Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020
The consumer attention has shifted from traditional media channels to always on screens; these consumers are combining multiple devices in new way for multi-task to amplify their experience, share the content, and connect with others. Consumers’ interaction on these devices reveals their behavior, need, interest for shopping. Based on these information marketers can reach their customers through reliable interaction with their customers across multiple devices.
In recent years, Mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. The mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. The cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart TVs. All this consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.
Cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020 Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively.
Asia-Pacific is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, BFSI, and media and entertainment industry. In APAC, tablet and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.
The report provides an overview of drivers, restraints, and opportunities and challenges that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, type of advertising, organization size, verticals and regions.
In recent years, Mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. The mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. The cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart TVs. All this consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.
Cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020 Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively.
Asia-Pacific is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, BFSI, and media and entertainment industry. In APAC, tablet and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.
The report provides an overview of drivers, restraints, and opportunities and challenges that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, type of advertising, organization size, verticals and regions.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.3 KEY INDUSTRY INSIGHTS
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
4.2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: TRANSACTION MODES
4.3 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING 2015
4.4 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, 2015 - 2020
4.5 LIFECYCLE ANALYSIS, BY REGION, 2015
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY ADVERTISING PLATFORM
5.3.2 BY SOLUTION
5.3.3 BY END USER
5.3.4 BY TYPE OF ADVERTISING
5.3.5 BY VERTICAL
5.3.6 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Increase in mobile internet devices
5.4.1.2 Multiple advertising platform
5.4.1.3 Increase in usage of mobile web
5.4.1.4 Emerging trend of mobile application
5.4.2 RESTRAINTS
5.4.2.1 Location and privacy concerns
5.4.3 OPPORTUNITIES
5.4.3.1 Emergence of social media
5.4.3.2 High demand for rich communication services
5.4.4 CHALLENGES
5.4.4.1 Heavy investments in new and innovative methods
5.4.4.2 Complex cross-platform advertising
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 THREAT OF SUBSITUTES
6.3.3 BARGAINING POWER OF THE SUPPLIERS
6.3.4 BARGAINING POWER OF THE BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
7 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY ADVERTISING PLATFORM
7.1 INTRODUCTION
7.2 CROSS-PLATFORM ADVERTISING
7.3 MOBILE ADVERTISING
8 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY SOLUTION
8.1 INTRODUCTION
8.2 ADVERTISING CAMPAIGN SOLUTIONS
8.3 CONTENT DELIVERY SOLUTIONS
8.4 INTEGRATED SOLUTIONS
8.5 REPORTING AND ANALYTICS SOLUTIONS
8.6 MOBILE PROXIMITY SOLUTIONS
8.7 OTHERS
9 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY TYPE OF ADVERTISING
9.1 INTRODUCTION
9.2 SEARCH ADVERTISING
9.3 SMS/MMS/P2P MESSAGING ADVERTISING
9.4 RICH MEDIA
9.5 DISPLAY ADVERTISING
9.6 IN-GAME ADVERTISING
9.7 IN-APP ADVERTISING
9.8 OTHERS
10 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY END USER
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM ENTERPRISES
10.3 ENTERPRISES
11 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY VERTICAL
11.1 INTRODUCTION
11.2 CONSUMER GOODS, RETAIL, AND RESTAURANTS
11.3 TELECOM AND IT
11.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
11.5 MEDIA AND ENTERTAINMENT
11.6 TRAVEL, TRANSPORTATION, AND AUTOMOBILE
11.7 SUPPLY CHAIN AND LOGISTICS
11.8 HEALTHCARE
11.9 ENERGY, POWER AND UTILITIES
11.10 ACADEMIA AND GOVERNMENT
11.11 OTHERS
12 GEOGRAPHIC ANALYSIS
12.1 INTRODUCTION
12.2 NORTH AMERICA (NA)
12.3 EUROPE
12.4 ASIA-PACIFIC (APAC)
12.5 MIDDLE EAST AND AFRICA (MEA)
12.6 LATIN AMERICA (LA)
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 COMPETITIVE SITUATIONS AND TRENDS
