Internet TV Market By Type of Content (Content-on-Demand and Live Streaming), By Revenue Source (Subscription-based, Advertisement-based, and Transaction-based), and By Region (North America, Europe, APAC, Middle East and North Africa, and RoW) – Global Forecast up to 2025
Global Internet TV Market – Drivers, Restraints, Opportunities, Trends, and Forecast up to 2025
By Type of Content (Content-on-Demand and Live Streaming), By Revenue Source (Subscription-based, Advertisement-based, and Transaction-based), and By Region (North America, Europe, APAC, Middle East and North Africa, and RoW)
Traditionally there are two approaches of watching TV programs – Over-the-air broadcasts and cable TV. Internet Protocol Television (IPTV) and Internet TV started gaining prominence with advancements in internet technology. While the traditional approaches rely on signals from satellite for displaying contents, but IPTV and Internet TV uses internet for transmitting programs in the form of data. IPTV delivers programs through dedicated and private Internet Protocol (IP) networks and can stream any media continuously. IPTV often requires equipment including set-top boxes and provides content-on-demand and live channels. Unlike IPTV, Internet TV uses general internet and could be accessed from TVs, PCs, and smartphones easily. Also, Internet TV provides its own contents apart from content-on-demand and live channels from other service providers. For instance, Netflix provides many TV series that are produced by Netflix in-house. Global Internet TV market report considers the revenue generated from internet TV alone and does not take into consideration the revenue generated from IPTV, cable TV, and over-the-air broadcasts.
Global Internet TV market is expected to cross $170 billion by the end of 2025 with increasing demand for video-on-demand (VOD) as major driver. The flexibility associated with VOD has increased the number of viewers using this channel which has helped to increase the demand for internet TV.
One of the major challenges associated with global internet TV market is the lack of an integrated platform for providing contents. More number of production houses have entered the internet TV market and for generating more revenue many of the production houses are planning to limit the contents to their own internet TV services. This trend reduces the content in all internet TV services and viewers will have to pay for more than a single internet TV service for getting a wide coverage, which can amount to a huge amount especially for middle class families in developing economies. Also, weak internet infrastructure and unreliable internet connection leads to frequent disconnections which affects the internet TV market. This challenge is more relevant during live streaming since video cannot be buffered for compensating the internet disconnection period.
Based on the geography, the market is split into North America, Middle East and North Africa, Europe, APAC, and RoW. RoW includes Latin America and Southern part of Africa. Americas is the leading revenue generator in the global internet TV market with a major share of the market contributed by the US. APAC is one of the fastest growing market in the global internet TV market with major growth being witnessed in China, South Korea, Japan, Australia, and India.
Based on the type of content, the global internet TV market is segmented into content-on-demand and live streaming. The demand for VOD, which is a part of content-on-demand is very high over the past few years and is one of the key factors fueling the global internet TV market. News and sports related contents are the major drivers of the live streaming segment.
Based on revenue source, the global internet TV market is segmented into subscription-based, advertisement-based, and transaction-based video. In a subscription-based revenue model the user enters into a subscription agreement, which provides access to the internet TV services. Users can use the service till the subscription lasts after which it requires a renewal. In advertisement-based model users can freely view the contents in the internet TV but will be viewing advertisement regularly after every interval of time. Transaction-based service will provide users options to buy the content they need from a group. In most of the cases the signup is free, and users can go through the internet TV providers content collection and then purchase them as per there requirement. Subscription-based and advertisement-based revenue sources generated a major share of the market.
Global internet TV market is primarily dominated by major companies including AT&T, The Walt Disney Company, Sony, Alphabet, Dish Network, CBS Corporation, Amazon, Netflix, Alibaba Group, and Baidu. Other prominent players in the market include Lions Gate Entertainment, Tencent, PCCW Media Group, Viacom 18, Reliance Entertainment, Iflix, Icflix, Philo, FuboTV, and Eros Entertainment.
According to Infoholic Research, the global internet TV market will grow at a CAGR of over 11% during the forecast period 2019–2025. The aim of global internet TV market report is to define, analyze, and forecast the global internet TV market based on segments, which include revenue source, type of contents, and region. In addition, the global internet TV market report helps venture capitalists in understanding the companies better and make well-informed decisions and is primarily designed to provide the company’s executives with strategically substantial competitor information, data analysis, and insights about the market, development, and implementation of an effective marketing plan.
