Toys Market - Global Outlook and Forecast 2018-2023
The global toys market is projected to reach revenues of more than $120 billion by 2023, growing at a CAGR of around 4% during 2017-2023.
The growing dual-income households and improving the purchasing sentiments are two of the major factors propelling the growth of the global market. The development of economics in regions such as APAC, Latin America, and the Middle East and the African continent will create lucrative opportunities for leading players operating in the market. The global toys market is driven by growing demand for a replica of instruments such as a keyboard, guitar, and drums, art and craft toys, and stuffed toys. The increasing social media penetration, growing audience, and rising user engagement are major factors attributing to the growth of the global market. The market research report provides in-depth market analysis and segmental analysis of the global toys market by category, age group, distribution channel, and geography.
The report considers the present scenario of the global toys market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global toys market.
Toys Market – Dynamics
The recent trend of parents to purchase and invest in educational toys for cognitive development in children is fueling the growth of the global toys market. Millennial parents listen to child psychologists and their popularizers in magazines who provide us with lists of time-tested products that aid in skill development of children. The increasing number of movies and television shows based on fictional characters will create a cult following among consumers and propel the demand for the products in the global market. For instance, Hasbro becomes a major player through the Transformers movie franchise, and Lego had two movie launches in 2017 including the Lego Batman and Lego Ninjago. The introduction of the box subscription services in this industry will revolutionize the global toys market over the next few years. The toy box subscription works by curating to the needs of the children and contain toys which are selected for the user. The proliferation of these business models will propel the development of the global toys market during the forecast period.
Toys Market – Segmentation
This market research report includes a detailed segmentation of the market by category, age group, distribution channels, and geography. Games and puzzle segment dominated 1/6th of total market share in 2017, growing at a CAGR of around 9% during the forecast period. The extensive use of this board games and jigsaw puzzles to teach communication skills and language arts to kids as well as adults is fueling the growth of this segment in the global market.
5-12 years segment occupied around 1/4th of the market share in 2017, growing at a CAGR of around 5% during the forecast period. The toys designed for 5-12 years age group comprises of games and puzzles, construction toys or building blocks, some outdoor and sports toys, and other toys. The growing popularity of licensed toy properties, remote controlled toys including cars and musical toys is propelling the growth of this segment in the global market. Retail channels dominated more than half of the total market share in 2017, growing at a CAGR of more than 2% during the forecast period. The different playthings through department stores, small chain stores, free-standing toys stores, catalog stores, and other non-tracked retail outlets are driving the growth of this segment in the global market.
Market Segmentation by Category
The global toy market by geography is divided into APAC, Europe, North America, Latin America, and MEA. APAC occupied more than 1/3rd of the total market share in 2017, growing at a CAGR of around 5% during the forecast period. The rapid urbanization and increase in spending capacity are major factors propelling the growth of the APAC region in the global market. The unprecedented popularity of branded, as well as private label toys, is fueling the growth of the Latin American region in the market. The steady increase in the per capita disposable income of people will contribute to the revenues in the region and the global toy market.
Market Segmentation by Geography
The global toys market is highly concentrated, and the top 3 players control the level of the competition. The leading manufacturers are leveraging advanced technologies to refine their unique value proposition and gain a larger global market share. Various international brands are partnering with local, regional players to expand their businesses in emerging nations across the world market. The leading companies are utilizing factors such as smartphone proliferation, nuclear households, and humongous amount of targeted media content to advertise their products and reach a wider consumer audience in the global market. Moreover, the inclusion of technological developments such as immersive experiences of virtual and augmented reality will have a positive impact on the global toys market.
The major vendors in the global toys market are:
Key market insights include
1. The analysis of the global toys market provides market size and growth rate for the forecast period 2018-2023.
2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the global toys market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of the global toys market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.
The growing dual-income households and improving the purchasing sentiments are two of the major factors propelling the growth of the global market. The development of economics in regions such as APAC, Latin America, and the Middle East and the African continent will create lucrative opportunities for leading players operating in the market. The global toys market is driven by growing demand for a replica of instruments such as a keyboard, guitar, and drums, art and craft toys, and stuffed toys. The increasing social media penetration, growing audience, and rising user engagement are major factors attributing to the growth of the global market. The market research report provides in-depth market analysis and segmental analysis of the global toys market by category, age group, distribution channel, and geography.
The report considers the present scenario of the global toys market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global toys market.
Toys Market – Dynamics
The recent trend of parents to purchase and invest in educational toys for cognitive development in children is fueling the growth of the global toys market. Millennial parents listen to child psychologists and their popularizers in magazines who provide us with lists of time-tested products that aid in skill development of children. The increasing number of movies and television shows based on fictional characters will create a cult following among consumers and propel the demand for the products in the global market. For instance, Hasbro becomes a major player through the Transformers movie franchise, and Lego had two movie launches in 2017 including the Lego Batman and Lego Ninjago. The introduction of the box subscription services in this industry will revolutionize the global toys market over the next few years. The toy box subscription works by curating to the needs of the children and contain toys which are selected for the user. The proliferation of these business models will propel the development of the global toys market during the forecast period.
Toys Market – Segmentation
This market research report includes a detailed segmentation of the market by category, age group, distribution channels, and geography. Games and puzzle segment dominated 1/6th of total market share in 2017, growing at a CAGR of around 9% during the forecast period. The extensive use of this board games and jigsaw puzzles to teach communication skills and language arts to kids as well as adults is fueling the growth of this segment in the global market.
5-12 years segment occupied around 1/4th of the market share in 2017, growing at a CAGR of around 5% during the forecast period. The toys designed for 5-12 years age group comprises of games and puzzles, construction toys or building blocks, some outdoor and sports toys, and other toys. The growing popularity of licensed toy properties, remote controlled toys including cars and musical toys is propelling the growth of this segment in the global market. Retail channels dominated more than half of the total market share in 2017, growing at a CAGR of more than 2% during the forecast period. The different playthings through department stores, small chain stores, free-standing toys stores, catalog stores, and other non-tracked retail outlets are driving the growth of this segment in the global market.
