Global Mobile Marketing Market: Size, Trend, Share, Opportunity Analysis & Forecast, 2014-2025

February 2017 | | ID: G9F530E1404EN
Progressive Markets (owned by Antviews Global)

Abstracts

Mobile marketing refers to marketing using a mobile device, such as a smartphone. It involves promotion of products and services for devices, networks, and smartphones. Mobile marketing is almost similar to electronic advertising and makes use of graphics, text and voice messages. Mobile marketing allows customers to access products and services easily.

Based on solutions, the market is divided into SMS, QR codes, MMS, Mobile applications, in-app messages, and location-based marketing. According to end-user, it is categorized into small-scale enterprise and large-scale enterprise. By industry vertical, the market is segmented into aerospace and defense, automotive, higher education and research, retail and consumer goods, healthcare, banking, and others. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

MARKET DYNAMICS:

Drivers:

• Increasing usage of smartphones and increasing in number of tablet computers
• Development of mobile banking and payment systems

Restraints:

• Privacy concerns and lack of trust among consumers

Opportunities:

• Ease and convenience of usage
• Cost-effectiveness

MARKET PLAYERS:

The top players in the global mobile marketing market include Adobe Systems, AT&T, Vibes Media, IBM, SAP SE, Oracle Corporation, Eyebridge Soft Solutions Pvt. ltd., WASP Mobile, Velti Plc, and Cisco Systems.

KEY TAKEAWAYS

MARKET LANDSCAPE

• By Solution
• SMS
• QR CODES
• MMS
• Mobile Applications
• In app messages
• Location based marketing
• By Industry Vertical
• Aerospace and defense
• Automotive
• Higher Education and Research
• Retail and consumer goods
• Healthcare
• Banking
• Others
• By End-User
• Small Scale Enterprise
• Large Scale Enterprise
• By Geography
• North America
• U.S.
• Canada
• Mexico
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific
• LAMEA
• Brazil
• Saudi Arabia
• South Africa
• Rest of LAMEA

Contents

1. EXECUTIVE SUMMARY

1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis

2. INTRODUCTION

2.1. Report description
2.2. Scope and definitions
2.3. Research methodology

3. MARKET LANDSCAPE

3.1. Growth drivers
  3.1.1. Impact analysis
3.2. Restraints and challenges
  3.2.1. Impact analysis
3.3. Porter’s analysis
  3.3.1. Bargaining power of buyers
  3.3.2. Bargaining power of suppliers
  3.3.3. Threat of substitutes
  3.3.4. Industry rivalry
  3.3.5. Threat of new entrants
3.4. Global mobile marketing market shares analysis, 2014-2025
  3.4.1. Global mobile marketing market shares by solution, 2014-2025
  3.4.2. Global mobile marketing market shares by industry vertical, 2014-2025
  3.4.3. Global mobile marketing market shares by end user, 2014-2025
  3.4.4. Global mobile marketing market shares by geography, 2014-2025

4. GLOBAL MOBILE MARKETING MARKET BY SOLUTION

4.1. SMS
  4.1.1. Historical market size by region, 2014-2016
  4.1.2. Market forecast by region, 2017-2025
4.2. Qr codes
  4.2.1. Historical market size by region, 2014-2016
  4.2.2. Market forecast by region, 2017-2025
4.3. Mms
  4.3.1. Historical market size by region, 2014-2016
  4.3.2. Market forecast by region, 2017-2025
4.4. Mobile applications
  4.4.1. Historical market size by region, 2014-2016
  4.4.2. Market forecast by region, 2017-2025
4.5. In app messages
  4.5.1. Historical market size by region, 2014-2016
  4.5.2. Market forecast by region, 2017-2025
4.6. Location based marketing
  4.6.1. Historical market size by region, 2014-2016
  4.6.2. Market forecast by region, 2017-2025

5. GLOBAL MOBILE MARKETING MARKET BY INDUSTRY VERTICAL

5.1. Aerospace and defence
  5.1.1. Historical market size by region, 2014-2016
  5.1.2. Market forecast by region, 2017-2025
5.2. Automotive
  5.2.1. Historical market size by region, 2014-2016
  5.2.2. Market forecast by region, 2017-2025
5.3. Higher education and research
  5.3.1. Historical market size by region, 2014-2016
  5.3.2. Market forecast by region, 2017-2025
5.4. Retail and consumer goods
  5.4.1. Historical market size by region, 2014-2016
  5.4.2. Market forecast by region, 2017-2025
5.5. Healthcare
  5.5.1. Historical market size by region, 2014-2016
  5.5.2. Market forecast by region, 2017-2025
5.6. Banking
  5.6.1. Historical market size by region, 2014-2016
  5.6.2. Market forecast by region, 2017-2025
5.7. Others
  5.7.1. Historical market size by region, 2014-2016
  5.7.2. Market forecast by region, 2017-2025

