Two wheeler ownership by SEC segments Supplementary Report
This study helps in understanding the Indian 'families' as consumption units. How a family consumes gets defined as much by the ‘family composition’ and the ‘lifecycle stage’ the family is in, as by its socio-economic status and the ‘ability to spend’.
Great Indian Families Study 2009
Great Indian Families 2009 Reports
Methodology
Executive Summary
Key Findings
Detailed Findings – Overall Household Level:
Socio-Economic Profile
Demographic Profile
Economic Profile
Detailed Findings – Individual Member Level (excluding CWE)
Detailed Findings – Media Usage Behaviour (including CWE) 90
Great Indian Families 2009 Reports
Methodology
Executive Summary
Key Findings
Detailed Findings – Overall Household Level:
Socio-Economic Profile
Demographic Profile
Economic Profile
Detailed Findings – Individual Member Level (excluding CWE)
Detailed Findings – Media Usage Behaviour (including CWE) 90
