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Tag Management System Market by Component (Tools and Service),Application (User Experience Management, Risk & Compliance Management, Content Management, and Campaign Management), Deployment Mode (On-premise and Cloud), Organizational size (Small and Medium Scale and Large Scale), and Industry Vertical (Healthcare, Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Manufacturing, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

April 2021 | 264 pages | ID: T3FF846EE1C3EN
Allied Market Research

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Tag management system is a basic platform, which enables business and marketers to rapidly manage, unify and connect its digital marketing platform such as web analytics, email service provider, search engine optimizer, online advertising, and social media marketing without any large customization. It is simply other form of or part of data-collecting code, which is used by lots of digital marketing vendor to approach customer on their web page or brand website. These tags collect visitor behavior information as well as are also used to launch product functionality such as advertising, live chat or surveys. By using tag management, marketers or developers deploy one single tag on their pages.

Numerous factors such as increasing need of regulation data governance, giving better experience to customers and growing use of digital technology such as cloud computing and internet of thing, drive the growth of the market globally. However, lack of skilled technical resources is anticipated to limit the growth of tag management system and restrain the growth of the market globally. Furthermore, growing use of live mobile app marketing technology and high customization available in tag management system and worldwide acceleration of digital transformation in enterprises due to COVID-19 outbreak will create lucrative opportunity in the tag management market globally during the forecast period.

The tag management system is segmented on the basis of component, application, deployment mode, organizational size, industry vertical, and region. By component, it is bifurcated into tools and service. By deployment mode, it is categorized into on-premise and cloud. By organizational size it is divided into, small and medium scale enterprise and large scale enterprise. By industry vertical, it is classified into healthcare, retail & e-commerce, BFSI, IT & telecommunication, media & entertainment, travel & tourism, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

This report gives an in-depth profile of some key market players in the tag management system market, which include Google LLC, IBM Corporation, Adobe Inc. Tealium, Ensighten, Adform, AT Internet, Commanders Act, Datalicious, and Matomo.

KEY BENEFITS FOR STAKEHOLDERS
      • The study provides an in-depth analysis of the tag management system market along with the current trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the tag management system market size is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the tag management system market.
          • The quantitative analysis of the content delivery n tag management system market work market from 2019 to 2027 is provided to determine the tag management system market potential.
MARKET SEGMENTS

BY COMPONENT
  • Tools
  • Service
BY DEPLOYMENT MODE
  • On-premise
  • Cloud
BY ORGANIZATIONAL SIZE
  • Small and medium scale enterprise
  • Large Scale enterprise
BY INDUSTRY VERTICAL
  • Healthcare
  • Retail & e-commerce
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Manufacturing
  • Others
BY REGION
  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
KEY MARKET PLAYERS PROFILED IN THE REPORT OF TAG MANAGEMENT SYSTEM MARKET
  • Google LLC
  • IBM Corporation
  • Adobe Inc.
  • Tealium.
  • Ensighten
  • Adform
  • AT Internet
  • Commanders Act
  • Datalicious PTY LTD.
  • Matomo.org
CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY
  1.4.1.Secondary research
  1.4.2.Primary research
  1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.KEY FINDINGS
  2.1.1.Top impacting factors
  2.1.2.Top investment pockets
  2.1.3.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING THE RICH COMMUNICATION SERVICES MARKET
3.3.CASE STUDIES
  3.3.1.Case study
  3.3.2.Case study
3.4.MARKET DYNAMICS
  3.4.1.Drivers
    3.4.1.1.Growing awareness about numerous benefits of tag management system among the end users
    3.4.1.2.Growing use of cloud-based tag management system in the small and medium scale organization
  3.4.2.Restraints
    3.4.2.1.Lack of skilled technical resources
  3.4.3.Opportunities
    3.4.3.1.Growing use of live mobile app marketing technology
    3.4.3.2.Worldwide acceleration of digital transformation among enterprises due to COVID-19 outbreak
3.5.IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL TAG MANAGEMENT SYSTEM MARKET
3.6.COVID-19 IMPACT ANALYSIS ON THE GLOBAL RICH COMMUNICATION SERVICES MARKET
  3.6.1.Impact on market size
  3.6.2.Consumer trends, preferences, and budget impact
  3.6.3.Economic impact
  3.6.4.Strategies to tackle negative impact
  3.6.5.Opportunity window

