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Smartphones in Enterprises Report 2011-2016

May 2011 | 146 pages | ID: SCAEE871720EN
Visiongain

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Are smartphones becoming an essential tool in business, or are the consumer devices not yet correctly positioned to provide all the functionality that enterprise mobility requires?

This report covers the global enterprise smartphone market with opportunities across all major geographical markets and vertical sectors. With analysis of the major players in the enterprise smartphone ecosystem, Smartphones in Enterprises Report 2011-2016 is a definitive guide to this complex marketplace.

Will traditional enterprise mobility companies like Blackberry continue to dominate the market? Which mobile platform is the best choice for companies in terms of security and manageability? What can enterprises gain by integrating smartphones into their organisations? All of these questions and more are answered in this 130 page report from visiongain.

With the benefit of the accurate knowledge of the enterprise smartphone market, you can position your company strategically and capitalise on the huge growth opportunities that the sector offers from 2011-2016.

Emphasis on the security risks to business smartphones solutions addresses the hot topics of this industry-wide concern.

What is Unique about this Report?

Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. The enterprise smartphone market is a highly dynamic environment, our research analyses key trends and movements, based on statistical analysis.

Who needs to read this report?

Software Developers

Smartphones in Enterprises Report 2011-2016 provides informative analysis of the manifold opportunities for software developers in the enterprise software market.

OS Vendors

We show which geographic regions will adopt smartphones in the business environment, handsets and enterprise category, allowing you to accurately target marketing to key demographics.

Handset Manufacturers

ICT buyers in multinationals have to present some continuity in their mobile enterprise package, will they stick with the established brands like Blackberry or will newer enterprise entrants like Android and iOS become more prevalent?

Mobile Service Providers

We show the effects that the growth of the enterprise smartphone market will have on the ICT industry and smartphone market as a whole. Network operators of all sizes will benefit from this data.
EXECUTIVE SUMMARY

E1. Smartphones at the Key Tool in Enterprise ICT Solutions
E2. Business Concerns over the Safety of Smartphones
E3. Increasing Productivity through Accomplished Mobility
E4. Which Vendor Has the Right Solution?
E5. Points Emerged from the Report

CHAPTER 1: INTRODUCTION

1.1 Smartphones Increasing Involvement in the Enterprise Market
1.2 The Mobile Enterprise Environment
  1.2.1 The Mobile Channel is the Key
  1.2.2 Quantifying the Business Benefits of Mobility
    1.2.2.1 The Need for an Enterprise Wireless Information Access Strategy
    1.2.2.2 User Productivity
    1.2.2.3 IT Operations Cost Reductions
    1.2.2.4 Business Operations Cost Reductions
    1.2.2.5 IT Staff Productivity
    1.2.2.6 RoI Analysis for Mobility Solutions
    1.2.2.7 Smartphone Adoption Drives Enterprise Mobility Strategy Changes
1.3 Key Questions Answered by this Report
1.4 The Aim of this Report
1.5 Report Scope
1.6 Business Case for Smartphones in the Enterprise
  1.6.1 2011-2016 - the Time for Rapid Expansion
1.7 The Mobile Enterprise Lifecycle Management
1.8 Market Drivers and Inhibitors on the Mobile Enterprise Market
  1.8.1 Market Drivers
  1.8.2 Market Inhibitors
  1.8.3 Enterprises Need to Work in Close Partnerships with Operators
1.9 Smartphone Penetration and Wireless Broadband Availability
1.10 The Evolution of Smartphones for the Enterprise Market Towards 2016

CHAPTER 2: THE CURRENT MOBILE ENTERPRISE MARKET

2.1 Enterprise Smartphones Installed Base
2.2 Enterprise Smartphone Shipments
  2.2.1 Shipments by Operating System
  2.3.2 The Importance of Mobile Device Management
    2.3.2.1 Leveraging the Benefits of MDM
    2.3.2.2 Enterprise MDM Vendors
  2.3.3 The Changing Landscape
2.4 Leveraging the Cloud
  2.4.1 Hybrid Cloud for Mobile Application Delivery
  2.4.2 The Future of Cloud-based Mobile Apps
  2.4.3 Cloud Futures
2.5 Corporate Partition of Devices
2.6 Cost Control
2.7 Customer Relationship Management in Enterprise Mobility
  2.7.1 Unique Advantages of Smartphones for Mobile CRM
  2.7.2 Key Business Challenges Addressed by Mobile CRM
  2.7.3 Business Benefits of Mobile CRM
  2.7.4 Seven Key Considerations for a Mobile CRM Solution
2.8 Enterprise Femtocells
2.9 Tablets in the Enterprise Market
2.10 The Evolution Mobile Connection Speeds
2.11 The Growing Trend of Femtocell Offload

