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Web Analytics Market by Deployment (On-premise and Cloud), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others), and End User (Banking, Financial Services, & Insurance (BFSI); Retail; Healthcare; Government; Travel & Hospitality; IT & Telecommunications; Media & Entertainment; and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

February 2020 | 292 pages | ID: W9FE8870F3A9EN
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Web analytics is a set of analytical processes that gather, structure, analyze, and report the analyzed outcomes depending on the web data.It measures, collects, analyzes, and presents the data from the Internet to comprehend and optimize how websites engage end users. The primary goal of web analytics is to analyze customer behavior on one’s website, and other sources such as mobile sites and mobile applications. Web analytics tools are widely used to monitor the way users interact with website of their businesses through tracking their behaviors and activities. Thus, businesses that operate digitally are leading consumers of web analytics platforms and services that are thriving to gain insights from customers and web data. This in turn is one of the major factors expected to drive the market growth in the coming years.

Rise in e-commerce businesses has increased the volume of online data generated. Rise in need to analyze this web data has increased among digital businesses, which in turn is a major factor expected to drive the growth of the global market.Plethora of smart devices has proliferated the BOYDconcepts,which has supported the growth of mobile analytics.Smart devices such as smartphones provide ease of accessibility and convenience of delivery services,which in turn has paved its way for high growth of the global web analytics market. However, rise in data breaches and concerns associated with data privacy has compelled governments to develop stringent data privacy laws and regulations that could hamper the market growth.Moreover, emergence of cloud technologies and rise in adoption of cloud marketing are anticipated to provide lucrativeopportunity for the market growth.

The web analytics market is segmented on the basis ofdeployment,application, end user, and region. Bydeployment, it is categorized into on-premise and cloud. On the basis of application, it is divided into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others.Depending on end user, it is categorized intobanking, financial services, and insurance (BFSI), retail, healthcare, government, travel &hospitality, IT &telecommunications, media &entertainment, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the web analytics market include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc.

KEY BENEFITS FOR STAKEHOLDERS
      • The study provides an in-depth analysis of the market current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global web analytics market size is provided.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the global web analytics industry.
          • The quantitative analysis of themarketfrom 2018 to 2026 is provided to determine the global web analytics market potential.
KEY MARKET SEGMENTS

By Deployment
  • On-premise
  • Cloud
By Application
  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Online Marketing
  • Others
By End User
  • Banking, Financial Services and Insurance (BFSI)
  • Retail
  • Healthcare
  • Government
  • Travel &Hospitality
  • IT &Telecommunications
  • Media &Entertainment
  • Others
By Region
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
KEY MARKET PLAYERS
  • Adobe Systems Incorporated
  • AT Internet
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • SAS Institute Inc.
  • Splunk Inc.
  • Webtrends Inc.
CHAPTER 1: INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY
  1.2.1. Secondary research
  1.2.2. Primary research
  1.2.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. KEY FINDINGS
  2.1.1. Top impacting factors
  2.1.2. Top investment pockets
2.2. CXO PERSPECTIVE

CHAPTER 3: MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FORCES SHAPING THE GLOBAL WEB ANALYTICS MARKET
3.3. MARKET DYNAMICS
  3.3.1. Drivers
    3.3.1.1. Increase in the demand of mobile analytics
    3.3.1.2. Increase in shift to data driven businesses
    3.3.1.3. Growing marketing automation
  3.3.2. Restraints
    3.3.2.1. Shortage of skilled labor
    3.3.2.2. Data privacy and cyber security
  3.3.3. Opportunities
    3.3.3.1. Increasing cloud adoption trend
    3.3.3.2. Predictive web analytics
3.4. INDUSTRY ROADMAP OF WEB ANALYTICS
3.5. WEB ANALYTICS PROCESS
3.6. IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL WEB ANALYTICS MARKET

CHAPTER 4: GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT

4.1. OVERVIEW
4.2. ON-PREMISE
  4.2.1. Key market trends, growth factors, and opportunities
  4.2.2. Market size and forecast, by region
  4.2.3. Market analysis, by country
4.3. CLOUD
  4.3.1. Key market trends, growth factors, and opportunities
  4.3.2. Market size and forecast, by region
  4.3.3. Market analysis, by country