6. GLOBAL MOBILE MARKETING MARKET BY END USER

6.1. Small scale enterprises
  6.1.1. Historical market size by region, 2014-2016
  6.1.2. Market forecast by region, 2017-2025
6.2. Large scale enterprises
  6.2.1. Historical market size by region, 2014-2016
  6.2.2. Market forecast by region, 2017-2025

7. GLOBAL MOBILE MARKETING MARKET BY GEOGRAPHY

7.1. North America
  7.1.1. U.S.
    7.1.1.1. Historical market size, 2014-2016
    7.1.1.2. Market forecast, 2017-2025
  7.1.2. Canada
    7.1.2.1. Historical market size, 2014-2016
    7.1.2.2. Market forecast, 2017-2025
  7.1.3. Mexico
    7.1.3.1. Historical market size, 2014-2016
    7.1.3.2. Market forecast, 2017-2025
7.2. Europe
  7.2.1. UK
    7.2.1.1. Historical market size, 2014-2016
    7.2.1.2. Market forecast, 2017-2025
  7.2.2. Germany
    7.2.2.1. Historical market size, 2014-2016
    7.2.2.2. Market forecast, 2017-2025
  7.2.3. France
    7.2.3.1. Historical market size, 2014-2016
    7.2.3.2. Market forecast, 2017-2025
  7.2.4. Spain
    7.2.4.1. Historical market size, 2014-2016
    7.2.4.2. Market forecast, 2017-2025
  7.2.5. Italy
    7.2.5.1. Historical market size, 2014-2016
    7.2.5.2. Market forecast, 2017-2025
  7.2.6. Rest of Europe
    7.2.6.1. Historical market size, 2014-2016
    7.2.6.2. Market forecast, 2017-2025
7.3. Asia-Pacific
  7.3.1. China
    7.3.1.1. Historical market size, 2014-2016
    7.3.1.2. Market forecast, 2017-2025
  7.3.2. Japan
    7.3.2.1. Historical market size, 2014-2016
    7.3.2.2. Market forecast, 2017-2025
  7.3.3. India
    7.3.3.1. Historical market size, 2014-2016
    7.3.3.2. Market forecast, 2017-2025
  7.3.4. Australia
    7.3.4.1. Historical market size, 2014-2016
    7.3.4.2. Market forecast, 2017-2025
  7.3.5. South Korea
    7.3.5.1. Historical market size, 2014-2016
    7.3.5.2. Market forecast, 2017-2025
  7.3.6. Rest of Asia-Pacific
    7.3.6.1. Historical market size, 2014-2016
    7.3.6.2. Market forecast, 2017-2025
7.4. LAMEA
  7.4.1. Brazil
    7.4.1.1. Historical market size, 2014-2016
    7.4.1.2. Market forecast, 2017-2025
  7.4.2. Saudi Arabia
    7.4.2.1. Historical market size, 2014-2016
    7.4.2.2. Market forecast, 2017-2025
  7.4.3. South Africa
    7.4.3.1. Historical market size, 2014-2016
    7.4.3.2. Market forecast, 2017-2025
  7.4.4. Rest of LAMEA
    7.4.4.1. Historical market size, 2014-2016
    7.4.4.2. Market forecast, 2017-2025

8. COMPANY PROFILES

8.1. Adobe systems
  8.1.1. Overview
  8.1.2. Financials and business segments
  8.1.3. Recent developments
8.2. AT&T
  8.2.1. Overview
  8.2.2. Financials and business segments
  8.2.3. Recent developments
8.3. Vibes Media
  8.3.1. Overview
  8.3.2. Financials and business segments
  8.3.3. Recent developments
8.4. IBM Corporation
  8.4.1. Overview
  8.4.2. Financials and business segments
  8.4.3. Recent developments
8.5. SAP SE
  8.5.1. Overview
  8.5.2. Financials and business segments
  8.5.3. Recent developments
8.6. Oracle Corporation
  8.6.1. Overview
  8.6.2. Financials and business segments
  8.6.3. Recent developments
8.7. Eyebridge Soft Solutions Pvt. ltd.
  8.7.1. Overview
  8.7.2. Financials and business segments
  8.7.3. Recent developments
8.8. WASP Mobile
  8.8.1. Overview
  8.8.2. Financials and business segments
  8.8.3. Recent developments
8.9. Velti Plc
  8.9.1. Overview
  8.9.2. Financials and business segments
  8.9.3. Recent developments
8.10. Cisco Systems
  8.10.1. Overview
  8.10.2. Financials and business segments
  8.10.3. Recent developments

