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Global Mobile Value Added Services (MVAS) Market Size study with COVID-19 Impact, by Type (Internet Based, Content Based), by Solution (Mobile Music, Social Networking, Video Browsing, Utility VAS, M-Education, Others) and Regional Forecasts 2020-2027

May 2020 | 200 pages | ID: G81E298D4A7FEN
Bizwit Research & Consulting LLP

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Global Mobile Value Added Services (MVAS) Market is valued approximately at USD XX billion in 2019 and is anticipated to grow with a CAGR more than XX % over the forecast period 2020-2027.
Mobile Value-Added Services (MVAS) are the non-core, additional services offered by the telecommunication operator mainly for business promotion. Some different categories of MVAS are SMS, MMS, infotainment, music, video search, social networking and mobile payments. Rise in demand for mobile devices, entertainment services on the mobile devices and increase in penetration of 4G /5G services are the key drivers in the market growth. Mobile Banking and payments are the fastest growing segments contributing to the market growth. For Instance: As per Statista, digital payments have increased almost 55.3% in 2019 as compared to previous year 2018 which was 44.47%. In consideration with the healthcare sector, G services have enhanced delivery of remote treatment and patient diagnosis boosting the growth of the market. For Instance: As per Data Portal in 2019, 55% of total 4G service was in Asia Pacific region growing gradually with time.
COVID-19 Pandemic affected the Global Mobile Value Added Services (MVAS) Market growth due to the economic recession as some potential customers cut down these services to satisfy other mandatory needs. However, advancement in new technologies such as 5G services open new opportunities in the market. Moreover, Global E-commerce market observed a tremendous trend implying the rise in the market growth of MVAS. Companies in telecommunication sector opt for mergers to gain market share and enhance customer base. In 2018, the mega-mergers deal between AT&T and Time Warner took over the telecom news cycle resulting enhanced benefits. Even so, the availability of some similar services provided by operators over internet for either no cost or minimum cost is the restraining factors which impedes the growth of the market over the forecast period of 2020-2027.

The regional analysis of global Mobile Value Added Services (MVAS) market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia Pacific is the leading/significant region across the world with increase in demand and use of mobile and tablets impacting MVAS market growth. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rise in smartphones in emerging economies such as China and India would create lucrative growth prospects for the Mobile Value Added Services (MVAS) market across Asia-Pacific region.

Major market player included in this report are:
Alibaba Group Holding Limited (China)
Apple Inc. (US)
AT&T Inc. (US)
Gemalto N.V. (Netherlands)
Google Inc. (US)
Kongzhong Corporation (China)
Vodafone Group plc (UK)
Bharti Airtel Limited (India)
Alphabet Inc. (US)
OnMobile Global Limited (India)

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Internet Based
Content Based

By Solution:
Mobile Music
Social Networking
Video Browsing
Utility VAS
M-Education
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Mobile Value Added Services (MVAS) Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
  1.2.1. Mobile Value Added Services (MVAS) Market, by Region, 2018-2027 (USD Billion)
  1.2.2. Mobile Value Added Services (MVAS) Market, by Type, 2018-2027 (USD Billion)
  1.2.3. Mobile Value Added Services (MVAS) Market, by Solution, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET DYNAMICS

3.1. Mobile Value Added Services (MVAS) Market Impact Analysis (2018-2027)
  3.1.1. Market Drivers
  3.1.2. Market Challenges
  3.1.3. Market Opportunities

CHAPTER 4. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET: INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, BY TYPE

5.1. Market Snapshot
5.2. Global Mobile Value Added Services (MVAS) Market by Type, Performance - Potential Analysis
5.3. Global Mobile Value Added Services (MVAS) Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
5.4. Mobile Value Added Services (MVAS) Market, Sub Segment Analysis
  5.4.1. Internet Based
  5.4.2. Content Based

CHAPTER 6. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, BY SOLUTION

6.1. Market Snapshot
6.2. Global Mobile Value Added Services (MVAS) Market by Solution, Performance - Potential Analysis
6.3. Global Mobile Value Added Services (MVAS) Market Estimates & Forecasts by Solution 2017-2027 (USD Billion)
6.4. Mobile Value Added Services (MVAS) Market, Sub Segment Analysis
  6.4.1. Mobile Music
  6.4.2. Social Networking
  6.4.3. Video Browsing
  6.4.4. Utility VAS
  6.4.5. M-Education
  6.4.6. Others

CHAPTER 7. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, REGIONAL ANALYSIS