CHAPTER 4:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT

4.1.OVERVIEW
4.2.TOOLS
  4.2.1.Key market trends, growth factors, and opportunities
  4.2.2.Market size and forecast, by region
  4.2.3.Market analysis, by country
4.3.SERVICE
  4.3.1.Key market trends, growth factors, and opportunities
  4.3.2.Market size and forecast, by region
  4.3.3.Market analysis, by country

CHAPTER 5:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL

5.1.OVERVIEW
5.2.ON-PREMISE
  5.2.1.Key market trends, growth factors, and opportunities
  5.2.2.Market size and forecast, by region
  5.2.3.Market analysis, by country
5.3.CLOUD
  5.3.1.Key market trends, growth factors, and opportunities
  5.3.2.Market size and forecast, by region
  5.3.3.Market analysis, by country

CHAPTER 6:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE

6.1.OVERVIEW
6.2.SMALL & MEDIUM SCALE ENTERPRISE
  6.2.1.Key market trends, growth factors, and opportunities
  6.2.2.Market size and forecast, by region
  6.2.3.Market analysis, by country
6.3.LARGE SCALE ENTERPRISE
  6.3.1.Key market trends, growth factors, and opportunities
  6.3.2.Market size and forecast, by region
  6.3.3.Market analysis, by country

CHAPTER 7:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL

7.1.OVERVIEW
7.2.HEALTHCARE
  7.2.1.Key market trends, growth factors, and opportunities
  7.2.2.Market size and forecast, by region
  7.2.3.Market analysis, by country
7.3.RETAIL & E-COMMERCE
  7.3.1.Key market trends, growth factors, and opportunities
  7.3.2.Market size and forecast, by region
  7.3.3.Market analysis, by country
7.4.BFSI
  7.4.1.Key market trends, growth factors, and opportunities
  7.4.2.Market size and forecast, by region
  7.4.3.Market analysis, by country
7.5.IT & TELECOMMUNICATION
  7.5.1.Key market trends, growth factors, and opportunities
  7.5.2.Market size and forecast, by region
  7.5.3.Market analysis, by country
7.6.MEDIA AND ENTERTAINMENT
  7.6.1.Key market trends, growth factors, and opportunities
  7.6.2.Market size and forecast, by region
  7.6.3.Market analysis, by country
7.7.MANUFACTURING
  7.7.1.Key market trends, growth factors, and opportunities
  7.7.2.Market size and forecast, by region
  7.7.3.Market analysis, by country
7.8.OTHERS
  7.8.1.Key market trends, growth factors, and opportunities
  7.8.2.Market size and forecast, by region
  7.8.3.Market analysis, by country