Market Segmentation by Category
- Infant and Preschool
- Dolls
- Games & Puzzles
- Construction
- Outdoor & Sports
- Others
- 0-3 Years
- 3-5 Years
- 5-12 Years
- 12-18 Years
- Retail
- Specialty Stores
- Mass Market Players
- Other Stores
- Online
The global toy market by geography is divided into APAC, Europe, North America, Latin America, and MEA. APAC occupied more than 1/3rd of the total market share in 2017, growing at a CAGR of around 5% during the forecast period. The rapid urbanization and increase in spending capacity are major factors propelling the growth of the APAC region in the global market. The unprecedented popularity of branded, as well as private label toys, is fueling the growth of the Latin American region in the market. The steady increase in the per capita disposable income of people will contribute to the revenues in the region and the global toy market.
Market Segmentation by Geography
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- The Netherlands
- APAC
- China
- India
- Japan
- South Korea
- Thailand
- Australia
- Latin America
- Brazil
- Mexico
- MEA
- UAE
- South Africa
The global toys market is highly concentrated, and the top 3 players control the level of the competition. The leading manufacturers are leveraging advanced technologies to refine their unique value proposition and gain a larger global market share. Various international brands are partnering with local, regional players to expand their businesses in emerging nations across the world market. The leading companies are utilizing factors such as smartphone proliferation, nuclear households, and humongous amount of targeted media content to advertise their products and reach a wider consumer audience in the global market. Moreover, the inclusion of technological developments such as immersive experiences of virtual and augmented reality will have a positive impact on the global toys market.
The major vendors in the global toys market are:
- Lego Group
- Mattel
- Hasbro
- Bandai Namco
Key market insights include
1. The analysis of the global toys market provides market size and growth rate for the forecast period 2018-2023.
2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the global toys market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of the global toys market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 REPORT COVERAGE
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Category
4.3.2 Market Segmentation by Age Group
4.3.3 Market Segmentation by Distribution Channels
4.3.4 Market Segmentation by Geography
5 REPORT ASSUMPTIONS & CAVEATS
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 MARKET AT A GLANCE
7 INTRODUCTION
7.1 Overview
7.1.1 Global Toys Market: Overview 2017
8 MARKET DYNAMICS
8.1 Market Growth Enablers
8.1.1 Desire among parents to provide educational toys for cognitive development
8.1.2 Toyetic impact
8.1.3 Increased online presence of toy vendors
8.1.4 Increase in number of games and puzzle cafes globally
8.1.5 YOY Impact of Market Growth Enablers
8.1.6 YOY Impact of Market Growth Enablers on Regions
8.2 Market Growth Restraints
8.2.1 Toy libraries gaining traction among consumers
8.2.2 Declining birth rates and aging population globally
8.2.3 Growing presence of counterfeit toys and games
8.2.4 Raw material price volatility and rising labor costs
8.2.5 YOY Impact of Market Growth Restraints
8.2.6 YOY Impact of Market Growth Restraints on Regions
8.3 Market Opportunities & Trends
8.3.1 Toy box subscription services impacting retail sales
8.3.2 Internet influencing choice and purchase of toys
8.3.3 Increasing digitization of toys and games
8.3.4 Increasing threats from online gaming platforms
8.3.5 YOY Impact of Market Opportunities & Trends
8.3.6 YOY Impact of Market Opportunities & Trends on Regions
9 VALUE CHAIN ANALYSIS
9.1 Value Chain overview
9.2 Value Chain Analysis
9.2.1 Raw Material Suppliers
9.2.2 Manufacturers
9.2.3 Distributors/Retailers
9.2.4 Retailers
9.2.5 End-users
10 GLOBAL TOYS MARKET
10.1 Market Size & Forecast 2017–2023
10.1.1 Per child spending on toys
10.2 Porter’s Five Forces Analysis
10.2.1 Threat of New Entrants
10.2.2 Bargaining Power of Suppliers
10.2.3 Bargaining Power of Buyers
10.2.4 Threat of Substitutes
10.2.5 Competitive Rivalry
11 BY CATEGORY
11.1 Market Overview
11.1.1 Global Toys Market by Categories
11.2 Outdoor and Sports toys
11.2.1 Market Size & Forecast
11.2.2 Market by Geography
11.3 Infant and Pre-School Toys
11.3.1 Market Size & Forecast
11.3.2 Market by Geography
11.4 Construction Toys
11.4.1 Market Size & Forecast
11.4.2 Market by Geography
11.5 Dolls
11.5.1 Market Size & Forecast
11.5.2 Market by Geography
11.6 Games and Puzzles
11.6.1 Market Size & Forecast
11.6.2 Market by Geography
12 BY AGE GROUP
12.1 Market Overview
12.1.1 Global Toys Market by Age Group
12.2 0−3 Years
12.2.1 Market Size & Forecast
12.2.2 Market by Geography
12.3 3−5 Years
12.3.1 Market Size & Forecast
12.3.2 Market by Geography
12.4 5−12 Years
12.4.1 Market Size & Forecast
12.4.2 Market by Geography
12.5 12−18 Years
12.5.1 Market Size & Forecast
12.5.2 Market by Geography
13 BY DISTRIBUTION CHANNEL
13.1 Market Overview
13.2 Manufacture, Production, And Distribution
13.3 Distribution Through Retail Stores
13.4 Distribution Through Online Websites
14 GEOGRAPHICAL SEGMENTATION
14.1 Market Overview
15 APAC
15.1 Market Size and Forecast
15.2 Segmentation by Category
15.2.1 Market Size and Forecast
15.3 Segmentation by Age Group
15.3.1 Market Size and Forecast
15.4 Key Countries
15.4.1 China: Market Size and Forecast
15.4.2 Japan: Market Size and Forecast
15.4.3 South Korea: Market Size and Forecast
15.4.4 Thailand: Market Size and Forecast
15.4.5 India: Market Size and Forecast
15.4.6 Australia: Market Size and Forecast
16 NORTH AMERICA
16.1 Market Size and Forecast
16.2 Segmentation by Category
16.2.1 Market Size and Forecast
16.3 Segmentation by Age Group
16.3.1 Market Size and Forecast
16.4 Key Countries
16.4.1 US: Market Size and Forecast
16.4.2 Canada: Market Size and Forecast
17 EUROPE
17.1 Market Size and Forecast
17.2 Segmentation by Category
17.2.1 Market Size and Forecast
17.3 Segmentation by Age-Group
17.3.1 Market Size and Forecast
17.4 Key Countries
17.4.1 UK: Market Size and Forecast
17.4.2 France: Market Size and Forecast
17.4.3 Germany: Market Size and Forecast
17.4.4 Russia: Market Size and Forecast
17.4.5 Italy: Market Size and Forecast
17.4.6 Spain: Market Size and Forecast
17.4.7 The Netherlands: Market Size and Forecast
18 LATIN AMERICA
18.1 Market Size and Forecast
18.2 Segmentation by Category
18.2.1 Market Size and Forecast
18.3 Segmentation by Age Group
18.3.1 Market Size and Forecast
18.4 Key Countries
18.4.1 Brazil: Market Size and Forecast
18.4.2 Mexico: Market Size and Forecast
19 MIDDLE-EAST & AFRICA
19.1 Market Size and Forecast
19.2 Segmentation by Category
19.2.1 Market Size and Forecast
19.3 Segmentation by Age Group
19.3.1 Market Size and Forecast
19.4 Key Countries
19.4.1 UAE: Market Size and Forecast
19.4.2 South Africa: Market Size and Forecast
20 COMPETITIVE LANDSCAPE
20.1 Competition Overview
21 KEY COMPANY PROFILES
21.1 Lego Group
21.1.1 Business Overview
21.1.2 Lego in Global Toys Market
21.1.3 Major Product Offerings
21.1.4 Key Strategies
21.1.5 Key Strengths
21.1.6 Key Opportunities
21.2 Mattel
21.2.1 Business Overview
21.2.2 Mattel in Global Toys Market
21.2.3 Major Product Offerings
21.2.4 Key Strategies
21.2.5 Key Strengths
21.2.6 Key Opportunities
21.3 Hasbro
21.3.1 Business Overview
21.3.2 Hasbro in Global Toys Market
21.3.3 Major Product Offerings
21.3.4 Key Strategies
21.3.5 Key Strengths
21.3.6 Key Opportunities
21.4 Bandai Namco
21.4.1 Business Overview
21.4.2 Bandai Namco in Global Toys Market
21.4.3 Major Product Offerings
21.4.4 Key Strategies
21.4.5 Key Strengths
21.4.6 Key Opportunities
22 OTHER PROMINENT VENDORS
22.1 Asmodee
22.1.1 Business Overview
22.2 Ravensburger
22.2.1 Business Overview
22.3 Funskool
22.3.1 Business Overview
22.4 Top Toy
22.4.1 Business Overview
22.5 K’nex
22.5.1 Business Overview
22.6 Playmates Toys
22.6.1 Business Overview
22.7 Simba Toys
22.7.1 Business Overview
22.8 Spin Master
22.8.1 Overview
22.9 CMON
22.9.1 Overview
22.10 Disney
22.10.1 Overview
22.11 Fremont Die Consumer Products
22.11.1 Overview
22.12 Games Workshop
22.12.1 Overview
22.13 Goliath
22.13.1 Overview
22.14 Grey Fox
22.14.1 Overview
22.15 IELLO
22.15.1 Overview
22.16 Indie Boards and Cards
22.16.1 Overview
22.17 INI
22.17.1 Overview
22.18 International Playthings
22.18.1 Overview
22.19 Learning Resources
22.19.1 Overview
22.20 Legendary Games
22.20.1 Overview
22.21 Loony Labs
22.21.1 Overview
22.22 Ludo Fact
22.22.1 Overview
22.23 Melissa & Doug
22.23.1 Overview
22.24 Mindware.com
22.24.1 Overview
22.25 Orchard Toys
22.25.1 Overview
22.26 Panda GM
22.26.1 Overview
22.27 Paul Lamond Games
22.27.1 Overview
22.28 Pegasus Spiele
22.28.1 Overview
22.29 Piatnik
22.29.1 Overview
22.3 Pressman Toy
22.30.1 Overview
22.31 RoosterFin
22.31.1 Overview
22.32 Reaper Miniatures
22.32.1 Overview
22.33 Rio Grande Games
22.33.1 Overview
22.34 Schmidt Spiele
22.34.1 Overview
22.35 Surprised Stare
22.35.1 Overview
22.36 SunsOut
22.36.1 Overview
22.37 Talicor
22.37.1 Overview
22.38 The Haywire
22.38.1 Overview
22.39 The Regency Chess Company
22.39.1 Overview
22.40 ThinkFun
22.40.1 Overview
22.41 TREND Enterprises
22.41.1 Overview
22.42 Ultra PRO International
22.42.1 Overview
22.43 University Games
22.43.1 Overview
22.44 USAopoly
22.44.1 Overview
22.45 Winning Moves Games
22.45.1 Overview
22.46 WizKids
22.46.1 Overview
22.47 Zobmondo
22.47.1 Overview
23 REPORT SUMMARY
23.1 Key Takeaways
23.2 Qualitative Summary
23.3 Quantitative Summary
23.3.1 Market by Geography
23.3.2 Market by Category
23.3.3 Market by Age Group
23.3.4 Global Toys Market by Key Countries
24 APPENDIX
24.1 Abbreviations
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 REPORT COVERAGE