7.1. Mobile Value Added Services (MVAS) Market, Regional Market Snapshot
7.2. North America Mobile Value Added Services (MVAS) Market
  7.2.1. U.S. Mobile Value Added Services (MVAS) Market
    7.2.1.1. Type breakdown estimates & forecasts, 2017-2027
    7.2.1.2. Solution breakdown estimates & forecasts, 2017-2027
  7.2.2. Canada Mobile Value Added Services (MVAS) Market
7.3. Europe Mobile Value Added Services (MVAS) Market Snapshot
  7.3.1. U.K. Mobile Value Added Services (MVAS) Market
  7.3.2. Germany Mobile Value Added Services (MVAS) Market
  7.3.3. France Mobile Value Added Services (MVAS) Market
  7.3.4. Spain Mobile Value Added Services (MVAS) Market
  7.3.5. Italy Mobile Value Added Services (MVAS) Market
  7.3.6. Rest of Europe Mobile Value Added Services (MVAS) Market
7.4. Asia-Pacific Mobile Value Added Services (MVAS) Market Snapshot
  7.4.1. China Mobile Value Added Services (MVAS) Market
  7.4.2. India Mobile Value Added Services (MVAS) Market
  7.4.3. Japan Mobile Value Added Services (MVAS) Market
  7.4.4. Australia Mobile Value Added Services (MVAS) Market
  7.4.5. South Korea Mobile Value Added Services (MVAS) Market
  7.4.6. Rest of Asia Pacific Mobile Value Added Services (MVAS) Market
7.5. Latin America Mobile Value Added Services (MVAS) Market Snapshot
  7.5.1. Brazil Mobile Value Added Services (MVAS) Market
  7.5.2. Mexico Mobile Value Added Services (MVAS) Market
7.6. Rest of The World Mobile Value Added Services (MVAS) Market

CHAPTER 8. COMPETITIVE INTELLIGENCE

8.1. Top Market Strategies
8.2. Company Profiles
  8.2.1. AT&T Inc.
    8.2.1.1. Key Information
    8.2.1.2. Overview
    8.2.1.3. Financial (Subject to Data Availability)
    8.2.1.4. Product Summary
    8.2.1.5. Recent Developments
  8.2.2. Alibaba Group Holding Limited
  8.2.3. Apple Inc.
  8.2.4. Gemalto N.V.
  8.2.5. Google Inc.
  8.2.6. Kongzhong Corporation
  8.2.7. Vodafone Group plc
  8.2.8. Bharti Airtel Limited
  8.2.9. Alphabet Inc.
  8.2.10. OnMobile Global Limited

CHAPTER 9. RESEARCH PROCESS

9.1. Research Process
  9.1.1. Data Mining
  9.1.2. Analysis
  9.1.3. Market Estimation
  9.1.4. Validation
  9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

LIST OF TABLES

TABLE 1. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, REPORT SCOPE
TABLE 2. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY REGION 2017-2027 (USD BILLION)
TABLE 3. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY TYPE 2017-2027 (USD BILLION)
TABLE 4. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SOLUTION 2017-2027 (USD BILLION)
TABLE 5. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 6. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 7. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 8. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 9. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 10. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 11. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 12. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 13. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 14. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 15. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 16. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 17. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 18. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 19. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 20. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY REGION, ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 21. U.S. MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 22. U.S. MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 23. U.S. MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 24. CANADA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 25. CANADA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 26. CANADA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 27. UK MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 28. UK MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 29. UK MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 30. GERMANY MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 31. GERMANY MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 32. GERMANY MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 33. ROE MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 34. ROE MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 35. ROE MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 36. CHINA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 37. CHINA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 38. CHINA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 39. INDIA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 40. INDIA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 41. INDIA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 42. JAPAN MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 43. JAPAN MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 44. JAPAN MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 45. ROAPAC MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 46. ROAPAC MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 47. ROAPAC MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 48. BRAZIL MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 49. BRAZIL MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 50. BRAZIL MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 51. MEXICO MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 52. MEXICO MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 53. MEXICO MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 54. ROLA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 55. ROLA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 56. ROLA MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 57. ROW MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS, 2017-2027 (USD BILLION)
TABLE 58. ROW MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 59. ROW MOBILE VALUE ADDED SERVICES (MVAS) MARKET ESTIMATES & FORECASTS BY SEGMENT 2017-2027 (USD BILLION)
TABLE 60. LIST OF SECONDARY SOURCES, USED IN THE STUDY OF GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET
TABLE 61. LIST OF PRIMARY SOURCES, USED IN THE STUDY OF GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET
TABLE 62. YEARS CONSIDERED FOR THE STUDY
TABLE 63. EXCHANGE RATES CONSIDERED

LIST OF FIGURES

FIG 1. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, RESEARCH METHODOLOGY
FIG 2. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, MARKET ESTIMATION TECHNIQUES
FIG 3. GLOBAL MARKET SIZE ESTIMATES & FORECAST METHODS
FIG 4. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, KEY TRENDS 2019
FIG 5. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, GROWTH PROSPECTS 2020-2027
FIG 6. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, PORTERS 5 FORCE MODEL
FIG 7. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, PEST ANALYSIS
FIG 8. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, VALUE CHAIN ANALYSIS
FIG 9. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 10. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 11. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 12. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 13. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 14. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 15. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 16. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET BY SEGMENT, 2017 & 2027 (USD BILLION)
FIG 17. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, REGIONAL SNAPSHOT 2017 & 2027
FIG 18. NORTH AMERICA MOBILE VALUE ADDED SERVICES (MVAS) MARKET 2017 & 2027 (USD BILLION)
FIG 19. EUROPE MOBILE VALUE ADDED SERVICES (MVAS) MARKET 2017 & 2027 (USD BILLION)
FIG 20. ASIA PACIFIC MOBILE VALUE ADDED SERVICES (MVAS) MARKET 2017 & 2027 (USD BILLION)
FIG 21. LATIN AMERICA MOBILE VALUE ADDED SERVICES (MVAS) MARKET 2017 & 2027 (USD BILLION)
FIG 22. GLOBAL MOBILE VALUE ADDED SERVICES (MVAS) MARKET, COMPANY MARKET SHARE ANALYSIS (2019)

















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