Television Market in India (LED, LCD, HD, UHD) (2018-2023)
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Indian television market
The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.
Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.
Market segmentation
Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.
Key growth factors
1. Overview of the Indian television market
2. Historical, current and forecasted market size data for the Indian television market (2016 to 2023)
3. Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)
4. Trade analysis of the television market in India
5. Qualitative analysis of the major drivers and challenges affecting the market
6. Analysis of the competitive landscape and profiles of major players operating in the market
7. Key recent developments associated with the television market in India
Why buy?
1. Get a broad understanding of the television market in India, the dynamics of the market and current state of the sector
2. Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market
3. Be informed regarding the key developments in the television market in India
4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market
Indian television market
The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.
Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.
Market segmentation
Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.
Key growth factors
- The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.
- Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.
- The method of viewing content has gradually shifted from television to smartphones among the Indian consumers. Smartphones acting as a substitute for television is hindering the growth of the television market.
- Indian manufacturers are highly dependent on import for sourcing major portions of the television components. Developing broadcast content and infrastructure for 4K television in India is still a steep task with only a handful of players keeping pace.
- BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited and LG Electronics India Private Limited are some of the major players that are operating in the Indian television market.
1. Overview of the Indian television market
2. Historical, current and forecasted market size data for the Indian television market (2016 to 2023)
3. Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)
4. Trade analysis of the television market in India
5. Qualitative analysis of the major drivers and challenges affecting the market
6. Analysis of the competitive landscape and profiles of major players operating in the market
7. Key recent developments associated with the television market in India
Why buy?
1. Get a broad understanding of the television market in India, the dynamics of the market and current state of the sector
2. Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market
3. Be informed regarding the key developments in the television market in India
4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Television market definition and structure
CHAPTER 4: TELEVISION MARKET OVERVIEW
4.1. Television market size and growth forecast value-wise
4.2. Flat-panel display market size and growth forecast value-wise
CHAPTER 5: TELEVISION MARKET SEGMENTATION
5.1. Technology wise percentage split
UHD
Full HD
HD
5.2. Company wise television market share percentage split
Samsung
Sony
LG
Others
5.3. Flat-panel display units sold company-wise percentage split
Samsung
Sony
LG
Videocon Group
Panasonic
Others
Unorganized/grey
5.4. Flat-panel display market by screen size percentage split
32-inch
32-inch
43-inch
CHAPTER 6: TRADE ANALYSIS
6.1. Export of television
Value-wise
Volume-wise
Country-wise
6.2. Import of television
Value-wise
Volume-wise
Country-wise
CHAPTER 7: KEY GROWTH DRIVERS OF THE MARKET
CHAPTER 8: KEY DETERRENTS T THE GROWTH OF THE MARKET
CHAPTER 9: MARKET TRENDS
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. Product benchmarking Five major players
10.2. BPL Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.3. Mirc Electronics Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.4. Intex Technologies (India) Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.5. Micromax Informatics Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.6. LG Electronics India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.7. Panasonic India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.8. Samsung India Electronics Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.9. Sony India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.10. Tcl-India Holdings Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.11. Xiaomi Technology India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
CHAPTER 11: RECENT DEVELOPMENTS
CHAPTER 12: APPENDIX
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Television market definition and structure
CHAPTER 4: TELEVISION MARKET OVERVIEW
4.1. Television market size and growth forecast value-wise
4.2. Flat-panel display market size and growth forecast value-wise
CHAPTER 5: TELEVISION MARKET SEGMENTATION
5.1. Technology wise percentage split
UHD
Full HD
HD
5.2. Company wise television market share percentage split
Samsung
Sony
LG
Others
5.3. Flat-panel display units sold company-wise percentage split
Samsung
Sony
LG
Videocon Group
Panasonic
Others
Unorganized/grey
5.4. Flat-panel display market by screen size percentage split
32-inch
32-inch
43-inch
CHAPTER 6: TRADE ANALYSIS
6.1. Export of television
Value-wise
Volume-wise
Country-wise
6.2. Import of television
Value-wise
Volume-wise
Country-wise
CHAPTER 7: KEY GROWTH DRIVERS OF THE MARKET
CHAPTER 8: KEY DETERRENTS T THE GROWTH OF THE MARKET
CHAPTER 9: MARKET TRENDS
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. Product benchmarking Five major players
10.2. BPL Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.3. Mirc Electronics Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.4. Intex Technologies (India) Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.5. Micromax Informatics Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.6. LG Electronics India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.7. Panasonic India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.8. Samsung India Electronics Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.9. Sony India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.10. Tcl-India Holdings Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
10.11. Xiaomi Technology India Private Limited
Corporate information
Business description
Products and services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios
Business segments, geographical segments
CHAPTER 11: RECENT DEVELOPMENTS
CHAPTER 12: APPENDIX