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Category
4.3.2 Market Segmentation by Age Group
4.3.3 Market Segmentation by Distribution Channels
4.3.4 Market Segmentation by Geography
5 REPORT ASSUMPTIONS & CAVEATS
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 MARKET AT A GLANCE
7 INTRODUCTION
7.1 Overview
7.1.1 Global Toys Market: Overview 2017
8 MARKET DYNAMICS
8.1 Market Growth Enablers
8.1.1 Desire among parents to provide educational toys for cognitive development
8.1.2 Toyetic impact
8.1.3 Increased online presence of toy vendors
8.1.4 Increase in number of games and puzzle cafes globally
8.1.5 YOY Impact of Market Growth Enablers
8.1.6 YOY Impact of Market Growth Enablers on Regions
8.2 Market Growth Restraints
8.2.1 Toy libraries gaining traction among consumers
8.2.2 Declining birth rates and aging population globally
8.2.3 Growing presence of counterfeit toys and games
8.2.4 Raw material price volatility and rising labor costs
8.2.5 YOY Impact of Market Growth Restraints
8.2.6 YOY Impact of Market Growth Restraints on Regions
8.3 Market Opportunities & Trends
8.3.1 Toy box subscription services impacting retail sales
8.3.2 Internet influencing choice and purchase of toys
8.3.3 Increasing digitization of toys and games
8.3.4 Increasing threats from online gaming platforms
8.3.5 YOY Impact of Market Opportunities & Trends
8.3.6 YOY Impact of Market Opportunities & Trends on Regions
9 VALUE CHAIN ANALYSIS
9.1 Value Chain overview
9.2 Value Chain Analysis
9.2.1 Raw Material Suppliers
9.2.2 Manufacturers
9.2.3 Distributors/Retailers
9.2.4 Retailers
9.2.5 End-users
10 GLOBAL TOYS MARKET
10.1 Market Size & Forecast 2017–2023
10.1.1 Per child spending on toys
10.2 Porter’s Five Forces Analysis
10.2.1 Threat of New Entrants
10.2.2 Bargaining Power of Suppliers
10.2.3 Bargaining Power of Buyers
10.2.4 Threat of Substitutes
10.2.5 Competitive Rivalry
11 BY CATEGORY
11.1 Market Overview
11.1.1 Global Toys Market by Categories
11.2 Outdoor and Sports toys
11.2.1 Market Size & Forecast
11.2.2 Market by Geography
11.3 Infant and Pre-School Toys
11.3.1 Market Size & Forecast
11.3.2 Market by Geography
11.4 Construction Toys
11.4.1 Market Size & Forecast
11.4.2 Market by Geography
11.5 Dolls
11.5.1 Market Size & Forecast
11.5.2 Market by Geography
11.6 Games and Puzzles
11.6.1 Market Size & Forecast
11.6.2 Market by Geography
12 BY AGE GROUP
12.1 Market Overview
12.1.1 Global Toys Market by Age Group
12.2 0−3 Years
12.2.1 Market Size & Forecast
12.2.2 Market by Geography
12.3 3−5 Years
12.3.1 Market Size & Forecast
12.3.2 Market by Geography
12.4 5−12 Years
12.4.1 Market Size & Forecast
12.4.2 Market by Geography
12.5 12−18 Years
12.5.1 Market Size & Forecast
12.5.2 Market by Geography
13 BY DISTRIBUTION CHANNEL
13.1 Market Overview
13.2 Manufacture, Production, And Distribution
13.3 Distribution Through Retail Stores
13.4 Distribution Through Online Websites
14 GEOGRAPHICAL SEGMENTATION
14.1 Market Overview
15 APAC
15.1 Market Size and Forecast
15.2 Segmentation by Category
15.2.1 Market Size and Forecast
15.3 Segmentation by Age Group
15.3.1 Market Size and Forecast
15.4 Key Countries
15.4.1 China: Market Size and Forecast
15.4.2 Japan: Market Size and Forecast
15.4.3 South Korea: Market Size and Forecast
15.4.4 Thailand: Market Size and Forecast
15.4.5 India: Market Size and Forecast
15.4.6 Australia: Market Size and Forecast
16 NORTH AMERICA
16.1 Market Size and Forecast
16.2 Segmentation by Category
16.2.1 Market Size and Forecast
16.3 Segmentation by Age Group
16.3.1 Market Size and Forecast
16.4 Key Countries
16.4.1 US: Market Size and Forecast
16.4.2 Canada: Market Size and Forecast
17 EUROPE
17.1 Market Size and Forecast
17.2 Segmentation by Category
17.2.1 Market Size and Forecast
17.3 Segmentation by Age-Group
17.3.1 Market Size and Forecast
17.4 Key Countries
17.4.1 UK: Market Size and Forecast
17.4.2 France: Market Size and Forecast
17.4.3 Germany: Market Size and Forecast
17.4.4 Russia: Market Size and Forecast
17.4.5 Italy: Market Size and Forecast
17.4.6 Spain: Market Size and Forecast
17.4.7 The Netherlands: Market Size and Forecast
18 LATIN AMERICA
18.1 Market Size and Forecast
18.2 Segmentation by Category
18.2.1 Market Size and Forecast
18.3 Segmentation by Age Group
18.3.1 Market Size and Forecast
18.4 Key Countries
18.4.1 Brazil: Market Size and Forecast
18.4.2 Mexico: Market Size and Forecast
19 MIDDLE-EAST & AFRICA
19.1 Market Size and Forecast
19.2 Segmentation by Category
19.2.1 Market Size and Forecast
19.3 Segmentation by Age Group
19.3.1 Market Size and Forecast
19.4 Key Countries
19.4.1 UAE: Market Size and Forecast
19.4.2 South Africa: Market Size and Forecast
20 COMPETITIVE LANDSCAPE
20.1 Competition Overview
21 KEY COMPANY PROFILES
21.1 Lego Group
21.1.1 Business Overview
21.1.2 Lego in Global Toys Market
21.1.3 Major Product Offerings
21.1.4 Key Strategies
21.1.5 Key Strengths
21.1.6 Key Opportunities
21.2 Mattel
