Smartphone Industry in India (2011-15)
India is the second largest mobile handset market in the world (after China), and is poised to become an even larger market. Revenues of the Indian mobile handset market grew by 15% to touch USD 6.75 Billion in 2010-11 from USD 5.88 Billion a year back.
The mature Indian mobile consumers' increasing preference for high-end handsets and the younger demographics' desire to use mobile Web technologies could see the smartphone markets revenues soar.
Trends in the Industry
Smartphone shipments are expected to rise sharply from 11.2 million units in 2011 to 73.4 million units in 2015E comprising 25% of the total mobile handsets market in India. Growth in smartphones is likely to surpass the overall growth in the mobile handset industry. The segment is anticipated to continue its ride with a CAGR of 60% during 2011-2015, while the mobile handsets will register a CAGR of 13% in the same period.
SCOPE OF THE REPORT
REASONS TO BUY
The mature Indian mobile consumers' increasing preference for high-end handsets and the younger demographics' desire to use mobile Web technologies could see the smartphone markets revenues soar.
Trends in the Industry
- Emergence of Multi-SIM smartphones
- Shift in the OS
- Faster Processor
- Near Field Communication
Smartphone shipments are expected to rise sharply from 11.2 million units in 2011 to 73.4 million units in 2015E comprising 25% of the total mobile handsets market in India. Growth in smartphones is likely to surpass the overall growth in the mobile handset industry. The segment is anticipated to continue its ride with a CAGR of 60% during 2011-2015, while the mobile handsets will register a CAGR of 13% in the same period.
SCOPE OF THE REPORT
- Indian Smartphone Industry at a glance
- Emerging trends in the industry like multi-SIM smartphones, shift in OS and features like near field communication
- Demand Supply scenario encompassing smartphones demand in volumes and projections
