Tariff Trends SnapShot 111 - Fixed Mobile Convergence Trends
In SnapShot 111, TCL considers the introduction of mobile and fixed bundles suitable for home and personal use.
A number of Telecom Providers are now bundling Fixed Telephony, Broadband, TV & mobile into a single package with the aim of improving churn for mobile users.
Packages include the use of data SIM cards with a home package for a number of family members.
Premium Home packages are also adding a mobile service in order to maintain a higher price point in the market as a source of differentiation.
A number of Telecom Providers are now bundling Fixed Telephony, Broadband, TV & mobile into a single package with the aim of improving churn for mobile users.
Packages include the use of data SIM cards with a home package for a number of family members.
Premium Home packages are also adding a mobile service in order to maintain a higher price point in the market as a source of differentiation.
1. INTRODUCTION – FIXED AND MOBILE BUNDLING
2. EUROPEAN MARKET – EXAMPLES OF FIXED & MOBILE BUNDLES
3. NORTH AMERICAN MARKET – EXAMPLES OF FIXED & MOBILE BUNDLES
4. ASIA PACIFIC MARKET – EXAMPLES OF FIXED & MOBILE BUNDLES
5. CONCLUSIONS – THE USES OF FIXED & MOBILE BUNDLES
2. EUROPEAN MARKET – EXAMPLES OF FIXED & MOBILE BUNDLES
3. NORTH AMERICAN MARKET – EXAMPLES OF FIXED & MOBILE BUNDLES
4. ASIA PACIFIC MARKET – EXAMPLES OF FIXED & MOBILE BUNDLES
5. CONCLUSIONS – THE USES OF FIXED & MOBILE BUNDLES