CHAPTER 3: KEY PLAYERS: COMPETITIVE ANALYSIS

3.1 Operating System Vendors
  3.1.1 RIM Blackberry
    3.1.1.1 Blackberry Enterprise Server
    3.1.1.2 BES and Microsoft in the Cloud
    3.1.1.3 Microsoft Exchange Activesync
    3.1.3.3 Microsoft Exchange ActiveSync Key Features
  3.1.4 Android
    3.1.4.1 Android Devices Developed Specifically for Enterprise Solutions
    3.1.4.2 Mobile WAN Optimization for Enterprise Android Devices
    3.1.4.3 Military Use of Android Tablets
  3.1.5 Symbian
    3.1.5.1 Symbian's Robust Security Measures
3.2 Enterprise Application Vendors
  3.2.1 MEAP
    3.2.1.1 Core Elements of Mobile Enterprise Application Platforms
  3.2.2 Cisco
  3.2.3 Bitzer Mobile Enterprise Applications
  3.2.4 Verizon and SAP Partnership on Cloud-Based Mobile Enterprise Apps
3.3 Enterprise Device Vendors
  3.3.1 Samsung Galaxy Smartphone in the Enterprise
  3.3.2 Motorola
3.4 MDM Vendors
  3.4.1 Sybase iAnywhere
  3.4.2 Sparus Software
  3.4.3 MobileIron
  3.4.4 FancyFon
  3.4.5 Ubitexx
  3.4.6 Microsoft
  3.4.7 Mobi DM
  3.4.8 RIM Enterprise Server
  3.4.9 Perlego
  3.4.10 iPass
  3.4.11 Symentec
  3.4.12 Novell
  3.4.13 Fromdistance
  3.4.14 ITFellas
  3.4.15 Lyrix
  3.4.16 Soti
  3.4.17 CloudSync
  3.4.18 Excitor
  3.4.19 AirWatch
  3.4.20 Trust Digital
  3.4.21 Tangoe
  3.4.22 Good Technology

CHAPTER 4: EVOLUTION OF THE MARKET 2011-2016

4.1 Unified Communications and Fixed-Mobile Convergence
4.2 The Role of IMS Enterprise
4.3 SME use of Smartphones
4.4 Personal Employee Smartphones in the Enterprise
4.5 Application Optimisation with Push Synchronisation
  4.5.1 App Management and Delivery Platforms
4.6 Fleet Management Tools
4.7 Flexible Service and Support
4.8 LTE and the Mobile Enterprise in a 4G Environment
4.9 Analysing MDM Business Case for Enterprises
  4.9.1 MDM Benefits to Enterprises
  4.9.2 Manage Devices from Multiple Vendors and Carriers
  4.9.3 Manage Multiple User Configurations and Profiles
  4.9.4 Synchronise Data, Files and Applications
  4.9.5 Deploy Software Updates
  4.9.6 Mitigate Risk by Securing Remote Devices with Kill or Lock Functions
  4.9.7 Enterprises Strategies
  4.9.8 What is a Good Enterprise MDM Solution?
  4.9.10 Challenges in Enterprise MDM
  4.9.11 Vendor Positioning in the Enterprise MDM Market
  4.9.12 Revenue Forecast
  4.9.13 iPhone for Enterprises
  4.9.14 Enterprises prefer to deploy hosted MDM