- Factors driving growth, Issues & Challenges
- Government Regulations & Initiatives in Indian market
- Major players
- Forecasts
REASONS TO BUY
- To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
- Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
- The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance
1 OVERVIEW
2 DEMAND-SUPPLY SCENARIO
3 INDUSTRY GROWTH DRIVERS
3.1 Mobile Internet Demand
3.2 Mobile usage redefined!
3.3 3G uptake
3.4 Affordability- The key!
3.5 Innovation – The differentiator!
4 EMERGING TRENDS
4.1 Emergence of multiple SIM Smartphones
4.2 Shift in OS
4.3 Faster processor and graphics
4.4 Near Field Communication (NFC)
4.5 Way in for local players!
5 GOVERNMENT REGULATIONS & INITIATIVES
6 SWOT ANALYSIS
6.1 STRENGTHS
6.1.1 Large customer base
6.1.2 Higher margins
6.1.3 Hi-end Technology – No compromise!
6.2 WEAKNESS
6.2.1 Low manufacturing Base
6.2.2 High focus on R& D
6.3 OPPORTUNITIES
6.3.1 Rising 3G uptake
6.3.2 Rising Data usage
6.3.3 Growing rural numbers
6.3.4 Rising disposable income
6.4 THREATS
6.4.1 Competition
6.4.2 The Chinese presence!
6.4.3 Virus Attacks
7 PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8 KEY PLAYERS
8.1 NOKIA
8.2 SAMSUNG
8.3 BLACKBERRY
8.4 HTC
8.5 SONY ERICSSON
9 THE HERFINDAHL-HIRSCHMAN INDEX
10 INDUSTRY PERFORMANCE
11 FORECASTS AND OUTLOOK
12 ANNEXURE
2 DEMAND-SUPPLY SCENARIO
3 INDUSTRY GROWTH DRIVERS
3.1 Mobile Internet Demand
3.2 Mobile usage redefined!
3.3 3G uptake
3.4 Affordability- The key!
3.5 Innovation – The differentiator!
4 EMERGING TRENDS
4.1 Emergence of multiple SIM Smartphones
4.2 Shift in OS
4.3 Faster processor and graphics
4.4 Near Field Communication (NFC)
4.5 Way in for local players!
5 GOVERNMENT REGULATIONS & INITIATIVES
6 SWOT ANALYSIS
6.1 STRENGTHS
6.1.1 Large customer base
6.1.2 Higher margins
6.1.3 Hi-end Technology – No compromise!
6.2 WEAKNESS
6.2.1 Low manufacturing Base
6.2.2 High focus on R& D
6.3 OPPORTUNITIES
6.3.1 Rising 3G uptake
6.3.2 Rising Data usage
6.3.3 Growing rural numbers
6.3.4 Rising disposable income
6.4 THREATS
6.4.1 Competition
6.4.2 The Chinese presence!
6.4.3 Virus Attacks
7 PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8 KEY PLAYERS
8.1 NOKIA
8.2 SAMSUNG
8.3 BLACKBERRY
8.4 HTC
8.5 SONY ERICSSON
9 THE HERFINDAHL-HIRSCHMAN INDEX
10 INDUSTRY PERFORMANCE
11 FORECASTS AND OUTLOOK
12 ANNEXURE
LIST OF FIGURES & TABLES
Figure 1 Indian Mobile Handset Industry - Volume 2011
Figure 2 Indian Mobile Handset Industry classification (By Volume, 2015E)
Figure 3 Indian Mobile Handset & Smartphone Shipments (In Million, 2011-15E)
Figure 4 Smartphone Shipments Share In Total Mobile Shipments (2011-15E)
Figure 5 Country-wise Smartphone penetration among youth
Figure 6 Smartphone Usage Frequency
Figure 7 Smartphone Usage by Indian Users
Figure 8 3G Growth in India
Figure 9 3G Phone Shipments in India (In Million,2010-2011)
Figure 10 Influencing Factors
Figure 11 OS Wise Share of Total Smartphone Sales
Figure 12 Global Smartphone OS Market
Figure 13 Annual addition of Mobile Subscribers
Figure 14 Challenges faced by Indian manufacturers
Figure 15 Number of Middle Class Households (In Millions, 2011-26E)
Figure 16 Market Concentration
Figure 17 Mobile Internet users
Figure 18 Telecom Investment in key markets (2007-10)
Figure 19 Growth in total subscriber base in Key markets (2006-10)
Figure 20 India – Telecom subscriber base & penetration
Figure 21 India – Wireless subscriber base & penetration
Figure 22 Prepaid Vs Postpaid subscribers (June 2011)
Figure 23 Import of mobile handsets
Figure 24 Export of Mobile handsets
Figure 25 Cumulative FDI Inflows in India, FY01-11
Table 1 Smartphone Usage Trends
Table 2 Negotiating leverage of buyers
Table 3 Negotiating leverage of suppliers
Table 4 Threat of substitutes
Table 5 Degree of rivalry
Table 6 Entry Barriers
Figure 1 Indian Mobile Handset Industry - Volume 2011
Figure 2 Indian Mobile Handset Industry classification (By Volume, 2015E)
Figure 3 Indian Mobile Handset & Smartphone Shipments (In Million, 2011-15E)
Figure 4 Smartphone Shipments Share In Total Mobile Shipments (2011-15E)
Figure 5 Country-wise Smartphone penetration among youth
Figure 6 Smartphone Usage Frequency
Figure 7 Smartphone Usage by Indian Users
Figure 8 3G Growth in India
Figure 9 3G Phone Shipments in India (In Million,2010-2011)
Figure 10 Influencing Factors
Figure 11 OS Wise Share of Total Smartphone Sales
Figure 12 Global Smartphone OS Market
Figure 13 Annual addition of Mobile Subscribers
Figure 14 Challenges faced by Indian manufacturers
Figure 15 Number of Middle Class Households (In Millions, 2011-26E)
Figure 16 Market Concentration
Figure 17 Mobile Internet users
Figure 18 Telecom Investment in key markets (2007-10)
Figure 19 Growth in total subscriber base in Key markets (2006-10)
Figure 20 India – Telecom subscriber base & penetration
Figure 21 India – Wireless subscriber base & penetration
Figure 22 Prepaid Vs Postpaid subscribers (June 2011)
Figure 23 Import of mobile handsets
Figure 24 Export of Mobile handsets
Figure 25 Cumulative FDI Inflows in India, FY01-11
Table 1 Smartphone Usage Trends
Table 2 Negotiating leverage of buyers
Table 3 Negotiating leverage of suppliers
Table 4 Threat of substitutes
Table 5 Degree of rivalry
Table 6 Entry Barriers