13.2.1 NEW PRODUCT/SERVICE LAUNCHES
13.2.2 PARTNERSHIPS
13.2.3 STRATEGIC ACQUISITIONS
14 COMPANY PROFILES
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
14.1 INTRODUCTION
14.2 GOOGLE, INC.
14.3 FACEBOOK, INC.
14.4 APPLE INC
14.5 SAP SE
14.6 MICROSOFT CORPORATION
14.7 AOL
14.8 MILLENIAL MEDIA
14.9 YAHOO! INC.
14.10 AMOBEE, INC.
14.11 INMOBI
14.12 FLYTXT
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX
15.1 INDUSTRY EXCERPTS
15.2 MORE DEVELOPMENTS
15.2.1 NEW DEVELOPMENTS
15.2.2 PARTNERSHIPS
15.2.3 STRATEGIC ACQUISITIONS
15.3 DISCUSSION GUIDE
15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.5 AVAILABLE CUSTOMIZATIONS
15.6 RELATED REPORTS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.3 KEY INDUSTRY INSIGHTS
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
4.2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: TRANSACTION MODES
4.3 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING 2015
4.4 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, 2015 - 2020
4.5 LIFECYCLE ANALYSIS, BY REGION, 2015
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY ADVERTISING PLATFORM
5.3.2 BY SOLUTION
5.3.3 BY END USER
5.3.4 BY TYPE OF ADVERTISING
5.3.5 BY VERTICAL
5.3.6 BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Increase in mobile internet devices
5.4.1.2 Multiple advertising platform
5.4.1.3 Increase in usage of mobile web
5.4.1.4 Emerging trend of mobile application
5.4.2 RESTRAINTS
5.4.2.1 Location and privacy concerns
5.4.3 OPPORTUNITIES
5.4.3.1 Emergence of social media
5.4.3.2 High demand for rich communication services
5.4.4 CHALLENGES
5.4.4.1 Heavy investments in new and innovative methods
5.4.4.2 Complex cross-platform advertising
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 THREAT OF SUBSITUTES
6.3.3 BARGAINING POWER OF THE SUPPLIERS
6.3.4 BARGAINING POWER OF THE BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
7 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY ADVERTISING PLATFORM
7.1 INTRODUCTION
7.2 CROSS-PLATFORM ADVERTISING
7.3 MOBILE ADVERTISING
8 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY SOLUTION
8.1 INTRODUCTION
8.2 ADVERTISING CAMPAIGN SOLUTIONS
8.3 CONTENT DELIVERY SOLUTIONS
8.4 INTEGRATED SOLUTIONS
8.5 REPORTING AND ANALYTICS SOLUTIONS
8.6 MOBILE PROXIMITY SOLUTIONS
8.7 OTHERS
9 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY TYPE OF ADVERTISING
9.1 INTRODUCTION
9.2 SEARCH ADVERTISING
9.3 SMS/MMS/P2P MESSAGING ADVERTISING
9.4 RICH MEDIA
9.5 DISPLAY ADVERTISING
9.6 IN-GAME ADVERTISING
9.7 IN-APP ADVERTISING
9.8 OTHERS
10 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY END USER
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM ENTERPRISES
10.3 ENTERPRISES
11 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY VERTICAL
11.1 INTRODUCTION
11.2 CONSUMER GOODS, RETAIL, AND RESTAURANTS
11.3 TELECOM AND IT
11.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
11.5 MEDIA AND ENTERTAINMENT
11.6 TRAVEL, TRANSPORTATION, AND AUTOMOBILE
11.7 SUPPLY CHAIN AND LOGISTICS
11.8 HEALTHCARE
11.9 ENERGY, POWER AND UTILITIES
11.10 ACADEMIA AND GOVERNMENT
11.11 OTHERS
12 GEOGRAPHIC ANALYSIS
12.1 INTRODUCTION
12.2 NORTH AMERICA (NA)
12.3 EUROPE
12.4 ASIA-PACIFIC (APAC)
12.5 MIDDLE EAST AND AFRICA (MEA)
12.6 LATIN AMERICA (LA)
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 COMPETITIVE SITUATIONS AND TRENDS
