Web Portals and Online Communities: Market Research Report

December 2011 | 207 pages | ID: WB5AC18DE54EN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Web Portals and Online Communities Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 28 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include US, Europe, Asia-Pacific (China, India, Malaysia, Vietnam) and Latin America (Brazil).

The report offers a compilation of recent product launches, mergers, acquisitions and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 671 companies worldwide.

Contents

1.INDUSTRY OVERVIEW

Synopsis

Table 1. World Internet Usage (2011): Percentage Share Breakdown of Number of Internet Users by Country

Table 2. Global Internet Usage (2011): Percentage Breakdown of Number of Internet Users by Region – Asia, Europe, North America, Latin America, Africa, Middle East, and Others

Table 3. Internet Penetration Rates (In %) Worldwide by Select Geographic Region/ Country for the year 2011

Table 4. Global Web Portals Market (2011): Percentage Share of Daily Visits by Users by Category – Search Engines, Social Networking, General News, Online Banks and Sports News

Table 5. Global Social Networking Scenario: Breakdown of Number of Accounts and Users for years 2010 through 2014

Table 6. Leading Social Networking Sites (2011): Breakdown of Average Unique Monthly Users in Millions

Table 7. Facebook Usage in Select Countries (2011)- Breakdown of Percentage of Online Population Using Facebook in Philippines, Israel, Turkey, Chile, Argentina, Malaysia, Indonesia, Peru, Colombia and Venezuela

Significance of Web Portal
Advantages
Online Communities: A Valuable Tool for Businesses

2.WEB PORTALS INDUSTRY

Portal Market: The Growth Saga to Continue
Revenue Sources for Web Portals
Consumer Side Revenue Model
Supplier Side Revenue Model
Promotional Advertising Revenue Model
Hybrid Model
Community Made Directories Witness Growth
Community Aspect: Making the Difference in Online Services
Growing Popularity of MMOGs Extend Opportunities for Social Networking & Gamer Communities
Comprehensive Packages Diminish Portal Attractiveness
Web Advertising Via Online Portals Gathers Steam
Growth in Online Advertising: An Opportunity Indicator for Web Portal Advertising
Online Advertising Market Rebounds from Recession

Table 8. World Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – US, Canada, Europe, Asia-Pacific (including Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 9. World 5-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific (including Japan), Latin America and Rest of World for Years 2011 and 2015

Table 10. Global Online Advertising Market (2011): Percentage Breakdown of Revenues by Segment – Search Engine Advertising, Display Advertising, and Others

Portals and Web Content Management Solutions
Growing Demand for Portals with Dual Functionalities
Demand for Enterprise Portals Grows
Integration with Document Management
Web-Based Retailing: The New Fad Among Branded Apparel Retailers
Travel Industry Goes Online
Social Networking Websites Gaining Popularity
Web Portal Consolidation for Content Refinement
Advantages of Community Portals
Advantages of Business-to-Business Web Portals
Web 2.0 Technology
Thin Line Computing
Applications
User-Generated Content
Applications
Drawback of Web 2.0
Enterprise 2.0 Portal
Working of an Enterprise 2.0 Portal
Enterprise 2.0 Meets Requirements of Different Groups
SLATES for the Formation and Installation of Enterprise 2.0
Purpose of Enterprise 2.0 Portal
Mobile Web 2.0
Advanced Web Applications Offer Convenience to Users
Consumer Portal Versus Enterprise Portal
Similarity Between Portals and Mashups
Disadvantages of Web Portals

3.ONLINE COMMUNITIES – AN OVERVIEW

Uneven Distribution of Online Communities
Incentives Encouraging Contribution to Online Communities
Participation Inequality Among Users of Online Communities

Table 11. Participation of Web Users in Online Communities: Percentage Breakdown of Usage and Content Contribution by Category – Most Frequent Contributors, Occasional Contributors, Silent Lurkers and Abstainers

Public Online Community Versus Private Online Community
Online Community and the Telecommunication Industry
Web-Based Communities
Measures to Prevent Failure of Web-based Communities
Competition

4.PRODUCT OVERVIEW

Web Portals: An Insight
Types of Web Portals
Horizontal Portals
Vertical Portals
Affinity Portals
Commerce Portals
Consumer Portals
Enterprise Portals
e-Business and e-Commerce Web Portals
Business-to-Business Portals
Social Commerce Portals
Personal Portals
Business Portals
Academic Portals
Regional Web Portals
Government Web Portals
Corporate Web Portals
Hosted Web Portals
Domain-Specific Portals
Sports Portal
Features of Web Portals
Personal Information Management (PIM)
Entertainment, Financial & Business Content
Business Resource Management
My Web Portal
Real-Time Event Alerts
Online Auctions and Reverse Auctions
Externalizing Back Office Legacy and Web Applications
e-Commerce Service/Product Procurement & Catalogues
Shared Contents and Recruiting Services
Auctions
Reverse Auctions
Added Data Content Collection Point and Resell
Exchange for Goods and Services
Service/Product Sale
Taste Test Generates Subscription
Advertising
Fee-Based Transaction Services
Referral Sales Commission
Enterprise Portals: An Overview
Background
Evolution of Advanced Technologies
Online Communities: An Insight
Background
Life Cycle for Members

