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Global Mobile VAS Market Size Study By Product (Mobile Commerce, Mobile Money, Mobile LBS/Advertising, E-mail and IM, Mobile Music, Mobile Games, Mobile Video, Mobile Publication/Learning, Mobile Image, and Others), and By Regional (North America, Europe, Asia Pacific, Latin America, and Rest of the World) Forecasts, 2018-2025

August 2018 | 120 pages | ID: G77FA75723BEN
Bizwit Research & Consulting LLP

US$ 3,150.00

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Global Mobile VAS Market to reach USD 1301 billion by 2025.

Global Mobile VAS Market valued approximately USD 355.7 billion in 2016 is forecasted to grow with a healthy growth rate of more than 15.5% over the forecast period 2018-2025. The major factors speculated to augment the markets are growth in e-commerce industry, increased adoption of mobile broadband and increasing internet penetration across developing regions. Value-added services (VAS) refer to the non-core services offered in the telecom sector. All services apart from standard voice calls and fax transmissions are considered a VAS.

The regional analysis of Global Mobile VAS Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world in terms of market share. Moreover, owing to the countries such as China, Japan, and India, Asia Pacific region is also expected to exhibit higher growth rate / CAGR over the forecast period 2018-2025.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
  • Mobile Commerce
  • Mobile Money
  • Mobile LBS/Advertising
  • E-Mail and IM
  • Mobile Music
  • Mobile Games
  • Mobile Video
  • Mobile Publication/Learning
  • Mobile Image
  • Others
By Regions:
  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World
Furthermore, years considered for the study are as follows:
  • Historical year – 2015, 2016
  • Base year – 2017
  • Forecast period – 2018 to 2025
The industry is seeming to be fairly competitive. Some of the leading market players include AT&T, America Movil, Apple, Comviva Technologies, Google, Blackberry, CanvasM Technologies, KongZhong, Near (AdNear), Nokia, OnMobile, and so on. The fierce competitiveness has made these players spend in product developments to improve the customer’s requirements.

Target Audience of the Mobile VAS Market Study:
  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors
CHAPTER 1. GLOBAL MOBILE VAS MARKET DEFINITION & SCOPE

1.1. Research Objective
1.2. Market Definition
1.3. Scope of The Study
1.4. Years Considered for The Study
1.5. Currency Conversion Rates
1.6. Report Limitation

CHAPTER 2. RESEARCH METHODOLOGY

2.1. Research Process
  2.1.1. Data Mining
  2.1.2. Analysis
  2.1.3. Market Estimation
  2.1.4. Validation
  2.1.5. Publishing
2.2. Research Assumption

CHAPTER 3. EXECUTIVE SUMMARY

3.1. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)
3.2. Key Trends

CHAPTER 4. GLOBAL MOBILE VAS MARKET DYNAMICS

4.1. Growth Prospects
  4.1.1. Drivers
  4.1.2. Restraints
  4.1.3. Opportunities
4.2. Industry Analysis
  4.2.1. Porter’s 5 Force Model
  4.2.2. PEST Analysis
  4.2.3. Value Chain Analysis
4.3. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL MOBILE VAS MARKET BY PRODUCT

5.1. Market Snapshot
5.2. Market Performance - Potential Model
5.3. Mobile VAS Market, Sub Segment Analysis
  5.3.1. Mobile Commerce
    5.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.2. Mobile Money
    5.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.3. Mobile LBS/Advertising
    5.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.4. E-Mail and IM
    5.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.5. Mobile Music
    5.3.5.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.5.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.6. Mobile Games
    5.3.6.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.6.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.7. Mobile Video
    5.3.7.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.7.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.8. Mobile Publication/Learning
    5.3.8.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.8.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.9. Mobile Image
    5.3.9.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.9.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
  5.3.10. Others
    5.3.10.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    5.3.10.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

CHAPTER 6. GLOBAL MOBILE VAS MARKET, REGIONAL ANALYSIS

6.1. Mobile VAS Market, Regional Market Snapshot (2015-2025)
6.2. North America Mobile VAS Market Snapshot
  6.2.1. U.S.
    6.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.2.1.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.2.2. Canada
    6.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.2.2.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
6.3. Europe Mobile VAS Market Snapshot
  6.3.1. U.K.
    6.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.3.1.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.3.2. Germany
    6.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.3.2.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.3.3. France
    6.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.3.3.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.3.4. Rest of Europe
    6.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.3.4.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
6.4. Asia Mobile VAS Market Snapshot
  6.4.1. China Mobile VAS Market Size Estimates & Forecasts, 2015-2025 (USD Billion)
    6.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.4.1.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.4.2. India
    6.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.4.2.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.4.3. Japan
    6.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.4.3.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.4.4. Rest of Asia Pacific
    6.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.4.4.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
6.5. Latin America Mobile VAS Market Snapshot
  6.5.1. Brazil
    6.5.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.5.1.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.5.2. Mexico
    6.5.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.5.2.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
6.6. Rest of The World
  6.6.1. South America
    6.6.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.6.1.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)
  6.6.2. Middle East and Africa
    6.6.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
    6.6.2.2. Product breakdown estimates & forecasts, 2015-2025 (USD Billion)

CHAPTER 7. COMPETITIVE INTELLIGENCE

7.1. Company Market Share (Subject to Data Availability)
7.2. Top Market Strategies
7.3. Company Profiles
  7.3.1. AT&T
    7.3.1.1. Overview
    7.3.1.2. Financial (Subject to Data Availability)
    7.3.1.3. Product Summary
    7.3.1.4. Recent Developments
  7.3.2. America Movil
  7.3.3. Apple
  7.3.4. Comviva Technologies
  7.3.5. Google
  7.3.6. Blackberry
  7.3.7. KongZhong
  7.3.8. Near (AdNear)
  7.3.9. Nokia
  7.3.10. OnMobile


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