21.2.1 Business Overview
21.2.2 Mattel in Global Toys Market
21.2.3 Major Product Offerings
21.2.4 Key Strategies
21.2.5 Key Strengths
21.2.6 Key Opportunities
21.3 Hasbro
21.3.1 Business Overview
21.3.2 Hasbro in Global Toys Market
21.3.3 Major Product Offerings
21.3.4 Key Strategies
21.3.5 Key Strengths
21.3.6 Key Opportunities
21.4 Bandai Namco
21.4.1 Business Overview
21.4.2 Bandai Namco in Global Toys Market
21.4.3 Major Product Offerings
21.4.4 Key Strategies
21.4.5 Key Strengths
21.4.6 Key Opportunities
22 OTHER PROMINENT VENDORS
22.1 Asmodee
22.1.1 Business Overview
22.2 Ravensburger
22.2.1 Business Overview
22.3 Funskool
22.3.1 Business Overview
22.4 Top Toy
22.4.1 Business Overview
22.5 K’nex
22.5.1 Business Overview
22.6 Playmates Toys
22.6.1 Business Overview
22.7 Simba Toys
22.7.1 Business Overview
22.8 Spin Master
22.8.1 Overview
22.9 CMON
22.9.1 Overview
22.10 Disney
22.10.1 Overview
22.11 Fremont Die Consumer Products
22.11.1 Overview
22.12 Games Workshop
22.12.1 Overview
22.13 Goliath
22.13.1 Overview
22.14 Grey Fox
22.14.1 Overview
22.15 IELLO
22.15.1 Overview
22.16 Indie Boards and Cards
22.16.1 Overview
22.17 INI
22.17.1 Overview
22.18 International Playthings
22.18.1 Overview
22.19 Learning Resources
22.19.1 Overview
22.20 Legendary Games
22.20.1 Overview
22.21 Loony Labs
22.21.1 Overview
22.22 Ludo Fact
22.22.1 Overview
22.23 Melissa & Doug
22.23.1 Overview
22.24 Mindware.com
22.24.1 Overview
22.25 Orchard Toys
22.25.1 Overview
22.26 Panda GM
22.26.1 Overview
22.27 Paul Lamond Games
22.27.1 Overview
22.28 Pegasus Spiele
22.28.1 Overview
22.29 Piatnik
22.29.1 Overview
22.3 Pressman Toy
22.30.1 Overview
22.31 RoosterFin
22.31.1 Overview
22.32 Reaper Miniatures
22.32.1 Overview
22.33 Rio Grande Games
22.33.1 Overview
22.34 Schmidt Spiele
22.34.1 Overview
22.35 Surprised Stare
22.35.1 Overview
22.36 SunsOut
22.36.1 Overview
22.37 Talicor
22.37.1 Overview
22.38 The Haywire
22.38.1 Overview
22.39 The Regency Chess Company
22.39.1 Overview
22.40 ThinkFun
22.40.1 Overview
22.41 TREND Enterprises
22.41.1 Overview
22.42 Ultra PRO International
22.42.1 Overview
22.43 University Games
22.43.1 Overview
22.44 USAopoly
22.44.1 Overview
22.45 Winning Moves Games
22.45.1 Overview
22.46 WizKids
22.46.1 Overview
22.47 Zobmondo
22.47.1 Overview
23 REPORT SUMMARY
23.1 Key Takeaways
23.2 Qualitative Summary
23.3 Quantitative Summary
23.3.1 Market by Geography
23.3.2 Market by Category
23.3.3 Market by Age Group
23.3.4 Global Toys Market by Key Countries
24 APPENDIX
24.1 Abbreviations
LIST OF EXHIBITS
Exhibit 1 Segmentation of Global Toys Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Global Toys Market Overview
Exhibit 4 Most Popular Toys Properties Globally H1 2018
Exhibit 5 Factors Impacting Purchase of Toys
Exhibit 6 Global Birth Rate (birth per thousand) 2000−2016
Exhibit 7 Global Prices of Crude Oil and Wood Pulp (yearly average) 2003−2017
Exhibit 8 Global Price of Tin ($ per metric ton) 2003−2017
Exhibit 9 Perceived Benefits of Toy Box Subscriptions
Exhibit 10 Select Toy Box Subscription Players
Exhibit 11 Growing Web-influenced Retail Sales of Toys (%)
Exhibit 12 Traditional Toys versus Other Gaming Platforms 2015−2017
Exhibit 13 Value Chain Analysis of Global Toys Market
Exhibit 14 Global Toys Market 2017–2023 ($ billion)
Exhibit 15 Global Toys Market Share of Toy Categories (%)
Exhibit 16 Global Millennial Population by Key Regions 2017 (% of total population)
Exhibit 17 Analysis of Per Child Spending on Toys in Key Regions 2017
Exhibit 18 Five Forces Analysis 2017
Exhibit 19 Global Toys Market by Product Category 2017 & 2023 ($ billion)
Exhibit 20 Global Toys Market by Category: Overview
Exhibit 21 Global Toys Market by Category 2017 and 2023
Exhibit 22 Global Outdoor and Sports Toys Market 2017–2023 ($ billion)
Exhibit 23 Market Share Change from 2017 to 2023 (%)
Exhibit 24 Global Infant and Preschool Toys Market by 2017–2023 ($ billion)
Exhibit 25 Market Share Change from 2017 to 2023 (%)
Exhibit 26 Global Construction Toys Market 2017–2023 ($ billion)
Exhibit 27 Market Share Change from 2017 to 2023 (%)
Exhibit 28 Global Dolls Market 2017–2023 ($ billion)
Exhibit 29 Leading Doll Brands 2017
Exhibit 30 Market Share Change from 2017 to 2023 (%)
Exhibit 31 Global Games and Puzzles Market 2017–2023 ($ billion)
Exhibit 32 Market Share Change from 2017 to 2023 (%)
Exhibit 33 Global Toys Market by Age Group 2017 & 2023 ($ billion)
Exhibit 34 Global Toys Market by Age Group: Overview
Exhibit 35 Global Toys Market by Age Groups 2017 and 2023
Exhibit 36 Global Toys Market by Age Group 0−3 Years 2017–2023 ($ billion)
Exhibit 37 Global Toys Market by Age Group 3−5 Years 2017–2023 ($ billion)
Exhibit 38 Global Toys Market by Age Group 5−12 Years 2017–2023 ($ billion)
Exhibit 39 Global Toys Market by Age Group 12−18 Years 2017–2023 ($ billion)
Exhibit 40 Global Toys Market by Distribution Channel 2017 & 2023 ($ billion)
Exhibit 41 Global Toys Market by Distribution Channel 2017 & 2023 ($ billion)
Exhibit 42 Global Toys Market by Distribution Channel: Overview
Exhibit 43 Global Toys Market: Distribution Channel Flow
Exhibit 44 Global Toys Market by Geography 2017 & 2023 ($ billion)
Exhibit 45 Market Share of Geographies in Global Toys Market 2017 and 2023
Exhibit 46 Toys Market in APAC 2017–2023 ($ billion)
Exhibit 47 Toys Market in APAC by Key Countries 2017 & 2023 ($ billion)
Exhibit 48 Toys Market in China 2017−2023 ($ billion)
Exhibit 49 Toys Market in Japan 2017−2023 ($ billion)
Exhibit 50 Toys Market in South Korea 2017−2023 ($ billion)
Exhibit 51 Toys Market in Thailand 2017−2023 ($ billion)
Exhibit 52 Toys Market in India 2017−2023 ($ billion)
Exhibit 53 Toys Market in Australia 2017−2023 ($ billion)
Exhibit 54 Toys Market in North America 2017–2023 ($ billion)
Exhibit 55 Toys Market in North America by Key Countries 2017 & 2023 ($ billion)
Exhibit 56 Toys Market in US 2017−2023 ($ billion)
Exhibit 57 Toys Market in Canada 2017−2023 ($ billion)
Exhibit 58 Toys Market in Europe 2017–2023 ($ billion)
Exhibit 59 Annual Saving Ratio of Western European Countries 2008−2017
Exhibit 60 Devices Used for Surfing Internet in Europe by Age Group 2017
Exhibit 61 Toys Market in Europe by Key Countries 2017 & 2023 ($ billion)
Exhibit 62 Toys Market in UK 2017−2023 ($ billion)
Exhibit 63 Toys Market in France 2017−2023 ($ billion)
Exhibit 64 Toys Market in Germany 2017−2023 ($ billion)
Exhibit 65 Toys Market in Russia 2017−2023 ($ billion)
Exhibit 66 Toys Market in Italy 2017−2023 ($ billion)
Exhibit 67 Toys Market in Spain 2017−2023 ($ billion)
Exhibit 68 Toys Market in Netherlands 2017−2023 ($ billion)
Exhibit 69 Toys Market in Latin America 2017–2023 ($ billion)
Exhibit 70 Toys Market in Latin America by Key Countries 2017 & 2023 ($ billion)
Exhibit 71 Toys Market in Brazil 2017−2023 ($ billion)
Exhibit 72 Toys Market in Mexico 2017−2023 ($ billion)
Exhibit 73 Toys Market in MEA 2017–2023 ($ billion)
Exhibit 74 Toys Market in MEA by Key Countries 2017 & 2023 ($ billion)
Exhibit 75 Toys Market in UAE 2017−2023 ($ billion)
Exhibit 76 Toys Market in South Africa 2017−2023 ($ billion)
Exhibit 1 Segmentation of Global Toys Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Global Toys Market Overview
Exhibit 4 Most Popular Toys Properties Globally H1 2018
Exhibit 5 Factors Impacting Purchase of Toys
Exhibit 6 Global Birth Rate (birth per thousand) 2000−2016
Exhibit 7 Global Prices of Crude Oil and Wood Pulp (yearly average) 2003−2017
Exhibit 8 Global Price of Tin ($ per metric ton) 2003−2017
Exhibit 9 Perceived Benefits of Toy Box Subscriptions
Exhibit 10 Select Toy Box Subscription Players
Exhibit 11 Growing Web-influenced Retail Sales of Toys (%)
Exhibit 12 Traditional Toys versus Other Gaming Platforms 2015−2017
Exhibit 13 Value Chain Analysis of Global Toys Market
Exhibit 14 Global Toys Market 2017–2023 ($ billion)
Exhibit 15 Global Toys Market Share of Toy Categories (%)
Exhibit 16 Global Millennial Population by Key Regions 2017 (% of total population)
Exhibit 17 Analysis of Per Child Spending on Toys in Key Regions 2017
Exhibit 18 Five Forces Analysis 2017
Exhibit 19 Global Toys Market by Product Category 2017 & 2023 ($ billion)
Exhibit 20 Global Toys Market by Category: Overview
Exhibit 21 Global Toys Market by Category 2017 and 2023
Exhibit 22 Global Outdoor and Sports Toys Market 2017–2023 ($ billion)
Exhibit 23 Market Share Change from 2017 to 2023 (%)
Exhibit 24 Global Infant and Preschool Toys Market by 2017–2023 ($ billion)
Exhibit 25 Market Share Change from 2017 to 2023 (%)
Exhibit 26 Global Construction Toys Market 2017–2023 ($ billion)
Exhibit 27 Market Share Change from 2017 to 2023 (%)
Exhibit 28 Global Dolls Market 2017–2023 ($ billion)
Exhibit 29 Leading Doll Brands 2017
Exhibit 30 Market Share Change from 2017 to 2023 (%)
Exhibit 31 Global Games and Puzzles Market 2017–2023 ($ billion)
Exhibit 32 Market Share Change from 2017 to 2023 (%)
Exhibit 33 Global Toys Market by Age Group 2017 & 2023 ($ billion)
Exhibit 34 Global Toys Market by Age Group: Overview
Exhibit 35 Global Toys Market by Age Groups 2017 and 2023
Exhibit 36 Global Toys Market by Age Group 0−3 Years 2017–2023 ($ billion)
Exhibit 37 Global Toys Market by Age Group 3−5 Years 2017–2023 ($ billion)
Exhibit 38 Global Toys Market by Age Group 5−12 Years 2017–2023 ($ billion)
Exhibit 39 Global Toys Market by Age Group 12−18 Years 2017–2023 ($ billion)
Exhibit 40 Global Toys Market by Distribution Channel 2017 & 2023 ($ billion)
Exhibit 41 Global Toys Market by Distribution Channel 2017 & 2023 ($ billion)
Exhibit 42 Global Toys Market by Distribution Channel: Overview
Exhibit 43 Global Toys Market: Distribution Channel Flow
Exhibit 44 Global Toys Market by Geography 2017 & 2023 ($ billion)
Exhibit 45 Market Share of Geographies in Global Toys Market 2017 and 2023
Exhibit 46 Toys Market in APAC 2017–2023 ($ billion)
Exhibit 47 Toys Market in APAC by Key Countries 2017 & 2023 ($ billion)