List Of Tables

LIST OF TABLES

Table 1. Mobile Marketing Market Share, by Solution, 2014-2025
Table 2. Mobile Marketing Market Share, by Industry Vertical, 2014-2025
Table 3. Mobile Marketing Market Share, by End-User, 2014-2025
Table 4. Mobile Marketing Market Share, by Region, 2014-2025
Table 5. Mobile Marketing Market Value, for SMS, by Region, 2017-2025, $million
Table 6. Mobile Marketing Market Value, for QR CODES, by Region, 2017-2025, $million
Table 7. Mobile Marketing Market Value, for MMS, by Region, 2017-2025, $million
Table 8. Mobile Marketing Market Value, for Mobile Applications, by Region, 2017-2025, $million
Table 9. Mobile Marketing Market Value, for In app messages, by Region, 2017-2025, $million
Table 10. Mobile Marketing Market Value, for Location based marketing, by Region, 2017-2025, $million
Table 11. Mobile Marketing Market Value, for Aerospace and defense, by Region, 2017-2025, $million
Table 12. Mobile Marketing Market Value, for Automotive, by Region, 2017-2025, $million
Table 13. Mobile Marketing Market Value, for Higher Education and Research, by Region, 2017-2025, $million
Table 14. Mobile Marketing Market Value, for Retail and consumer goods, by Region, 2017-2025, $million
Table 15. Mobile Marketing Market Value, for Healthcare, by Region, 2017-2025, $million
Table 16. Mobile Marketing Market Value, for Banking, by Region, 2017-2025, $million
Table 17. Mobile Marketing Market Value, for Others, by Region, 2017-2025, $million
Table 18. Mobile Marketing Market Value, for Small Scale Enterprise, by Region, 2017-2025, $million
Table 19. Mobile Marketing Market Value, for Large Scale Enterprise, by Region, 2017-2025, $million
Table 20. Mobile Marketing Market Value, for North America, by Country, 2014-2025, $million
Table 21. Mobile Marketing Market Value, for North America, by Solution, 2014-2025, $million
Table 22. Mobile Marketing Market Value, for North America, by Industry Vertical, 2014-2025, $million
Table 23. Mobile Marketing Market Value, for North America, by End-User, 2014-2025, $million
Table 24. Mobile Marketing Market Value, for Europe, by Country, 2014-2025, $million
Table 25. Mobile Marketing Market Value, for Europe, by Solution, 2014-2025, $million
Table 26. Mobile Marketing Market Value, for Europe, by Industry Vertical, 2014-2025, $million
Table 27. Mobile Marketing Market Value, for Europe, by End-User, 2014-2025, $million
Table 28. Mobile Marketing Market Value, for Asia-Pacific, by Country, 2014-2025, $million
Table 29. Mobile Marketing Market Value, for Asia-Pacific, by Solution, 2014-2025, $million
Table 30. Mobile Marketing Market Value, for Asia-Pacific, by Industry Vertical, 2014-2025, $million
Table 31. Mobile Marketing Market Value, for Asia-Pacific, by End-User, 2014-2025, $million
Table 32. Mobile Marketing Market Value, for LAMEA, by Country, 2014-2025, $million
Table 33. Mobile Marketing Market Value, for LAMEA, by Solution, 2014-2025, $million
Table 34. Mobile Marketing Market Value, for LAMEA, by Industry Vertical, 2014-2025, $million
Table 35. Mobile Marketing Market Value, for LAMEA, by End-User, 2014-2025, $million
Table 36. Adobe Systems - Company Snapshot
Table 37. AT&T - Company Snapshot
Table 38. Vibes Media - Company Snapshot
Table 39. IBM Corporation - Company Snapshot
Table 40. SAP SE - Company Snapshot
Table 41. Oracle Corporation - Company Snapshot
Table 42. Eyebridge Soft Solutions Pvt. ltd. - Company Snapshot
Table 43. WASP Mobile - Company Snapshot
Table 44. Velti Plc - Company Snapshot
Table 45. Cisco Systems - Company Snapshot