By Type of Content (Content-on-Demand and Live Streaming), By Revenue Source (Subscription-based, Advertisement-based, and Transaction-based), and By Region (North America, Europe, APAC, Middle East and North Africa, and RoW)
Traditionally there are two approaches of watching TV programs – Over-the-air broadcasts and cable TV. Internet Protocol Television (IPTV) and Internet TV started gaining prominence with advancements in internet technology. While the traditional approaches rely on signals from satellite for displaying contents, but IPTV and Internet TV uses internet for transmitting programs in the form of data. IPTV delivers programs through dedicated and private Internet Protocol (IP) networks and can stream any media continuously. IPTV often requires equipment including set-top boxes and provides content-on-demand and live channels. Unlike IPTV, Internet TV uses general internet and could be accessed from TVs, PCs, and smartphones easily. Also, Internet TV provides its own contents apart from content-on-demand and live channels from other service providers. For instance, Netflix provides many TV series that are produced by Netflix in-house. Global Internet TV market report considers the revenue generated from internet TV alone and does not take into consideration the revenue generated from IPTV, cable TV, and over-the-air broadcasts.
Global Internet TV market is expected to cross $170 billion by the end of 2025 with increasing demand for video-on-demand (VOD) as major driver. The flexibility associated with VOD has increased the number of viewers using this channel which has helped to increase the demand for internet TV.
One of the major challenges associated with global internet TV market is the lack of an integrated platform for providing contents. More number of production houses have entered the internet TV market and for generating more revenue many of the production houses are planning to limit the contents to their own internet TV services. This trend reduces the content in all internet TV services and viewers will have to pay for more than a single internet TV service for getting a wide coverage, which can amount to a huge amount especially for middle class families in developing economies. Also, weak internet infrastructure and unreliable internet connection leads to frequent disconnections which affects the internet TV market. This challenge is more relevant during live streaming since video cannot be buffered for compensating the internet disconnection period.
Based on the geography, the market is split into North America, Middle East and North Africa, Europe, APAC, and RoW. RoW includes Latin America and Southern part of Africa. Americas is the leading revenue generator in the global internet TV market with a major share of the market contributed by the US. APAC is one of the fastest growing market in the global internet TV market with major growth being witnessed in China, South Korea, Japan, Australia, and India.
Based on the type of content, the global internet TV market is segmented into content-on-demand and live streaming. The demand for VOD, which is a part of content-on-demand is very high over the past few years and is one of the key factors fueling the global internet TV market. News and sports related contents are the major drivers of the live streaming segment.
Based on revenue source, the global internet TV market is segmented into subscription-based, advertisement-based, and transaction-based video. In a subscription-based revenue model the user enters into a subscription agreement, which provides access to the internet TV services. Users can use the service till the subscription lasts after which it requires a renewal. In advertisement-based model users can freely view the contents in the internet TV but will be viewing advertisement regularly after every interval of time. Transaction-based service will provide users options to buy the content they need from a group. In most of the cases the signup is free, and users can go through the internet TV providers content collection and then purchase them as per there requirement. Subscription-based and advertisement-based revenue sources generated a major share of the market.
Global internet TV market is primarily dominated by major companies including AT&T, The Walt Disney Company, Sony, Alphabet, Dish Network, CBS Corporation, Amazon, Netflix, Alibaba Group, and Baidu. Other prominent players in the market include Lions Gate Entertainment, Tencent, PCCW Media Group, Viacom 18, Reliance Entertainment, Iflix, Icflix, Philo, FuboTV, and Eros Entertainment.
According to Infoholic Research, the global internet TV market will grow at a CAGR of over 11% during the forecast period 2019–2025. The aim of global internet TV market report is to define, analyze, and forecast the global internet TV market based on segments, which include revenue source, type of contents, and region. In addition, the global internet TV market report helps venture capitalists in understanding the companies better and make well-informed decisions and is primarily designed to provide the company’s executives with strategically substantial competitor information, data analysis, and insights about the market, development, and implementation of an effective marketing plan.
- The report comprises an analysis of vendors profile, which includes financial status, business units, key business priorities, SWOT, business strategies, and views.