Exhibit 48 Toys Market in China 2017−2023 ($ billion)
Exhibit 49 Toys Market in Japan 2017−2023 ($ billion)
Exhibit 50 Toys Market in South Korea 2017−2023 ($ billion)
Exhibit 51 Toys Market in Thailand 2017−2023 ($ billion)
Exhibit 52 Toys Market in India 2017−2023 ($ billion)
Exhibit 53 Toys Market in Australia 2017−2023 ($ billion)
Exhibit 54 Toys Market in North America 2017–2023 ($ billion)
Exhibit 55 Toys Market in North America by Key Countries 2017 & 2023 ($ billion)
Exhibit 56 Toys Market in US 2017−2023 ($ billion)
Exhibit 57 Toys Market in Canada 2017−2023 ($ billion)
Exhibit 58 Toys Market in Europe 2017–2023 ($ billion)
Exhibit 59 Annual Saving Ratio of Western European Countries 2008−2017
Exhibit 60 Devices Used for Surfing Internet in Europe by Age Group 2017
Exhibit 61 Toys Market in Europe by Key Countries 2017 & 2023 ($ billion)
Exhibit 62 Toys Market in UK 2017−2023 ($ billion)
Exhibit 63 Toys Market in France 2017−2023 ($ billion)
Exhibit 64 Toys Market in Germany 2017−2023 ($ billion)
Exhibit 65 Toys Market in Russia 2017−2023 ($ billion)
Exhibit 66 Toys Market in Italy 2017−2023 ($ billion)
Exhibit 67 Toys Market in Spain 2017−2023 ($ billion)
Exhibit 68 Toys Market in Netherlands 2017−2023 ($ billion)
Exhibit 69 Toys Market in Latin America 2017–2023 ($ billion)
Exhibit 70 Toys Market in Latin America by Key Countries 2017 & 2023 ($ billion)
Exhibit 71 Toys Market in Brazil 2017−2023 ($ billion)
Exhibit 72 Toys Market in Mexico 2017−2023 ($ billion)
Exhibit 73 Toys Market in MEA 2017–2023 ($ billion)
Exhibit 74 Toys Market in MEA by Key Countries 2017 & 2023 ($ billion)
Exhibit 75 Toys Market in UAE 2017−2023 ($ billion)
Exhibit 76 Toys Market in South Africa 2017−2023 ($ billion)
LIST OF TABLES
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2017
Table 4 Most Popular Toy Brands 2017
Table 5 YOY Impact of Market Growth Enablers 2017−2023
Table 6 YOY Impact of Market Growth Enablers on Regions 2017
Table 7 Birth Rate of Select Countries (birth per thousand) 2017
Table 8 YOY Impact of Market Growth Restraints 2017−2023
Table 9 YOY Impact of Market Growth Restraints on Regions 2017
Table 10 YOY Impact of Market Opportunities & Trends 2017−2023
Table 11 YOY Impact of Market Opportunities & Trends on Regions 2017
Table 12 Average Number of Children per Household and Spend on Toys per Child 2017
Table 13 Global Toys Market by Categories 2017−2023 ($ billion)
Table 14 Global Outdoor and Sports Toys Market by Geography 2017−2023 ($ billion)
Table 15 Global Infant and Preschool Toys Market by Geography 2017−2023 ($ billion)
Table 16 Global Construction Toys Market by Geography 2017−2023 ($ billion)
Table 17 Global Dolls Market by Geography 2017−2023 ($ billion)
Table 18 Global Games and Puzzles Market by Geography 2017−2023 ($ billion)
Table 19 Global Toys Market by Age Group 2017−2023 ($ billion)
Table 20 Global 0−3 Years Toys Market by Geography 2017−2023 ($ billion)
Table 21 Global 3−5 Years Toys Market by Geography 2017−2023 ($ billion)
Table 22 Global 5−12 Years Toys Market by Geography 2017−2023 ($ billion)
Table 23 Global 12−18 Years Toys Market by Geography 2017−2023 ($ billion)
Table 24 Toys Market in APAC by Category 2017−2023 ($ billion)
Table 25 Toys Market in APAC by Age Group 2017−2023 ($ billion)
Table 26 Toys Market in North America by Category 2017−2023 ($ billion)
Table 27 Toys Market in North America by Age Group 2017−2023 ($ billion)
Table 28 Major Toy Manufacturing Regions in Europe 2017
Table 29 Toys Market in Europe by Category 2017−2023 ($ billion)
Table 30 Toys Market in Europe by Age Group 2017−2023 ($ billion)
Table 31 Toys Market in Latin America by Category 2017−2023 ($ billion)
Table 32 Toys Market in Latin America by Age Group 2017−2023 ($ billion)
Table 33 Toys Market in MEA by Category 2017−2023 ($ billion)
Table 34 Toys Market in MEA by Age Group 2017−2023 ($ billion)
Table 35 Lego: Product Offerings
Table 36 Mattel: Product Offerings
Table 37 Hasbro: Product Offerings
Table 38 Bandai Namco: Product Offerings
Table 39 Qualitative Summary of Global Toys Market
Table 40 Global Toys Market by Geography ($ billion)
Table 41 Global Toys Market by Geography (%)
Table 42 Toys Market in APAC by Category 2017−2023 ($ billion)
Table 43 Toys Market in APAC by Age Group 2017−2023 ($ billion)
Table 44 Toys Market in North America by Category 2017−2023 ($ billion)
Table 45 Toys Market in North America by Age Group 2017−2023 ($ billion)
Table 46 Toys Market in Europe by Category 2017−2023 ($ billion)
Table 47 Toys Market in Europe by Age Group 2017−2023 ($ billion)
Table 48 Toys Market in Latin America by Category 2017−2023 ($ billion)
Table 49 Toys Market in Latin America by Age Group 2017−2023 ($ billion)
Table 50 Toys Market in MEA by Category 2017−2023 ($ billion)
Table 51 Toys Market in MEA by Age Group 2017−2023 ($ billion)
Table 52 Global Toys Market by Category ($ billion)
Table 53 Global Toys Market by Category 2017−2023 (%)