CHAPTER 5: GLOBAL WEB ANALYTICS MARKET, BY APPLICATION

5.1. OVERVIEW
5.2. SOCIAL MEDIA MANAGEMENT
  5.2.1. Key market trends, growth factors, and opportunities
  5.2.2. Market size and forecast, by region
  5.2.3. Market analysis, by country
5.3. TARGETING AND BEHAVIORAL ANALYSIS
  5.3.1. Key market trends, growth factors, and opportunities
  5.3.2. Market size and forecast, by region
  5.3.3. Market analysis, by country
5.4. DISPLAY ADVERTISING OPTIMIZATION
  5.4.1. Key market trends, growth factors, and opportunities
  5.4.2. Market size and forecast, by region
  5.4.3. Market analysis, by country
5.5. MULTICHANNEL CAMPAIGN ANALYSIS
  5.5.1. Key market trends, growth factors, and opportunities
  5.5.2. Market size and forecast, by region
  5.5.3. Market analysis, by country
5.6. ONLINE MARKETING
  5.6.1. Key market trends, growth factors, and opportunities
  5.6.2. Market size and forecast, by region
  5.6.3. Market analysis, by country
5.7. OTHERS
  5.7.1. Key market trends, growth factors, and opportunities
  5.7.2. Market size and forecast, by region
  5.7.3. Market analysis, by country

CHAPTER 6: GLOBAL WEB ANALYTICS MARKET, BY END USER

6.1. OVERVIEW
6.2. BFSI
  6.2.1. Key market trends, growth factors, and opportunities
  6.2.2. Market size and forecast, by region
  6.2.3. Market analysis, by country
6.3. RETAIL
  6.3.1. Key market trends, growth factors, and opportunities
  6.3.2. Market size and forecast, by region
  6.3.3. Market analysis, by country
6.4. HEALTHCARE
  6.4.1. Key market trends, growth factors, and opportunities
  6.4.2. Market size and forecast, by region
  6.4.3. Market analysis, by country
6.5. GOVERNMENT
  6.5.1. Key market trends, growth factors, and opportunities
  6.5.2. Market size and forecast, by region
  6.5.3. Market analysis, by country
6.6. TRAVEL AND HOSPITALITY
  6.6.1. Key market trends, growth factors, and opportunities
  6.6.2. Market size and forecast, by region
  6.6.3. Market analysis, by country
6.7. IT AND TELECOMMUNICATIONS
  6.7.1. Key market trends, growth factors, and opportunities
  6.7.2. Market size and forecast, by region
  6.7.3. Market analysis, by country
6.8. MEDIA AND ENTERTAINMENT
  6.8.1. Key market trends, growth factors, and opportunities
  6.8.2. Market size and forecast, by region
  6.8.3. Market analysis, by country
6.9. OTHERS
  6.9.1. Key market trends, growth factors, and opportunities
  6.9.2. Market size and forecast, by region
  6.9.3. Market analysis, by country