CHAPTER 8:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY REGION

8.1.OVERVIEW
8.2.NORTH AMERICA
  8.2.1.Key market trends, growth factors and opportunities
  8.2.2.Market size and forecast, by Component
  8.2.3.Market size and forecast, by deployment Mode
  8.2.4.Market size and forecast, by enterprise size
  8.2.5.Market size and forecast, by industry vertical
  8.2.6.Market analysis, by country
    8.2.6.1.U.S.
      8.2.6.1.1.Market size and forecast, by Component
      8.2.6.1.2.Market size and forecast, by deployment model
      8.2.6.1.3.Market size and forecast, by enterprise size
      8.2.6.1.4.Market size and forecast, by industry vertical
    8.2.6.2.Canada
      8.2.6.2.1.Market size and forecast, by component
      8.2.6.2.2.Market size and forecast, by deployment model
      8.2.6.2.3.Market size and forecast, by enterprise size
      8.2.6.2.4.Market size and forecast, by industry vertical
8.3.EUROPE
  8.3.1.Key market trends, growth factors and opportunities
  8.3.2.Market size and forecast, by component
  8.3.3.Market size and forecast, by deployment model
  8.3.4.Market size and forecast, by enterprise size
  8.3.5.Market size and forecast, by industry vertical
  8.3.6.Market analysis, by country
    8.3.6.1.UK
      8.3.6.1.1.Market size and forecast, by component
      8.3.6.1.2.Market size and forecast, by deployment model
      8.3.6.1.3.Market size and forecast, by enterprise size
      8.3.6.1.4.Market size and forecast, by industry vertical
    8.3.6.2.Germany
      8.3.6.2.1.Market size and forecast, by component
      8.3.6.2.2.Market size and forecast, by deployment model
      8.3.6.2.3.Market size and forecast, by enterprise size
      8.3.6.2.4.Market size and forecast, by industry vertical
    8.3.6.3.France
      8.3.6.3.1.Market size and forecast, component
      8.3.6.3.2.Market size and forecast, deployment model
      8.3.6.3.3.Market size and forecast, by enterprise size
      8.3.6.3.4.Market size and forecast, by industry vertical
    8.3.6.4.Spain
      8.3.6.4.1.Market size and forecast, component
      8.3.6.4.2.Market size and forecast, deployment model
      8.3.6.4.3.Market size and forecast, by enterprise size
      8.3.6.4.4.Market size and forecast, by industry vertical
    8.3.6.5.Italy
      8.3.6.5.1.Market size and forecast, component
      8.3.6.5.2.Market size and forecast, deployment model
      8.3.6.5.3.Market size and forecast, by enterprise size
      8.3.6.5.4.Market size and forecast, by industry vertical
    8.3.6.6.Rest of Europe
      8.3.6.6.1.Market size and forecast, by component
      8.3.6.6.2.Market size and forecast, by deployment model
      8.3.6.6.3.Market size and forecast, by enterprise size
      8.3.6.6.4.Market size and forecast, by industry vertical
8.4.ASIA-PACIFIC
  8.4.1.Key market trends, growth factors and opportunities
  8.4.2.Market size and forecast, by component
  8.4.3.Market size and forecast, by deployment model
  8.4.4.Market size and forecast, by enterprise size
  8.4.5.Market size and forecast, by industry vertical
  8.4.6.Market analysis, by country
    8.4.6.1.Japan
      8.4.6.1.1.Market size and forecast, by component
      8.4.6.1.2.Market size and forecast, by deployment model
      8.4.6.1.3.Market size and forecast, by enterprise size
      8.4.6.1.4.Market size and forecast, by industry vertical
    8.4.6.2.China
      8.4.6.2.1.Market size and forecast, by component
      8.4.6.2.2.Market size and forecast, by deployment model
      8.4.6.2.3.Market size and forecast, by enterprise size
      8.4.6.2.4.Market size and forecast, by industry vertical
    8.4.6.3.Australia
      8.4.6.3.1.Market size and forecast, by component
      8.4.6.3.2.Market size and forecast, by deployment model
      8.4.6.3.3.Market size and forecast, by enterprise size
      8.4.6.3.4.Market size and forecast, by industry vertical
    8.4.6.4.India
      8.4.6.4.1.Market size and forecast, by component
      8.4.6.4.2.Market size and forecast, by deployment model
      8.4.6.4.3.Market size and forecast, by enterprise size
      8.4.6.4.4.Market size and forecast, by industry vertical
    8.4.6.5.South Korea
      8.4.6.5.1.Market size and forecast, by component
      8.4.6.5.2.Market size and forecast, by deployment model
      8.4.6.5.3.Market size and forecast, by enterprise size
      8.4.6.5.4.Market size and forecast, by industry vertical
    8.4.6.6.Rest of Asia-Pacific
      8.4.6.6.1.Market size and forecast, by component
      8.4.6.6.2.Market size and forecast, by deployment model
      8.4.6.6.3.Market size and forecast, by enterprise size
      8.4.6.6.4.Market size and forecast, by industry vertical
8.5.LAMEA
  8.5.1.Key market trends, growth factors and opportunities
  8.5.2.Market size and forecast, by component
  8.5.3.Market size and forecast, by deployment model
  8.5.4.Market size and forecast, by enterprise size
  8.5.5.Market size and forecast, by industry vertical
  8.5.6.Market analysis, by country
    8.5.6.1.Latin America
      8.5.6.1.1.Market size and forecast, by component
      8.5.6.1.2.Market size and forecast, by deployment model
      8.5.6.1.3.Market size and forecast, by enterprise size
      8.5.6.1.4.Market size and forecast, by industry vertical
    8.5.6.2.Middle East
      8.5.6.2.1.Market size and forecast, by component
      8.5.6.2.2.Market size and forecast, by deployment model
      8.5.6.2.3.Market size and forecast, by enterprise size
      8.5.6.2.4.Market size and forecast, by industry vertical
    8.5.6.3.Africa
      8.5.6.3.1.Market size and forecast, by component
      8.5.6.3.2.Market size and forecast, by deployment model
      8.5.6.3.3.Market size and forecast, by enterprise size
      8.5.6.3.4.Market size and forecast, by industry vertical

