Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024
“Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising to drive the growth of the mobile marketing market”
The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising for enhancing mobile marketing are expected to drive the growth of the market across the globe. However, security and privacy concerns for confidential data and complications in the implementation of mobile marketing platform are expected to restrict the growth of the market across the globe.
“Services segment to grow at the highest CAGR during the forecast period”
The services segment is projected to grow at the highest CAGR during the forecast period. Services form an integral part of the mobile marketing life cycle. They assist in carrying out software functionalities, ranging from deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The services segment of the mobile marketing market is expected to have a promising future due to various integration of marketing applications. Services help organizations in building successful customer relationships by continuously supporting them through their business tenure. They also benefit organizations by enhancing marketing project execution and streamlining marketing operations.
“SMEs segment to lead the mobile marketing market in 2019”
SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from using traditional marketing to digital marketing, and a majority of their marketing expenditure now goes into digital marketing channels. The mobile marketing platform market in the SMEs segment is expected to gain traction in the years to come, as more vendors would come up with different mobile marketing platforms to cater to the demands of the SMEs.
“Telecom and IT segment to grow at the highest CAGR during the forecast period”
Mobile marketing solutions have been finding their way into the telecom and IT vertical for the last 10 years. Telecommunications companies use mobile marketing as a channel to communicate with their customers to enhance customer loyalty, increase brand awareness, and consistently generate revenue. SMS, MMS, and mobile emails have been widely used by telecom and IT vertical. Location-based marketing is also gaining traction in this vertical, as telecommunications companies now tend to send offers and promotions based on customers’ location.
“North America to lead the mobile marketing market in 2019”
North America is estimated to be the largest market size contributor in 2019, and the trend is expected to continue during the forecast period due to the rapid adoption of mobile marketing platform and services among enterprises in this region. North America has been an early adopter and a host to innovative initiatives for advanced technologies. Moreover, there is a significant rise in automated marketing spending by organizations due to increasing competition faced by these organizations to achieve new customers, satisfy old customers, and retain these customers. Most mobile marketing platform vendors, including the major players, such as Adobe, Airship, Braze, Swrve, and Oracle, have a direct or an indirect presence in this region via distributors, and resellers. The major mobile marketing vendors in North America have adopted several strategies to enhance their existing product portfolio and expand their presence in the mobile marketing market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the mobile marketing market.
The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.
Research coverage
The market study covers the mobile marketing market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on components (platform and services), channels, organization sizes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall mobile marketing market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. Increased use of mobile web and mobile applications, the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, and the growth of social media and advertising for enhancing mobile marketing are expected to drive the growth of the market across the globe. However, security and privacy concerns for confidential data and complications in the implementation of mobile marketing platform are expected to restrict the growth of the market across the globe.
“Services segment to grow at the highest CAGR during the forecast period”
The services segment is projected to grow at the highest CAGR during the forecast period. Services form an integral part of the mobile marketing life cycle. They assist in carrying out software functionalities, ranging from deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The services segment of the mobile marketing market is expected to have a promising future due to various integration of marketing applications. Services help organizations in building successful customer relationships by continuously supporting them through their business tenure. They also benefit organizations by enhancing marketing project execution and streamlining marketing operations.
“SMEs segment to lead the mobile marketing market in 2019”
SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from using traditional marketing to digital marketing, and a majority of their marketing expenditure now goes into digital marketing channels. The mobile marketing platform market in the SMEs segment is expected to gain traction in the years to come, as more vendors would come up with different mobile marketing platforms to cater to the demands of the SMEs.
“Telecom and IT segment to grow at the highest CAGR during the forecast period”
Mobile marketing solutions have been finding their way into the telecom and IT vertical for the last 10 years. Telecommunications companies use mobile marketing as a channel to communicate with their customers to enhance customer loyalty, increase brand awareness, and consistently generate revenue. SMS, MMS, and mobile emails have been widely used by telecom and IT vertical. Location-based marketing is also gaining traction in this vertical, as telecommunications companies now tend to send offers and promotions based on customers’ location.