- The report covers the competitive landscape, which includes M&A, joint ventures & collaborations, and competitor comparison analysis.
- In the vendor profile section for companies that are privately held the financial information and revenue of segments will be limited.
1 EXECUTIVE SUMMARY
2 INDUSTRY OUTLOOK
2.1 Industry Snapshot
2.1.1 Industry Trends
3 MARKET SNAPSHOT
3.1 Total Addressable Market
3.2 Segmented Addressable Market
3.2.1 PEST Analysis
3.2.2 Porter’s Five Force Analysis
3.23 Related Markets
4 MARKET CHARACTERISTICS
4.1 Market Ecosystem
4.2 Market Segmentation
4.3 Market Dynamics
4.3.1 Drivers
4.3.1.1 Growing mobile internet speed
4.3.1.2 XXXX
4.3.2 Restraints
4.3.2.1 Lack of integrated platform
4.3.2.2 XXXX
4.3.3 Opportunities
4.3.3.1 Movie release through internet TV
4.3.3.2 XXXX
4.3.4 DRO – Impact Analysis
5 GLOBAL INTERNET TV MARKET, BY TYPE OF CONTENT
5.1 Overview
5.2 Content-on-Demand
5.3 Live Streaming
6 GLOBAL INTERNET TV MARKET, BY REVENUE SOURCE
6.1 Overview
6.2 Subscription-based
6.3 Advertisement-based
6.4 Transaction-based
7 GLOBAL INTERNET TV MARKET, BY REGION
7.1 Overview
7.2 North America
7.2.1 US
7.2.2 Canada
7.3 Middle East and North Africa
7.3.1 Turkey
7.3.2 Saudi Arabia
7.3.3 Egypt
7.3.4 Others
7.4 Europe
7.4.1 UK
7.4.2 Germany
7.4.3 France
7.4.4 Others
7.4 APAC
7.4.1 China
7.4.2 Japan
7.4.3 South Korea
7.4.4 Others
7.5 RoW
8 COMPETITIVE LANDSCAPE
8.1 Competitor Analysis
8.2 Product/Offerings
8.3 Market Developments
8.3.1 Mergers & Acquisitions (M&A)
8.3.2 Expansions
8.3.3 Business Restructuring
9 VENDORS PROFILE
9.1 AT&T
9.1.1 Analyst Opinion
9.1.2 Business Analysis
9.2 The Walt Disney Company
9.2.1 Analyst Opinion
9.2.2 Business Analysis
9.3 Sony
9.3.1 Analyst Opinion
9.3.2 Business Analysis
9.4 Alphabet
9.4.1 Analyst Opinion
9.4.2 Business Analysis
9.5 Netflix
9.5.1 Analyst Opinion
9.5.2 Business Analysis
9.6 CBS Corporation
9.6.1 Analyst Opinion
9.6.2 Business Analysis
9.7 Amazon
9.7.1 Analyst Opinion
9.7.2 Business Analysis
9.8 Dish Network
9.8.1 Analyst Opinion
9.8.2 Business Analysis
9.9 Alibaba Group
9.9.1 Analyst Opinion
9.9.2 Business Analysis
9.10 Baidu
9.10.1 Analyst Opinion
9.10.2 Business Analysis
9.11 Tencent
9.12 PCCW Media Group
9.13 Viacom
9.14 Reliance Entertainment
9.15 Iflix
9.16 Icflix
9.17 Philo
9.18 FuboTV
9.19 Eros Entertainment
9.20 Lions Gate Entertainment
10 ANNEXURE
10.1 Report Scope
10.2 Market Definition
10.3 Research Methodology
10.3.1 Data Collation & In-house Estimation
10.3.2 Market Triangulation
10.3.3 Forecasting
10.4 Study Declaration
10.5 Report Assumptions
10.6 Stakeholders
10.7 Abbreviations
2 INDUSTRY OUTLOOK
2.1 Industry Snapshot
2.1.1 Industry Trends
3 MARKET SNAPSHOT