CHAPTER 7: GLOBAL WEB ANALYTICS MARKET, BY REGION

7.1. OVERVIEW
  7.1.1. Market size and forecast, by region
7.2. NORTH AMERICA
  7.2.1. Key market trends, growth factors, and opportunities
  7.2.2. Market size and forecast, by application
  7.2.3. Market size and forecast, by deployment
  7.2.4. Market size and forecast, by end user
  7.2.5. Market analysis, by country
    7.2.5.1. U.S.
      7.2.5.1.1. Market size and forecast, by application
      7.2.5.1.2. Market size and forecast, by deployment
      7.2.5.1.3. Market size and forecast, by end user
    7.2.5.2. Canada
      7.2.5.2.1. Market size and forecast, by application
      7.2.5.2.2. Market size and forecast, by deployment
      7.2.5.2.3. Market size and forecast, by end user
7.3. EUROPE
  7.3.1. Key market trends, growth factors, and opportunities
  7.3.2. Market size and forecast, by application
  7.3.3. Market size and forecast, by deployment
  7.3.4. Market size and forecast, by end user
  7.3.5. Market analysis, by country
    7.3.5.1. Germany
      7.3.5.1.1. Market size and forecast, by application
      7.3.5.1.2. Market size and forecast, by deployment
      7.3.5.1.3. Market size and forecast, by end user
    7.3.5.2. UK
      7.3.5.2.1. Market size and forecast, by application
      7.3.5.2.2. Market size and forecast, by deployment
      7.3.5.2.3. Market size and forecast, by end user
    7.3.5.3. France
      7.3.5.3.1. Market size and forecast, by application
      7.3.5.3.2. Market size and forecast, by deployment
      7.3.5.3.3. Market size and forecast, by end user
    7.3.5.4. Rest of Europe
      7.3.5.4.1. Market size and forecast, by application
      7.3.5.4.2. Market size and forecast, by deployment
      7.3.5.4.3. Market size and forecast, by end user
7.4. ASIA-PACIFIC
  7.4.1. Key market trends, growth factors, and opportunities
  7.4.2. Market size and forecast, by application
  7.4.3. Market size and forecast, by deployment
  7.4.4. Market size and forecast, by end user
  7.4.5. Market analysis, by country
    7.4.5.1. Japan
      7.4.5.1.1. Market size and forecast, by application
      7.4.5.1.2. Market size and forecast, by deployment
      7.4.5.1.3. Market size and forecast, by end user
    7.4.5.2. China
      7.4.5.2.1. Market size and forecast, by application
      7.4.5.2.2. Market size and forecast, by deployment
      7.4.5.2.3. Market size and forecast, by end user
    7.4.5.3. India
      7.4.5.3.1. Market size and forecast, by application
      7.4.5.3.2. Market size and forecast, by deployment
      7.4.5.3.3. Market size and forecast, by end user
    7.4.5.4. Rest of Asia-Pacific
      7.4.5.4.1. Market size and forecast, by application
      7.4.5.4.2. Market size and forecast, by deployment
      7.4.5.4.3. Market size and forecast, by end user
7.5. LAMEA
  7.5.1. Key market trends, growth factors, and opportunities
  7.5.2. Market size and forecast, by application
  7.5.3. Market size and forecast, by deployment
  7.5.4. Market size and forecast, by end user
  7.5.5. Market analysis, by country
    7.5.5.1. Latin America
      7.5.5.1.1. Market size and forecast, by application
      7.5.5.1.2. Market size and forecast, by deployment
      7.5.5.1.3. Market size and forecast, by end user
    7.5.5.2. Middle East
      7.5.5.2.1. Market size and forecast, by application
      7.5.5.2.2. Market size and forecast, by deployment
      7.5.5.2.3. Market size and forecast, by end user
    7.5.5.3. Africa
      7.5.5.3.1. Market size and forecast, by application
      7.5.5.3.2. Market size and forecast, by deployment
      7.5.5.3.3. Market size and forecast, by end user

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. KEY PLAYERS POSITIONING ANALYSIS, 2018
8.2. TOP WINNING STRATEGIES
8.3. COMPETITIVE DASHBOARD
8.4. KEY DEVELOPMENTS
  8.4.1. Product launches
  8.4.2. Collaboration
  8.4.3. Partnership
  8.4.4. Product development
  8.4.5. Business expansion
  8.4.6. Acquisition
8.5. PATENT ANALYSIS
  8.5.1. By region (2016-2019)
  8.5.2. By applicant
8.6. CASE STUDIES
  8.6.1. Ryanair DAC partnered with AT Internet as a solution partner for web analytics
  8.6.2. GoPro adopted Google Analytics

CHAPTER 9: COMPANY PROFILE

9.1. ADOBE INC.
  9.1.1. Company overview
  9.1.2. Key Executives
  9.1.3. Company snapshot
  9.1.4. Operating business segments
  9.1.5. Product portfolio
  9.1.6. R&D Expenditure
  9.1.7. Business performance
  9.1.8. Key strategic moves and developments
9.2. AT INTERNET
  9.2.1. Company overview
  9.2.2. Key Executives
  9.2.3. Company snapshot
  9.2.4. Product portfolio
  9.2.5. Key strategic moves and developments
9.3. FACEBOOK, INC.
  9.3.1. Company overview
  9.3.2. Key Executives
  9.3.3. Company snapshot
  9.3.4. Product portfolio
  9.3.5. R&D Expenditure
  9.3.6. Business performance
  9.3.7. Key strategic moves and developments
9.4. GOOGLE INC.
  9.4.1. Company overview
  9.4.2. Key Executives
  9.4.3. Company snapshot
  9.4.4. Operating business segments
  9.4.5. Product portfolio
  9.4.6. R&D expenditure
  9.4.7. Business performance
  9.4.8. Key strategic moves and developments
9.5. HOTJAR LTD
  9.5.1. Company overview
  9.5.2. Key Executives
  9.5.3. Company snapshot
9.6. INTERNATIONAL BUSINESS MACHINES CORPORATION
  9.6.1. Company overview
  9.6.2. Key Executives
  9.6.3. Company snapshot
  9.6.4. Operating business segments
  9.6.5. Product portfolio
  9.6.6. R&D Expenditure
  9.6.7. Business performance
  9.6.8. Key strategic moves and developments
9.7. MICROSOFT CORPORATION
  9.7.1. Company overview
  9.7.2. Key executives
  9.7.3. Company snapshot
  9.7.4. Operating business segments
  9.7.5. Product portfolio
  9.7.6. R&D Expenditure
  9.7.7. Business performance
  9.7.8. Key strategic moves and developments
9.8. SAS INSTITUTE INC.
  9.8.1. Company overview
  9.8.2. Key Executives
  9.8.3. Company snapshot
  9.8.4. Product portfolio
  9.8.5. Business performance
  9.8.6. Key strategic moves and developments
9.9. SPLUNK INC.
  9.9.1. Company overview
  9.9.2. Key Executives
  9.9.3. Company snapshot
  9.9.4. Operating business segments
  9.9.5. Product portfolio
  9.9.6. R&D Expenditure
  9.9.7. Business performance
  9.9.8. Key strategic moves and developments
9.10. WEBTRENDS INC.
  9.10.2. Key Executives
  9.10.3. Company snapshot
  9.10.4. Product portfolio
LIST OF TABLES