“North America to lead the mobile marketing market in 2019”
North America is estimated to be the largest market size contributor in 2019, and the trend is expected to continue during the forecast period due to the rapid adoption of mobile marketing platform and services among enterprises in this region. North America has been an early adopter and a host to innovative initiatives for advanced technologies. Moreover, there is a significant rise in automated marketing spending by organizations due to increasing competition faced by these organizations to achieve new customers, satisfy old customers, and retain these customers. Most mobile marketing platform vendors, including the major players, such as Adobe, Airship, Braze, Swrve, and Oracle, have a direct or an indirect presence in this region via distributors, and resellers. The major mobile marketing vendors in North America have adopted several strategies to enhance their existing product portfolio and expand their presence in the mobile marketing market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the mobile marketing market.
- By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
- By Designation: C-level – 38%, Directors – 30%, and Others – 32%
- By Region: North America – 40%, Europe – 15%, APAC – 35%, MEA – 5%, and Latin America– 5%
The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.
Research coverage
The market study covers the mobile marketing market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on components (platform and services), channels, organization sizes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall mobile marketing market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primaries
2.1.2.2 Key industry insights
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE MARKETING MARKET
4.2 ASIA PACIFIC MOBILE MARKETING MARKET, BY COMPONENT AND COUNTRY
4.3 MOBILE MARKETING MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Popularity of mobile marketing with increasing mobile devices
5.2.1.2 High penetration of mobile users
5.2.1.3 Growth of social media and advertising
5.2.1.4 Increased use of mobile web and mobile applications
5.2.2 RESTRAINTS
5.2.2.1 Security and privacy concerns over confidential data
5.2.2.2 Complication in implementation
5.2.3 OPPORTUNITIES
5.2.3.1 Evolving need for AI and big data analytics in mobile marketing
5.2.3.2 Digital engagement through augmented reality and VR
5.2.3.3 Marketing through different social media platforms
5.2.4 CHALLENGES
5.2.4.1 Selection of relevant mobile marketing techniques and vendors
5.2.4.2 Understanding consumer behavior
5.3 INDUSTRY TRENDS
5.3.1 TECHNOLOGY INNOVATION, SOCIAL, MOBILE, ANALYTICS, AND CLOUD
5.3.2 CASE STUDIES
5.3.2.1 Case study 1: GSN Games takes mobile engagement to the next level using Airship
5.3.2.2 Case study 2: Arnotts engaged with P?ca for the Christmas gifts app with mobile vouchers
5.3.2.3 Case study 3: Cond? Nast uses Adobe marketing cloud to reach its core audiences and boost revenue for the company and advertisers through optimized content and experiences
5.3.3 REGULATORY IMPLICATIONS
5.3.3.1 Mobile Marketing Association
5.3.3.2 Federal Trade Commission
6 MOBILE MARKETING MARKET, BY COMPONENT
6.1 INTRODUCTION
6.2 PLATFORM
6.2.1 INCREASING NEED TO ENHANCE MOBILE MARKETING PROCESSES DRIVING THE GROWTH OF MOBILE MARKETING PLATFORM
6.3 SERVICES
6.3.1 GROWING NEED FOR INTEGRATING MOBILE MARKETING PLATFORM WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MOBILE MARKETING SERVICES
7 MOBILE MARKETING MARKET, BY CHANNEL
7.1 INTRODUCTION
7.2 MESSAGING
7.3 PUSH NOTIFICATION
7.4 MOBILE EMAIL
7.5 QUICK RESPONSE CODE
7.6 LOCATION-BASED MARKETING
7.7 IN-APP MESSAGING
7.8 MOBILE WEB
7.9 OTHERS
8 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
8.2.1 NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES
8.3 LARGE ENTERPRISES
8.3.1 ABILITY TO ADOPT ADVANCED TECHNOLOGIES DRIVING THE GROWTH OF MOBILE MARKETING IN LARGE ENTERPRISES
9 MOBILE MARKETING MARKET, BY VERTICAL
9.1 INTRODUCTION
9.2 RETAIL AND ECOMMERCE
9.2.1 INCREASED ADOPTION OF SMARTPHONES AND TABLETS AND USAGE OF MOBILE INTERNET OFFER GREAT OPPORTUNITIES TO RETAILERS
9.3 TRAVEL AND LOGISTICS
9.3.1 MOBILE DEVICES OFFER TRAVEL COMPANIES GREAT MARKETING PLATFORM TO ATTRACT AND RETAIN CUSTOMERS AND INCREASE SALES
9.4 AUTOMOTIVE
9.4.1 MOBILE MARKETING OFFERS REAL-TIME AND TWO-WAY COMMUNICATION TO CUSTOMERS
9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE
9.5.1 NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE DEMAND FOR MOBILE MARKETING IN THE BFSI VERTICAL
9.6 TELECOM AND IT
9.6.1 ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF MOBILE MARKETING SOLUTIONS IN THE TELECOM AND IT VERTICAL
9.7 MEDIA AND ENTERTAINMENT
9.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE MEDIA AND ENTERTAINMENT VERTICAL
9.8 HEALTHCARE
9.8.1 GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT TO PROSPECTS DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE HEALTHCARE VERTICAL
9.9 GOVERNMENT
9.9.1 INCREASED USAGE OF SMS COMMUNICATION CHANNEL TO BOOST THE MOBILE MARKETING GROWTH IN THE GOVERNMENT VERTICAL
9.10 OTHERS
10 MOBILE MARKETING MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 UNITED STATES
10.2.1.1 Presence of major key vendors to drive the growth of mobile marketing market in the US
10.2.2 CANADA
10.2.2.1 Growing adoption of SMAC technologies to drive the growth of mobile marketing market in Canada
10.3 EUROPE
10.3.1 UNITED KINGDOM
10.3.1.1 Growing multichannel marketing and technological advancements to drive the growth of mobile marketing market in the UK
10.3.2 GERMANY
10.3.2.1 Growing need for providing enhanced customer experience to drive the growth of mobile marketing market in Germany
10.3.3 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 CHINA
10.4.1.1 Rising adoption of mobile devices and increasing internet penetration to encourage enterprises to adopt mobile marketing in China
10.4.2 JAPAN
10.4.2.1 High penetration of IT helps change customer opinions regarding mobile marketing
10.4.3 AUSTRALIA AND NEW ZEALAND
10.4.3.1 Rise in digitalization among enterprises to drive the mobile marketing market growth in ANZ
10.4.4 REST OF ASIA PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.5.1 UNITED ARAB EMIRATES
10.5.1.1 Rise in the adoption of cloud services to drive the growth of mobile marketing market in the UAE
10.5.2 SOUTH AFRICA
10.5.2.1 Growing need for maximizing RoI to drive the growth of mobile marketing market in South Africa
10.5.3 REST OF MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
10.6.1 BRAZIL
10.6.1.1 Growing adoption of the internet to drive the growth of mobile marketing market in Brazil
10.6.2 MEXICO
10.6.2.1 Increased awareness among enterprises to smoothen marketing activities driving the growth of mobile marketing market in Mexico
10.6.3 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 COMPETITIVE LEADERSHIP MAPPING
11.1.1 VISIONARY LEADERS
11.1.2 INNOVATORS
11.1.3 DYNAMIC DIFFERENTIATORS
11.1.4 EMERGING COMPANIES
11.2 STRENGTH OF PRODUCT PORTFOLIO
11.3 BUSINESS STRATEGY EXCELLENCE
11.4 KEY PLAYERS IN THE MOBILE MARKETING MARKET, 2019
12 COMPANY PROFILES
12.1 AIRSHIP
(Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis)*
12.2 SWRVE
12.3 VIBES
12.4 ADOBE
12.5 BRAZE
12.6 ACOUSTIC
12.7 LOCALYTICS
12.8 ORACLE
12.9 SALESFORCE
12.10 SAP
12.11 MARKETO
12.12 PYZE
12.13 FOLLOWANALYTICS
12.14 XTREMEPUSH
12.15 IMIMOBILE
12.16 MOENGAGE
12.17 PUNCHH
12.18 SAILTHRU
12.19 LEANPLUM
12.20 NETCORE SOLUTIONS
*Details on Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis might not be captured in case of unlisted companies.
