile marketing market, 2016 - 2027 (USD Million)
Table 64 Germany mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 65 Germany mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 66 Germany mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 67 Asia Pacific mobile marketing market, 2016 - 2027 (USD Million)
Table 68 Asia Pacific mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 69 Asia Pacific mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 70 Asia Pacific mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 71 China mobile marketing market, 2016 - 2027 (USD Million)
Table 72 China mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 73 China mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 74 China mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 75 India mobile marketing market, 2016 - 2027 (USD Million)
Table 76 India mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 77 India mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 78 India mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 79 Japan mobile marketing market, 2016 - 2027 (USD Million)
Table 80 Japan mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 81 Japan mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 82 Japan mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 83 Latin America mobile marketing market, 2016 - 2027 (USD Million)
Table 84 Latin America mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 85 Latin America mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 86 Latin America mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 87 Brazil mobile marketing market, 2016 - 2027 (USD Million)
Table 88 Brazil mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 89 Brazil mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 90 Brazil mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 91 Mexico mobile marketing market, 2016 - 2027 (USD Million)
Table 92 Mexico mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 93 Mexico mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 94 Mexico mobile marketing market, by end use, 2016 - 2027 (USD Million)
Table 95 MEA mobile marketing market, 2016 - 2027 (USD Million)
Table 96 MEA mobile marketing market, by enterprise size, 2016 - 2027 (USD Million)
Table 97 MEA mobile marketing market, by solution, 2016 - 2027 (USD Million)
Table 98 MEA mobile marketing market, by end use, 2016 - 2027 (USD Million)
LIST OF FIGURES
Fig. 1 Mobile marketing market, 2016 - 2027 (USD Million)
Fig. 2 Mobile marketing market segmentation
Fig. 3 Value chain analysis
Fig. 4 Mobile marketing market driver impact
Fig. 5 Mobile marketing market challenge impact
Fig. 6 Mobile marketing market opportunity impact
Fig. 7 Mobile marketing penetration & growth prospects mapping
Fig. 8 Mobile marketing market - Porters five forces analysis
Fig. 9 Mobile marketing market - PEST analysis
Fig. 10 Mobile marketing market, by enterprise size, 2018 & 2025 (USD Million)
Fig. 11 Mobile marketing market, by solution, 2018 & 2025 (USD Million)
Fig. 12 Mobile marketing market, by end use, 2018 & 2025 (USD Million)
Fig. 13 Mobile marketing market, by region, 2018 & 2025
Fig. 14 North America mobile marketing market - Key takeaways
Fig. 15 Europe mobile marketing market - Key takeaways
Fig. 16 Asia Pacific mobile marketing market - Key takeaways
Fig. 17 Latin America mobile marketing market - Key takeaways
Fig. 18 MEA mobile marketing market - Key takeaways
Fig. 1 Mobile marketing market, 2016 - 2027 (USD Million)
Fig. 2 Mobile marketing market segmentation
Fig. 3 Value chain analysis
Fig. 4 Mobile marketing market driver impact
Fig. 5 Mobile marketing market challenge impact
Fig. 6 Mobile marketing market opportunity impact
Fig. 7 Mobile marketing penetration & growth prospects mapping
Fig. 8 Mobile marketing market - Porters five forces analysis
Fig. 9 Mobile marketing market - PEST analysis
Fig. 10 Mobile marketing market, by enterprise size, 2018 & 2025 (USD Million)
Fig. 11 Mobile marketing market, by solution, 2018 & 2025 (USD Million)
Fig. 12 Mobile marketing market, by end use, 2018 & 2025 (USD Million)
Fig. 13 Mobile marketing market, by region, 2018 & 2025
Fig. 14 North America mobile marketing market - Key takeaways
Fig. 15 Europe mobile marketing market - Key takeaways
Fig. 16 Asia Pacific mobile marketing market - Key takeaways
Fig. 17 Latin America mobile marketing market - Key takeaways
Fig. 18 MEA mobile marketing market - Key takeaways