Table 54 Global Infant and Preschool Toys Market by Geography 2017−2023 ($ billion)
Table 55 Global Dolls Market by Geography 2017−2023 ($ billion)
Table 56 Global Games and Puzzles Market by Geography 2017−2023 ($ billion)
Table 57 Global Construction Toys Market by Geography 2017−2023 ($ billion)
Table 58 Global Outdoor and Sports Toys Market by Geography 2017−2023 ($ billion)
Table 59 Global Toys Market by Age Group 2017−2023 ($ billion)
Table 60 Global Toys Market by Age Group 2017−2023 (%)
Table 61 Global 0-3 Years Toys Market by Geography 2017−2023 ($ billion)
Table 62 Global 3-5 Years Toys Market by Geography 2017−2023 ($ billion)
Table 63 Global 5-12 Years Toys Market by Geography 2017−2023 ($ billion)
Table 64 Global 12-18 Years Toys Market by Geography 2017−2023 ($ billion)
Table 65 Global Toys Market by Key Countries 2017−2023 ($ billion)
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2017
Table 4 Most Popular Toy Brands 2017
Table 5 YOY Impact of Market Growth Enablers 2017−2023
Table 6 YOY Impact of Market Growth Enablers on Regions 2017
Table 7 Birth Rate of Select Countries (birth per thousand) 2017
Table 8 YOY Impact of Market Growth Restraints 2017−2023
Table 9 YOY Impact of Market Growth Restraints on Regions 2017
Table 10 YOY Impact of Market Opportunities & Trends 2017−2023
Table 11 YOY Impact of Market Opportunities & Trends on Regions 2017
Table 12 Average Number of Children per Household and Spend on Toys per Child 2017
Table 13 Global Toys Market by Categories 2017−2023 ($ billion)
Table 14 Global Outdoor and Sports Toys Market by Geography 2017−2023 ($ billion)
Table 15 Global Infant and Preschool Toys Market by Geography 2017−2023 ($ billion)
Table 16 Global Construction Toys Market by Geography 2017−2023 ($ billion)
Table 17 Global Dolls Market by Geography 2017−2023 ($ billion)
Table 18 Global Games and Puzzles Market by Geography 2017−2023 ($ billion)
Table 19 Global Toys Market by Age Group 2017−2023 ($ billion)
Table 20 Global 0−3 Years Toys Market by Geography 2017−2023 ($ billion)
Table 21 Global 3−5 Years Toys Market by Geography 2017−2023 ($ billion)
Table 22 Global 5−12 Years Toys Market by Geography 2017−2023 ($ billion)
Table 23 Global 12−18 Years Toys Market by Geography 2017−2023 ($ billion)
Table 24 Toys Market in APAC by Category 2017−2023 ($ billion)
Table 25 Toys Market in APAC by Age Group 2017−2023 ($ billion)
Table 26 Toys Market in North America by Category 2017−2023 ($ billion)
Table 27 Toys Market in North America by Age Group 2017−2023 ($ billion)
Table 28 Major Toy Manufacturing Regions in Europe 2017
Table 29 Toys Market in Europe by Category 2017−2023 ($ billion)
Table 30 Toys Market in Europe by Age Group 2017−2023 ($ billion)
Table 31 Toys Market in Latin America by Category 2017−2023 ($ billion)
Table 32 Toys Market in Latin America by Age Group 2017−2023 ($ billion)
Table 33 Toys Market in MEA by Category 2017−2023 ($ billion)
Table 34 Toys Market in MEA by Age Group 2017−2023 ($ billion)
Table 35 Lego: Product Offerings
Table 36 Mattel: Product Offerings
Table 37 Hasbro: Product Offerings
Table 38 Bandai Namco: Product Offerings
Table 39 Qualitative Summary of Global Toys Market
Table 40 Global Toys Market by Geography ($ billion)
Table 41 Global Toys Market by Geography (%)
Table 42 Toys Market in APAC by Category 2017−2023 ($ billion)
Table 43 Toys Market in APAC by Age Group 2017−2023 ($ billion)
Table 44 Toys Market in North America by Category 2017−2023 ($ billion)
Table 45 Toys Market in North America by Age Group 2017−2023 ($ billion)
Table 46 Toys Market in Europe by Category 2017−2023 ($ billion)
Table 47 Toys Market in Europe by Age Group 2017−2023 ($ billion)
Table 48 Toys Market in Latin America by Category 2017−2023 ($ billion)
Table 49 Toys Market in Latin America by Age Group 2017−2023 ($ billion)
Table 50 Toys Market in MEA by Category 2017−2023 ($ billion)
Table 51 Toys Market in MEA by Age Group 2017−2023 ($ billion)
Table 52 Global Toys Market by Category ($ billion)
Table 53 Global Toys Market by Category 2017−2023 (%)
Table 54 Global Infant and Preschool Toys Market by Geography 2017−2023 ($ billion)
Table 55 Global Dolls Market by Geography 2017−2023 ($ billion)
Table 56 Global Games and Puzzles Market by Geography 2017−2023 ($ billion)
Table 57 Global Construction Toys Market by Geography 2017−2023 ($ billion)
Table 58 Global Outdoor and Sports Toys Market by Geography 2017−2023 ($ billion)
Table 59 Global Toys Market by Age Group 2017−2023 ($ billion)
Table 60 Global Toys Market by Age Group 2017−2023 (%)
Table 61 Global 0-3 Years Toys Market by Geography 2017−2023 ($ billion)
Table 62 Global 3-5 Years Toys Market by Geography 2017−2023 ($ billion)
Table 63 Global 5-12 Years Toys Market by Geography 2017−2023 ($ billion)
Table 64 Global 12-18 Years Toys Market by Geography 2017−2023 ($ billion)
Table 65 Global Toys Market by Key Countries 2017−2023 ($ billion)