TABLE 01. GLOBAL WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 02. GLOBAL WEB ANALYTICS MARKET REVENUE FOR ON-PREMISE, BY REGION 2018–2026 ($MILLION)
TABLE 03. GLOBAL WEB ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 04. GLOBAL WEB ANALYTICS MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 05. GLOBAL WEB ANALYTICS MARKET REVENUE FOR SOCIAL MEDIA MANAGEMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 06. GLOBAL WEB ANALYTICS MARKET REVENUE FOR TARGETING AND BEHAVIORAL ANALYSIS, BY REGION, 2018–2026 ($MILLION)
TABLE 07. GLOBAL WEB ANALYTICS MARKET REVENUE FOR DISPLAY ADVERTISING OPTIMIZATION, BY REGION, 2018–2026 ($MILLION)
TABLE 08. GLOBAL WEB ANALYTICS MARKET REVENUE FOR MULTICHANNEL CAMPAIGN ANALYSIS, BY REGION, 2018–2026 ($MILLION)
TABLE 09. GLOBAL WEB ANALYTICS MARKET REVENUE FOR ONLINE MARKETING, BY REGION, 2018–2026 ($MILLION)
TABLE 10. GLOBAL WEB ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 11. GLOBAL WEB ANALYTICS MARKET REVENUE, BY END USER, 2018-2026 ($MILLION)
TABLE 12. GLOBAL WEB ANALYTICS MARKET REVENUE FOR BFSI, BY REGION 2018–2026 ($MILLION)
TABLE 13. GLOBAL WEB ANALYTICS MARKET REVENUE FOR RETAIL, BY REGION 2018–2026 ($MILLION)
TABLE 14. GLOBAL WEB ANALYTICS MARKET REVENUE FOR HEALTHCARE, BY REGION 2018–2026 ($MILLION)
TABLE 15. GLOBAL WEB ANALYTICS MARKET REVENUE FOR GOVERNMENT, BY REGION 2018–2026 ($MILLION)
TABLE 16. GLOBAL WEB ANALYTICS MARKET REVENUE FOR TRAVEL AND HOSPITALITY, BY REGION 2018–2026 ($MILLION)
TABLE 17. GLOBAL WEB ANALYTICS MARKET REVENUE FOR IT AND TELECOMMUNICATIONS, BY REGION, 2018–2026 ($MILLION)
TABLE 18. GLOBAL WEB ANALYTICS MARKET REVENUE FOR MEDIA AND ENTERTAINMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 19. GLOBAL WEB ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2018–2026 ($MILLION)
TABLE 20. GLOBAL WEB ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 21. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 22. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 23. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 24. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 25. U.S. WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 26. U.S. WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 27. U.S. WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 28. CANADA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 29. CANADA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 30. CANADA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 31. EUROPE WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 32. EUROPE WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 33. EUROPE WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 34. EUROPE WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 35. GERMANY WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 36. GERMANY WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 37. GERMANY WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 38. UK WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 39. UK WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 40. UK WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 41. FRANCE WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 42. FRANCE WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 43. FRANCE WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 44. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 45. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 46. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 47. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 48. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 49. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 50. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 51. JAPAN WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 52. JAPAN WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 53. JAPAN WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 54. CHINA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 55. CHINA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 56. CHINA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 57. INDIA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 58. INDIA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 59. INDIA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 60. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 61. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 62. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 63. LAMEA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 64. LAMEA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 65. LAMEA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 66. LAMEA WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 67. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 68. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 69. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 70. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 71. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 72. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 73. AFRICA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 74. AFRICA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 75. AFRICA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 76. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 77. COLLABORATION (2016-2019)
TABLE 78. PARTNERSHIP (2016-2019)
TABLE 79. PRODUCT DEVELOPMENT (2016-2019)
TABLE 80. KEY EXPANSION (2016-2019)
TABLE 81. KEY ACQUISITION (2016-2019)
TABLE 82. ADOBE INC.: KEY EXECUTIVES
TABLE 83. ADOBE INC.: COMPANY SNAPSHOT
TABLE 84. ADOBE INC.: OPERATING SEGMENTS
TABLE 85. ADOBE INC.: PRODUCT PORTFOLIO
TABLE 86. ADOBE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 87. AT INTERNET: KEY EXECUTIVES