CHAPTER 5: REGIONAL MARKET ANALYSIS

5.1 The US Market
  5.1.1 The US Enterprise Smartphone Market Share
  5.1.1 US Mobile Network Connection Speeds
  5.1.1 Android in the US Mobile Enterprise
    5.1.1.1 Android Addressing Shortcoming in its Enterprise Offering
    5.1.1.2 Android Growth Through to 2016
5.2 The European Market
  5.2.1 The European Enterprise Smartphone Market Share
  5.2.2 Western European Mobile Network Connection Speeds
  5.2.3 Smartphone Penetration in Europe
5.3 The Asian-Pacific Market
  5.3.1 The Asia-Pacific Enterprise Smartphone Market Share
  5.3.2 Smartphone Penetration in Asia
  5.3.3 Asia Pacific Mobile Network Connection Speeds
5.4 The BRIC Countries
  5.4.1 India
  5.4.2 China
5.5 The Latin America Market
  5.5.1 Smartphone Penetration in Latin America
  5.5.2 The Asia-Pacific Enterprise Smartphone Market Share
  5.5.3 Latin American Mobile Network Connection Speeds
5.6 The Middle East and Africa Markets
  5.6.1 Smartphone Penetration in the Middle East
  5.6.2 Middle East and Africa Mobile Network Connection Speeds
  5.6.3 3 Ubiquitous Mobility
5.7 Australia and New Zealand Markets
  5.7.1 Smartphone Penetration in Australia and New Zealand

CHAPTER 6: SECURITY IN MOBILE DEVICE MANAGEMENT

6.1 Overview of Mobile Security
  6.1.1 Enterprise-Class Security
6.2 Smartphone Risk Assessment
  6.2.1 Encryption
  6.2.2 Access Control
    6.2.2.1 Stuxnet Worm
6.3 Smartphones Spreading Viruses to Networks
6.4 Encryption Software for Enterprise Smartphones
  6.4.1 Encryption on Windows Phone 7
  6.4.2 Encryption on the Blackberry OS
6.5 Protecting Enterprise Networks from New Mobile App Downloads
  6.5.1 Policy Management
  6.5.2 Mobile App Threats
  6.5.3 Wi-Fi: A Potential Security Threat
6.6 Risk and Reward: Predicting User Behaviour in Enterprise Smartphone Security

CHAPTER 7: CONCLUSION

7.1 SWOT Analysis
7.2 Key Success Factors
7.3 Smartphones Break down Business Barriers
7.4 Smartphones Driving Enterprise Data Revenues

CHARTS, TABLES AND FIGURES:

