Mobile Internet Market in India 2017
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Netscribes’ latest market research report titled Mobile Internet Market in India 2017 illuminates the internet usage scenario in the domestic market. Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web on a number of mobility devices across multiple wireless networks. Smartphones, Featurephones, Tablets or mobile broadband modems can take advantage of mobile data services for web surfing, emails, video and music streaming, file download and upload, and mobile applications amongst others. Evolving demographics and consumer behavior strongly support the concept of modern mobile-based services, which creates a favorable impact on the growth of the mobile internet market. The Government's ‘Digital India' initiative which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country also acts as a major growth driver of the market.
The rise in the number of local broadband players providing low cost data plans is one of the main barriers which mobile internet network operators are currently facing. Moreover, several non-users of mobile internet lack awareness of the full range of internet usage and content available as they lack the digital skills to be able to access mobile internet which stops them from taking up internet content by mobile network operators and service providers. Despite these challenges in the industry, the market is expected to grow with more players entering the market and introducing cost effective mobile internet subscription plans to increase the rate of mobile internet adoption among the consumers.
COVERAGE:
Netscribes’ latest market research report titled Mobile Internet Market in India 2017 illuminates the internet usage scenario in the domestic market. Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web on a number of mobility devices across multiple wireless networks. Smartphones, Featurephones, Tablets or mobile broadband modems can take advantage of mobile data services for web surfing, emails, video and music streaming, file download and upload, and mobile applications amongst others. Evolving demographics and consumer behavior strongly support the concept of modern mobile-based services, which creates a favorable impact on the growth of the mobile internet market. The Government's ‘Digital India' initiative which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country also acts as a major growth driver of the market.
The rise in the number of local broadband players providing low cost data plans is one of the main barriers which mobile internet network operators are currently facing. Moreover, several non-users of mobile internet lack awareness of the full range of internet usage and content available as they lack the digital skills to be able to access mobile internet which stops them from taking up internet content by mobile network operators and service providers. Despite these challenges in the industry, the market is expected to grow with more players entering the market and introducing cost effective mobile internet subscription plans to increase the rate of mobile internet adoption among the consumers.
COVERAGE:
- Overview of the mobile internet market in India and forecasted market size data over 2013 to 2020
- Access Service Provider-wise growth in Wireless Subscriber Base in 2016 and Area-wise Growth in Wireless Subscriber Base in 2016
- Data Usage in India By Device as of Sep 2016
- Qualitative analysis of the major drivers and challenges affecting the market
- Market dynamics through major trends and opportunities
- Analysis of the competitive landscape and detailed profiles of major public and private players
- Detailed description of the ‘Digital India’ initiative by the Government of India
- Key recent developments associated with the mobile internet market in India
- Get a broad understanding of the mobile internet market in India, the dynamics of the market and current state of the same
- Be informed regarding the major trends of adoption for mobile internet and the prime opportunity areas in the market
- Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
- Understand major competitors’ business, market dynamics, and respond accordingly
- Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
Slide 1: Executive Summary
MACROECONOMIC INDICATORS
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)
MARKET OVERVIEW
Slide 8: Market Definition and Structure
Slide 9: Mobile Internet Market in India – Market Overview, Size and Growth Forecast (Value-Wise; 2013 – 2020e)
Slide 10: Wireless Subscribers Base in India (GSM, CDMA & LTE)