CHAPTER 9:COMPETITIVE LANDSCAPE

9.1.KEY PLAYER POSITIONING ANALYSIS, 2019
9.2.TOP WINNING STRATEGIES
9.3.COMPETITIVE DASHBOARD
9.4.KEY DEVELOPMENTS
  9.4.1.Partnership
  9.4.2.Collaboration
  9.4.3.Product launch
  9.4.4.Acquisition

CHAPTER 10:COMPANY PROFILES

10.1.ADFORM
  10.1.1.Company overview
  10.1.2.Key executives
  10.1.3.Company snapshot
  10.1.4.Product portfolio
  10.1.5.Business performance
  10.1.6.Key strategic moves and developments
10.2.ADOBE INC
  10.2.1.Company overview
  10.2.2.Key executives
  10.2.3.Company snapshot
  10.2.4.Operating business segments
  10.2.5.Product portfolio
  10.2.6.R&D expenditure
  10.2.7.Business performance
  10.2.8.Key strategic moves and developments
10.3.AT INTERNET
  10.3.1.Company overview
  10.3.2.Key executives
  10.3.3.Company snapshot
  10.3.4.Product portfolio
  10.3.5.Key strategic moves and developments
10.4.COMMANDERS ACT
  10.4.1.Company overview
  10.4.2.Key executives
  10.4.3.Company snapshot
  10.4.4.Product portfolio
  10.4.5.Key strategic moves and developments
10.5.DATALICIOUS
  10.5.1.Company overview
  10.5.2.Key executives
  10.5.3.Company snapshot
  10.5.4.Product portfolio
  10.5.5.Business performance
  10.5.6.Key strategic moves and developments
10.6.ENSIGHTEN.
  10.6.1.Company overview
  10.6.2.Key executives
  10.6.3.Company snapshot
  10.6.4.Product portfolio
10.7.GOOGLE LLC
  10.7.1.Company overview
  10.7.2.Key executives
  10.7.3.Company snapshot
  10.7.4.Operating business segments
  10.7.5.Product portfolio
  10.7.6.R&D expenditure
  10.7.7.Business performance
  10.7.8.Key strategic moves and developments
10.8.IBM CORPORATION
  10.8.1.Company overview
  10.8.2.Key executives
  10.8.3.Company snapshot
  10.8.4.Operating business segments
  10.8.5.Product portfolio
  10.8.6.R&D expenditure
  10.8.7.Business performance
10.9.ORACLE CORPORATION
  10.9.1.Company overview
  10.9.2.Key executives
  10.9.3.Company snapshot
  10.9.4.Operating business segments
  10.9.5.Product portfolio
  10.9.6.R&D expenditure
  10.9.7.Business performance
  10.9.8.Key strategic moves and developments
10.10.TEALIUM
  10.10.1.Company overview
  10.10.2.Key executives
  10.10.3.Company snapshot
  10.10.4.Product portfolio