3.1 Total Addressable Market
3.2 Segmented Addressable Market
3.2.1 PEST Analysis
3.2.2 Porter’s Five Force Analysis
3.23 Related Markets
4 MARKET CHARACTERISTICS
4.1 Market Ecosystem
4.2 Market Segmentation
4.3 Market Dynamics
4.3.1 Drivers
4.3.1.1 Growing mobile internet speed
4.3.1.2 XXXX
4.3.2 Restraints
4.3.2.1 Lack of integrated platform
4.3.2.2 XXXX
4.3.3 Opportunities
4.3.3.1 Movie release through internet TV
4.3.3.2 XXXX
4.3.4 DRO – Impact Analysis
5 GLOBAL INTERNET TV MARKET, BY TYPE OF CONTENT
5.1 Overview
5.2 Content-on-Demand
5.3 Live Streaming
6 GLOBAL INTERNET TV MARKET, BY REVENUE SOURCE
6.1 Overview
6.2 Subscription-based
6.3 Advertisement-based
6.4 Transaction-based
7 GLOBAL INTERNET TV MARKET, BY REGION
7.1 Overview
7.2 North America
7.2.1 US
7.2.2 Canada
7.3 Middle East and North Africa
7.3.1 Turkey
7.3.2 Saudi Arabia
7.3.3 Egypt
7.3.4 Others
7.4 Europe
7.4.1 UK
7.4.2 Germany
7.4.3 France
7.4.4 Others
7.4 APAC
7.4.1 China
7.4.2 Japan
7.4.3 South Korea
7.4.4 Others
7.5 RoW
8 COMPETITIVE LANDSCAPE
8.1 Competitor Analysis
8.2 Product/Offerings
8.3 Market Developments
8.3.1 Mergers & Acquisitions (M&A)
8.3.2 Expansions
8.3.3 Business Restructuring
9 VENDORS PROFILE
9.1 AT&T
9.1.1 Analyst Opinion
9.1.2 Business Analysis
9.2 The Walt Disney Company
9.2.1 Analyst Opinion
9.2.2 Business Analysis
9.3 Sony
9.3.1 Analyst Opinion
9.3.2 Business Analysis
9.4 Alphabet
9.4.1 Analyst Opinion
9.4.2 Business Analysis
9.5 Netflix
9.5.1 Analyst Opinion
9.5.2 Business Analysis
9.6 CBS Corporation
9.6.1 Analyst Opinion
9.6.2 Business Analysis
9.7 Amazon
9.7.1 Analyst Opinion
9.7.2 Business Analysis
9.8 Dish Network
9.8.1 Analyst Opinion
9.8.2 Business Analysis
9.9 Alibaba Group
9.9.1 Analyst Opinion
9.9.2 Business Analysis
9.10 Baidu
9.10.1 Analyst Opinion
9.10.2 Business Analysis
9.11 Tencent
9.12 PCCW Media Group
9.13 Viacom
9.14 Reliance Entertainment
9.15 Iflix
9.16 Icflix
9.17 Philo
9.18 FuboTV
9.19 Eros Entertainment
9.20 Lions Gate Entertainment
10 ANNEXURE
10.1 Report Scope
10.2 Market Definition
10.3 Research Methodology
10.3.1 Data Collation & In-house Estimation
10.3.2 Market Triangulation
10.3.3 Forecasting
10.4 Study Declaration
10.5 Report Assumptions
10.6 Stakeholders
10.7 Abbreviations
TABLES
TABLE X GLOBAL INTERNET TV MARKET 2018–2025
TABLE X GLOBAL INTERNET TV MARKET, BY TYPE OF CONTENT, 2018–2025
TABLE X GLOBAL INTERNET TV MARKET, BY REVENUE SOURCE, 2018–2025
TABLE X GLOBAL INTERNET TV MARKET, BY REGION, 2018–2025
TABLE X MAJOR COMPANIES AND THEIR OPERATIONS
TABLE X PRODUCT/OFFERINGS: GLOBAL INTERNET TV MARKET
TABLE X MERGERS AND ACQUISITIONS, 2013–2019
TABLE X EXPANSIONS, 2013–2019
TABLE X BUSINESS RESTRUCTURING, 2013–2019