Total Wireless Subscriber Base (Oct - Nov 2016)
Growth in Wireless tele Density (FY 2012- FY 2016e)
Slide 11: Access Service Provider-wise Market Shares in terms of Wireless Subscriber Base (2016); Access Service Provider-wise Growth Rate of Wireless Subscriber Base (2016)
Slide 12: Area-wise Growth Rate of Wireless Subscriber Base (2016); Mobile Internet Traffic as Percentage of Total Web Traffic (As of Jan 2017); Global Mobile internet User Penetration (2014 – 2019e)
Slide 13: Data Usage in India by Device (2016)
Wireless Subscriber Base in India by Technology (2G, 3G & 4G) {2015-2020e}
Slide 14: Increasing Mobile Phone Internet User Penetration in India (2015-2020e)
Slide 15: Most Popular Smartphone Activities in India (As of Jan 2017)
Slide 16-18: 4G LTE Network in India (Introduction, Growth, Opportunities, Challenges, Industries Benefitting from 4G Network - Entertainment, Financial Services, Education, Skill Development and Training, Medical)
Slide 19: Mobile Internet Market in India –Competitive Scenario
Slide 20: Digital India Initiative
Slide 21: Porter’s Five Forces Analysis
Slide 22: Market Opportunity
MARKET INFLUENCERS
Slide 23-24: Market Drivers
Slide 25: Market Challenges
COMPETITIVE LANDSCAPE
Slide 26: List of Major Players
Slide 27-51: Profiles of Major Players
RECENT DEVELOPMENTS
Slide 52-53: Key Recent Developments
APPENDIX
Slide 54: Research Methodology
MACROECONOMIC INDICATORS
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)
MARKET OVERVIEW
Slide 8: Market Definition and Structure
Slide 9: Mobile Internet Market in India – Market Overview, Size and Growth Forecast (Value-Wise; 2013 – 2020e)
Slide 10: Wireless Subscribers Base in India (GSM, CDMA & LTE)
Total Wireless Subscriber Base (Oct - Nov 2016)
Growth in Wireless tele Density (FY 2012- FY 2016e)
Slide 11: Access Service Provider-wise Market Shares in terms of Wireless Subscriber Base (2016); Access Service Provider-wise Growth Rate of Wireless Subscriber Base (2016)
Slide 12: Area-wise Growth Rate of Wireless Subscriber Base (2016); Mobile Internet Traffic as Percentage of Total Web Traffic (As of Jan 2017); Global Mobile internet User Penetration (2014 – 2019e)
Slide 13: Data Usage in India by Device (2016)
Wireless Subscriber Base in India by Technology (2G, 3G & 4G) {2015-2020e}
Slide 14: Increasing Mobile Phone Internet User Penetration in India (2015-2020e)
Slide 15: Most Popular Smartphone Activities in India (As of Jan 2017)
Slide 16-18: 4G LTE Network in India (Introduction, Growth, Opportunities, Challenges, Industries Benefitting from 4G Network - Entertainment, Financial Services, Education, Skill Development and Training, Medical)
Slide 19: Mobile Internet Market in India –Competitive Scenario
Slide 20: Digital India Initiative
Slide 21: Porter’s Five Forces Analysis
Slide 22: Market Opportunity
MARKET INFLUENCERS
Slide 23-24: Market Drivers
Slide 25: Market Challenges
COMPETITIVE LANDSCAPE
Slide 26: List of Major Players
Slide 27-51: Profiles of Major Players
RECENT DEVELOPMENTS
Slide 52-53: Key Recent Developments
APPENDIX
Slide 54: Research Methodology
Mobile Internet - Overview
- Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web through a number of mobile devices functioning across multiple wireless networks
- The concept incorporates data-optimized telecom networks and takes advantage of pre-establish web resources as an execution platform
- Presentation schema of the readily-available web content adapts to multi-device communications enabled by wireless data gateways
- Variety of purposes such as smartphones, featurephones, tablets or USB modems can take advantage of mobile data services for web surfing, emails, media streaming, file download and upload, and mobile applications, among others
- Numerous Web-based technologies have emerged in recent times for delivery of mobile internet services efficiently
- They include modern web-based software and web 2.0 community-generated applications
- With the growing usage of mobile devices prompted by the busy modern-day lifestyles of consumers, there is an increasing need foron-the-go internet-based services
Drivers
- Colossal Wireless Subscriber Base
- Soaring Adoption of Mobile Devices and Reduction in their Prices
- Increase in Disposable Income and Economic Advancement
- Growing Demand for Content-Rich Applications & Services
Challenges
- Inferior or Inconsistent Services
- Low Smartphone & Tablet Penetration in Rural Areas
- Affordability of Next Generation Mobile Networks
Market Trends
- Reduction in Data Tariff
- Abolition of Data Cap
- Flexible Data Packs