LIST OF TABLES

TABLE 01.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONANT, 2019–2027 ($MILLION)
TABLE 02.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR TOOLS , BY REGION, 2019–2027 ($MILLION)
TABLE 03.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SERVICE , BY REGION, 2019–2027 ($MILLION)
TABLE 04.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 05.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR ON-PREMISE , BY REGION, 2019–2027 ($MILLION)
TABLE 06.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR CLOUD , BY REGION, 2019–2027 ($MILLION)
TABLE 07.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 08.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SMALL & MEDIUM SCALE ENTERPRISE, BY REGION, 2019–2027 ($MILLION)
TABLE 09.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR LARGE SCALE ENTERPRISE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 11.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($MILLION)
TABLE 12.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR RETAIL & E-COMMERCE, BY REGION, 2019–2027 ($MILLION)
TABLE 13.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR BFSI, BY REGION, 2019–2027 ($MILLION)
TABLE 14.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR IT & TELECOMMUNICATION , BY REGION, 2019–2027 ($MILLION)
TABLE 15.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MEDIA & ENTERTAINMENT, BY REGION, 2019–2027 ($MILLION)
TABLE 16.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MANUFACTURING, BY REGION, 2019–2027 ($MILLION)
TABLE 17.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR OTHERS, BY REGION, 2019–2027 ($MILLION)
TABLE 18.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY REGION, 2019–2027 ($MILLION)
TABLE 19.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 20.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT, 2019–2027 ($MILLION)
TABLE 21.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 22.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 23.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 24.U.S. TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 25.U.S. TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 26.U.S. TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 27.U.S. TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 28.CANADA TAG MANAGEMENT SYSTEMMARKET, BY COMPOENT, 2019–2027 ($MILLION)
TABLE 29.CANADA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 30.CANADA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 31.CANADA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 32.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 33.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 34.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 35.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 36.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 37.UK TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 38.UK TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 39.UK TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 40.UK TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 41.GERMANY TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT , 2019–2027 ($MILLION)
TABLE 42.GERMANY TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 43.GERMANY TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 44.GERMANY GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 45.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 46.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 47.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 48.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 49.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 50.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 51.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 52.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 53.ITALY TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 54.ITALY TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 55.ITALY TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 56.ITALY TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 57.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET BY COMPONENT, 2019–2027 ($MILLION)
TABLE 58.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 59.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 60.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 61.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET BY COMPONENT, 2019–2027 ($MILLION)
TABLE 62.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 63.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 64.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 65.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 66.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 67.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 68.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 69.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 70.CHINA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 71.CHINA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 72.CHINA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 73.CHINA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 74.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 75.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 76.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 77.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 78.INDIA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 79.INDIA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 80.INDIA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 81.INDIA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 82.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 83.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 84.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 85.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 86.REST OF GLOBAL TAG MANAGEMENT SYSTEMMARKET, DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 87.REST OF GLOBAL TAG MANAGEMENT SYSTEMMARKET, DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 88.REST OF ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 89.REST OF ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 90.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 91.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 92.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 93.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 94.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 95.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 96.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 97.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 98.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 99.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 100.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 101.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 102.AFRICA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 103.AFRICA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 104.AFRICA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 105.AFRICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 110.ADFORM: KEY EXECUTIVES