Table 1.1 - Comparison of Networked Computers with Mobile Devices
Chart 1.2 - Smartphone Sales vs. PC Sales 2005-2012
Chart 1.3 - Smartphone Sales vs. PC Sales 2011-2016
Table 1.4 - Business Benefits of Mobility
Chart 1.5 - Benefits of Mobility by Benefit Type
Chart 1.6 - Investments vs. Benefits of Enterprise Mobility (First 3 Years)
Table 1.7 - Key Aspects Driving Enterprise Mobility in 2011
Chart 1.8 - Smartphone Industry Key Drivers 2011
Chart 1.9 - Most Significant Challenges to Enterprise Mobility
Chart 1.10 - Enterprise Smartphone Sales vs. Total Smartphone Sales 2011-2016
Chart 1.11 - The Mobile Enterprise Market Share by Device Type (Q2 2011)
Chart 1.12 - Smartphone Market Sales Revenue, Enterprise Specific and Overall 2011-2016
Chart 2.1 - The Mobile Enterprise Market Share by Device Type (Q2 2011)
Chart 2.2 - Business Customers Considered Deploying a Smartphone Solution, Q2 2011
Chart 2.3 - Enterprise Smartphone Shipments by OS - 2011
Chart 2.4 - Enterprise Smartphone Shipment Market by OS - 2016
Chart 2.5 - Enterprise Smartphone Shipment Market Evolution by OS - 2011-2016
Chart 2.6 - Enterprise Smartphone Installed Base by OS - 2011
Chart 2.7 - Enterprise Smartphone Installed Base by OS - 2016
Figure 2.8 - Ton Ten Areas of Mobility Functionality Important to Enterprise Customers
Table 2.9 - Advantages of Smartphones for Mobile CRM
Table 2.10 - Business Benefits of Mobile CRM
Table 2.11 - Seven Key Considerations for a Mobile CRM Solution
Chart 2.12 - Tablet PC Sales vs. Desktops, Laptops & Notebooks 2011-2016
Chart 2.13 - Global Tablet PC Market User Base Breakdown by Industry Q2 2011
Chart 2.14 - ICT Decision Makers Intent on Tablet PC Implementation in 2011/2012
Chart 2.15 - Businesses Implementing Tablet PCs, Stage of Rollout Q2 2011
Table 2.16 - Projected Average Mobile Network Speeds by Region (in Kbps)
Table 2.17 - Projected Femtocell Traffic Offload as a Percentage of Smartphone and Tablet Traffic 2011-2016
Chart 2.18 - Projected Average Mobile Network Speeds by Region (in Kbps)
Figure 3.1 - The Blackberry Enterprise Server
Table 3.2 - Benefits of the BES and Microsoft Office 365 Collaboration
Table 3.3 - Summary of MDM Vendors and Their Portfolio
Figure 4.1 - The Key Elements of UC
Table 4.2 - Visiongain UC Enterprise Survey 2011
Table 4.3 - Total Activesync Devices Under Control by OS
Table 4.4 - Tablet PCs SME Market Share
Table 4.5 - SME Smartphone Activations in Q1 2011 by OS
Table 4.6 - Worldwide Enterprise MDM Vendor Market Share
Table 4.7 - Worldwide Enterprise MDM Revenues (Billions)
Table 4.8 - Enterprise MDM Market
Chart 5.1 - The US Smartphone Market Share (Q2 2011)
Chart 5.2 - The US Smartphone Market Share Evolution (Q1 2009-Q2 2011)
Chart 5.3 - US Smartphone Penetration by Demographic Age Group (2011)
Table 5.4 - Top Five Enterprise Vendors Worldwide by Total Enterprise Software Revenue
Chart 5.5 - Enterprise Smartphone in Use in The US, Growth 2011-2016
Chart 5.6 - US Mobile Network Connection Speeds Forecast 2011-2016 (in Kbps)
Chart 5.7 - Enterprise Smartphone in Use in Europe, Growth 2011-2016
Chart 5.8 - Western European Mobile Network Connection Speeds Forecast 2011-2016 (in Kbps)
Chart 5.9 - Global Mobile Data Traffic Growth 2011-2016 by World Region
Chart 5.10 - Enterprise Smartphone in Use in Asia Pacific, Growth 2011-2016
Chart 5.11 - Smartphone Penetration Rates Forecast for Asia 2011-2016
Chart 5.12 - Asia Pacific (Excluding Japan) Mobile Network Connection Speeds Forecast 2011-2016 (in Kbps)
Chart 5.13 -Japanese Mobile Network Connection Speeds Forecast 2011-2016 (in Kbps)
Chart 5.14 - Enterprise Smartphone Units in India, Growth 2011-2016 (Millions)
Chart 5.15 - Enterprise Smartphone Units in China, Growth 2011-2016 (Millions)
Chart 5.16 - Smartphone Penetration in Latin America 2011-2016
Chart 5.17 - Enterprise Smartphone in Use in Latin America, Growth 2011-2016
Chart 5.18 - Latin America Mobile Network Connection Speeds Forecast 2011-2016 (in Kbps)
Chart 5.19 - Middle East and Africa Mobile Network Connection Speeds Forecast 2011-2016 (in Kbps)
Figure 5.20 - Improvements in Mobile Access in Four Major Regions 2011-2016
Chart 5.21 - Australia and New Zealand Smartphone Penetration vs. Feature Phones Penetration 2011-2016
Table 6.1 - Critical Factors in Encrypting Smartphone Data for Enterprise Use
Table 7.1 - SWOT Analysis of the Enterprise Smartphone Ecosystem

COMPANIES LISTED

RIM
.NET
Airwatch
Alcatel Lucent
Android
Appcentral
Apple
AT&T
Bitzer
Blackberry
Cable and Wireless
Capricode
Cisco
Cloudsync
DARPA
Dell
EveryWAN
Excitor
Fancyfon
Femto Forum
From Distance
Funambol
Good Technology
Google
HP
HTC
InnoPath
Intellisync
Intermedia
iPass
ITFellas
Lotus Notes
Lyrix
Mformation
Microsoft
Mobi DM
MoblieIron
Motorola
Nokia
Norton
Novell
O2
Orange
Palm
Perlego
Red Bend
Samsung
SAP
SAS
SFR
SiCap
Smarttrust
Smith Micro
Soti
SOTI
Sparus
Sybase
Symbian
Symentec
Synchronica
Tangoe
Terremark
T-Mobile
Trust Digital
Ubitexx
Verizon
Visual Studio
Vodafone
Wavelink


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