12.21 RIGHT-TO-WIN
13 APPENDIX
13.1 INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS
13.6 AUTHOR DETAILS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primaries
2.1.2.2 Key industry insights
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN THE MOBILE MARKETING MARKET
4.2 ASIA PACIFIC MOBILE MARKETING MARKET, BY COMPONENT AND COUNTRY
4.3 MOBILE MARKETING MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Popularity of mobile marketing with increasing mobile devices
5.2.1.2 High penetration of mobile users
5.2.1.3 Growth of social media and advertising
5.2.1.4 Increased use of mobile web and mobile applications
5.2.2 RESTRAINTS
5.2.2.1 Security and privacy concerns over confidential data
5.2.2.2 Complication in implementation
5.2.3 OPPORTUNITIES
5.2.3.1 Evolving need for AI and big data analytics in mobile marketing
5.2.3.2 Digital engagement through augmented reality and VR
5.2.3.3 Marketing through different social media platforms
5.2.4 CHALLENGES
5.2.4.1 Selection of relevant mobile marketing techniques and vendors
5.2.4.2 Understanding consumer behavior
5.3 INDUSTRY TRENDS
5.3.1 TECHNOLOGY INNOVATION, SOCIAL, MOBILE, ANALYTICS, AND CLOUD
5.3.2 CASE STUDIES
5.3.2.1 Case study 1: GSN Games takes mobile engagement to the next level using Airship
5.3.2.2 Case study 2: Arnotts engaged with P?ca for the Christmas gifts app with mobile vouchers
5.3.2.3 Case study 3: Cond? Nast uses Adobe marketing cloud to reach its core audiences and boost revenue for the company and advertisers through optimized content and experiences
5.3.3 REGULATORY IMPLICATIONS
5.3.3.1 Mobile Marketing Association
5.3.3.2 Federal Trade Commission
6 MOBILE MARKETING MARKET, BY COMPONENT
6.1 INTRODUCTION
6.2 PLATFORM
6.2.1 INCREASING NEED TO ENHANCE MOBILE MARKETING PROCESSES DRIVING THE GROWTH OF MOBILE MARKETING PLATFORM
6.3 SERVICES
6.3.1 GROWING NEED FOR INTEGRATING MOBILE MARKETING PLATFORM WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MOBILE MARKETING SERVICES
7 MOBILE MARKETING MARKET, BY CHANNEL
7.1 INTRODUCTION
7.2 MESSAGING
7.3 PUSH NOTIFICATION
7.4 MOBILE EMAIL
7.5 QUICK RESPONSE CODE
7.6 LOCATION-BASED MARKETING
7.7 IN-APP MESSAGING
7.8 MOBILE WEB
7.9 OTHERS
8 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
8.2.1 NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES
8.3 LARGE ENTERPRISES
8.3.1 ABILITY TO ADOPT ADVANCED TECHNOLOGIES DRIVING THE GROWTH OF MOBILE MARKETING IN LARGE ENTERPRISES
9 MOBILE MARKETING MARKET, BY VERTICAL
9.1 INTRODUCTION
9.2 RETAIL AND ECOMMERCE
9.2.1 INCREASED ADOPTION OF SMARTPHONES AND TABLETS AND USAGE OF MOBILE INTERNET OFFER GREAT OPPORTUNITIES TO RETAILERS
9.3 TRAVEL AND LOGISTICS
9.3.1 MOBILE DEVICES OFFER TRAVEL COMPANIES GREAT MARKETING PLATFORM TO ATTRACT AND RETAIN CUSTOMERS AND INCREASE SALES
9.4 AUTOMOTIVE
9.4.1 MOBILE MARKETING OFFERS REAL-TIME AND TWO-WAY COMMUNICATION TO CUSTOMERS
9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE
9.5.1 NEED TO PROMOTE FINANCIAL OFFERINGS DRIVING THE DEMAND FOR MOBILE MARKETING IN THE BFSI VERTICAL
9.6 TELECOM AND IT
9.6.1 ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF MOBILE MARKETING SOLUTIONS IN THE TELECOM AND IT VERTICAL
9.7 MEDIA AND ENTERTAINMENT
9.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE MEDIA AND ENTERTAINMENT VERTICAL
9.8 HEALTHCARE
9.8.1 GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT TO PROSPECTS DRIVING THE MOBILE MARKETING MARKET GROWTH IN THE HEALTHCARE VERTICAL
9.9 GOVERNMENT
9.9.1 INCREASED USAGE OF SMS COMMUNICATION CHANNEL TO BOOST THE MOBILE MARKETING GROWTH IN THE GOVERNMENT VERTICAL
9.10 OTHERS
10 MOBILE MARKETING MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 UNITED STATES
10.2.1.1 Presence of major key vendors to drive the growth of mobile marketing market in the US
10.2.2 CANADA
10.2.2.1 Growing adoption of SMAC technologies to drive the growth of mobile marketing market in Canada
10.3 EUROPE
10.3.1 UNITED KINGDOM
10.3.1.1 Growing multichannel marketing and technological advancements to drive the growth of mobile marketing market in the UK
10.3.2 GERMANY
10.3.2.1 Growing need for providing enhanced customer experience to drive the growth of mobile marketing market in Germany
10.3.3 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 CHINA
10.4.1.1 Rising adoption of mobile devices and increasing internet penetration to encourage enterprises to adopt mobile marketing in China
10.4.2 JAPAN
10.4.2.1 High penetration of IT helps change customer opinions regarding mobile marketing
10.4.3 AUSTRALIA AND NEW ZEALAND
10.4.3.1 Rise in digitalization among enterprises to drive the mobile marketing market growth in ANZ
10.4.4 REST OF ASIA PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.5.1 UNITED ARAB EMIRATES
10.5.1.1 Rise in the adoption of cloud services to drive the growth of mobile marketing market in the UAE
10.5.2 SOUTH AFRICA
10.5.2.1 Growing need for maximizing RoI to drive the growth of mobile marketing market in South Africa
10.5.3 REST OF MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
10.6.1 BRAZIL
10.6.1.1 Growing adoption of the internet to drive the growth of mobile marketing market in Brazil
10.6.2 MEXICO
10.6.2.1 Increased awareness among enterprises to smoothen marketing activities driving the growth of mobile marketing market in Mexico
10.6.3 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 COMPETITIVE LEADERSHIP MAPPING
11.1.1 VISIONARY LEADERS
11.1.2 INNOVATORS
11.1.3 DYNAMIC DIFFERENTIATORS
11.1.4 EMERGING COMPANIES
11.2 STRENGTH OF PRODUCT PORTFOLIO
11.3 BUSINESS STRATEGY EXCELLENCE
11.4 KEY PLAYERS IN THE MOBILE MARKETING MARKET, 2019
12 COMPANY PROFILES
12.1 AIRSHIP
(Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis)*
12.2 SWRVE
12.3 VIBES
12.4 ADOBE
12.5 BRAZE
12.6 ACOUSTIC
12.7 LOCALYTICS
12.8 ORACLE
12.9 SALESFORCE
12.10 SAP
12.11 MARKETO
12.12 PYZE
12.13 FOLLOWANALYTICS
12.14 XTREMEPUSH
12.15 IMIMOBILE
12.16 MOENGAGE
12.17 PUNCHH
12.18 SAILTHRU
12.19 LEANPLUM
12.20 NETCORE SOLUTIONS
*Details on Business Overview, Platforms Offered, Recent Developments, and SWOT Analysis might not be captured in case of unlisted companies.
12.21 RIGHT-TO-WIN
13 APPENDIX
13.1 INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS
13.6 AUTHOR DETAILS
LIST OF TABLES
TABLE 1 FACTOR ANALYSIS
TABLE 2 MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 3 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 4 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 5 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 6 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 7 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 8 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 9 RETAIL AND ECOMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 10 TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 11 AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 12 BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 13 TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 14 MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 15 HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 16 GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 17 OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 18 MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 19 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 20 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 21 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 22 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 