13.2.1 NEW PRODUCT/SERVICE LAUNCHES
13.2.2 PARTNERSHIPS
13.2.3 STRATEGIC ACQUISITIONS
14 COMPANY PROFILES
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
14.1 INTRODUCTION
14.2 GOOGLE, INC.
14.3 FACEBOOK, INC.
14.4 APPLE INC
14.5 SAP SE
14.6 MICROSOFT CORPORATION
14.7 AOL
14.8 MILLENIAL MEDIA
14.9 YAHOO! INC.
14.10 AMOBEE, INC.
14.11 INMOBI
14.12 FLYTXT
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
15 APPENDIX
15.1 INDUSTRY EXCERPTS
15.2 MORE DEVELOPMENTS
15.2.1 NEW DEVELOPMENTS
15.2.2 PARTNERSHIPS
15.2.3 STRATEGIC ACQUISITIONS
15.3 DISCUSSION GUIDE
15.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
15.5 AVAILABLE CUSTOMIZATIONS
15.6 RELATED REPORTS
LIST OF TABLES
Table 1 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: ASSUMPTIONS
Table 2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE AND GROWTH RATE, 2013–2020 (USD BILLION, Y-O-Y %)
Table 3 INCREASE IN MOBILE INTERNET DEVICES AND EMERGING TREND OF MOBILE APPLICATIONS ARE DRIVING THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Table 4 LOCATION AND PRIVACY CONCERNS ARE HINDERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Table 5 SOCIAL MEDIA AND RICH COMMUNICATION SERVICES WILL BE ACTING AS OPPORTUNITIES FOR CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Table 6 HIGH CAPITAL INVESTED IS HAMPERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING
Table 7 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 8 CROSS-PLATFORM ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 9 MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 10 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 11 ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 12 ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 13 CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 14 CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 15 INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 16 INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 17 REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 18 REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 19 MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 20 MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 21 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 22 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 23 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING, 2013–2020 (USD MILLION)
Table 24 SEARCH ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 25 SMS/MMS/P2P MESSAGING ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 26 RICH MEDIA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 27 DISPLAY ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 28 IN-GAME ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 29 IN-APP ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 30 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 31 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 32 SMALL AND MEDIUM ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 33 ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 34 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 35 CONSUMER GOODS, RETAIL, AND RESTAURANTS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 36 TELECOM AND IT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 37 BANKING, FINANCIAL SERVICES, AND INSURANCE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 38 MEDIA AND ENTERTAINMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 39 TRAVEL, TRANSPORTATION, AND AUTOMOBILE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 40 SUPPLY CHAIN AND LOGISTICS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 41 HEALTHCARE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 42 ENERGY, POWER AND UTILITIES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 43 ACADEMIA AND GOVERNMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 44 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 45 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 46 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 47 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 48 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 49 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 50 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 51 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 52 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 53 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 54 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 55 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 56 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 57 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 58 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 59 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 60 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 61 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 62 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 63 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 64 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 65 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 66 NEW PRODUCT/SERVICE LAUNCHES, 2015
Table 67 PARTNERSHIPS, 2014-2015
Table 68 STRATEGIC ACQUISITIONS, 2014-2015
Table 69 NEW DEVELOPMENTS, 2013–2015
Table 70 PARTNERSHIPS, 2012–2015
Table 71 STRATEGIC ACQUISITIONS, 2013–2015
Table 1 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: ASSUMPTIONS
Table 2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE AND GROWTH RATE, 2013–2020 (USD BILLION, Y-O-Y %)
Table 3 INCREASE IN MOBILE INTERNET DEVICES AND EMERGING TREND OF MOBILE APPLICATIONS ARE DRIVING THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Table 4 LOCATION AND PRIVACY CONCERNS ARE HINDERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Table 5 SOCIAL MEDIA AND RICH COMMUNICATION SERVICES WILL BE ACTING AS OPPORTUNITIES FOR CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Table 6 HIGH CAPITAL INVESTED IS HAMPERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING
Table 7 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 8 CROSS-PLATFORM ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 9 MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 10 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 11 ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 12 ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 13 CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 14 CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 15 INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 16 INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 17 REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 18 REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 19 MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 20 MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 21 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 22 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 23 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING, 2013–2020 (USD MILLION)
Table 24 SEARCH ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 25 SMS/MMS/P2P MESSAGING ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 26 RICH MEDIA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 27 DISPLAY ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 28 IN-GAME ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 29 IN-APP ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 30 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 31 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 32 SMALL AND MEDIUM ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 33 ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 34 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 35 CONSUMER GOODS, RETAIL, AND RESTAURANTS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 36 TELECOM AND IT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 37 BANKING, FINANCIAL SERVICES, AND INSURANCE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 38 MEDIA AND ENTERTAINMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 39 TRAVEL, TRANSPORTATION, AND AUTOMOBILE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 40 SUPPLY CHAIN AND LOGISTICS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 41 HEALTHCARE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 42 ENERGY, POWER AND UTILITIES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 43 ACADEMIA AND GOVERNMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 44 OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 45 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013–2020 (USD MILLION)
Table 46 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 47 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 48 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 49 NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 50 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 51 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 52 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 53 EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 54 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 55 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 56 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 57 ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 58 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 59 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 60 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 61 MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 62 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION)
Table 63 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION)
Table 64 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013–2020 (USD MILLION)
Table 65 LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013–2020 (USD MILLION)
Table 66 NEW PRODUCT/SERVICE LAUNCHES, 2015
Table 67 PARTNERSHIPS, 2014-2015
Table 68 STRATEGIC ACQUISITIONS, 2014-2015
Table 69 NEW DEVELOPMENTS, 2013–2015
Table 70 PARTNERSHIPS, 2012–2015
Table 71 STRATEGIC ACQUISITIONS, 2013–2015
LIST OF FIGURES
Figure 1 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION
Figure 2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: RESEARCH DESIGN
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 DATA TRIANGULATION
Figure 6 ADVERTISING CAMPAIGN SOLUTIONS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE SOLUTIONS SEGMENT
Figure 7 NORTH AMERICA TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET DURING THE FORECAST PERIOD
Figure 8 ENTERPRISES WILL LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE END USERS SEGMENT BY 2020
Figure 9 NORTH AMERICA DOMINATES THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET WHILE MIDDLE EAST AND AFRICA AND LATIN AMERICA PROJECT POTENTIAL GROWTH, 2015
Figure 10 SOCIAL MEDIA OFFERS ATTRACTIVE MARKET OPPORTUNITIES IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 11 ADVERTISING CAMPAIGN SOLUTON IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE AMONG ALL THE SOLUTIONS (2015)
Figure 12 IN-APP ADVERTISING AND IN-GAME ADVERTISING TO GROW AT HIGH GROWTH RATE DURIND THE FORECAST PERIOD
Figure 13 MIDDLE EAST AND AFRICA MARKET TO GROW AT THE HIGHEST COMPOUND ANNUAL GROWTH RATE DURING THE FORECAST PERIOD
Figure 14 HEALTHCARE VERTICAL IS EXPECTED TO GROW WITH HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
Figure 15 MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE COMING FIVE YEARS
Figure 16 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: EVOLUTION
Figure 17 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY ADVERTISING PLATFORM
Figure 18 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY SOLUTION
Figure 19 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY END USER
Figure 20 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY TYPE OF ADVERTISING
Figure 21 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY VERTICAL
Figure 22 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY REGION
Figure 23 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET DYNAMICS
Figure 24 PORTER’S FIVE FORCES ANALYSIS (2015) – CROSS-PLATFORM AND MOBILE ADVERTISING