TABLE X ALPHABET: OVERVIEW
TABLE X ALPHABET: STRATEGIC SNAPSHOT
TABLE X ALPHABET: PRODUCT/SERVICE PORTFOLIO
TABLE XX XXXXX
TABLE XX XXXXX
TABLE XX XXXXX
TABLE XX RESEARCH METHODOLOGY OF GLOBAL INTERNET TV MARKET: DATA COLLATION AND IN-HOUSE ESTIMATION
TABLE XX RESEARCH METHODOLOGY OF GLOBAL INTERNET TV MARKET: TRIANGULATION
TABLE XX RESEARCH METHODOLOGY OF GLOBAL INTERNET TV MARKET: FORECASTING
CHARTS
CHART X GLOBAL INTERNET TV MARKET REVENUE, 2018–2025
CHART X PEST ANALYSIS: GLOBAL INTERNET TV MARKET
CHART X PORTER’S 5 FORCE ANALYSIS: GLOBAL INTERNET TV MARKET
CHART X GLOBAL INTERNET TV MARKET ECOSYSTEM
CHART X SEGMENTATION: GLOBAL INTERNET TV MARKET
CHART X MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
CHART X DRO – IMPACT ANALYSIS: GLOBAL INTERNET TV MARKET
CHART X GLOBAL INTERNET TV MARKET, BY TYPE OF CONTENT, 2018–2025
CHART X XXXXXXXXXXXXXXXXXX
CHART X XXXXXXXXXXXXXXXXXX
CHART X GLOBAL INTERNET TV MARKET, BY REVENUE SOURCE, 2018–2025
CHART X GLOBAL INTERNET TV MARKET, BY REGION, 2018–2025
CHART XX XXXXXXXXXXXXXXXXX
CHART XX XXXXXXXXXXXXXXXXX
CHART XX XXXXXXXXXXXXXXXXX
CHART XX XXXXXXXXXXXXXXXXX
TABLE X GLOBAL INTERNET TV MARKET 2018–2025
TABLE X GLOBAL INTERNET TV MARKET, BY TYPE OF CONTENT, 2018–2025
TABLE X GLOBAL INTERNET TV MARKET, BY REVENUE SOURCE, 2018–2025
TABLE X GLOBAL INTERNET TV MARKET, BY REGION, 2018–2025
TABLE X MAJOR COMPANIES AND THEIR OPERATIONS
TABLE X PRODUCT/OFFERINGS: GLOBAL INTERNET TV MARKET
TABLE X MERGERS AND ACQUISITIONS, 2013–2019
TABLE X EXPANSIONS, 2013–2019
TABLE X BUSINESS RESTRUCTURING, 2013–2019
TABLE X ALPHABET: OVERVIEW
TABLE X ALPHABET: STRATEGIC SNAPSHOT
TABLE X ALPHABET: PRODUCT/SERVICE PORTFOLIO
TABLE XX XXXXX
TABLE XX XXXXX
TABLE XX XXXXX
TABLE XX RESEARCH METHODOLOGY OF GLOBAL INTERNET TV MARKET: DATA COLLATION AND IN-HOUSE ESTIMATION
TABLE XX RESEARCH METHODOLOGY OF GLOBAL INTERNET TV MARKET: TRIANGULATION
TABLE XX RESEARCH METHODOLOGY OF GLOBAL INTERNET TV MARKET: FORECASTING
CHARTS
CHART X GLOBAL INTERNET TV MARKET REVENUE, 2018–2025
CHART X PEST ANALYSIS: GLOBAL INTERNET TV MARKET
CHART X PORTER’S 5 FORCE ANALYSIS: GLOBAL INTERNET TV MARKET
CHART X GLOBAL INTERNET TV MARKET ECOSYSTEM
CHART X SEGMENTATION: GLOBAL INTERNET TV MARKET
CHART X MARKET DYNAMICS – DRIVERS, RESTRAINTS & OPPORTUNITIES
CHART X DRO – IMPACT ANALYSIS: GLOBAL INTERNET TV MARKET
CHART X GLOBAL INTERNET TV MARKET, BY TYPE OF CONTENT, 2018–2025
CHART X XXXXXXXXXXXXXXXXXX
CHART X XXXXXXXXXXXXXXXXXX
CHART X GLOBAL INTERNET TV MARKET, BY REVENUE SOURCE, 2018–2025
CHART X GLOBAL INTERNET TV MARKET, BY REGION, 2018–2025
CHART XX XXXXXXXXXXXXXXXXX
CHART XX XXXXXXXXXXXXXXXXX
CHART XX XXXXXXXXXXXXXXXXX
CHART XX XXXXXXXXXXXXXXXXX