TABLE 111.ADFORM: COMPANY SNAPSHOT
TABLE 112.ADFORM: PRODUCT PORTFOLIO
TABLE 113.ADOBE INC: KEY EXECUTIVES
TABLE 114.ADOBE INC: COMPANY SNAPSHOT
TABLE 115.ADOBE INC: OPERATING SEGMENTS
TABLE 116.ADOBE INC: PRODUCT PORTFOLIO
TABLE 117.DEUTSCHE TELEKOM AG: KEY EXECUTIVES
TABLE 118.DEUTSCHE TELEKOM AG: COMPANY SNAPSHOT
TABLE 119.AT INTERNET: PRODUCT PORTFOLIO
TABLE 120.COMMANDERS ACT: KEY EXECUTIVES
TABLE 121.COMMANDERS ACT: COMPANY SNAPSHOT
TABLE 122.ERICSSON: PRODUCT PORTFOLIO
TABLE 123.DATALICIOUS: KEY EXECUTIVES
TABLE 124.EQUIFAX INC: COMPANY SNAPSHOT
TABLE 125.DATALICIOUS: PRODUCT PORTFOLIO
TABLE 126.ENSIGHTEN: KEY EXECUTIVES
TABLE 127.ENSIGHTEN: COMPANY SNAPSHOT
TABLE 128.ENSIGHTEN: PRODUCT PORTFOLIO
TABLE 129.SK TELECOM: KEY EXECUTIVES
TABLE 130.SK TELECOM: COMPANY SNAPSHOT
TABLE 131.ZTE CORPORATION: OPERATING SEGMENTS
TABLE 132.TABLE 04. ALPHABET INC: PRODUCT PORTFOLIO
TABLE 133.INTERNATIONAL BUSINESS MACHINES CORPORATION.: KEY EXECUTIVES
TABLE 134.INTERNATIONAL BUSINESS MACHINES CORPORATION.: COMPANY SNAPSHOT
TABLE 135.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 136.INTERNATIONAL BUSINESS MACHINES CORPORATION.: PRODUCT PORTFOLIO
TABLE 137.ORACLE CORPORATION: KEY EXECUTIVES
TABLE 138.ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 139.ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 140.ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 141.TEALIUM: KEY EXECUTIVES
TABLE 142.TEALIUM: COMPANY SNAPSHOT
TABLE 143.TEALIUM: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL TAG MANAGEMENT SYSTEM MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.GLOBAL TAG MANAGEMENT SYSTEM MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 04.TOP IMPACTING FACTORS
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE BARGAINING POWER OF BUYERS
FIGURE 08.MODERATE THREAT OF SUBSTITUTES
FIGURE 09.MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 10.HIGH COMPETITIVE RIVALRY
FIGURE 11.MARKET DYNAMICS: GLOBAL TAG MANAGEMENT SYSTEM MARKET
FIGURE 12.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT , 2019–2027 ($MILLION)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET TOOLS , BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SERVICE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR ON-PREMISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR CLOUD, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SMALL & MEDIUM SCALE ENTERPRISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR LARGE SCALE ENTERPRISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR BFSI, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR IT & TELECOMMUNICATION , BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MANUFACTURING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.U.S. GLOBAL TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 30.CANADA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 31.UK TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 32.GERMANY TAG MANAGEMENT SYSTEM2019–2027 ($MILLION)
FIGURE 33.FRANCE TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 34.SPAIN TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 35.ITALY TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 36.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 37.JAPAN TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 38.CHINA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 39.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 40.INDIA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 41.SOUTH KOREA COMMUNICATION SERVICE MARKET, 2019–2027 ($MILLION)
FIGURE 42.REST OF ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 43.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
FIGURE 44.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 45.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 46.AFRICA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 47.KEY PLAYER POSITIONING ANALYSIS: GLOBAL TAG MANAGEMENT SYSTEMMARKET
FIGURE 48.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 49.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 50.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 51.COMPETITIVE DASHBOARD
FIGURE 52.COMPETITIVE DASHBOARD
FIGURE 53.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 54.ADFORM: REVENUE, 2016–2018 ($MILLION)
FIGURE 55.ADFORM: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 56.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 57.ADOBE INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 58.FIGURE 14. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 59.ADOBE INC REVENUE SHARE BY REGION, 2019 (%)
FIGURE 60.EQUIFAX INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 61.EQUIFAX INC: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 62.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 63.ALPHABET INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 64.ALPHABET INC: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 65.ALPHABET INC: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 66.R&D EXPENDITURE, 2018–2010 ($MILLION)
FIGURE 67.INTERNATIONAL BUSINESS MACHINES CORPORATION. REVENUE, 2017–2019 ($MILLION)
FIGURE 68.INTERNATIONAL BUSINESS MACHINES CORPORATION.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 69.INTERNATIONAL BUSINESS MACHINES CORPORATION.: REVENUE SHARE, BY REGION, 2019 (%)
FIGURE 70.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 71.VODAFONE: REVENUE, 2018–2020 ($MILLION)
FIGURE 72.ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 73.ORACLE CORPORATION: REVENUE SHARE BY REGION, 2019 (%)


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