List Of Figures

LIST OF FIGURES

Figure 1. Mobile Marketing: SMS Market Value, 2014-2016, $million
Figure 2. Mobile Marketing: QR CODES Market Value, 2014-2016, $million
Figure 3. Mobile Marketing: MMS Market Value, 2014-2016, $million
Figure 4. Mobile Marketing: Mobile Applications Market Value, 2014-2016, $million
Figure 5. Mobile Marketing: In app messages Market Value, 2014-2016, $million
Figure 6. Mobile Marketing: Location based marketing Market Value, 2014-2016, $million
Figure 7. Mobile Marketing: Aerospace and defense Market Value, 2014-2016, $million
Figure 8. Mobile Marketing: Automotive Market Value, 2014-2016, $million
Figure 9. Mobile Marketing: Higher Education and Research Market Value,
2014-2016, $million
Figure 10. Mobile Marketing: Retail and consumer goods Market Value, 2014-2016, $million
Figure 11. Mobile Marketing: Healthcare Market Value, 2014-2016, $million
Figure 12. Mobile Marketing: Banking Market Value, 2014-2016, $million
Figure 13. Mobile Marketing: Others Market Value, 2014-2016, $million
Figure 14. Mobile Marketing: Small Scale Enterprise Market Value, 2014-2016, $million
Figure 15. Mobile Marketing: Large Scale Enterprise Market Value, 2014-2016, $million
Figure 16. Mobile Marketing: U.S. Market Value, 2014-2016, $million
Figure 17. Mobile Marketing: U.S. Market Value, 2017-2025, $million
Figure 18. Mobile Marketing: Canada Market Value, 2014-2016, $million
Figure 19. Mobile Marketing: Canada Market Value, 2017-2025, $million
Figure 20. Mobile Marketing: Mexico Market Value, 2014-2016, $million
Figure 21. Mobile Marketing: Mexico Market Value, 2017-2025, $million
Figure 22. Mobile Marketing: UK Market Value, 2014-2016, $million
Figure 23. Mobile Marketing: UK Market Value, 2017-2025, $million
Figure 24. Mobile Marketing: Germany Market Value, 2014-2016, $million
Figure 25. Mobile Marketing: Germany Market Value, 2017-2025, $million
Figure 26. Mobile Marketing: France Market Value, 2014-2016, $million
Figure 27. Mobile Marketing: France Market Value, 2017-2025, $million
Figure 28. Mobile Marketing: Spain Market Value, 2014-2016, $million
Figure 29. Mobile Marketing: Spain Market Value, 2017-2025, $million
Figure 30. Mobile Marketing: Italy Market Value, 2014-2016, $million
Figure 31. Mobile Marketing: Italy Market Value, 2017-2025, $million
Figure 32. Mobile Marketing: Rest of Europe Market Value, 2014-2016, $million
Figure 33. Mobile Marketing: Rest of Europe Market Value, 2017-2025, $million
Figure 34. Mobile Marketing: China Market Value, 2014-2016, $million
Figure 35. Mobile Marketing: China Market Value, 2017-2025, $million
Figure 36. Mobile Marketing: Japan Market Value, 2014-2016, $million
Figure 37. Mobile Marketing: Japan Market Value, 2017-2025, $million
Figure 38. Mobile Marketing: India Market Value, 2014-2016, $million
Figure 39. Mobile Marketing: India Market Value, 2017-2025, $million
Figure 40. Mobile Marketing: Australia Market Value, 2014-2016, $million
Figure 41. Mobile Marketing: Australia Market Value, 2017-2025, $million
Figure 42. Mobile Marketing: South Korea Market Value, 2014-2016, $million
Figure 43. Mobile Marketing: South Korea Market Value, 2017-2025, $million
Figure 44. Mobile Marketing: Rest of Asia-Pacific Market Value, 2014-2016, $million
Figure 45. Mobile Marketing: Rest of Asia-Pacific Market Value, 2017-2025, $million
Figure 46. Mobile Marketing: Brazil Market Value, 2014-2016, $million
Figure 47. Mobile Marketing: Brazil Market Value, 2017-2025, $million
Figure 48. Mobile Marketing: Saudi Arabia Market Value, 2014-2016, $million
Figure 49. Mobile Marketing: Saudi Arabia Market Value, 2017-2025, $million
Figure 50. Mobile Marketing: South Africa Market Value, 2014-2016, $million
Figure 51. Mobile Marketing: South Africa Market Value, 2017-2025, $million
Figure 52. Mobile Marketing: Rest of LAMEA Market Value, 2014-2016, $million
Figure 53. Mobile Marketing: Rest of LAMEA Market Value, 2017-2025, $million

COMPANIES MENTIONED

The top players in the global mobile marketing market include Adobe Systems, AT&T, Vibes Media, IBM, SAP SE, Oracle Corporation, Eyebridge Soft Solutions Pvt. ltd., WASP Mobile, Velti Plc, and Cisco Systems.