23 NORTH AMERICA: PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 24 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 25 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 26 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 27 NORTH AMERICA: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 28 NORTH AMERICA: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 29 NORTH AMERICA: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 30 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 31 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 32 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 33 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 34 NORTH AMERICA: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 35 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 36 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 37 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 38 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 39 CANADA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 40 CANADA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 41 CANADA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 42 EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 43 EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 44 EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 45 EUROPE: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 46 EUROPE: PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 47 EUROPE: SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 48 EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 49 EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 50 EUROPE: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 51 EUROPE: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 52 EUROPE: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 53 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 54 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 55 EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 56 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 57 EUROPE: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 58 EUROPE: OTHERS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 59 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 60 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 61 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 62 GERMANY: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 63 GERMANY: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 64 GERMANY: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 65 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 66 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 67 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 68 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 69 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 70 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 71 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 72 CHINA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 73 CHINA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 74 CHINA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 75 JAPAN: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 76 JAPAN: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 77 JAPAN: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 78 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 79 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 80 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 81 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 82 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 83 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 84 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 85 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 86 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 87 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 88 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 89 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 90 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 91 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 92 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 93 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 94 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 95 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 96 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 97 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 98 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 99 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 100 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 101 BRAZIL: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 102 BRAZIL: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 103 BRAZIL: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 104 MEXICO: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 105 MEXICO: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 106 MEXICO: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 107 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 108 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 109 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 1 FACTOR ANALYSIS
TABLE 2 MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 3 PLATFORM: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 4 SERVICES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 5 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 6 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 7 LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 8 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 9 RETAIL AND ECOMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 10 TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 11 AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 12 BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 13 TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 14 MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 15 HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 16 GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 17 OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 18 MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 19 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 20 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 21 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 22 NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 23 NORTH AMERICA: PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 24 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 25 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 26 NORTH AMERICA: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 27 NORTH AMERICA: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 28 NORTH AMERICA: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 29 NORTH AMERICA: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 30 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 31 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 32 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 33 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 34 NORTH AMERICA: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 35 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 36 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 37 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 38 UNITED STATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 39 