United States Media Market Summary and Forecast
United States Media Market Summary and Forecast
Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The US media industry had total revenues of $520 billion in 2022, representing a compound annual growth rate (CAGR) of -1.2% between 2017 and 2022.
- The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $289.1 billion, equivalent to 55.6% of the industry's overall value.
- The US accounted for a share of 86.4% in the Americas media industry in 2022.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts
- What was the size of the United States media market by value in 2022?
- What will be the size of the United States media market in 2027?
- What factors are affecting the strength of competition in the United States media market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's media market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?
8 COMPANY PROFILES
8.1. WPP plc
8.2. Comcast Corporation
8.3. Penguin Random House LLC
8.4. The Walt Disney Company
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?
8 COMPANY PROFILES
8.1. WPP plc
8.2. Comcast Corporation
8.3. Penguin Random House LLC
8.4. The Walt Disney Company
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: United States media industry value: $ billion, 2017–22
Table 2: United States media industry category segmentation: % share, by value, 2017–2022
Table 3: United States media industry category segmentation: $ billion, 2017-2022
Table 4: United States media industry geography segmentation: $ billion, 2022
Table 5: United States media industry value forecast: $ billion, 2022–27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Comcast Corporation: key facts
Table 11: Comcast Corporation: Annual Financial Ratios
Table 12: Comcast Corporation: Key Employees
Table 13: Comcast Corporation: Key Employees Continued
Table 14: Comcast Corporation: Key Employees Continued
Table 15: Comcast Corporation: Key Employees Continued
Table 16: Penguin Random House LLC: key facts
Table 17: Penguin Random House LLC: Key Employees
Table 18: The Walt Disney Company: key facts
Table 19: The Walt Disney Company: Annual Financial Ratios
Table 20: The Walt Disney Company: Key Employees
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: United States size of population (million), 2018–22
Table 24: United States gdp (constant 2005 prices, $ billion), 2018–22
Table 25: United States gdp (current prices, $ billion), 2018–22
Table 26: United States inflation, 2018–22
Table 27: United States consumer price index (absolute), 2018–22
Table 28: United States exchange rate, 2018–22
Table 1: United States media industry value: $ billion, 2017–22
Table 2: United States media industry category segmentation: % share, by value, 2017–2022
Table 3: United States media industry category segmentation: $ billion, 2017-2022
Table 4: United States media industry geography segmentation: $ billion, 2022
Table 5: United States media industry value forecast: $ billion, 2022–27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Comcast Corporation: key facts
Table 11: Comcast Corporation: Annual Financial Ratios
Table 12: Comcast Corporation: Key Employees
Table 13: Comcast Corporation: Key Employees Continued
Table 14: Comcast Corporation: Key Employees Continued
Table 15: Comcast Corporation: Key Employees Continued
Table 16: Penguin Random House LLC: key facts
Table 17: Penguin Random House LLC: Key Employees
Table 18: The Walt Disney Company: key facts
Table 19: The Walt Disney Company: Annual Financial Ratios
Table 20: The Walt Disney Company: Key Employees
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: United States size of population (million), 2018–22
Table 24: United States gdp (constant 2005 prices, $ billion), 2018–22
Table 25: United States gdp (current prices, $ billion), 2018–22
Table 26: United States inflation, 2018–22
Table 27: United States consumer price index (absolute), 2018–22
Table 28: United States exchange rate, 2018–22
LIST OF FIGURES
Figure 1: United States media industry value: $ billion, 2017–22
Figure 2: United States media industry category segmentation: $ billion, 2017-2022
Figure 3: United States media industry geography segmentation: % share, by value, 2022
Figure 4: United States media industry value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the media industry in the United States, 2022
Figure 6: Drivers of buyer power in the media industry in the United States, 2022
Figure 7: Drivers of supplier power in the media industry in the United States, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2022
Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2022
Figure 1: United States media industry value: $ billion, 2017–22
Figure 2: United States media industry category segmentation: $ billion, 2017-2022
Figure 3: United States media industry geography segmentation: % share, by value, 2022
Figure 4: United States media industry value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the media industry in the United States, 2022
Figure 6: Drivers of buyer power in the media industry in the United States, 2022
Figure 7: Drivers of supplier power in the media industry in the United States, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2022
Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2022