Figure 25 CROSS-PLATFORM IS THE FASTEST GROWING ADVERTISING PLATFORM IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 26 ADVERTISING CAMPAIGN SOLUTION TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING SOLUTION MARKET
Figure 27 SEARCH ADVERTISING TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 28 ENTERPRISES TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING END USER MARKET
Figure 29 CONSUMER GOODS, RETAILS, AND RESTAURANTS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING VERTICAL MARKET IN TERMS OF MARKET SIZE DURING THE FORECAST PERIOD (2015-2020)
Figure 30 GEOGRAPHIC SNAPSHOT (2015-2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS
Figure 31 MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE THE FASTEST GROWING REGION IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 32 SMES AND ENTERPRISES IN APAC, MEA, AND LATIN AMERICA ARE USING THE POTENTIAL OF CROSS-PLATFORM AND MOBILE ADVERTISING TO SHOWCASE THEIR OFFERINGS TO THE CUSTOMERS
Figure 33 NORTH AMERICA MARKET SNAPSHOT
Figure 34 MIDDLE EAST AND AFRICA MARKET SNAPSHOT: INVESTMENT IN SMALL AND MEDIUM ENTERPRISES END USER WILL DRIVE THE MARKET
Figure 35 COMPANIES ADOPTED NEW PRODUCT/SERVICE LAUNCH AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS
Figure 36 FACEBOOK GREW AT THE FASTEST RATE BETWEEN 2012-2014
Figure 37 MARKET EVALUATION FRAMEWORK
Figure 38 BATTLE FOR MARKET SHARE: NEW PRODUCT OR SERVICE LAUNCH WAS THE KEY STRATEGY
Figure 39 GEOGRAPHIC REVENUE MIX OF TOP FIVE COMPANIES
Figure 40 GOOGLE, INC.: COMPANY SNAPSHOT
Figure 41 GOOGLE, INC.: SWOT ANALYSIS
Figure 42 FACEBOOK, INC.: COMPANY SNAPSHOT
Figure 43 FACEBOOK: SWOT ANALYSIS
Figure 44 APPLE INC: COMPANY SNAPSHOT
Figure 45 APPLE INC: SWOT ANALYSIS
Figure 46 SAP SE: COMPANY SNAPSHOT
Figure 47 SAP SE: SWOT ANALYSIS
Figure 48 MICROSOFT CORPORATION: COMPANY SNAPSHOT
Figure 49 MICROSOFT: SWOT ANALYSIS
Figure 50 MILLENIAL MEDIA: COMPANY SNAPSHOT
Figure 51 YAHOO: COMPANY SNAPSHOT
Figure 1 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION
Figure 2 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: RESEARCH DESIGN
Figure 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Figure 5 DATA TRIANGULATION
Figure 6 ADVERTISING CAMPAIGN SOLUTIONS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE SOLUTIONS SEGMENT
Figure 7 NORTH AMERICA TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET DURING THE FORECAST PERIOD
Figure 8 ENTERPRISES WILL LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE END USERS SEGMENT BY 2020
Figure 9 NORTH AMERICA DOMINATES THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET WHILE MIDDLE EAST AND AFRICA AND LATIN AMERICA PROJECT POTENTIAL GROWTH, 2015
Figure 10 SOCIAL MEDIA OFFERS ATTRACTIVE MARKET OPPORTUNITIES IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 11 ADVERTISING CAMPAIGN SOLUTON IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE AMONG ALL THE SOLUTIONS (2015)
Figure 12 IN-APP ADVERTISING AND IN-GAME ADVERTISING TO GROW AT HIGH GROWTH RATE DURIND THE FORECAST PERIOD
Figure 13 MIDDLE EAST AND AFRICA MARKET TO GROW AT THE HIGHEST COMPOUND ANNUAL GROWTH RATE DURING THE FORECAST PERIOD
Figure 14 HEALTHCARE VERTICAL IS EXPECTED TO GROW WITH HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
Figure 15 MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE COMING FIVE YEARS
Figure 16 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: EVOLUTION
Figure 17 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY ADVERTISING PLATFORM
Figure 18 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY SOLUTION
Figure 19 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY END USER
Figure 20 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY TYPE OF ADVERTISING
Figure 21 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY VERTICAL
Figure 22 CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY REGION
Figure 23 CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET DYNAMICS
Figure 24 PORTER’S FIVE FORCES ANALYSIS (2015) – CROSS-PLATFORM AND MOBILE ADVERTISING
Figure 25 CROSS-PLATFORM IS THE FASTEST GROWING ADVERTISING PLATFORM IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 26 ADVERTISING CAMPAIGN SOLUTION TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING SOLUTION MARKET
Figure 27 SEARCH ADVERTISING TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 28 ENTERPRISES TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING END USER MARKET
Figure 29 CONSUMER GOODS, RETAILS, AND RESTAURANTS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING VERTICAL MARKET IN TERMS OF MARKET SIZE DURING THE FORECAST PERIOD (2015-2020)
Figure 30 GEOGRAPHIC SNAPSHOT (2015-2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS
Figure 31 MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE THE FASTEST GROWING REGION IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
Figure 32 SMES AND ENTERPRISES IN APAC, MEA, AND LATIN AMERICA ARE USING THE POTENTIAL OF CROSS-PLATFORM AND MOBILE ADVERTISING TO SHOWCASE THEIR OFFERINGS TO THE CUSTOMERS
Figure 33 NORTH AMERICA MARKET SNAPSHOT
Figure 34 MIDDLE EAST AND AFRICA MARKET SNAPSHOT: INVESTMENT IN SMALL AND MEDIUM ENTERPRISES END USER WILL DRIVE THE MARKET
Figure 35 COMPANIES ADOPTED NEW PRODUCT/SERVICE LAUNCH AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS
Figure 36 FACEBOOK GREW AT THE FASTEST RATE BETWEEN 2012-2014
Figure 37 MARKET EVALUATION FRAMEWORK
Figure 38 BATTLE FOR MARKET SHARE: NEW PRODUCT OR SERVICE LAUNCH WAS THE KEY STRATEGY
Figure 39 GEOGRAPHIC REVENUE MIX OF TOP FIVE COMPANIES
Figure 40 GOOGLE, INC.: COMPANY SNAPSHOT
Figure 41 GOOGLE, INC.: SWOT ANALYSIS
Figure 42 FACEBOOK, INC.: COMPANY SNAPSHOT
Figure 43 FACEBOOK: SWOT ANALYSIS
Figure 44 APPLE INC: COMPANY SNAPSHOT
Figure 45 APPLE INC: SWOT ANALYSIS
Figure 46 SAP SE: COMPANY SNAPSHOT
Figure 47 SAP SE: SWOT ANALYSIS
Figure 48 MICROSOFT CORPORATION: COMPANY SNAPSHOT
Figure 49 MICROSOFT: SWOT ANALYSIS
Figure 50 MILLENIAL MEDIA: COMPANY SNAPSHOT
Figure 51 YAHOO: COMPANY SNAPSHOT
