Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
The global social media analytics market reached a value of US$ 7.0 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 29.1 Billion by 2027, exhibiting a CAGR of 22.06% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Social media analytics (SMA) is a tool that assists in tracking, collecting, and evaluating data from social networking platforms for making informed business decisions. It helps companies understand the latest trends, drive customer engagement, identify high-value features for products and services, and map third-party partners and channels. As a result, it finds applications worldwide for understanding social media performance, creating customized reports, keeping track of important social media metrics, and analyzing the brand image and customer demographics in real-time.
Social Media Analytics Market Trends:
Due to the coronavirus disease (COVID-19) outbreak, businesses around the world are striving for stability and survival to minimize the impact of the pandemic on overall operations and revenue. As a result, companies are relying on advanced analytics like SMA to understand the real-time scenario of the pandemic through social media interactions across the globe. Apart from this, the surging use of social media networking sites on account of the rising penetration of the Internet and boosting sales of smartphones is contributing to market growth. Moreover, organizations are focusing on analyzing sales to improve their market presence and gain a competitive edge. In addition, the rising brand consciousness and considerable shift towards better quality and low-priced products and fast delivery of services are influencing the demand for SMA. The tool helps in analyzing unstructured social data to respond to the dynamic market conditions and achieve higher goals and operational profitability. Furthermore, a software-as-a-service (SaaS) model is nowadays incorporated to enable the use of SMA solutions on the cloud. As cloud computing offers flexibility, reliability, scalability, and low costs, it is projected to influence the market positively.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global social media analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment mode, organization size, application and end user.
Breakup by Component:
Solutions
Services
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Organization Size:
Small and Medium Enterprises
Large Enterprises
Breakup by Application:
Customer Segmentation and Targeting
Competitor Benchmarking
Multichannel Campaign Management
Customer Behavioral Analysis
Marketing Management
Breakup by End User:
BFSI
Media and Entertainment
Travel and Hospitality
IT and Telecom
Retail
Healthcare
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc, Brandwatch (Cision US Inc.), Clarabridge, Hootsuite Inc., International Business Machines Corporation, NetBase Quid, Oracle Corporation, Salesforce.com, inc., SAP SE and SAS Institute Inc.
Key Questions Answered in This Report:
How has the global social media analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global social media analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the deployment mode?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global social media analytics market and who are the key players?
What is the degree of competition in the industry?
Social media analytics (SMA) is a tool that assists in tracking, collecting, and evaluating data from social networking platforms for making informed business decisions. It helps companies understand the latest trends, drive customer engagement, identify high-value features for products and services, and map third-party partners and channels. As a result, it finds applications worldwide for understanding social media performance, creating customized reports, keeping track of important social media metrics, and analyzing the brand image and customer demographics in real-time.
Social Media Analytics Market Trends:
Due to the coronavirus disease (COVID-19) outbreak, businesses around the world are striving for stability and survival to minimize the impact of the pandemic on overall operations and revenue. As a result, companies are relying on advanced analytics like SMA to understand the real-time scenario of the pandemic through social media interactions across the globe. Apart from this, the surging use of social media networking sites on account of the rising penetration of the Internet and boosting sales of smartphones is contributing to market growth. Moreover, organizations are focusing on analyzing sales to improve their market presence and gain a competitive edge. In addition, the rising brand consciousness and considerable shift towards better quality and low-priced products and fast delivery of services are influencing the demand for SMA. The tool helps in analyzing unstructured social data to respond to the dynamic market conditions and achieve higher goals and operational profitability. Furthermore, a software-as-a-service (SaaS) model is nowadays incorporated to enable the use of SMA solutions on the cloud. As cloud computing offers flexibility, reliability, scalability, and low costs, it is projected to influence the market positively.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global social media analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, deployment mode, organization size, application and end user.
Breakup by Component:
Solutions
Services
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Organization Size:
Small and Medium Enterprises
Large Enterprises
Breakup by Application:
Customer Segmentation and Targeting
Competitor Benchmarking
Multichannel Campaign Management
Customer Behavioral Analysis
Marketing Management
Breakup by End User:
BFSI
Media and Entertainment
Travel and Hospitality
IT and Telecom
Retail
Healthcare
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc, Brandwatch (Cision US Inc.), Clarabridge, Hootsuite Inc., International Business Machines Corporation, NetBase Quid, Oracle Corporation, Salesforce.com, inc., SAP SE and SAS Institute Inc.
Key Questions Answered in This Report:
How has the global social media analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global social media analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the deployment mode?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global social media analytics market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 MARKET BREAKUP BY COMPONENT
6.1 Solutions
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 MARKET BREAKUP BY DEPLOYMENT MODE
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY ORGANIZATION SIZE
8.1 Small and Medium Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 MARKET BREAKUP BY APPLICATION
9.1 Customer Segmentation and Targeting
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Competitor Benchmarking
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Multichannel Campaign Management
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Customer Behavioral Analysis
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Marketing Management
9.5.1 Market Trends
9.5.2 Market Forecast
10 MARKET BREAKUP BY END USER
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Media and Entertainment
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Travel and Hospitality
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Retail
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Healthcare
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 MARKET BREAKUP BY REGION
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT ANALYSIS
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 VALUE CHAIN ANALYSIS
14 PORTERS FIVE FORCES ANALYSIS
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 PRICE ANALYSIS
16 COMPETITIVE LANDSCAPE
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Adobe Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Brandwatch (Cision US Inc.)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Clarabridge
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Hootsuite Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 International Business Machines Corporation
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 NetBase Quid
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Oracle Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Salesforce.com, inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 MARKET BREAKUP BY COMPONENT
6.1 Solutions
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 MARKET BREAKUP BY DEPLOYMENT MODE
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY ORGANIZATION SIZE
8.1 Small and Medium Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 MARKET BREAKUP BY APPLICATION
9.1 Customer Segmentation and Targeting
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Competitor Benchmarking
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Multichannel Campaign Management
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Customer Behavioral Analysis
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Marketing Management
9.5.1 Market Trends
9.5.2 Market Forecast
10 MARKET BREAKUP BY END USER
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Media and Entertainment
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Travel and Hospitality
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Retail
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Healthcare
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 MARKET BREAKUP BY REGION
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT ANALYSIS
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 VALUE CHAIN ANALYSIS
14 PORTERS FIVE FORCES ANALYSIS
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 PRICE ANALYSIS
16 COMPETITIVE LANDSCAPE
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Adobe Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Brandwatch (Cision US Inc.)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Clarabridge
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Hootsuite Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 International Business Machines Corporation
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 NetBase Quid
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Oracle Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Salesforce.com, inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
LIST OF TABLES
Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 8: Global: Social Media Analytics Market: Competitive Structure
Table 9: Global: Social Media Analytics Market: Key Players
Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 8: Global: Social Media Analytics Market: Competitive Structure
Table 9: Global: Social Media Analytics Market: Key Players
LIST OF FIGURES
Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2021
Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2021
Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2021
Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2021
Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2021
Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2021
Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2021
Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis
Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2021
Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2021
Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2021
Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2021
Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2021
Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2021
Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2021
Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis
