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Telecommunications Industry Scouting Report

June 2010 | 10 pages | ID: T5494AD35A9EN
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Executive Summary

The domestic telecommunications industry is comprised of a number of service providers with significant investments in network infrastructure and supporting technologies to provide communications services to both commercial and residential customers globally. While the communications sector has been impacted by not only the current economic climate as well as competitive threats from alternative technologies, communications services providers continue to modestly grow their business through the adoption of new (primarily bundled) services to offer their customer base. While the continuous adoption of new technologies has helped telecom companies weather much of the economic downturn, prudent planning, cost management, and service innovation will play large roles in the overall success of the telecom market.
The Telecom Industry Scouting Report is a resource for executive and sales professionals in the technology and services industries. This Scouting Report is designed to:
  • Segment the market into key types of target customers, and provide a brief overview of the differences between the segments
  • Identify the right titles to approach within your target
  • Make you smarter about your customer’s business so that you are comfortable with a business conversation
  • Help you position your product or service to address the precise pain of your customer
  • Provide you a conversation starter to help secure a meeting
  • Give you the typical technology landscape within the industry so that you can come better prepared to the meeting

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