TABLE 88. AT INTERNET: COMPANY SNAPSHOT
TABLE 89. AT INTERNET: PRODUCT PORTFOLIO
TABLE 90. AT INTERNET: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 92. FACEBOOK, INC..: COMPANY SNAPSHOT
TABLE 93. FACEBOOK, INC.: PRODUCT PORTFOLIO
TABLE 94. FACEBOOK, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 95. GOOGLE INC.: KEY EXECUTIVES
TABLE 96. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 97. GOOGLE INC.: OPERATING SEGMENTS
TABLE 98. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 99. GOOGLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 100. HOTJAR LTD: KEY EXECUTIVES
TABLE 101. HOTJAR LTD: COMPANY SNAPSHOT
TABLE 102. HOTJAR LTD: PRODUCT PORTFOLIO
TABLE 103. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 104. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 105. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 106. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 107. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 108. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 109. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 110. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 111. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 112. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 113. SAS INSTITUTE INC.: KEY EXECUTIVES
TABLE 114. SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 115. SAS INSTITUTE INC.: PRODUCT PORTFOLIO
TABLE 116. SPLUNK INC.: KEY EXECUTIVES
TABLE 117. SPLUNK INC.: COMPANY SNAPSHOT
TABLE 118. SPLUNK INC.: OPERATING SEGMENTS
TABLE 119. SPLUNK INC.: PRODUCT PORTFOLIO
TABLE 120. SPLUNK INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 121. WEBTRENDS INC.: KEY EXECUTIVES
TABLE 122. WEBTRENDS INC.: COMPANY SNAPSHOT
TABLE 123. WEBTRENDS INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL WEB ANALYTICS MARKET, 2018–2026
FIGURE 03. GLOBAL WEB ANALYTICS MARKET, BY REGION, 2018–2026
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. TOP PLAYERS OF THE GLOBAL WEB ANALYTICS MARKET
FIGURE 07. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 08. MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 12. MARKET DYNAMICS: GLOBAL WEB ANALYTICS MARKET
FIGURE 13. IMPACT OF WEB ANALYTICS WITH DATA DRIVEN STRATERGIES
FIGURE 14. INDUSTRY ROADMAP OF WEB ANALYTICS
FIGURE 15. WEB ANALYTICS PROCESS
FIGURE 16. GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT, 2018–2025
FIGURE 17. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. GLOBAL WEB ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR SOCIAL MEDIA MANAGEMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR TARGETING AND BEHAVIORAL ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR DISPLAY ADVERTISING OPTIMIZATION, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR MULTICHANNEL CAMPAIGN ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR ONLINE MARKETING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 26. GLOBAL WEB ANALYTICS MARKET, BY END USER, 2018–2026
FIGURE 27. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2018 & 2026 (%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR RETAIL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR HEALTHCARE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR GOVERNMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY, 2018 & 2026(%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR IT AND TELECOMMUNICATIONS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 35. GLOBAL WEB ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
FIGURE 36. U.S. WEB ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 37. CANADA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 38. GERMANY WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 39. UK WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 40. FRANCE WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 41. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 42. JAPAN WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 43. CHINA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 44. INDIA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 45. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 46. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 47. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 48. AFRICA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 49. KEY PLAYER POSITIONING ANLYSIS: GLOBAL WEB ANALYTICS MARKET
FIGURE 50. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 53. COMPETITIVE DASHBOARD
FIGURE 54. COMPETITIVE DASHBOARD
FIGURE 55. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 56. PATENT ANALYSIS, BY REGION
FIGURE 57. PATENT ANALYSIS, BY APPLICANT
FIGURE 58. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 59. ADOBE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 60. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 61. ADOBE INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 65. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 66. ALPHABET INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 67. ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 68. ALPHABET INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 69. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 70. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 71. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 72. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 77. SAS INSTITUTE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 78. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 79. SPLUNK INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 80. SPLUNK INC.: REVENUE SHARE BY REGION, 2018 (%)


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