5.PRODUCT LAUNCHES/DEVELOPMENTS

6.MERGERS AND ACQUISITIONS

7.STRATEGIC CORPORATE DEVELOPMENTS

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

Streamlining Web-based Dating Sites
Privacy Matters…
Competition

Table 12. Leading Players in the US Web Portal Market (2007): Percentage Breakdown of Online Advertising Revenues for Google, Yahoo, AOL and Microsoft

Table 13. Leading Portals in the US Pay-Per- Click Search Advertising Market (2007): Percentage Breakdown of Revenues for Google, Yahoo and MSN

Social Networking Portals Market
Facebook Lands Half of US Social Networking Ad Spends in 2010
Key Statistics
Time Spent Online by the Internet Population in the US (2010): Websites Ranked by the Highest Amount of Time Spent
Leading Social Networking Sites in the US (2010): Ranked by Number of Visitors

Table 14. Performance of Facebook in the US Social Networking Industry

Table 15. Popularity of Facebook in the US (2011): Percentage Breakdown of Users by Age Group-55-65 Years, 45-54 Years, 35-44 Years, 26-34 years, 18-25 Years and 13-17 Years

Table 16. US Online Advertising Market (2011): Percentage Breakdown of Spending by Format- Search Advertising, Display Advertising, Directories and Classifieds, Lead Generation and E-Mail Advertising

Table 17. Advertising Reach (In %) of Social Networks in the United States for the year 2011

Table 18. US Recent Past, Current and Future Analysis for Online Retailing Independently Analyzed with Annual Revenues in US$ Billion for Years 2010 through 2015

Table 19. Leading US Online Display Publishers (2010): Breakdown of Number of Impressions in Millions

Table 20. US Social Gaming Market (2011): Percentage Breakdown of Revenue by Segment- Virtual Goods, Advertising and Lead Generation Offers

2.EUROPE

Localizing European Websites: An Area of Focus
European Online Market Skyrockets
Online Ad Spend Across Europe

Table 21. European Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – France, Germany, Italy, UK, Spain and Rest of Europe Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 22. European 5-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain and Rest of Europe for Years 2011 & 2015

2A.THE UNITED KINGDOM

Growing Spending on Online Advertising
Advertising in Social Networking Sites Holds Promise

3.ASIA-PACIFIC

Online Advertising Market Displays Resilience to Recession

Table 23. Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Geographic Region –Japan, China and Rest of Asia-Pacific Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2015

Table 24. Asia-Pacific 5-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for Japan, China and Rest of Asia-Pacific for Years 2011 & 2015

3A.CHINA

China- A Lucrative Online Retailing Market

Table 25. Internet Users & Online Shoppers in China (2011): Percentage Breakdown of Number of Netizens and Online Shoppers by Age Group- Over 40 Years, 36-40 Years, 31-35 Years, 25-30 Years, 18-24 Years and 18 and Below

Table 26. Chinese Recent Past, Current and Future Analysis for Online Retailing Independently Analyzed with Annual Revenues in US$ Billion for Years 2010 through 2015

Table 27. Online Retailing Market in China (2011): Percentage Breakdown of Online Shopping Transaction Value by Province- Shanghai, Guangdong, Zhejiang, Jiangsu and Others

Tough Times for Portals with Obscene Content

Table 28. Leading Players in the Chinese Web Portal Advertising Market (2011): Percentage Breakdown of Revenues for Sina, Sohu, Tencent, Netease and Others

3B.INDIA

Increased Internet Usage Drives Growth in E-Commerce Market
Online Advertising Gaining Popularity
Job Portal Sector On a High
E-Matrimony Industry Gaining Foothold
India Acquires Place on the Social Networking Map
Overseas Tourism Organizations Utilize Web Portals to Influence Indian Tourists

3C.MALAYSIA

Growing Demand for e-Governance Portals

3D.VIETNAM

A Preferred Web Portal Development Destination

4.LATIN AMERICA

Growing Interest in Content Management
Computer Mediated Communication Scenario
Uneven Distribution of List Servers and Electronic Lists
Disparity in Distribution of Virtual Communities
Information Resources Versus Communication Resources
Still Dependent on Other Nations for Information Sources
Enhanced Presence in Virtual Communities: Need of the Hour

4A.BRAZIL

Growing Prominence of Social Networking Sites
Global Directory