CANADA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 40 CANADA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 41 CANADA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 42 EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 43 EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 44 EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 45 EUROPE: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 46 EUROPE: PLATFORM MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 47 EUROPE: SERVICES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 48 EUROPE: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 49 EUROPE: LARGE ENTERPRISES MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 50 EUROPE: RETAIL AND ECOMMERCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 51 EUROPE: TRAVEL AND LOGISTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 52 EUROPE: AUTOMOTIVE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 53 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 54 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 55 EUROPE: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 56 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 57 EUROPE: GOVERNMENT MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 58 EUROPE: OTHERS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 59 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 60 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 61 UNITED KINGDOM: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 62 GERMANY: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 63 GERMANY: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 64 GERMANY: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 65 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 66 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 67 REST OF EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 68 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 69 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 70 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 71 ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 72 CHINA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 73 CHINA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 74 CHINA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 75 JAPAN: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 76 JAPAN: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 77 JAPAN: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 78 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 79 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 80 AUSTRALIA AND NEW ZEALAND: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 81 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 82 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 83 REST OF ASIA PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 84 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 85 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 86 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 87 MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 88 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 89 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 90 UNITED ARAB EMIRATES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 91 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 92 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 93 SOUTH AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 94 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 95 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 96 REST OF MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 97 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 98 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 99 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 100 LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 101 BRAZIL: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 102 BRAZIL: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 103 BRAZIL: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 104 MEXICO: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 105 MEXICO: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 106 MEXICO: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 107 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 108 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 109 REST OF LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
Mobile marketing can be understood as any marketing activity that is being carried on a mobile device such as smartphone and tablet. Mobile marketing solutions use the right combination of data, insights, and content and help businesses to deliver the best experience to a consumer at the right time. Mobile marketing helps businesses to best attract, engage, acquire, and retain customers.
Mobile marketing market size in this study has been defined as the summation of overall spending of SMBs and large enterprises on direct response mobile marketing through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages.
Mobile marketing can be understood as any marketing activity that is being carried on a mobile device such as smartphone and tablet. Businesses today look for solutions to best attract, engage, acquire, and retain customers. Mobile marketing solutions use the right combination of data, insights, and content and help businesses to deliver the best experience to a consumer at the right time. Increased usage of mobile devices and mobile internet have given marketers an innovative, efficient, and cost-effective channel to market their products and services through various mobile marketing solutions such as SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages. Mobile marketing helps businesses to run cross-channel marketing campaigns, improve Customer Relationship Management (CRM), and enhance application engagement. The inclusion of data analytics and geolocation services has further enhanced the capabilities of mobile marketing solutions.
Increase in smartphone and tablet users, mobile internet, increased usage of mobile applications and mobile web, and increased return on marketing spend are some of the factors driving the mobile marketing market. Lack of education and awareness among SMBs and complex implementation of the mobile marketing solutions are the factors hindering the growth of the mobile marketing market. Social media and rich communication services offer new opportunities for the vendors. Understanding consumer behavior and privacy concerns are some of the challenges being faced by the marketers in the mobile marketing ecosystem.
This study is done to understand the structure of the mobile marketing ecosystem and is intended to help the mobile marketing software vendors and mobile marketing service providers to better serve their clients, SMBs, and large enterprises. The overall mobile marketing market size in this study has been defined as the summation of overall spending of SMBs and large enterprises on direct response mobile marketing through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages. The overall mobile marketing market size has been further segmented into industry verticals which include retail, travel & logistics, automotive, BFSI, telecom & IT, media & entertainment, healthcare, and others such as education; real estate; energy, power & utilities; government across all the regions, namely North America, Europe, APAC, MEA, and Latin America.
